Conclusion ¢* WHAT HAVE WE LEARNED? * The main reason of Kishore Biyani’s success is that he created business that were customer centred. His personality teaches us to perceive things, work on intuition & make others believe in our dreams to flourish in life. * He loves simplicity & doesn’t demand for luxury. He took risk & was constantly engaged in newer business. He perceived the changes, thought how to utilize it & implemented it.* His business plans keep changing, evolving & are accordingly flexible. He believes that consumers are the same everywhere, we are only bound by our social systems. * The value for money proposition is so ingrained in the Indian consumers mind that he needs to be shown true value all the time. * Why should we blindly follow western formats and concepts? We should find Indian solutions for our consumers,” Biyani often says* They are very different in our decision-making. Data alone does not help you take the best of decisions. Data along with the softer skills can work well. The consumer does not look at data when he spends. He goes by emotions. Emotions sometimes prevail over logic and rationale.