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M  

M 

    M  

755    64  44  121 

 416 55% 94  49  32 34% 80 

  339 45% 49   15  12 24% 41  

12 - 14 years 50 7% 18 36% 7 39% 7 39% 13 72%

15 - 19 years 86 11% 23 27% 13 57% 10 43% 20 87%

20 - 29 years 209 28% 48 23% 27 56% 16 33% 37 77%

30 - 39 years 166 22% 24 14% 7 29% 8 33% 21 87%

40 - 49 years 113 15% 19 17% 6 32% 2 11% 18 95%

50 years+ 130 17% 13 10% 3 23% 2 15% 12 92%

SEC A  24% 36 20% 16 44% 15 42% 26 72%

SEC B 164 22% 34 21% 15 44% 8 24% 28 82%

SEC C 125 17% 26 21% 11 22% 9 35% 23 88%

SEC D 148 20% 26 18% 13 50% 7 27% 24 

SEC E 134 18% 22 16% 9 41% 6 27% 20 91%

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² 85 % Listenership is a clear Market Leader.


² We lead in every Age groups and SECs.
² Listenership is a bit skewed towards male as per the data, however
though male listenership is more in the sample, still Radio Choklate has
the numbers and balance in male/female listenership.
‡ Women/Ladies/Girl specific Brands should be more tilted to us
² The buying power rests with 30+ We leave a huge gap for competitors
to catch us. That·s a window which every advertiser vies for.
² The number in the sample for SEC A is actually the highest. However
the trend shows that Highest listenership is in Sec C,D & E.
² But then there is still a huge scope of growth. Which also is the most
important sighting with the IRS Data.

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