Strengths

• Quality detergent at affordable prices

• Flat distribution network with two million retail

outlets and more than 40 million loyal consumers

• Technological upgradation

• Operational Efficiency with lower overheads

• Massive backward integration

 Weaknesses
• Concentrates on volumes

• Failure to understand the changing Indian consumer

• Employees are not satisfied- cuts cost everywhere

possible

• Lack of global tie-ups and thus lacking in export

products
 Opportunities
• New packaging and global tie-ups

• Increase in buying power of consumers

• Diversification into products

 Threats

• The Image problem

• Rising Costs

• Increased consumer education by MNCs

• Many local players eating into the market

share of NIRMA
 MISSION and PHILOSOPHY

Nirma is a customer-focused company

committed to consistently offer better quality
products and services that maximize value to
the customer.
 Corporate Level Strategy
• Nirma will be setting up a 240 tonnes per day (TPD) caustic soda unit, at
cost of Rs300 crores

• Purchase Searles Valley Minerals Operations(SVM)- Nirma will be

international player in Soda ash

• Re-launch of Nirma Yellow powder and Nirma beauty soap

• Diversification into toilet soaps, tooth pastes and shampoo

• Sourcing tie-ups with Camay

• More than 50 % of its revenue comes from new initiatives and investments.