BIG BAZAAR

 Big bazaar founded by the Mr. kishor biyani

 They were opening the first store in ( Gariahat)Kolkata in august 1997
 It was housed in a building that was about to be converted into a
marriage hall
 The first big bazaar in Mumbai came up at high street phoenix in
2002.
 There used to be a textile mil at that location.
 Second outlet in Kolkata is located within a residential compound
called Hiland park
 PUNCH LINE OF THE BIG BAZAAR
 Is se sasta aur achha kahi nahi
 Sabse sasta din or maha saving day.
 Maha sasta din (26 Republic day).
Poster Boy
 Thursday Morning(7:30)
Long no. of customer waiting outside the
stores (Big-Bazaar).
Things were getting out of hand at many
locations.
Customer were trying to enter in the store in
illegally way.(Bribe to security guard 50 Rs).
Large no. of crowd inside & outside the stores.
One employee were injured due to immense
crowd in the store.
 Promotion.
Prime Time.
Festival
offer.
Newspapers, TV. & Banners etc.
 Initial Achievement.
30crore Rs. sale in a day.
Open 3 stores within 24 days due to
immense demand of the customer.
Divide in three class.

Lower middle Upper middle Royal

Change is more Important
 WBB.
White, Blue & Brown brand name.

1st change.
 New scenario.
Baniyabecome Retailer & Munim
become chief accountant.
Growth drivers in Big-Bazaar.
Increase in spending Percapita Shift in consumer demand
Income. to Big-Bazaar.
Improving infrastructure & Consumer preference for
changing consumer tastes.
shopping in new environs
Introduction of dual income
families also helps in the Technology-savvy/Youth
growth of retail sector.
Western culture.
Skilled employees
Location.
Big Customer.
Mr. Mohan Jadhav.
 3c’s Theory
Creator.
Preserver &
Destroyer.
Way to Pantaloon
Decentralization.

Design management.

Largest designer group.

Observe the people.

Merger of Ensign and Tesseract.

Idiom in 2005.
NID

Good relationship with everyone

Keep moving

Customer is always right

Think positive in every situation

Business of Life
Never give up

Mind games

Influence by books.

The 7 habits of highly effective people by

stephen