Академический Документы
Профессиональный Документы
Культура Документы
Economy
Technology
Media
Promotion
Followers
Challengers
Leaders
Nichers
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Retailer and customer
Retailer and consumer
Company and customer
Sellers
Customers
Marketers
Manufacturers
Reactor
Analyzer
Defender
Prospector
Business plan
Production plan
Market plan
Selling plan
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1
Which of the following is Not a component of a marketing plan?
Select correct option:
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Challengers
Leaders
Followers
Nichers
Financial summary
Executive summary
Situation analysis
Appendix
Styling
Brand name
Warehousing
Packaging
Convenience
Unsought
Specialty
Durable
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following is also known as problem child?
Select correct option:
Dogs
Questions marks
Cash cows
Stars
Advertising slogans are often proved to be the most effective means of _____________
to one or more aspects of a product or products.
Select correct option:
Drawing attention
Marketing communication
Publicity
Sales promotion
Which stage in the PLC normally lasts longer and poses strong challenges to the
marketing managers?
Select correct option:
Introduction
Growth
Maturity
Decline
Which of the following gives the exact position of a company’s product with respect to
market?
Select correct option:
Market analysis
Consumer analysis
Macro analysis
Micro analysis
While considering the place for a product which of the following is important for
customer.
Select correct option:
Communication
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Convenience
cost
When any customer does not fully likes the product or talks in favor of the product, it is
known as:
Select correct option:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Charging more for a soft drink in a vending machine than in a supermarket is known as:
Select correct option:
Cost-oriented pricing
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Price differentiation
Penetration pricing
Price discrimination
Which of the following stage in the PLC is characterized by rapid market acceptance,
increasing sales, and increasing profits?
Select correct option:
Introduction
Growth
Maturity
Decline
The consumer products and services with unique characteristics or brand identification
for which a significant group of buyers is willing to make a special purchase effort are
called:
Select correct option:
Industrial products
Specialty products
Unsought products
Shopping products
Which of the following is the task of selecting an overall company strategy for long-run
survival and growth?
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
In BCG matrix, products with low market share and low market growth are referred to as:
Select correct option:
Dogs
Question marks
Cash cows
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Stars
Manufacturers of shampoos often send out free samples of their products with the
magazines. This illustrate the use of which of the following element of promotional mix?
Select correct option:
Personal selling
Sales promotion
Direct mail
Advertising
Pictures and specification of product are added in which of the following part of the
marketing plan?
Select correct option:
Financial summary
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Executive summary
Situation analysis
Appendix
Which of the following is a type of price discrimination in which price varies according
to quantity sold?
Select correct option:
Forth degree price discrimination
Third degree price discrimination
Second degree price discrimination
First degree price discrimination
Which of the following type of price discrimination can be seen in any market where
excess capacity needs to be eliminated?
Select correct option:
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination
Which of the following marketing channel will be best for selling High Tec products?
Select correct option:
Retailer
Mail order
Selling direct
Wholesaler
In BCG matrix, products with high market share and high market growth are referred to
as:
Select correct option:
Dogs
Question marks
Cash cows
Stars
All are the performance measure for tracking the productivity of sales person EXCEPT:
Select correct option:
Margin by product category
Revenue per territory
Margin and revenue per product
Revenue per sales person
In the _____, the firm faces a trade-off between high market share and high current
profit.
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
For which of the following price wars are good in the short run?
Select correct option:
Retailers
Competitors
Customers
Companies
Which of the following can be used to improve the customer’s viewpoint about firm’s
products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Cost that vary directly with the level of production are referred to as _____.
Select correct option:
Fixed cost
Unit cost
Total cost
Variable cost
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following involves designing and manufacturing the container or wrapper
for a product?
Select correct option:
Labeling
Branding
Product line
Packaging
Core competency guides a firm recombining its abilities in response to demands from
the:
Select correct option:
Retailer
Wholesaler
Environment
Supplier
While considering the place for a product which of the following is important for
customer.
Select correct option:
Communication
Convenience
Cost
Solution
Which of the following BEST describes the consumer’s preference for products that are
widely available to them?
Select correct option:
Production concept
Marketing concept
Selling concept
Product concept
Which of the following relating to price is considered as a key element in the marketing
mix?
Select correct option:
The size of the sales force
The speed of an exchange
Quality and cost controls
The generation of total revenue
Which of the following is the sale of consumer products or services in a face to face
manner away from a fixed retail location?
Select correct option:
Industrial selling
Indirect selling
Direct selling
Business to business selling
Which of the following sets floor for the price that company can charge for its product?
Select correct option:
Product
Premium
Promotion
Cost
In the product adoption process, the consumer is stimulated to seek information about the
innovation at which of the following stage?
Select correct option:
Interest
Trial
Awareness
Evaluation
An event designed to attract the public's attention to the promoters is known as:
Select correct option:
Press release
Public relation
Publicity stunt
Publicity
In which of the following the manager attempts to maintain the same margin regardless
of changes in cost?
Select correct option:
Stabilization of margin
Increasing the margin
Decreasing the cost
Increasing the cost
Product planners need to think about products and services on three levels. Each level
adds more customer value. The most basic level is the _____, which addresses the
question, “What is the buyer really buying?”
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Which of the following can be used to build up long-term image for a product?
Select correct option:
Free samples
Advertising
Coupons
Price packs
Which of the following is known as a set of marketing tools used by the firms to pursue
its marketing objectives in the target market?
Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix
Which of the following is a major determinant of demand for the product in the market?
Select correct option:
Planning
Promotion
Price
Place
Which pricing strategy involves a company fixing a low price that high-cost competitors
cannot match?
Select correct option:
Skimming
Psychological
Cost-orientated
Penetration
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Identify the strategy that deals with the rate of new product development.
Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Aggressiveness strategy
ABC Company has introduced a new beverage in the market. The company must inform
customers about the availability and the benefits of the beverage. Identify the activitiy of
marketing mix involved.
Select correct option:
Place
Price
Promotion
Product
Which of the following is a strategy of using a successful brand name to launch a new or
modified product in a new category?
Select correct option:
Line extension
Co- branding
Brand extension
Multibranding
Which of the following is a part of the media that is specially designed to reach a very
large or the whole population of a country?
Select correct option:
Internet
Electronic media
Mass media
Publicity
The label on a soft drink can read "cool and refreshing." For what reason are these words
used?
Select correct option:
To encourage multiple purchases
To provide information
To promote the product
To satisfy legal requirements
Which of the following is a reduced price marked on the label or package by producer?
Select correct option:
Coupon
Price-pack deal
Sample
Cents-off deal
Manufacturers of shampoos often send out free samples of their products with the
magazines. This illustrate the use of which of the following element of promotional mix?
Select correct option:
Personal selling
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Sales promotion
Direct mail
Advertising
The price of which of the following is lower than the cost and is used to drag customers
into a store.
Select correct option:
Premium product
Discounted product
On-sale item
Loss leader
What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?
Select correct option:
50
100
150
200
Buying and selling of mass consumer goods and services comes under which of the
following markets?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Select correct option:
Business markets
Global markets
Consumer markets
Government markets
8) Who is much more knowledgeable about their product or service than the
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
prospect?
a) Sales person
b) Manager
c) Customer
d) Whole seller
11) How marketing manager can develop strategies for each product using
information from sales force management system?
a) Using communication mix variables
b) Using marketing mix variables
c) Using product mix variables
d) Using promotion mix variables
14) Identify the type of promotion in which companies use celebrities for
promotion.
a) Personal selling
b) Sales promotion
c) Publicity
d) Public relation
17) Which of the following is readymade business transferred from one place to
other?
a) Whole selling
b) Retailing
c) Franchising
d) Direct selling
18) What will be the length of distribution channel for perishable goods?
a) Short
b) Long
c) Medium
d) None of the given options
19) What is the intention of vertical marketing for retailers and wholesalers?
a) Reduce cost
b) Reduce channels
c) Reduce control
d) Increase control
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
• Second degree discrimination
• Third degree discrimination
• Forth degree discrimination
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
• Product
• Pricing
• Promotion
• Distribution
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question # 15 of 20 ( Start time: 02:49:02 AM ) Total Marks: 1
Which of the following is an advantage of sales promotion?
Select correct option:
• Increase sales in long run
• Decreases consumer traffic
• Create awareness about product
• Increase sales in short term
• Product Cost
• Product Value
• Product need
• Product Satisfaction
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
• Concept development
• Product concept
• Idea screening
• Idea generation
• Electronic sales
• Complex sales
• Direct sales
• Indirect sales
• Product
• Pricing
• Promotion
• Distribution
• Industrial products
• Specialty products
• Unsought products
• Shopping products
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
• Promotion
• Placing
• Pricing
• Exchange
• Personal selling
• Sales promotion
• Direct mail
• Advertising
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
• 1921
• Telemarketing
• Public relations
• Sales promotion
• Advertising
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question # 16 of 20 ( Start time: 03:00:30 AM ) Total Marks: 1
Which of the following is the basic role of promotion?
Select correct option:
• Interpretation
• Communication
• Manipulation
• Information
• Advertising
• Public relations
• Press agencies
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
• Press relations
1
Question # 4 of 20 ( Start time: )
Total Marks: 1
A company designs the product with little or no input from customers, the company is
practicing which of the following concept?
Select correct option:
Product concept
Marketing concept
Selling concept
Production concept
Question # 5 of 20 ( Start time: )
Total Marks: 1
Which of the following is the price which company receives after accounting for
discounts, allowances, promotions, and other incentives?
Select correct option:
Premium
Cooperative
Effective
Efficient
Question # 6 of 20 ( Start time: )
Total Marks: 1
The label on a soft drink can read "cool and refreshing." For what reason are these words
used?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Select correct option:
To encourage multiple purchases
To provide information
To promote the product
To satisfy legal requirements
Question # 7 of 20 ( Start time: )
Total Marks: 1
Cost that vary directly with the level of production are referred to as _____.
Select correct option:
Fixed cost
Unit cost
Total cost
Variable cost
2
Question # 8 of 20 ( Start time: )
Total Marks: 1
Which of the following consists of short-term incentives to encourage the purchase or
sale of a product or service?
Select correct option:
Publicity
Sales promotion
Advertising
Direct marketing
Question # 9 of 20 ( Start time: )
Total Marks: 1
Which of the following is a part of the media that is specially designed to reach a very
large or the whole population of a country?
Select correct option:
Internet
Electronic media
Mass media
Publicity
Question # 10 of 20 ( Start time: )
Total Marks: 1
Cash cows are SBU's that typically generate:
Select correct option:
Large amounts of cash
A lot of competition
Large awareness levels but few sales
Problems for product managers
Question # 11 of 20 ( Start time: )
Total Marks: 1
Penetration price is used by the companies in the market where the demand of the
product is:
Select correct option:
Less elastic
Inelastic
Elastic
More elastic
3
Question # 12 of 20 ( Start time: )
Total Marks: 1
When a firm’s average total cost equals price at the profit-maximizing output, it is known
as:
Select correct option:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Abnormal profit
Average profit
Normal profit
Economic profit
Question # 13 of 20 ( Start time: )
Total Marks: 1
Which of the following is NOT an example of fix cost?
Select correct option:
Depreciation of building
Maintenance of equipment
Rent of factory
Power
Question # 14 of 20 ( Start time: )
Total Marks: 1
Need becomes ________ when they are directed towards a specific object.
Select correct option:
Actual need
Want
Satisfaction
Demand
Question # 15 of 20 ( Start time: )
Total Marks: 1
Non-commercial billboards are used by which of the following?
Select correct option:
Service providing organizations
Non-profit groups and government
Capital goods producing organizations
Consumer goods producing organizations
4
Question # 16 of 20 ( Start time: )
Total Marks: 1
Many companies prefer to follow rather than challenge the:
Select correct option:
Market challenger
Market follower
Market nicher
Market leader
Question # 17 of 20 ( Start time: )
Total Marks: 1
Buying and selling of mass consumer goods and services comes under which of the
following markets?
Select correct option:
Business markets
Global markets
Consumer markets
Government markets
Question # 18 of 20 ( Start time: )
Total Marks: 1
A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of
the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600,
000 for raw material consumed. The variable cost for the company is:
Select correct option:
500000
600000
700000
720000
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question # 19 of 20 ( Start time: )
Total Marks: 1
Which one of the following BEST describes the human need?
Select correct option:
Food
French-fries
Burger
Pizza
5
Question # 20 of 20 ( Start time: )
Total Marks: 1
Financial summary of a marketing plan includes all EXCEPT:
Select correct option:
Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions
1. Which of the following markets involve decisions such as: what country to
enter in, how to enter, how to adopt their product and services, and how to price?
a. Consumer markets
b. Business markets
c. Global markets
d. Government markets
2. Pictures and specification of product are added in which of the following part of
the marketing plan?
a. Financial summary
b. Executive summary
c. Situation analysis
d. Appendix
3. Which of the following is known as a set of marketing tools used by the firm to
pursue its marketing objectives in the target market?
a. Marketing mix
b. Promotion mix
c. Product mix
d. Offering mix
6
4. Needs become _________, when they are directed towards a specific object
a. Actual needs
b. Wants
c. Satisfactions
d. Demands
5. Market –oriented firms focus on:
a. Customers
b. Distributors
c. Retailers
d. Wholesalers
6. Which of the following is a supportive service?
a. Packaging
b. Labeling
c. Promotion
d. Delivery
7. Which of the following BEST describes the consumer’s preference for products
that are widely
available to them?
a. Production concept
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
b. Marketing concept
c. Selling concept
d. Product concept
7
8. When a company designs the product with little or no input from customer, the
company is practicing:
a. Production concept
b. Product concept
c. Selling concept
d. Marketing concept
9. All are the example of unsought goods EXCEPT:
a. Insurance policy
b. Course books
c. Encyclopedia
d. Funeral plots
10. Retailers are considered under the _____________________ environment.
a. Broad
b. Weak
c. Task
d. Competitive
11. Which of the following is a controllable factor for marketers?
a. Economy
b. Technology
c. Competition
d. Corporate culture
8
12. Which of the following is included in task environment?
a. Economy
b. Technology
c. Media
d. Promotion
13. The decisions regarding bundling of a product are related to:
a. Product
b. Price
c. Distribution
d. Promotion
14. Decisions regarding covering area of a product are included in which of the
following marketing strategy of a market plan?
a. Product
b. Pricing
c. Promotion
d. Place
15. Which of the following is NOT a component of a marketing plan?
a. Environmental analysis
b. Marketing advantages
c. Executive summary
d. Implementation
9
16. Which of the following is NOT a type of vertical integration?
a. Backward vertical integration
b. Forward vertical integration
c. Balanced vertical integration
d. Unbalanced vertical integration
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
17. Financial summary of a marketing plan includes all EXCEPT:
a. Assumptions
b. Breakeven analysis
c. Month-by-month agenda
d. Pro-forma income statement
18. In which of the following marketing strategy companies develop the brand
name, brand image and product portfolio analysis?
a. Product
b. Pricing
c. Promotion
d. Distribution
19. Which of the following is usually the target of a market challenger?
a. Market follower
b. Market leader
c. Market nicher
d. Market segment
10
20. Which of the following market dominance strategy involves less risk of
competitive attacks?
a. Leaders
b. Challengers
c. Followers
d. Nichers
When a firm attempts to increase sales during the maturity stage of the PLC by
changing one or more marketing mix elements, it is ___.
Select correct option:
Improving advertising
Changing promotion
modifying the marketing mix
Increasing promotion budget
Identify the strategy that deals with the rate of new product development.
Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy
Innovation Strategies- This deals with the firm rate of new product development and
business model innovation. It asks whether the company is on the cutting edge of
technology
and business innovation
1
A secondary-use package can best be defined as which of the following?
Select correct option:
Can be used as a promotional tool
Can be reused for purposes other than its initial use
Facilitates transportation, storage, and handling for middlemen
Is recyclable and environmentally safe
Secondary use packaging:
Secondary use package is one that can be reused for purposes other than its initial
function, for example a margarine container can be reused to store Leftover and a
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
jelly container can serve as a drinking glass. Customers often view secondary _use
packaging as adding value to product In which case its use should stimulate unit
sales.
Which stage in the PLC normally lasts longer and poses strong challenges to the
marketing managers?
Introduction
Growth
Maturity
Decline
The maturity stage is the most profitable. This maturity stage normally lasts longer
than previous stages and it poses strong challenges to the marketing management.
Most products are in maturity stage of the life cycle, and therefore most of the
marketing management deals with the mature products.
Ref: http://www.docstoc.com/docs/14516989/Product-Life-Cycle
2
Which of the following markets involve buying and selling of goods for their utility
and enabling them to make or re-sell a product to others?
Select correct option:
Consumer markets
Business markets
Global markets
Government markets
A firm is producing standardized products and enjoying the economies of scale by
producing more. The firm is following which of the following strategy?
Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy
Page 20 COST LEADERSHIP STRATEGY
This strategy emphasizes efficiency. By producing high volumes of standardized
products, the firm hopes to take advantage of economies of scale and experience
curve effects.
Which one of the following BEST describes the human need?
Food
French-fries
Burger
Pizza
3
Which of the following firms emphasis on product’s benefits to the customers rather
than on product attributes.
Product oriented
Market oriented
Sales oriented
Production oriented
Page no 6
A marketing oriented firm (also called the marketing concept, or consumer focus) is
one that allows the wants and needs of customers and potential customers to drive
all the firm's strategic decisions.
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Business Analysis
Idea-reducing stage of new product development process is called:
Concept development
Product concept
Idea screening
Idea generation
Idea Screening
The object is to eliminate unsound concepts prior to devoting resources to them.
4
All of the following are the examples of unsought goods EXCEPT:
Course books
Encyclopedia
Funeral plots
Insurance policy
Unsought Goods
Products that are usually purchased due to adversity rather than desire. For example,
coffins, crutches, and medicine are all unsought goods. Another form of unsought
goods is products such as life insurance and encyclopedias. They are products that
the consumer seldom goes out looking for; therefore, a constant, aggressive selling
process is required.
While considering the place for a product which of the following is important for
customer.
Communication
Convenience
Cost
Solution
Market –oriented firms focus on:
Retailers
Distributors
Customers
Wholesalers
5
A secondary-use package can best be defined as which of the following?
Select correct option:
Can be used as a promotional tool
Can be reused for purposes other than its initial use
Facilitates transportation, storage, and handling for middlemen
Is recyclable and environmentally safe
Price is the only element in the marketing mix that produces:
Fixed cost
Expense
Variable cost
Revenue
Product is showing rapidly rising sales and profits are also high. Identify the product
is at:
Introduction stage
Growth stage
Maturity
Decline
In the product adoption process, the consumer is stimulated to seek information
about the innovation at which of the following stage?
Interest
Trial
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Awareness
Evaluation
6
AWARENESS: this stage is when a consumer hears about an innovation, but lacks
information about it
Which of the following occurs when a company sells a product or service at two or
more prices that do not reflect the promotional difference in cost?
Select correct option:
Variation pricing
Price discrimination
Differentiation price
Promotional pricing
Which of the following is showing normal profit for the company?
Select correct option:
MR ? MC
MR = MC
MR < MC
MR > MC
A company is charging different prices to the customers based on the location. It is
known as:
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination
Third degree discrimination
7
These types are not mutually exclusive. Thus a company may vary pricing by
location, but then offer bulk discounts as well. Airlines use several different types of
price discrimination, including:
Identify the products that the customer usually buys frequently and with a minimum
of comparison and buying effort.
Select correct option:
Specialty
Convenience
Unsought
Augmented
Which of the following is NOT a type of vertical integration?
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
Which of the following is a type of price discrimination in which price varies
according to quantity sold?
Forth degree price discrimination
Third degree price discrimination
Second degree price discrimination
First degree price discrimination
In second degree price discrimination, price varies according to quantity sold.
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Packaging
Which of the following is also called as prestige price?
Skimming price
Penetration price
Psychological price
Premium price
Premium Pricing (also called prestige pricing)
Which of the following is used to test the customer preference about the new
product design?
Concept testing
conjoint analysis
Beta testing
Business Analysis
Produce an initial run of the product and sell it in a test market area to determine
customer acceptance
Which of the following takes place at retailer’s end?
Promotion
Placing
Pricing
Exchange
9
Identify the type of packaging for ice creams :
Primary packaging
Secondary packaging
Transport packaging
Decorative packaging
Additional cost is associated with which of the following strategy?
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Page 20 DIFFERENTIATION STRATEGY
Differentiation involves creating a product that is perceived as unique. The unique
features or benefits should provide superior value for the customer if this strategy is
to be successful. Because customers see the product as unrivaled and unequaled, the
price elasticity of demand tends to be reduced and customers tend to be more brands
loyal. This can provide considerable insulation from competition. However there
are usually additional costs associated with the differentiating product features and
this could require a premium pricing strategy.
The decisions regarding bundling of a product are related to:
Select correct option:
Product
Price
Distribution
Promotion
10
Page 13 Price Decisions
Some examples of pricing decisions to be made include:
• Pricing strategy (skim, penetration, etc.)
• Suggested retail price
• Bundling
• Price flexibility
Aggressive selling is a characteristic of which of the following concept of
marketing?
Select correct option:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Production concept
Marketing concept
Selling concept
Product concept
Page 8 THE SELLING CONCEPT
This concept emphasizes on aggressive selling and high promotional back up.
Selling, concept is practical on what we call as ‘unsought goods’ such as insurance,
encyclopedia etc.
Which of the following is NOT included in business analysis?
Select correct option:
Management analysis
Cost analysis
Sales forecast
Profit analysis
Page 27 • Business Analysis
o estimate likely selling price
o estimate sales volume
o estimate profitability and breakeven point
11
Penetration price is used by the companies in the market where the demand of the
product is:
Less elastic
Inelastic
Elastic
More elastic
Page 15 Price Penetration is most appropriate when:
• Product demand is highly price elastic.
• Substantial economies of scale are available.
• The product is suitable for a mass market (sufficient demand).
• The product will face stiff competition soon after introduction.
Relationship marketing is also known as:
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Marketing focuses on establish and building long term relationship between the
company and customer. We also call it loyalty marketing.
Core competency guides a firm recombining its abilities in response to demands
from the:
Retailer
Wholesaler
Environment
12
Supplier
Which of the following is also called an Export market?
Consumer market
Business market
Global market
Government market
Which of the following is a name, term, sign, symbol, design, or a combination of
these, that identifies that maker or seller of a product or service?
Label
Co-brand
Brand
Product
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an
example of:
Functional discount
Seasonal discount
Quantity discount
Cash discount
Which of the following is the period when sales fall off and profits drop?
Introduction
Growth
13
Maturity
Decline
Page 26 5. Decline stage
• Costs become counter-optimal
• Sales volume decline
• Prices, profitability diminish
At which of the following stage of consumer adoption process the consumer decides
whether to use the product or not?
Awareness
Interest
Trial
Evaluation
Page 32• EVALUATION: this is when the consumer decides whether to use the
product or not
The marketing plan should open with a brief summary of the main goals and
recommendations. This is called:
Business analysis
Situation analysis
Executive Summary
Mission statement
Page 15
2. Executive Summary
The Plan should open with a brief summary of the plans most important Goals and
Recommendations.
c. Value proposition
d. Competitive advantage
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
a. The top 80 percent of customers generate 20 percent of the company's
profits
6. One problem that can hinder a firm from using CRM effectively is _________.
a. The assumptions behind CRM may not always be true b. Building customer
databases can be expensive c. Getting everyone in the company to be customer oriented
d. All of the above
7. An organization that aims to highlight high quality will offer customers more than
__________ enforced by the courts.
a. Performance levels b. Quality levels
c. Implied warranties
d. Prices
8. The inability of the selling company to match up its offering to the needs of
customer causes the primary reason for new product _____________.
a. Diversification
b. Failure
c. Success d. Development
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
10. A growth direction through the increase in market share for present product
markets denotes which of the following?
a. Market penetration
b. Marketing mix c. Market development d. Product development
11. Which of the following is a part of the media that is specially designed to reach a
very large or the whole population of a country?
a. Mass media
b. Print media c. Electronic media d. Internet
12. Which of the following is NOT the purpose of mass media?
a. Advocacy b. Journalism
c. Broadcasting
d. Entertainment
13. Which type of media has an advantage of ass coverage for promotions?
a. Newspaper b. Radio
c. Television
d. Outdoor advertising
14. Which of the following is NOT used for commercial advertising?
a. Wall paintings b. Billboards c. Bus stop benches
d. Word of mouth
15. For what purpose advertising slogans are used?
a. Drawing attention
b. Marketing communication c. Sales promotion d. Publicity
16. In which type of commercial, information is conveyed through television?
a. Broadcasting
b. Information c. Telecasting d. Billboard
17. Which of the following is a NOT type of sales?
a. Direct sales
b. Aggressive sales
c. Consultative sales d. Complex sales
18. Who is much more knowledgeable about their product or service than the prospect?
a. Sales person
b. Manager c. Customer d. Whole seller
19. Which of the following is NOT the tactics of negotiation?
a. Presenting demands b. Setting pre-conditions c. Declining to speak first
d. Presenting product
20. What is the other term used for negotiation?
a. Loss-win
b. Win-win
c. Win-loss
d. Loss-loss
21. How marketing manager can develop strategies for each product using information
from sales force management system?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
a. Using communication mix variables
b. Using marketing mix variables
c. Using product mix variables d. Using promotion mix variables
22. How an increased productivity create competitive advantage?
a. It reduces cost
b. It increases retailers c. It increases competitors d. It reduces growth
23. What is an outcome of communication and co-operation between sales personnel?
a. More productivity b. Successful selling c. More market growth
d. Successful team selling
24. Identify the type of promotion in which companies use celebrities for promotion.
a. Personal selling b. Sales promotion
c. Publicity
d. Public relation
25. Companies are using public relation to support the sales:
a. In short run only b. In long run only
c. In short and long run
d. None of the given options
26. Which of the following is the combination of institutions through which a seller
markets products to the user?
a. Retailer b. Wholesaler
c. Distribution channel
d. Logistics organization
27. Which of the following is readymade business transferred from one place to other?
a. Whole selling b. Retailing c. Franchising
d. Direct selling
28. What will be the length of distribution channel for perishable goods?
a. Short
b. Long c. Medium d. None of the given options
29. What is the intention of vertical marketing for retailers and wholesalers?
a. Reduce cost b. Reduce channels c. Reduce control
d. Increase control
30. A vertical marketing system in which independent firms at different levels of
production and distribution join together through contracts to obtain more economies or
sales impact than they could achieve alone is referred as:
a. Corporate VMS b. Conventional VMS c. Administered VMS
d. Contractual VMS
31. The _________ is the central instrument for directing and coordinating the
marketing effort
a. Marketing plan
b. Strategic marketing plan c. Tactical marketing plan d. Mission statement
32. _____ refers to how well the product or service is brought to the customer.
a. Service differentiation b. Design
c. Delivery
d. Performance quality
33. Some products that require the use of other products are called _____
products.
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
a. Coordinated b. Complementary c. Required
d. Captive
34. An SBU refers to _________.
a. Strategic bidirectional unit
b. Strategic business unit
c. Statistical business unit d. Strategic bipartisan union
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
8
63. The major factors used to divide markets into consumer markets or organizational
markets are the:
a. Buyer characteristics and size of purchases b. Product prices and buyer characteristics
c. Buyer characteristics and the purposes for which they buy products
d. Buyer characteristics and product characteristics
64. The three major categories of influences that are believed to influence the consumer
buying decision process are personal, psychological, and:
a. Social
b. Demographic c. Situational d. Cultural
65. Shortly after purchasing a product, the post-purchase evaluation may result in
cognitive dissonance. Cognitive dissonance is best defined as:
a. The congruence between external and internal searches for product information b.
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Satisfaction with the purchase c. The establishment of criteria for comparing products
d. Doubts that occur because the buyer questions whether the decision to purchase
the product was right
66. You would expect to find Hush Puppies, Marks & Spencer and Chen One in an area
known as the __________ in a city.
a. Central business district
b. Prime pitch
c. Retail zone d. Central trading area.
67. A customer approaches the store's manager and says that he has seen a blender on
display he wishes to buy. The manager asks him to fill out an order form and someone
from customer service would be happy to bring him a blender. The customer is shopping
in a:
a. Superstore
b. Catalogue showroom
c. Warehouse club d. Discount store
68. Direct marketing and automatic vending are examples of:
a. Off-premise retailing
b. Non-store retailing
c. Off-price retailing d. Direct retailing
69. By using a wholesaler, a company can have a distinct advantage because the
specialized services performed by the wholesaler allow the firm to:
10
72. The relationship is built with a customer over a long period of time and for a
long time is called ____
a. Customer experience management b. Consumer life time value c. Customer life
time value d. Consumer experience management
73. The firm that allow the wants and needs of customers and potential customers to
drive all the firm’s strategic decision is known as _________
a. Marketing oriented firm
b. Customer oriented firm c. Consumer oriented firm d. All of above
74. _______________a form of marketing that puts particular emphasis on building
a longer- term, more intimate bond between an organization and its individual
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
customers.
a. Integrated marketing
b. Relationship marketing
c. Global marketing d. Consumer marketing
11
75. __________ is the part of the product in the form of additional consumer
services and benefits built around the core product and actual product
a. Task environment
b. Broad environment c. Marketing environment d. Customer environment
77. ____________ is the set of marketing tools that the firm uses to pursue its
marketing objectives in the target market.
a. Consumer mix b. Product mix c. Customer mix
d. Marketing mix
78. The ___________ concept holds that the organization’s task is to determine the
needs, wants, and interests of target markets and to deliver the desired satisfactions
more effectively and efficiently than competitors in a way that preserves or
enhances the consumer’s and the society’s well-being.
a. Integrated marketing b. Relationship marketing
c. Societal marketing
d. Global marketing
79. The production of different varieties of the same product, or different products at
the same level of processing, within a single firm. This may, but need not; take place
in subsidiaries in different countries is known as __________
a. Innovation Strategies
b. Horizontal integration
c. Vertical integration d. Market dominance strategies
80. __________ is a strategic planning method that some organization uses to make
flexible long-term plans.
a. Scenario Planning
12
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
81. In the ABSENCE of __________, pricing remains a flexible and
convenient way to adjust the marketing mix.
82. Which one of the following statements by a company chairman best reflects the
marketing concept?
84. The marketing concept is a philosophy that states that an organization should try
to satisfy customers' needs and at the same time ______.
a. Increase market share. b. Increase sales.
c. Achieve the organization’s goals.
d. Always produce high
85. When a company adjusts price levels so that it can increase sales volume to levels
that match the organization’s expenses, it is said to employ a _____pricing objective.
13
86. If Planters is concerned that acquiring a taste for its new product, honey-
roasted macadamia nuts, takes time, it should use __________ packaging.
a. Family
b. Multiple
c. Tamper-resistant d. Unlabeled
87. A carton of orange juice has no brand name on the package, only the name of
the
product 'orange juice'. This is an example of
a. A manufacturer's brand. b. An own label brand c. A no-frills brand d. A generic
brand.
88. One distinguishing factor between a brand name and a brand mark is that a
brand name is _______
a. Creates customer loyalty.
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
b. Consists of words.
c. Identifies only one item in the product mix. d. Implies an organization's name.
89. A firm may decide that all packages are to be similar or include one major
element of the design. This approach to promote an overall company image is called
______
a. Family extension.
b. Family packaging.
c. Overall packaging. d. Package extension.
90. The _____ stage of the product life cycle generates most sales revenue for the firm.
a. Introduction b. Growth
c. Maturity
d. Decline
14
c. Communication
d. Interpretation
92. If the aim of the promotion to introduce a new consumer product is to achieve
high awareness levels, the firm will most likely make heavy use of _______ in the
promotional mix.
a. Advertising
b. Sales promotion c. Personal selling d. Publicity
94. A television advertisement showing the safety features of the Volvo 240 DL would
be best classified as which of the following?
a. Product advertising
b. Pioneer advertising c. Defensive advertising d. Societal marketing
95. Brands that are promoted through comparative advertising are MOST likely to
be _____.
a. Market leaders
b. Brands that are attempting to compete with market leaders
c. Primarily services rather than tangible goods d. Attempting to compete on a non-
price basis
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
97. If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum
market, what else would be needed to make this a true pricing objective?
15
98. If a product has an inelastic demand and the manufacturer raises its price, _____
a. Total revenue will increase
b. Quantity demanded will increase c. The demand schedule will shift d. The demand
will become more inelastic
99. When marginal cost is equal to marginal revenue, the firm should _____.
a. Produce more to increase profits b. Produce less to decrease total costs
c. Stop producing additional units to maximize profits
d. Provide discounts to encourage purchases
100. Which one of the following pricing policies may result in losing money on the
product?
a. Price leader
b. Psychological discounting c. Penetration pricing d. Special-event pricing
101. Personal selling tries to achieve three general goals: finding prospects, convincing
prospects to buy, and ___________.
Monitoring new products being developed Being aware of competitors' sales activities
Avoiding repeat sales.
Keeping customers satisfied
102. Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and
evaluates them on the basis of their ability, willingness, and authority to purchase copy
machines. This process is called __________.
16
103. Imran tells his wife, Saima, that his last sales call of the day at McDonald was a
disaster. He explains that he never really figured out what the purchasing agent was
looking for. Saima, a sales trainer for another firm, hands Imran a book on __________.
Improving listening skills Overcoming objections Product demonstrations
Closing the sales encounter
104. Musharaf, a trained engineer, is a salesperson for a chemical manufacturer. He
provides current customers with advice about a product's characteristics and applications.
He is a _______.
Missionary salesperson Trade salesperson Inside order taker
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Technical salesperson
105. A sales representative for Coca-Cola travels to various shops and restaurants to
determine how much bottles the customer needs for the coming period. The sales
representative would be classified as which one of the following types of sales
Order getter Inside order taker
Field order taker
Trade salesperson
106. A ___________ audit is used to assess a company's image among the
organization’s
publics or to evaluate the effect of a specific program.
17
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Advertising slogans are often proved to be the most effective means of _____________
to one or more aspects of a product or products.
Select correct option:
Drawing attention
Marketing communication
Publicity
Sales promotion
Which stage in the PLC normally lasts longer and poses strong challenges to the
marketing managers?
Select correct option:
Introduction
Growth
Maturity
Decline
Which of the following gives the exact position of a company’s product with respect to
market?
Select correct option:
Market analysis
Consumer analysis
Macro analysis
Micro analysis
While considering the place for a product which of the following is important for
customer.
Select correct option:
Communication
Convenience
cost
When any customer does not fully likes the product or talks in favor of the product, it is
known as:
Select correct option:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Charging more for a soft drink in a vending machine than in a supermarket is known as:
Select correct option:
Cost-oriented pricing
Price differentiation
Penetration pricing
Price discrimination
Which of the following stage in the PLC is characterized by rapid market acceptance,
increasing sales, and increasing profits?
Select correct option:
Introduction
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Growth
Maturity
Decline
The consumer products and services with unique characteristics or brand identification
for which a significant group of buyers is willing to make a special purchase effort are
called:
Select correct option:
Industrial products
Specialty products
Unsought products
Shopping products
Which of the following is the task of selecting an overall company strategy for long-run
survival and growth?
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
In BCG matrix, products with low market share and low market growth are referred to as:
Select correct option:
Dogs
Question marks
Cash cows
Stars
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following is TRUE statement?
Select correct option:
Selling and marketing are interchangeable
Marketing is a narrow concept
Selling is a part of marketing
Marketing is a part of selling
Manufacturers of shampoos often send out free samples of their products with the
magazines. This illustrate the use of which of the following element of promotional mix?
Select correct option:
Personal selling
Sales promotion
Direct mail
Advertising
Pictures and specification of product are added in which of the following part of the
marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Which of the following is a type of price discrimination in which price varies according
to quantity sold?
Select correct option:
Forth degree price discrimination
Third degree price discrimination
Second degree price discrimination
First degree price discrimination
Which of the following type of price discrimination can be seen in any market where
excess capacity needs to be eliminated?
Select correct option:
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination
Which of the following marketing channel will be best for selling High Tec products?
Select correct option:
Retailer
Mail order
Selling direct
Wholesaler
In BCG matrix, products with high market share and high market growth are referred to
as:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Select correct option:
Dogs
Question marks
Cash cows
Stars
In the _____, the firm faces a trade-off between high market share and high current
profit.
Select correct option:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Introduction stage
Growth stage
Maturity stage
Decline stage
For which of the following price wars are good in the short run?
Select correct option:
Retailers
Competitors
Customers
Companies
Which of the following can be used to improve the customer’s viewpoint about firm’s
products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Cost that vary directly with the level of production are referred to as _____.
Select correct option:
Fixed cost
Unit cost
Total cost
Variable cost
Which of the following involves designing and manufacturing the container or wrapper
for a product?
Select correct option:
Labeling
Branding
Product line
Packaging
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Core competency guides a firm recombining its abilities in response to demands from
the:
Select correct option:
Retailer
Wholesaler
Environment
Supplier
While considering the place for a product which of the following is important for
customer.
Select correct option:
Communication
Convenience
Cost
Solution
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Which of the following BEST describes the consumer’s preference for products that are
widely available to them?
Select correct option:
Production concept
Marketing concept
Selling concept
Product concept
Which of the following relating to price is considered as a key element in the marketing
mix?
Select correct option:
The size of the sales force
The speed of an exchange
Quality and cost controls
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
The generation of total revenue
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Which of the following is the sale of consumer products or services in a face to face
manner away from a fixed retail location?
Select correct option:
Industrial selling
Indirect selling
Direct selling
Business to business selling
Which of the following sets floor for the price that company can charge for its product?
Select correct option:
Product
Premium
Promotion
Cost
An event designed to attract the public's attention to the promoters is known as:
Select correct option:
Press release
Public relation
Publicity stunt
Publicity
In which of the following the manager attempts to maintain the same margin regardless
of changes in cost?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Select correct option:
Stabilization of margin
Increasing the margin
Decreasing the cost
Increasing the cost
Product planners need to think about products and services on three levels. Each level
adds more customer value. The most basic level is the _____, which addresses the
question, “What is the buyer really buying?”
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Which of the following can be used to build up long-term image for a product?
Select correct option:
Free samples
Advertising
Coupons
Price packs
Which of the following is known as a set of marketing tools used by the firms to pursue
its marketing objectives in the target market?
Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix
Sales decline in the decline stage of the PLC because of technological advances,
increased competition, and _____.
Select correct option:
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Which of the following is a major determinant of demand for the product in the market?
Select correct option:
Planning
Promotion
Price
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Place
Which pricing strategy involves a company fixing a low price that high-cost competitors
cannot match?
Select correct option:
Skimming
Psychological
Cost-orientated
Penetration
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan
Identify the strategy that deals with the rate of new product development.
Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy
ABC Company has introduced a new beverage in the market. The company must inform
customers about the availability and the benefits of the beverage. Identify the activitiy of
marketing mix involved.
Select correct option:
Place
Price
Promotion
Product
Which of the following is a strategy of using a successful brand name to launch a new or
modified product in a new category?
Select correct option:
Line extension
Co- branding
Brand extension
Multibranding
How TV commercials can catch the attention of customers?
Select correct option:
Catchy jingles
Humor
Catch-phrases
All of the given options
Which of the following is a part of the media that is specially designed to reach a very
large or the whole population of a country?
Select correct option:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Internet
Electronic media
Mass media
Publicity
The label on a soft drink can read "cool and refreshing." For what reason are these words
used?
Select correct option:
To encourage multiple purchases
To provide information
To promote the product
To satisfy legal requirements
Which of the following is a reduced price marked on the label or package by producer?
Select correct option:
Coupon
Price-pack deal
Sample
Cents-off deal
Manufacturers of shampoos often send out free samples of their products with the
magazines. This illustrate the use of which of the following element of promotional mix?
Select correct option:
Personal selling
Sales promotion
Direct mail
Advertising
The price of which of the following is lower than the cost and is used to drag customers
into a store.
Select correct option:
Premium product
Discounted product
On-sale item
Loss leader
Buying and selling of mass consumer goods and services comes under which of the
following markets?
Select correct option:
Business markets
Global markets
Consumer markets
Government market
Charging more for a soft drink in a vending machine than in a supermarket is known as:
Select correct option:
Cost-oriented pricing
Price differentiation
Penetration pricing
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Price discrimination
Which of the following refers to the development of consumer awareness about a specific
product or brand in hope that they will buy the product or brand?
Select correct option:
Publicity
Advertising
Mind share
Branding
Which of the following are the costs that do not vary with production or sales level?
Select correct option:
Fixed cost
Variable cost
Target cost
Total cost
A company is producing 1000 units at cost of Rs. 500000. Variable cost for the
production of 1000 units is Rs. 350000. What will be fix cost?
Select correct option:
Rs. 350000
Rs. 150000
Rs. 300000
Rs. 200000
Which of the following includes all activities involved in selling goods and services to
those buying for resale or business use?
Select correct option:
Discounting
Retailing
Franchising
Wholesaling
________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing
the goods on to the end-user.
Select correct option:
Free-flow
Internal marketing
Vertical marketing
Single transaction
A price set by the retailer and often attached to a product with a sticker is known as:
Select correct option:
Market price
List price
Retail price
Wholesaler price
Which of the following are products and services bought by final consumers for personal
consumption? These include convenience products, shopping products, specialty
products, and unsought products.
Select correct option:
Material and parts
Consumer products
Industrial products
Capital items
________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing
the goods on to the end-user.
Select correct option:
Free-flow
Internal marketing
Vertical marketing
Single transaction
Which of the following buy mostly from producers and sell mostly to retailers and
industrial consumers?
Select correct option:
Discount stores
Wholesalers
Factory outlets
Independents
Which of the following is a reduced price marked on the label or package by producer?
Select correct option:
Coupon
Price-pack deal
Sample
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Cents-off deal
When a firm attempts to increase sales during the maturity stage of the PLC by changing
one or more marketing mix elements, it is _____.
Select correct option:
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
Which of the following is used to segment and analyze consumer’s buying behavior?
Select correct option:
Promotional mix
Integrated marketing communication
Marketing communication
Customer database
Need becomes ________ when they are directed towards a specific object.
Select correct option:
Actual need
Want
Satisfaction
Demand
Which of the following is the task of selecting an overall company strategy for long-run
survival and growth?
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
Which of the following is a major determinant of demand for the product in the market?
Select correct option:
Planning
Promotion
Price
Place
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Funeral plots
Insurance policy
2) In which stage of the product life cycle does a product reach its peak sales?
a. Decline
b. Maturity
c. Introduction
d. Growth
3) Idea-reducing stage of new product development process is called as:
a. Idea generation
b. Idea screening
c. Product concept
d. Concept development
4) Which of the following is NOT an external source of idea generation?
a. Customers
b. Suppliers
c. Competitors
d. Top management
5) A firm is developing a new product and has placed the advertisement of the product.
The firm is at which stage of the new product development process?
a. Business Analysis
b. Beta testing
c. Concept development
d. Commercialization
6) Which of the following is used to test the customer preference about the new product
design?
a. Business Analysis
b. Beta testing
c. Conjoint analysis
d. Concept testing
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
7) At which of the following stage of consumer adoption process the consumer decides
whether to use the product or not?
a. Awareness
b. Interest
c. Trial
d. Evaluation
8) Which of the following is NOT part of consumer adoption process?
a. Interest
b. Evaluation
c. Trail
d. Convenience
9) The purchase of which of the following items is least likely to be affected by
demographic factors?
a. Sugar
b. Computer
c. Fast food
d. Low fat cheese
10) Identify the type of packaging for ice creams.
a. Primary packaging
b. Secondary packaging
c. Transport packaging
d. Decorative packaging
11) For ------------ product marketers should view packaging as a major strategic tool?
a. Industrial
b. Consumer convenience
c. Consumer shopping
d. Specialty
12) Which of the following is a strategy of using existing brand name to launch new
products in other categories?
a. Co- branding
b. Line extension
c. Brand extension
d. Multibranding
13) Which of the following are products and services bought by final consumers for
personal consumption?
a. Consumer products
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
b. Material and parts
c. Industrial products
d. Capital items
14) Insurance service would BEST be described as which kind of a product?
a. Convenience
b. Unsought
c. Specialty
d. Durable
15) –––––––––– a name, term, sign, symbol, design, or a combination of these, that
identifies that maker or seller of a product or service?
a. Product
b. Brand
c. Co-brand
d. Label
16) Company specifically creates a brand to counter a competitive threat it is known as:
a. Individual branding
b. Fighting brand
c. Family branding
d. Co-branding
17) The label on a soft drink can read "cool and refreshing." For what reason are these
words used?
a. To promote the product
b. To provide information
c. To encourage multiple purchases
d. To satisfy legal requirements
18) Which of the following has a quick response towards a new product?
a. Early adopters
b. Early majority
c. Late majority
d. Opinion leaders
19) Identify the products that the customer usually buys frequently and with a
minimum of comparison and buying effort.
a. Convenience
b. Specialty
c. Household
d. Augmented
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
20) This stage in the PLC that is characterized by rapid market acceptance, increasing
sales, and rising profits is known as:
a. Introduction
b. Maturity
c. Growth
Question # 1
Which of the following is NOT a purpose of a marketing plan?
Select correct option:
Question # 2
Relationship marketing is also known as:
Select correct option:
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Question # 3
Product planners need to think about products and services on three levels. Each level
adds more customer value. The most basic level is the _____, which addresses the
question, “What is the buyer really buying?”
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Question # 4
Retailers are considered under which of the following environment?
Select correct option:
Broad
Weak
Task
Competitive
Question # 5 o
A firm is developing a new product and has placed the advertisement of the product. The
firm is at which stage of the new product development process?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Select correct option:
Commercialization
Concept development
Beta testing
Business Analysis
Question # 7
Which of the following is NOT a part of broad environment?
Select correct option:
Economy
Demographics
Technology
Corporate culture
Question # 8
In the product adoption process, the consumer is stimulated to seek information about the
innovation at which of the following stage?
Select correct option:
Interest
Trial
Awareness
Evaluation
Question # 9
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Question # 11
Which of the following are products and services bought by final consumers for personal
consumption? These include convenience products, shopping products, specialty
products, and unsought products.
Select correct option:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question # 12
Which of the following markets involve buying and selling of goods for their utility and
enabling them to make or re-sell a product to others?
Select correct option:
Consumer markets
Business markets
Global markets
Government markets
Question # 13
The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is
called:
Select correct option:
Product Cost
Product Value
Product need
Product Satisfaction
Question # 14
ABC Company has introduced a new beverage in the market. The company must inform
customers about the availability and the benefits of the beverage. Identify the activitiy of
marketing mix involved.
Select correct option:
Place
Price
Promotion
Product
Question # 15
Pictures and specification of product are added in which of the following part of the
marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
Question # 15
Pictures and specification of product are added in which of the following part of the
marketing plan?
Select correct option:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Financial summary
Executive summary
Situation analysis
Appendix
Question # 16
Financial summary of a marketing plan includes all EXCEPT:
Select correct option:
Question # 17
Which of the following tells about the details of the plan?
Select correct option:
Title page
Mrket analysis
Marketing strategy
Executive summary
Question # 18
Which of the following is an advantage that enables business to survive against its
competition over a long period of time.
Select correct option:
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
Question # 19
Tight cost control is associated with which of the following strategy?
Select correct option:
Question
All of the following are the examples of unsought goods EXCEPT:
Select correct option:
Course books
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Encyclopedia
Funeral plots
Insurance policy
Question
Which of the following are products and services bought by final consumers for personal
consumption? These include convenience products, shopping products, specialty
products, and unsought products.
Select correct option:
Question
Buying and selling of mass consumer goods and services comes under which of the
following markets?
Select correct option:
Business markets
Global markets
Consumer markets
Government markets
Question
Many companies prefer to follow rather than challenge the:
Select correct option:
Market challenger
Market follower
Market nicher
Market leader
Question
The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is
called:
Select correct option:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Product Cost
Product Value
Product need
Product Satisfaction
Question
Which of the following is NOT a type of vertical integration?
Select correct option:
Question
Identify the products that the customer usually buys frequently and with a minimum of
comparison and buying effort.
Select correct option:
Specialty
Convenience
Unsought
Augmented
Question
Which of the following BEST describes the consumer’s preference for products that are
widely available to them?
Select correct option:
Production concept
Marketing concept
Selling concept
Product concept
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question
Identify the commercialization decision which involves decisions regarding launch of
product in single or multiple localities?
Select correct option:
Question # 10
Which of the following markets involve buying and selling of goods for their utility and
enabling them to make or re-sell a product to others?
Select correct option:
Consumer markets
Business markets
Global markets
Government markets
Question
A customer requirement about any product in which he/ she needs to avail core features
in that product, is called:
Select correct option:
Real need
Stated need
Unstated need
Delighted need
Question
Which of the following is NOT a part of consumer adoption process?
Select correct option:
Convenience
Trail
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Evaluation
Interest
Question
The purchase of which of the following items is least likely to be affected by
demographic factors?
Select correct option:
Car
Furniture
Cmputer
Sugar
Question
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Question
Which of the following is included in task environment?
Select correct option:
Economy
Technology
Media
Promotion
Question Which one of the following tend to market high end goods and services and are
able to use a premium pricing strategy in a specific market segment.
Select correct option:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Followers
Challengers
Leaders
Nichers
Question
Which of the following market dominance strategy involves less risk of competitive
attacks?
Select correct option:
Challengers
Leaders
Followers
Nichers
Question
At which of the following stage of consumer adoption process the consumer decides
whether to use the product or not?
Select correct option:
Awareness
Interest
Trial
Evaluation
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question
Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specalty
Durable
Time Left
85
sec(s)
Total Marks: 1
Consumer market
Business market
Global market
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Government market
Time Left
86
sec(s)
Total Marks: 1
Convenience
Unsought
Specialty
Durable
Time Left
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
87
sec(s)
Total Marks: 1
Sales decline in the decline stage of the PLC because of technological advances,
increased competition, and _____.
Shifts in unemployment
Foreign imports
Time Left
88
sec(s)
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Total Marks: 1
Buying and selling of mass consumer goods and services comes under which of the
following markets?
Business markets
Global markets
Consumer markets
Government markets
Time Left
88
sec(s)
Total Marks: 1
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Economy
Demographics
Technology
Corporate culture
Time Left
88
sec(s)
Total Marks: 1
Which of the following firms emphasis on product’s benefits to the customers rather than
on product attributes.
Product oriented
Market oriented
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Sales oriented
Production oriented
Time Left
87
sec(s)
Total Marks: 1
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Time Left
86
sec(s)
Total Marks: 1
Time Left
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
88
sec(s)
Total Marks: 1
Styling
Brand name
Warehousing
Packaging
Time Left
89
sec(s)
Total Marks: 1
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Additional cost is associated with which of the following strategy?
Differentiation strategy
Time Left
77
sec(s)
Total Marks: 1
In the _____, the firm faces a trade-off between high market share and high current
profit.
Introduction stage
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Growth stage
Maturity stage
Decline stage
Time Left
86
sec(s)
Total Marks: 1
Which of the following is an advantage that enables business to survive against its
competition over a long period of time.
Marketing advantage
Core competency
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Competitive advantage
Time Left
88
sec(s)
Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding brand images,
sizes, warranties, returns, designs and features?
Product
Price
Promotion
Place
Time Left
88
sec(s)
Total Marks: 1
Competition
Technology
Corporate culture
Economy
Time Left
85
sec(s)
Total Marks: 1
Question
The purchase of which of the following items is least likely to be affected by
demographic factors?
Select correct option:
Car
Furniture
Computer
Sugar
Question # 3
Which of the following is used to test the customer preference about the new product
design?
Select correct option:
Concept testing
Conjoint analysis
Beta testing
Business Analysis
Question
Identify the type of packaging for ice creams.
Select correct option:
Primary packaging
Secondary packaging
Transport packaging
Decorative packaging
Question
Which of the following is NOT a purpose of a marketing plan?
Select correct option:
Question # 6
Which of the following is Not a component of a marketing plan?
Select correct option:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Question
Which of the following is a controllable factor for marketers?
Select correct option:
Competition
Technology
Corpore culture
Economy
Question
A firm is developing a new product and has placed the advertisement of the product. The
firm is at which stage of the new product development process?
Select correct option:
Commercialization
Concept development
Beta testing
Business Analysis
Question
Relationship marketing is also known as:
Select correct option:
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Question
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Consumer markets
Business markets
Global markets
Government markets
Car
Furniture
Computer
Sugar
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Introduction stage
Growth stage
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Maturity stage
Decline stage
Product
Price
Distribution
Promotion
Idea generation
Idea development
Idea screening
Idea testing
Market analysis
Consumer analysis
Macro analysis
Micro analysis
Consumer market
Business market
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Global market
Government market
Economy
Technology
Media
Promotion
Market leader
Market challenger
Market nicher
Market follower
Product
Price
Promotion
Place
Top management
Competitors
Suppliers
Customers
nancial
Core competency guides a firm recombining its abilities in response to demands from
the:
Select correct option:
Retailer
Wholesaler
Environment
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Supplier
Which of the following is the task of selecting an overall company strategy for long-run
survival and growth?
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
Which of the following is known as a set of marketing tools used by the firms to pursue
its marketing objectives in the target market?
Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix
Which stage in the PLC normally lasts longer and poses strong challenges to the
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
marketing managers?
Select correct option:
Introduction
Growth
Maturity
Decline
Which of the following is an advantage that enables business to survive against its
competition over a long period of time.
Select correct option:
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
Pictures and specification of product are added in which of the following part of the
marketing plan?
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
In which stage of the product life cycle does a product reach its peak sales?
Select correct option:
Introduction
Growth
Maturity
Decline
Styling
Brand name
Warehousing
Packaging
In the product adoption process, the consumer is stimulated to seek information about the
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
innovation
at which of the following stage?
Select correct option:
Interest
Trial
Awareness
Evaluation
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
All Mid Term Solved Material of MKT501
Increasing cost
Question No: 7 ( Marks: 1 ) - Please choose one
A brand name is one of the elements of the:
Discounted product
Core benefit
Augmented product
Actual product
http://www.google.com.pk/search?hl=en&source=hp&q=A+brand+name+is+one+
of+the+elements+of+the+Actual+product+++&aq=f&aqi=&aql=&oq=&gs_rfai=
Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following is TRUE about a product?
Every tangible thing the customer receives in an exchange
The idea that the customer receives in an exchange
The service that is rendered to a customer
The physical object the customer receives in an exchange
http://www.sykronix.com/tsoc/courses/prin/pr_prod.htm
Question No: 9 ( Marks: 1 ) - Please choose one
Identify the stage of product life cycle in which sales are at peak.
Introduction
Growth
Maturity (page 25)
Decline
Question No: 10 ( Marks: 1 ) - Please choose one
Which of the followings are considered defensive in nature?
Maturity and growth stage
Maturity and decline stage (page 26)
Introduction and maturity stage
Introduction and growth stage
Question No: 11 ( Marks: 1 ) - Please choose one
Standard Cable cut back advertising expenditures to minimum level and reduced
the number of
channel members for its industrial cable product. These actions are indicative of
a product in
which of the following stage of its life cycle?
Introduction
Growth
Maturity
Decline (page 26)
Question No: 12 ( Marks: 1 ) - Please choose one
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following are the people who purchase new products almost as
soon as the
products reach the market?
Innovators (page 33)
Late majority
Early majority
Late adopters
Question No: 14 ( Marks: 1 ) - Please choose one
Which of the following is NOT one of the stages that customers go through in the
process of adopting a new product?
Desire
Awareness
Evaluation
Interest
Question No: 15 ( Marks: 1 ) - Please choose one
Which product is MOST likely to be purchased through routine decision making?
Television set
Soft drink
Shirt
Car
Question No: 16 ( Marks: 1 ) - Please choose one
Which of the following has a quick response towards a new product?
Opinion leaders
Late majority
Early majority
Early adopters (page 33)
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
55
25
Question No: 21 ( Marks: 1 ) - Please choose one
To pay premium price for the product customers require:
Allowance
Flawless performance (page 39)
Discounts
High promotion
Question No: 22 ( Marks: 1 ) - Please choose one
Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20%
more than his
competitors’ price. Still his sales are increasing. Now his aim is to maintain same
pricing. He
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
All Mid Term Solved Material of MKT501
Import market
Export market
(page 2)
Government market
Question No: 28 ( Marks: 1 ) - Please choose one
Which one of the following 4Ps of marketing mix involves in decisions regarding
list prices,
discounts, allowances and payment periods or credit terms?
Product
Price
(common sense)
Place
Promotion
Question No: 29 ( Marks: 1 ) - Please choose one
Customer cost will be considered as which of the following Ps of marketing mix?
Product
Price
(common sense) :)
Place
Promotion
Question No: 30 ( Marks: 1 ) - Please choose one
Which of the following is about managing strategically the customer’s entire
experience with the
product and company?
Customer experience management
http://www.greatbrook.com/customer_experience_management.htm
Customer retention management
Customer life-time value management
Customer relationship management
Question No: 31 ( Marks: 1 ) - Please choose one
Customer’s viewpoint on a firm’s products and services can be improved
through:
Experiential world of customers
Experiential innovation (page 5)
Customer interface
Building experiential platform
Question No: 32 ( Marks: 1 ) - Please choose one
Which of the following firms emphasizes on product’s benefits to the customers
rather product
Attributes?
Product oriented
Market oriented (page 6)
Sales oriented
Production oriented
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
The phenomenon, when a customer dislikes a product and talks against the
product, is termed
as:
Propaganda
Unfavorable environment
Bad mouth
(page 8)
Bad impression
Question No: 35 ( Marks: 1 ) - Please choose one
Products that are usually purchased due to adversity and high promotional back
up rather than
desire are called
Sought goods
Unique goods
Unsought goods
(page 8)
Preferred goods
Question No: 36 ( Marks: 1 ) - Please choose one
A customer requirement about any product in which he/ she needs to avail core
features in that
product, is called:
Real need
Stated need
Unstated need
Delighted need
Question No: 37 ( Marks: 1 ) - Please choose one
Which of the following products requires mass promotion by a producer?
Convenience
Shopping
Specialty
Unsought
(page 8)
Question No: 38 ( Marks: 1 ) - Please choose one
Which of the following is NOT an aggressiveness strategy?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Business analysis
Question No: 41
( Marks: 1 )
- Please choose one
Critical path analysis is a part of which of the following?
Implementation stage
Marketing strategies
Executive summary
Financial summary
page#16
Question No: 42
( Marks: 1 )
- Please choose one
The strategy which involves creating a product that is perceived as unique and
should provide superior value for the customer is called:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Concurrent engineering
Conjoint analysis
page#28
Question No: 47
( Marks: 1 )
- Please choose one
Identify the commercialization decision which includes decisions regarding
locality, region, nationally or even internationally launching the product.
Why to launch the product?
How to launch the product?
Where to launch the product?
When to launch the product?
Page#30
Question No: 48
( Marks: 1 )
- Please choose one
Which product is MOST likely to be purchased through routine decision making?
Television set
Soft drink
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Gift baskets are the example of which one of the following types of packaging?
Decorative
Secondary
Shipping
Primary
Question No: 53
( Marks: 1 )
- Please choose one
Which of the following is the packaging objective, in which small products are
grouped together in one package for the reasons of efficiency?
Information transmission
Agglomeration
Physical protection
Theft reducing
page24
Question No: 54
( Marks: 1 )
- Please choose one
The label on a pack of frozen peas says, 'packed within an hour of picking'.
These words are used:
To promote the product
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following is also known as dual branding?
Private brand
Multibrand
Co-brand
New brand
page#26
Question No: 59
( Marks: 1 )
- Please choose one
The concept of price is central to:
Administration
Management
Macroeconomics
Microeconomics
page#38
Question No: 60
( Marks: 1 )
- Please choose one
Which of the following marketing mix element generates revenue?
Promotion
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
( Marks: 1 )
- Please choose one
3/10 net 30 is an example of which of the following?
Seasonal discount
Trade discount
Quantity discount
Cash discount
page#43
Question No: 65
( Marks: 1 )
- Please choose one
Market price is also known as:
Effective price
List price
Retail price
Wholesaler price
page#43
Question No: 66
( Marks: 1 )
- Please choose one
Which of the following best describes 3/10 net 40 ROG?
The buyer must pay within 10 days of receipt of goods but will receive 3%
discount if paid in 10 days
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
cost, hoping that customers will purchase other groceries as well. Milk is acting
as which of the following?
Premium item
On- sale item
Discounted item
Loss leader
page#45
Question No: 70
( Marks: 1 )
- Please choose one
Many companies try to set a price that will maximize current profit. This strategy
assumes that company has knowledge of its:
Cost and production function
Revenue and cost function
Demand and market function
Demand and cost function
Question No: 71
( Marks: 1 )
- Please choose one
Which one of the following 4Ps of marketing mix involves in decisions regarding
list prices, discounts, allowances and payment periods or credit terms?
Product
Price
Place
Promotion
page#3
Question No: 72
( Marks: 1 )
- Please choose one
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question No: 75
( Marks: 1 )
- Please choose one
Factors of broad environment affect:
Economic environment
Task environment
Cultural environment
Technological environment
page#3
Question No: 76
( Marks: 1 )
- Please choose one
Marketing starts with which of the following 4Ps?
Product
Price
Place
Promotion
page#13
Question No: 77
( Marks: 1 )
- Please choose one
A business wants to create the awareness about the features and befits of the
product in the market. Which of the following decisions are important to achieve
the goal?
Price decisions
Place decisions
Promotion decisions
Product decisions
page#14
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Assumptions
81-The ‘Call Centers’ are the best in _______________.
page#16
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Brand image
Consumer affluence
Innovative packaging
89-Under the brand equity measurement, when most of the customers
would not resist to buy some of the specific brands, is known as:
Brand loyalty
Brand acceptability
Brand acceptability
Brand leveraging
90- A marketing oriented firm typically shows the limited product lines.
True
False
page #06
91-in the marketing environment, trends must be watched and mechanism
should be built to have information well in advance.
True
False
92-The market segmentation strategy is also called a focus strategy or
niche strategy.
True
False
93- We incorporate the most preferred features into a new product or
advertisement during the conjoint analysis process
page #21
page# 12
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following is NOT a decision required in commercialization?
Why to launch the product? (Page 30)
How to launch the product?
Where to launch the product?
When to launch the product?
Question No: 102
( Marks: 1 )
- Please choose one
Which of the following are the people who purchase new products almost as
soon as the products reach the market?
Innovators
Late majority
(page 33)
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
and people will like my this extended brand as well as they like my black tea.
Question No: 106
( Marks: 1 )
- Please choose one
Which of the following brands cost more than other products in the category?
Premium brand
Economy brand
(page 36)
Co-brand
Private brand
Manufacturer's brand
Licensed brand
( Marks: 1 )
- Please choose one
Question No: 111
Which of the following is also known as functional branding?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Economy branding
Co-branding
Premium
Cooperative
Effective
Efficient
( Marks: 1 )
(page 39)
Question No: 114
- Please choose one
Geographic pricing is also known as:
Skimming pricing
Zone pricing
Psychological pricing
Penetration pricing
(sure)
Question No: 115
( Marks: 1 )
- Please choose one
Which of the following is a pricing technique used by retailers?
Cost–push pricing
Cost-plus pricing
(page 41)
Demand- push pricing
Demand- pull pricing
Question No: 116
( Marks: 1 )
- Please choose one
Which of the following method is mostly used in the retailing?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Courier service
Online shops
Self-service
Counter-service
(page 41)
Consumer markets
Business markets
Global markets
Non profit markets
( Marks: 1 )
(page 2)
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question No: 121
- Please choose one
Which one of the following 4Ps of marketing mix involves in decisions regarding
list prices, discounts, allowances and payment periods or credit terms?
Product
Price
(page 3)
Place
Promotion
Product
Price
Placement
Promotional
(sure)
Question No: 123
( Marks: 1 )
- Please choose one
Customer cost will be considered as which of the following Ps of marketing mix?
Product
Price
http://www.foodexportalliance.org/eweb/DynamicPage.aspx?Site=miatco&
WebKey=f5b773e5-593b-4d57-a453-5d80a59a9e7f
Place
Promotion
Question No: 124
( Marks: 1 )
- Please choose one
Which of the following elements of marketing mix directly affects the value of
sales?
Price
Place
Promotion
Product
( Marks: 1 )
- Please choose one
Question No: 125
The basic human requirement defines which of the following?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Need
Demand
Want
Satisfaction
page#2
Question No: 126
( Marks: 1 )
- Please choose one
Willingness and ability to buy the product leads towards which of the following?
Demand
page#2
Need
Focus group
Commercialization
Web and telephones
Surveys
( Marks: 1 )
- Please choose one
Question No: 129
Which of the following is NOT an example of unsought goods?
Insurance policy
Course book
Encyclopedia
Funeral plots
( Marks: 1 )
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
- Please choose one
Question No: 130
A customer requirement about any product in which he/ she needs to avail core
features in that product, is called:
Real need
Stated need
Unstated need
Delighted need
Question No: 131 ( Marks: 1 ) - Please choose one
Order processing decisions are related to which of the following?
Product
Price
Inventory management
Personal selling
Warehousing
Distribution centers
page#14
Question No: 133 ( Marks: 1 ) - Please choose one
If a bakery business bought a wheat farm in order to reduce the risk associated
with the dependency on flour. Identify the type of integration.
---- 2 ( ----
Which of the following is NOT a part of a broad environment?
Economy
Corporate culture
Technology
Demographics
---- 3 ( ----
Products that are usually purchased due to adversity and high
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
promotional back up rather than desire are called:
Sought goods
Unique goods
Unsought goods
Preferred goods
---- 4 ( ----
Identify the concept that is most aggressively practiced for unsought
products.
Marketing concept
Production concept
Product concept
Selling concept
---- 5 ( ----
Which of the following is NOT a technique of measuring customer
satisfaction and monitoring customer’s complaint?
Customer complaints database
Web and telephone information hotlines
Exit interviews
Business analysis
---- 6 ( ----
Which of the following is a charasteristic of market oriented firms?
Product driven
Competitor focus
Customer focus
Product focus
---- 7 ( ----
Willingness and ability to buy the product leads towards which of the
following?
Demand
Need
Want
Market
---- 8 ( ----
Customer cost will be considered as which of the following Ps of
marketing mix?
Product
Price
Place
Promotion
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
---- 9 ( ----
A company wants to maximize market share, assuming that market is
price sensitive. What pricing strategy you would suggest for the
company to achieve this objective?
Cost- oriented pricing
Skimming pricing
Premium pricing
Penetration pricing
---- 10 ( ----
Mr. Ahmed wants to introduce a new product with the goal of quickly
gaining mass-market share. As a consultant, you would recommend
which of the following strategy?
Cost-orientated pricing
Psychological pricing
Market-penetration
Market-skimming
---- 11 ( ----
Market-penetration pricing will likely to be used most in selling which
of the following items?
Specialty
Convenience
Unsought
Pharmaceuticals
---- 12 ( ----
Which of the following is NOT an objective of penetration pricing?
Long term profit maximization
Short term profit maximization
Increasing sales volume
Increasing market share
---- 13 ( ----
A seller wants payment from buyer within 10 days of sales (whereas
customer can made payment within 30 days) and offers 4% discount if
payment is made within 10 days. What type of cash discount will be
suitable?
4/10 net 30
10/4 net 30
10/30 net 4
4/30 net 10
---- 14 ( ----
A book shop has arranged a book fair and offered 20% discount on all
types of books. What will be the purpose of offering the discount?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Reward the customers
Move- out- of- date stock
Encourage the salespeople
To increase short term sales
---- 15 ( ----
BATA offered 10% discount on the sale of shoes at the end of winter
season. What can be the purpose of giving such discount?
Reward the customers
Move- out- of- date stock
Encourage the salespeople
To increase short term sales
---- 16 ( ----
Some times companies reduce price for bulk purchases. To which of
the following would this statement hold TRUE?
Seasonal discounts
Trade discounts
Quantity discounts
Cash discounts
---- 17 ( ----
Which of the following is NOT an objective of discounts?
Reward valuable customers
Reward competitors
Move out-of-date stock
Increase short-term sales
---- 18 ( ----
A pricing method which is designed to encourage purchases that are
based on the emotional rather than rational reasons?
Cost-oriented pricing
Psychological pricing
Skimming pricing
Penetration pricing
---- 19 ( ----
Which of the following marketing mix element generate revenue?
Promotion
Price
Place
Product
---- 20 ( ----
Which of the following price is very close to the maximum that
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
customers are happily and readily willing to pay?
Premium
Cooperative
Effective
Efficient
---- 21 ( ----
Which of following is an example of corporate brand?
Rafhan foods
Knorr
National foods
Mercedes
---- 22 ( ----
When a company introduces additional items in a given product
category under the same brand name, such as new flavors, forms,
colors, ingredients, or package sizes it is called as:
Line extension
Brand extension
Multibrands
Co-branding
---- 23 ( ----
Which of the following is a group of products that are closely related
because they function in a similar manner?
Convenience product
Private brand
Line extension
Product line
---- 24 ( ----
Which of the following is NOT a use of secondary packaging?
It is recyclable and environmentally safe
It facilitates transportation, storage, and handling for middlemen
It can not be reused for purposes other than its initial use
It can be used as a promotional tool
---- 25 ( ----
Which of the following brands is created specifically to counter a
competitive threat?
Premium brand
Economy brand
Fighting brand
Corporate brand
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
---- 26 ( ----
Which of the following is NOT one of the stages that customers go
through in the process of adopting a new product?
Desire
Awareness
Evaluation
Interest
---- 27 ( ----
Which of the following commercialization decision involve decisions
regarding launch of product in single or multiple locality?
How to launch the product?
Where to launch the product?
When to launch the product?
Why to launch the product?
---- 28 ( ----
Which come(s) under the category of new product?
---- 29 ( ----
During which stage of new product development the firm considers
profitability?
Idea generation
Beta-testing
Business analysis
Product development
---- 30 ( ----
An elaborated version of the idea expressed in the meaningful
consumer terms, describes which of the following?
Product screening
Product test
Product concept
Product idea
---- 31 ( ----
Identify the stage of product life cycle in which sales are at peak.
Introduction
Growth
Maturity
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Decline
---- 32 ( ----
Luxury products, such as Rolex watches, are also known as:
Shopping product
Convenience product
Emergency product
Specialty product
---- 33 ( ----
Life insurance is an example of which of the following goods?
Convenience
Expected
Shopping
Unsought
---- 34 ( ----
Which of the following goods are purchased by customer after
comparisons of competing goods in competing stores on basis of price,
quality, style and colors?
Specialty goods
Shopping goods
Impulse goods
Convenience goods
---- 35 ( ----
Which of the following attacks the vulnerable part of a competitor?
Market leader
Market challenger
Market nicher
Market follower
---- 36 ( ----
Which of the following is NOT a type of innovation strategy?
Pioneers
Challengers
Close followers
Late followers
---- 37 ( ----
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Critical path analysis is a part of which of the following?
Implementation stage
Marketing strategies
Executive summary
Financial summary
---- 38 ( ----
Results from the research that have already been conducted are
displayed in which of the following part of marketing plan?
Marketing strategies
Executive summary
Appendix
Financial summary
---- 39 ( ----
The marketing plan is one of the most important outputs of:
Business plan
Marketing process
Production process
Selling plan
---- 40 ( ----
Which of the following is an actor of task environment?
Economy
Media
Promotion
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following are the products bought by individuals and organizations for
further processing or for use in conducting a business?
Specialty
Industrial
Shopping
Consumer
Primary packaging
Secondary packaging
Transport packaging
Decorative packaging
Decorative packaging
Transport packaging
Secondary packaging
Primary packaging
Promotion
Price
Place
Product
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question No: 9 ( Marks: 1 ) - Please choose one
The buyer at ABC Furniture Store is informed that if he/she will increase his/her recent
order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This
offer is due to a recent overstock condition at the factory and will not be available in the
future. What is the type of discount offered by ABC Furniture store?
Trade
Seasonal
Non-cumulative
Promotional
Product
Price
Place
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Promotion
Communication
Convenience
Customer cost
Customer solution
Real need
Stated need
Unstated need
Delighted need
Product
Price
Place
Promotion
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Expand the total market
Desire
Need
Utility
Motive
Needs, preferences
Wants, needs
Needs, wants
Want, preference
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
These objectives are often the most suitable when firms operate in a market dominated
by a major competitor and where their financial resources are limited.
Niche
Hold
Harvest
Diversification
Idea generation
Idea screening
Test marketing
Business analysis
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Six
Seven
Nine
Eight
Premium
Cooperative
Effective
Efficient
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following markets require developing a superior product and packaging
along with continuous advertising?
Consumer markets
Business markets
Global markets
Non profit/government markets
Selling concept
Production concept
Customer concept
Marketing concept
Product
Price
Place
Promotion
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Market nicher
Market leader
Market follower
Market challenger
Marketing Mix
Marketing for the millennium
New advancement in marketing
Marketing research and innovation
Company focus
Competitor focus
Customer focus
Product focus
Convenience goods
Shopping goods
Specialty goods
Health supportive goods
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
The single most important variable
Second only to product
Only above distribution
Equally as important as the other variables
Q1
The building, holding, and harvesting are the types of:
a) Market dominance strategy
b) Innovation strategy
c) Aggressiveness strategy (page 17)
d) Diversification strategy
Q2
Any tangible thing tha t can be offered to a market for attention,
acquisition, use,
or consumption that might satisfy a want or need is called:
(a) Service
(b) Product (page 23)
(c) Demand
(d) Idea
Q3
A brand name is one of the elements of the:
(a) Augmented product
(b) Actual product (page 23)
(c) Core benefit
(d) Discounted product
Q4
Identify the strategy that deals with the rate of new product development.
(a) Innovation strategy (page 17)
(b) Aggressiveness strategy
(c) Vertical integration
(d) Horizontal integration
Q5
The high cost, low sales volume and losses are likely to occur at the:
(a) Decline stage
(b) Maturity stage
(c) Introduction stage (page 25)
(d) Growth stage
Q6
Aggressive pricing is associated with which of the following stage of
product life
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
cycle?
(a) Introduction
(b) Maturity
(c) Decline
(d) Growth
Q7
Which of the following is NOT a common reason of decline in the product
sales?
(a) Competition increases
(b) Technology advances
(c) Consumer tastes change
(d) Increase in product demand
Q8
ABC Company is engaged in new product development process. After
idea
generation, screening, concept development and going through the
business
analysis. Identify the next step of the company.
(a) Consumer testing
(b) Beta testing (page 27)
(c) Alpha testing
(d) Home-placement testing
Q9
With what groups do firms conduct concept testing for new products?
(a) Competitors
(b) Target customers
(c) Employees
(d) Focus groups
Q10
Introducing a new product into the market is called:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
(b) Consumer path analysis
(c) Critical Path analysis (page 28)
(d) Critical Path Scheduling
Q12
Which of the following is quick in innovation?
(a) Capital goods
(b) Food items
(c) Industrial goods
(d) IT products
http://www.google.com.pk/#hl=en&biw=1024&bih=523&q=innovatio
n&aq=f
&aqi=&aql=&oq=&gs_rfai=&fp=d3930372925886c8
Q13
ABC Co., a major Swedish multinational, provides an example of the
power of
innovative packaging and customer thinking. ABC Co. is involved in
which of
the following types of packaging that enables milk, fruit juice, and other
perishable liquid foods to be distributed without refrigeration?
(a) Boxes
(b) Blister packs
(c) Cartons
(d) Aseptic packages (repeated)
Q14
Packaging used for the ice creams is an example of which of the
following?
Q17
When a company introduces additional items in a given product category
under
the same brand name, such as new flavors, forms, colors, ingredients, or
package
sizes it is called as:
(a) Line extension
Co-brand
Private brand (page 36)
Manufacturer's brand
Licensed brand
Q19
ABC Company sells the right to use brand name to other company for
non-
competing product the company is following:
(a) Brand licensing (page 37)
(b) Co-branding
(c) Family branding
(d) Individual branding
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Q20
Numerical monetary value of a product is the best description of which of
the
following?
(a) Place
(b) Price (page 38)
(c) Promotion
(d) Cost
Q21\
Commission is the price of which of the following?
(a) Retailer
(b) Salesperson
(c) Executive
(d) Wholesaler
Q22
Which of the following method is mostly used in the retailing?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
reduction. This offer is due to a recent overstock condition at the factory
and will
not be available in the future. What is the type of discount offered by ABC
Furniture store?
(a) Seasonal
(b) Non-cumulative
(c) Promotional
(d) Trade
Q26
Market price is also known as:
(a) List price
(b) Retail price
(c) Effective price (page 43)
(d) Wholesaler price
Q27
A seller wants payment from buyer within 10 days of sales (whereas
customer
can made payment within 30 days) and offers 4% discount if payment is
made
within 10 days. What type of cash discount will be suitable?
(a) 4/10 net 30 (page 43)
(b) 10/4 net 30
(c) 10/30 net 4
(d) 4/30 net 10
Q28
All of the following conditions favor setting a penetration price EXCEPT:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
http://tutor2u.net/business/marketing/pricing_strategy_skimming.asp
Q30
A company wants to maximize market share, assuming that market is
price
sensitive. What pricing strategy you would suggest for the company to
achieve
this objective?
(a) Cost- oriented pricing
(b) Skimming pricing
(c) Premium pricing
(d) Penetration pricing (page 45)
Q31
Which of the following markets require developing a superior product and
packaging along with continuous advertising?
(a) Global markets
(b) Non profit/government markets
(c) Business markets
(d) Consumer markets(page 2)
Q32
Which one of the following 4Ps of marketing mix involves in decisions
regarding
list prices, discounts, allowances and payment periods or credit terms?
(a) Product
(b) Price (page 4)
(c) Place
(d) Promotion
Q33
Which of the following 4Ps of marketing mix involves in decisions
regarding
channels coverage, assortments, locations, inventories or transports?
(a) Product
(b) Place (page 4)
(c) Price
(d) Promotion
Q34
Which of the following are value maximizers?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
6
(a) Customers
(b) Sellers
(c) Marketers
(d) Manufacturers
Q35
Which of the following firms emphasizes on product’s benefits to the
customers
rather product attributes?
(a) Market oriented (page 6)
(b) Sales oriented
(c) Product oriented
(d) Production oriented
Q36
The phenomenon, when a customer dislikes a product and talks against the
product, is termed as:
MIDTERM EXAMINATION
Fall 2009
MKT501- Marketing Management (Session - 5)
Time: 60 min
Question No: 1 ( Marks: 1 ) - Please choose one
Which of the following is the first step in writing a marketing plan?
Situation analysis
Opportunity and threat analysis
Executive summary (page 15)
Market analysis
Executive Summary
The Plan should open with a brief summary of the plans most important Goals and
Recommen dations. The
summary can be expressed like in a brief statement, “increase sales by 10% this year” or
“reduce expenses by 5 %” or
say “will enter UK market this year” etc.
Question No: 2 ( Marks: 1 ) - Please choose one
A market leader firm can expand the total market through:
Decreasing distribution of the product
Introducing the new usage of the product (repeated)
Eliminating some features of product
Increasing cost
Question No: 3 ( Marks: 1 ) - Please choose one
Process engineering skills are required for the successful implementation of which of the
following strategy?
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy (page 20)
Question No: 4 ( Marks: 1 ) - Please choose one
Any tangible thing that can be offered to a market for attention, acquisition, use, or
consumption that might satisfy a want or need is called:
Service
Product (page 4)
Demand
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Idea
Question No: 5 ( Marks: 1 ) - Please choose one
Luxury products, such as Rolex watches, are also known as:
Shopping product
Convenience product
Emergency product
Specialty product
1
Specialty products are consumer products and services with unique characteristics
or brand identification for which a significant group of buyers is willing to make a
special purchase effort. Examples include specific brands and types of cars, highpriced
photographic equipment, designer clothes, and the services of medical or
legal specialists.
Question No: 6 ( Marks: 1 ) - Please choose one
Aggressive pricing is associated with which of the following stage of product life cycle?
Introduction
Growth (page 18)
Maturity
Decline
Question No: 7 ( Marks: 1 ) - Please choose one
All of the following are the sources of idea for new product development EXCEPT:
Government agencies
Competitors
Suppliers
Customers
Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following is NOT a decision required in commercialization?
Why to launch the product? (page 31)
How to launch the product?
Where to launch the product?
When to launch the product?
The decisions required are:
• WHEN TO LAUNCH THE PRODUCT?
• WHERE TO LANCH THE PRODUCT?
• TO WHOM TO LAUNCH THE PRODUCT?
• HOW TO LAUNCH THE PRODUCT
Question No: 9 ( Marks: 1 ) - Please choose one
Which of the following are the people who purchase new products almost as soon as the
products reach the market?
Innovators (page 33)
Late majority
Early majority
Late adopters
Question No: 10 ( Marks: 1 ) - Please choose one
Which of the following is the spread of idea from the source of invention to the ultimate
user or consumers?
Innovation adoption process
Innovation diffusion process (page 33)
Adoption process
New product recognition
Diffusion of Innovations is a theory of how, why, and at what rate new ideas and
technology spread through cultures
Question No: 11 ( Marks: 1 ) - Please choose one
Which of the following is essential requirement for medicines and drugs?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Secondary packaging
Primary labeling
Decorative packaging
Mandatory labeling (page 36)
Question No: 12 ( Marks: 1 ) - Please choose one
Which of the following is less likely to damage reputations of a brand if a new product
fails?
Brand extension branding
Individual branding
Overall family branding
Line family branding
Question No: 13 ( Marks: 1 ) - Please choose one
Which of the following brands cost more than other products in the category?
Premium brand (page 36)
Economy brand
Fighting brand
Corporate brand
Question No: 14 ( Marks: 1 ) - Please choose one
Using one brand name for several related products is known as which of the following?
Family branding (page 37)
Group branding
Combination branding
Premium branding
When one brand name is used for several related products, this is referred to as Family
branding.
Question No: 15 ( Marks: 1 ) - Please choose one
Gift baskets are the example of which one of the following types of packaging?
Decorative (repeated)
Secondary
Shipping
Primary
Question No: 16 ( Marks: 1 ) - Please choose one
Which of the following is the packaging objective, in which small products are grouped
together in one package for the reasons of efficiency?
Information transmission
Agglomeration (page 34)
Physical protection
Theft reducing
Agglomeration - Small objects are typically grouped together in one package for reasons
of efficiency. For example, a single box of 1000 pencils requires less physical handling
than 1000 single pencils. Alternatively, bulk commodities (such as salt) can be divided
into packages that are a more suitable size for individual households.
Question No: 17 ( Marks: 1 ) - Please choose one
Which of the following is a brand created and owned by a larg retailer of a product after
purchasing in large quantity from manufacturer?
3
Co-brand
Private brand (page 36)
Manufacturer's brand
Licensed brand
When large Retailers buy products in bulk from manufacturers and put their own brand
name on them, this is called Private Branding, store brand, or private label.
Question No: 18 ( Marks: 1 ) - Please choose one
Which of the following is also known as functional branding?
Economy branding
Co-branding
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Family branding
Individual branding
A concept that is used with respect brand strategy decision. A functional brand is that one
which is purchased by the consumers to satisfy a functional need such as to shave, to
clean clothes, to relieve a headache. Functional brands have the best chance to satisfy
customers if they are seen as providing superior performance. Functional brands rely
heavily on product or price features
Not sure.
Question No: 19 ( Marks: 1 ) - Please choose one
Tarang milk is an example of which of the following?
Corporate brand
Co-brand
Individual brand (page 36)
Family brand
Question No: 20 ( Marks: 1 ) - Please choose one
Which of the following price is very close to the maximum that customers are happily
and readily willing to pay?
Premium
Cooperative
Effective
Efficient
Question No: 21 ( Marks: 1 ) - Please choose one
Geographic pricing is also known as:
Skimming pricing
Zone pricing (page 38)
Psychological pricing
Penetration pricing
Question No: 22 ( Marks: 1 ) - Please choose one
Which of the following is a pricing technique used by retailers?
Cost–push pricing
Cost-plus pricing (page 42)
Demand- push pricing
Demand- pull pricing
Question No: 23 ( Marks: 1 ) - Please choose one
Which of the following method is mostly used in the retailing?
Courier service
4
Online shops
Self-service (page 41)
Counter-service
Even though most retailing is done through self-service, many shops offer counter-
service items, e.g.
controlled items like medicine and small expensive items.
(page#41 handout)
Question No: 24 ( Marks: 1 ) - Please choose one
Market price is also known as:
Effective price (page 44
List price
Retail price
Wholesaler price
The market price (also called effective price) is the amount actually paid.
Question No: 25 ( Marks: 1 ) - Please choose one
A company wants prompt payment from the customers. What type of discount will be
suitable for the company?
Seasonal discount
Trade discount
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Quantity discount
Cash discount (page 44)
Question No: 26 ( Marks: 1 ) - Please choose one
A seller wants payment from buyer within 10 days of sales (whereas customer can made
payment within 30 days) and offers 4% discount if payment is made within 10 days.
What type of cash discount will be suitable?
4/10 net 30
10/4 net 30
10/30 net 4
4/30 net 10
this means the buyer must pay within 30 days, but will receive a 4% discount if they pay
within 10 days
Question No: 27 ( Marks: 1 ) - Please choose one
Which of the following markets involve decisions such as: what country to enter in, how
to enter, how to adopt their product and services and how to price?
Consumer markets
Business markets
Global markets (page 2)
Non profit markets
Question No: 28 ( Marks: 1 ) - Please choose one
Which one of the following 4Ps of marketing mix involves in decisions regarding list
prices, discounts, allowances and payment periods or credit terms?
Product
5
Price (repeated)
Place
Promotion
Question No: 29 ( Marks: 1 ) - Please choose one
The Cargo business covers which of the following decisions under the marketing mix
strategy?
Product
Price
Placement
Promotional
Question No: 30 ( Marks: 1 ) - Please choose one
Customer cost will be considered as which of the following Ps of marketing mix?
Product
Price
Place
Promotion
Question No: 31 ( Marks: 1 ) - Please choose one
Which of the following elements of marketing mix directly affects the value of sales?
Price
Place
Promotion
Product
Question No: 32 ( Marks: 1 ) - Please choose one
The basic human requirement defines which of the following?
Need (page 4)
Demand
Want
Satisfaction
Question No: 33 ( Marks: 1 ) - Please choose one
Willingness and ability to buy the product leads towards which of the following?
Demand (page 4)
Need
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Want
Market
Question No: 34 ( Marks: 1 ) - Please choose one
The loyalty marketing focuses on establishing long term relationship between:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer (page 4)
Relationship Marketing focuses on establish and building long term relationship between
the company and customer. We also call it loyalty marketing.
Question No: 35 ( Marks: 1 ) - Please choose one
Which of the following is NOT a technique used by marketers to understand the
customers?
Focus group
6
Commercialization
Web and telephones
Surveys
Question No: 36 ( Marks: 1 ) - Please choose one
Which of the following is NOT an example of unsought goods?
Insurance policy
Course book (page 9 ,25)
Encyclopedia
Funeral plots
Question No: 37 ( Marks: 1 ) - Please choose one
A customer requirement about any product in which he/ she needs to avail core features
in that product, is called:
Real need
Stated need
Unstated need
Delighted need
not sure
Question No: 38 ( Marks: 1 ) - Please choose one
Order processing decisions are related to which of the following?
Product
Price
Distribution (page 14)
Promotion
Question No: 39 ( Marks: 1 ) - Please choose one
Which of the following is NOT a distribution decision?
Inventory management
Personal selling (page 14)
Warehousing
Distribution centers
Question No: 40 ( Marks: 1 ) - Please choose one
If a bakery business bought a wheat farm in order to reduce the risk associated with the
dependency on flour. Identify the type of integration.
Backward vertical integration
Balanced vertical integration
Forward horizontal integration
Forward vertical integration
In backward vertical integration, the company sets up subsidiaries that produce some
of the inputs used in the production of its products. For example, an automobile company
may own a tire company, a glass company, and a metal company. Control of these three
subsidiaries is intended to create a stable supply of inputs and ensure a consistent quality
in their final product.
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question No: 41 ( Marks: 10 )
"Marketing concept starts with a well defined market, focuses on customer needs,
coordinates all activities and produces profit by satisfying the customers".
Elaborate the statement.
MIDTERM EXAMINATION
Spring 2010
MKT501- Marketing Management
1
Theft reducing
Question No: 7 ( Marks: 1 ) - Please choose one
Which of the following marketing mix element generates revenue?
Promotion
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Price (PAGE 38)
Place
Product
Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following is considered as dead end of distribution?
Promotion
Warehousing (PAGE 94)
Wholesaling
Retailing
Question No: 9 ( Marks: 1 ) - Please choose one
While considering the place for a product which of the following is important for
customer?
Communication
Convenience (PAGE 24)
Customer cost
Customer solution
Question No: 10 ( Marks: 1 ) - Please choose one
The loyalty marketing focuses on establishing long term relationship between:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer (PAGE 4)
Question No: 11 ( Marks: 1 ) - Please choose one
Which of the following is NOT an ancillary service?
Warranty
Installation
Delivery
Labeling (PAGE 6)
Question No: 12 ( Marks: 1 ) - Please choose one
Which of the following best describes the definition of marketing mix?
The way product is priced
The way product are arranged in the stores
The way business elements are combined to meet the needs of customers
The way business distribute the products in the market
REF
http://www.freeworldacademy.com/newbizzadviser/fw15.htm
Question No: 13 ( Marks: 1 ) - Please choose one
2
Which of the following strategies requires premium pricing?
Target market strategy
Market segmentation strategy
Differentiation strategy (PAGE 20)
Cost leadership strategy
Question No: 14 ( Marks: 1 ) - Please choose one
Price is the only element in the marketing mix that produces __________.
Revenue (page 21)
Variable costs
Expenses
Stability
Question No: 15
( Marks: 1 ) - Please choose one
Which of the following is involved in decisions such as: what country to enter in, how to
enter, how to adopt their product and services and how to price?
Consumer markets
Business markets
Global markets (page 2)
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Non profit markets
Question No: 16 ( Marks: 1 ) - Please choose one
If an NGO purchases furniture for its office, it is purchasing a(an):
Consumer good
Consumer service
Industrial good
Industrial service
Question No: 17 ( Marks: 1 ) - Please choose one
The want satisfying power of a product or service is known as a/an:
Desire
Need
Utility
Motive
Question No: 18 ( Marks: 1 ) - Please choose one
Factors of broad environment directly affect the:
Economic environment
Task environment
Cultural environment
Technological environment (page 3)
Question No: 19 ( Marks: 1 ) - Please choose one
While writing the marketing plan, the analysis of company’s own resources comes under
which of the following section of marketing plan?
Macro environment
Market analysis
Consumer analysis
Internal environment analysis (page 15) 100%
Question No: 20 ( Marks: 1 ) - Please choose one
3
The firm objective in the introductory stage of the product life cycle is to:
Extend the cycle as long as possible
Improve warranty terms and service availability
Emphasize market segmentation
Stimulate demand for the product
ref
http://www.scribd.com/doc/3701290/Product-Life-Cycle1
Question No: 21 ( Marks: 1 ) - Please choose one
The majority of firms enter in a particular market during the:
Introduction
Growth
Maturity
Decline
ref
http://www.google.com.pk/#hl=en&q=+The+majority+of+firms+enter+in+a+partic
ular+market+during+the+growth&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=1&cad=b
Question No: 22 ( Marks: 1 ) - Please choose one
Which of the following come(s) under the category of new product?
New product lines
Product improvements
Cost reductions
All of the given options
ref
http://www.knowthis.com/principles-of-marketing-tutorials/managing-
products/categories-of-new-products/
Question No: 23 ( Marks: 1 ) - Please choose one
Suppose Nestle wants to expand its food products line. The managers conducted surveys
from customers to determine which food items would appeal to customers. Nestle is
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
currently in which of the following phase of new product development?
Idea generation
Idea screening (page 27)
Test marketing
Business analysis
Question No: 24 ( Marks: 1 ) - Please choose one
The stage in the adoption process that has been reached when an individual becomes
sufficiently involved with a new product to begin to seek information about it is called:
Awareness
Evaluation
Interest (page
Trial
Question No: 25 ( Marks: 1 ) - Please choose one
Based on pricing objectives, a general guideline that is intended for use in specific
pricing decision is called:
A product line
4
A pricing policy
A strategic pricing
An objective pricing
Question No: 26 ( Marks: 1 ) - Please choose one
The consumer’s perception of prices such as Rs. 5.95 and Rs. 6.99 is that these prices are:
Regular retail prices
Wholesale prices
Competitive prices
Discount prices
Question No: 27 ( Marks: 1 ) - Please choose one
Which of the following is the traditional pricing objective?
Increase market share
Maximize profits
Meet competitors’ prices (page 42)
Increase market growth
Question No: 28 ( Marks: 1 ) - Please choose one
A supermarket advertises sugar and coffee at very low prices with the objective of
attracting customers who will buy other high profit items. This is called:
Product line pricing
Multiple unit pricings
Odd pricing
Loss leader
ref http://business.yourdictionary.com/multiple-unit-pricing
Question No: 29 ( Marks: 3 )
Explain the psychology behind a price of Rs9.99 instead of Rs10.00.
Question No: 30 ( Marks: 3 )
Mandatory labeling is still a debatable issue yet in the labeling of product. What should
you say to in favor of mandatory labeling?
Question No: 31 ( Marks: 5 )
List any five characteristics of a good brand name.
Question No: 32 ( Marks: 5 )
Suppose a new detergent has been introduced in the market. List down the
stages after which it will enter in the customer’s buying preference list?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
MIDTERM EXAMINATION
Spring 2010
MKT501- Marketing Management
1
Theft reducing
Question No: 7 ( Marks: 1 ) - Please choose one
Which of the following marketing mix element generates revenue?
Promotion
Price (PAGE 38)
Place
Product
Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following is considered as dead end of distribution?
Promotion
Warehousing (PAGE 94)
Wholesaling
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Retailing
Question No: 9 ( Marks: 1 ) - Please choose one
While considering the place for a product which of the following is important for
customer?
Communication
Convenience (PAGE 24)
Customer cost
Customer solution
Question No: 10 ( Marks: 1 ) - Please choose one
The loyalty marketing focuses on establishing long term relationship between:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer (PAGE 4)
Question No: 11 ( Marks: 1 ) - Please choose one
Which of the following is NOT an ancillary service?
Warranty
Installation
Delivery
Labeling (PAGE 6)
Question No: 12 ( Marks: 1 ) - Please choose one
Which of the following best describes the definition of marketing mix?
The way product is priced
The way product are arranged in the stores
The way business elements are combined to meet the needs of customers
The way business distribute the products in the market
REF
http://www.freeworldacademy.com/newbizzadviser/fw15.htm
Question No: 13 ( Marks: 1 ) - Please choose one
2
Which of the following strategies requires premium pricing?
Target market strategy
Market segmentation strategy
Differentiation strategy (PAGE 20)
Cost leadership strategy
Question No: 14 ( Marks: 1 ) - Please choose one
Price is the only element in the marketing mix that produces __________.
Revenue (page 21)
Variable costs
Expenses
Stability
Question No: 15
( Marks: 1 ) - Please choose one
Which of the following is involved in decisions such as: what country to enter in, how to
enter, how to adopt their product and services and how to price?
Consumer markets
Business markets
Global markets (page 2)
Non profit markets
Question No: 16 ( Marks: 1 ) - Please choose one
If an NGO purchases furniture for its office, it is purchasing a(an):
Consumer good
Consumer service
Industrial good
Industrial service
Question No: 17 ( Marks: 1 ) - Please choose one
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
The want satisfying power of a product or service is known as a/an:
Desire
Need
Utility
Motive
Question No: 18 ( Marks: 1 ) - Please choose one
Factors of broad environment directly affect the:
Economic environment
Task environment
Cultural environment
Technological environment (page 3)
Question No: 19 ( Marks: 1 ) - Please choose one
While writing the marketing plan, the analysis of company’s own resources comes under
which of the following section of marketing plan?
Macro environment
Market analysis
Consumer analysis
Internal environment analysis (page 15) 100%
Question No: 20 ( Marks: 1 ) - Please choose one
3
The firm objective in the introductory stage of the product life cycle is to:
Extend the cycle as long as possible
Improve warranty terms and service availability
Emphasize market segmentation
Stimulate demand for the product
ref
http://www.scribd.com/doc/3701290/Product-Life-Cycle1
Question No: 21 ( Marks: 1 ) - Please choose one
The majority of firms enter in a particular market during the:
Introduction
Growth
Maturity
Decline
ref
http://www.google.com.pk/#hl=en&q=+The+majority+of+firms+enter+in+a+partic
ular+market+during+the+growth&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=1&cad=b
Question No: 22 ( Marks: 1 ) - Please choose one
Which of the following come(s) under the category of new product?
New product lines
Product improvements
Cost reductions
All of the given options
ref
http://www.knowthis.com/principles-of-marketing-tutorials/managing-
products/categories-of-new-products/
Question No: 23 ( Marks: 1 ) - Please choose one
Suppose Nestle wants to expand its food products line. The managers conducted surveys
from customers to determine which food items would appeal to customers. Nestle is
currently in which of the following phase of new product development?
Idea generation
Idea screening (page 27)
Test marketing
Business analysis
Question No: 24 ( Marks: 1 ) - Please choose one
The stage in the adoption process that has been reached when an individual becomes
sufficiently involved with a new product to begin to seek information about it is called:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Awareness
Evaluation
Interest (page
Trial
Question No: 25 ( Marks: 1 ) - Please choose one
Based on pricing objectives, a general guideline that is intended for use in specific
pricing decision is called:
A product line
4
A pricing policy
A strategic pricing
An objective pricing
Question No: 26 ( Marks: 1 ) - Please choose one
The consumer’s perception of prices such as Rs. 5.95 and Rs. 6.99 is that these prices are:
Regular retail prices
Wholesale prices
Competitive prices
Discount prices
Question No: 27 ( Marks: 1 ) - Please choose one
Which of the following is the traditional pricing objective?
Increase market share
Maximize profits
Meet competitors’ prices (page 42)
Increase market growth
Question No: 28 ( Marks: 1 ) - Please choose one
A supermarket advertises sugar and coffee at very low prices with the objective of
attracting customers who will buy other high profit items. This is called:
Product line pricing
Multiple unit pricings
Odd pricing
Loss leader
ref http://business.yourdictionary.com/multiple-unit-pricing
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
(b) Market challenger
(c) Market nicher
(d) Market follower
http://www.businessdictionary.com/definition/market-leader.html
Q4
A market nicher can reduce their operating expense through less spending on:
(a) Market segment and advertising
(b) R & D and market segment
(c) Advertising and promotion
(d) R & D and advertising (page 20)
Q5
A market leader firm can expand the total market through:
(a) Decreasing distribution of the product
1
(b) Introducing the new usage of the product
(c) Eliminating some features of product
(d) Increasing cost
Q6
The strategy which involves creating a product that is perceived as unique and
should provide superior value for the customer is called:
(a) Market segmentation strategy
(b) Market dominance strategy
(c) Differentiation strategy (page 20)
(d) Cost leadership strategy
Q7
Soap is an example of which of the following goods?
(a) Unsought
(b) Specialty
(c) Convenience
(d) Shopping
http://www.businessdictionary.com/definition/convenience-goods.html
Q8
Which of the following goods are purchased without any planning or search
effort?
(a) Emergency
(b) Specialty
(c) Impulse
(d) Shopping
http://www.the500group.com/glossary_I.html
Q9
Highest percentage of ideas for new products originates with/from which of the
following sources?
(a) Top management
(b) Customers
(c) Competitors
(d) Employees
Q10
Which of the following is EXCLUDED from business analysis?
(a) Profit analysis
(b) Management analysis (page 28)
(c) Cost analysis
(d) Sales forecast
Q11
2
ABC Company is engaged in new product development process. After idea
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
generation, screening, concept development and going through the business
analysis. Identify the next step of the company.
(a) Home-placement testing
(b) Consumer testing
(c) Beta testing (page 27)
(d) Alpha testing
Q12
With what groups do firms conduct concept testing for new products?
(a) Competitors
(b) Focus groups
(c) Target customers
(d) Employees
http://www.google.com.pk/#hl=en&source=hp&biw=1006&bih=523&q=With+
what+groups+do+firms+conduct+concept+testing+for+new+products%3F&aq=
f&aqi=&aql=&oq=&gs_rfai=&fp=d3930372925886c8
Q13
Which of the following is NOT one of the stages that customers go through in the
process of adopting a new product?
(a) Desire
(b) Awareness
(c) Evaluation
(d) Interest
http://tutor2u.net/business/marketing/buying_new_products.asp
Q14
Which product is MOST likely to be purchased through routine decision
making?
(a) Television set
(b) Soft drink
(c) Shirt
(d) Car
Q15
Which of the following is less likely to damage reputations of a brand if a new
product fails?
(a) Individual branding
(b) Overall family branding
(c) Line family branding
(d) Brand extension branding
Q16
3
Which of the following is NOT a use of secondary packaging?
(a) It is recyclable and environmentally safe
(b) It facilitates transportation, storage, and handling for middlemen
(c) It can not be reused for purposes other than its initial use
(d) It can be used as a promotional tool
Q17
According to “Research supporting odd pricing theory” which of the following
number out of all the numbers between 1 and 100 is thought to have least
perceived value as compared to its actual value?
(a) 90
(b) 77 (page 40)
(c) 55
(d) 25
Q18
Which of the following is an indicator of high quality of the product?
(a) Psychological price
(b) Penetration price
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
(c) Premium price (page 39)
(d) Low price
Q19
A seller wants payment from buyer within 10 days of sales (whereas customer
can made payment within 30 days) and offers 4% discount if payment is made
within 10 days. What type of cash discount will be suitable?
(a) 4/10 net 30
(b) 10/4 net 30
(c) 10/30 net 4
(d) 4/30 net 10
Q20
Which of the following best describes 3/10 net 40 ROG?
(a) The buyer must pay within 10 days of receipt of goods but will receive 3%
discount if paid in 10 days
(b) The buyer must pay within 3 days of receipt of goods but will receive 10%
discount if paid in 40 days
(c) The buyer must pay within 10 days of receipt of goods but will receive 3%
discount if paid in 40 days
(d) The buyer must pay within 40 days of receipt of goods but will receive
3% discount if paid in 10 days
Q21
Which of the following pricing is used to maximize the company's market share?
(a) Cost-orientated pricing
(b) Psychological pricing
(c) Market penetration (page 45)
(d) Market skimming
4
Q22
Market-penetration pricing will likely to be used most in selling which of the
following items?
(a) Specialty
(b) Convenience
(c) Unsought
(d) Pharmaceuticals
Q23
Which of the following discourages the entry of competitors as well as low prices
act as a barrier to entry?
(a) Cost-orientated pricing
(b) Psychological pricing
(c) Penetration pricing (page 46)
(d) Market skimming pricing
Q24
To attract customers into stores, the store advertises its milk at a price less than
cost, hoping that customers will purchase other groceries as well. Milk is acting
as which of the following?
(a) Premium item
(b) On- sale item
(c) Discounted item
(d) Loss leader (page 45)
Q26
A company wants to maximize market share, assuming that market is price
sensitive. What pricing strategy you would suggest for the company to achieve
this objective?
(a) Cost- oriented pricing
(b) Skimming pricing
(c) Premium pricing
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
(d) Penetration pricing (repeated)
Q27
Many companies try to set a price that will maximize current profit. This strategy
assumes that company has knowledge of its:
(a) Cost and production function
(b) Revenue and cost function
(c) Demand and market function
(d) Demand and cost function
Q28
Which of the following markets require developing a superior product and
packaging along with continuous advertising?
(a) Consumer markets (page 2)
(b) Business markets
5
(c) Global markets
(d) Non profit/government markets
Q29
Which of the following markets involve decisions such as: what country to enter
in, how to enter, how to adopt their product and services and how to price?
(a) Consumer markets
(b) Business markets
(c) Global markets (page 2)
(d) Non profit markets
Q30
Identify the other name for global market.
(a) Import market
(b) Export market
(c) Government market
(d) Consumer market
Q31
Which of the following are value maximizers?
(a) Customers
(b) Sellers
(c) Marketers
(d) Manufacturers
Q32
Identify which one is an ancillary service.
(a) Delivery (page 6)
(b) Promotion
(c) Labeling
(d) Packaging
Q33
Which of the following concepts is used when a company wants to expand the
market?
(a) Production concept
(b) Product concept
(c) Selling concept
(d) Marketing concept
Q34
A customer requirement about any product in which he/ she needs to avail core
features in that product, is called:
(a) Real need
(b) Stated need
(c) Unstated need
(d) Delighted need
Q35
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
6
Distributors are part of which of the following environment?
(a) Task environment (page 11)
(b) Broad environment
(c) Natural environment
(d) Political environment
Q36
In which section of the marketing plan you would find the detailed information
about the marketing environment, market trends, customers and competitors?
(a) Situation analysis
(b) Product/market background
(c) Marketing strategies
(d) Market analysis (page 15)
Q37
If a bakery business bought a wheat farm in order to reduce the risk associated
with the dependency on flour. Identify the type of integration.
(a) Backward vertical integration
(b) Balanced vertical integration
(c) Forward horizontal integration
(d) Forward vertical integration
Q38
Which of the following is NOT an option available for market leaders?
(a) Reduce the product quality(page 19)
(b) Improve customer service
(c) Protect the existing market share
(d) Expand the total market
Q39
The companies who adopt focus strategy are called:
(a) Market challenger
(b) Market nicher (page 20)
(c) Market leader
(d) Market follower
Q40
An elaborated version of the idea expressed in the meaningful consumer terms,
describes which of the following?
(a) Product screening
(b) Product test
(c) Product concept
(d) Product idea
http://www.slideshare.net/infinityrulz/product-decision-3051097
Q41
7
Setting price for the product is critical task for the marketers. What are the
critical questions do you think a marketer should answer before setting the
price and also explain the factors that influence the pricing objectives. (10)
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
the following marketing mix strategy?
(a) Product decisions
(b) Price decisions
(c) Place decisions
(d) Promotion decisions
http://www.businessplans.org/market.html
Q2
The marketing plan is one of the most important outputs of:
(a) Business plan
(b) Marketing process
(c) Production process
(d) Selling plan
Q3
Which of the following has the largest market share in the relevant product
market?
(a) Market leader
(b) Market challenger
(c) Market nicher
(d) Market follower
http://www.businessdictionary.com/definition/market-leader.html
Q4
A market nicher can reduce their operating expense through less spending on:
(a) Market segment and advertising
(b) R & D and market segment
(c) Advertising and promotion
(d) R & D and advertising (page 20)
Q5
A market leader firm can expand the total market through:
(a) Decreasing distribution of the product
1
(b) Introducing the new usage of the product
(c) Eliminating some features of product
(d) Increasing cost
Q6
The strategy which involves creating a product that is perceived as unique and
should provide superior value for the customer is called:
(a) Market segmentation strategy
(b) Market dominance strategy
(c) Differentiation strategy (page 20)
(d) Cost leadership strategy
Q7
Soap is an example of which of the following goods?
(a) Unsought
(b) Specialty
(c) Convenience
(d) Shopping
http://www.businessdictionary.com/definition/convenience-goods.html
Q8
Which of the following goods are purchased without any planning or search
effort?
(a) Emergency
(b) Specialty
(c) Impulse
(d) Shopping
http://www.the500group.com/glossary_I.html
Q9
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Highest percentage of ideas for new products originates with/from which of the
following sources?
(a) Top management
(b) Customers
(c) Competitors
(d) Employees
Q10
Which of the following is EXCLUDED from business analysis?
(a) Profit analysis
(b) Management analysis (page 28)
(c) Cost analysis
(d) Sales forecast
Q11
2
ABC Company is engaged in new product development process. After idea
generation, screening, concept development and going through the business
analysis. Identify the next step of the company.
(a) Home-placement testing
(b) Consumer testing
(c) Beta testing (page 27)
(d) Alpha testing
Q12
With what groups do firms conduct concept testing for new products?
(a) Competitors
(b) Focus groups
(c) Target customers
(d) Employees
http://www.google.com.pk/#hl=en&source=hp&biw=1006&bih=523&q=With+
what+groups+do+firms+conduct+concept+testing+for+new+products%3F&aq=
f&aqi=&aql=&oq=&gs_rfai=&fp=d3930372925886c8
Q13
Which of the following is NOT one of the stages that customers go through in the
process of adopting a new product?
(a) Desire
(b) Awareness
(c) Evaluation
(d) Interest
http://tutor2u.net/business/marketing/buying_new_products.asp
Q14
Which product is MOST likely to be purchased through routine decision
making?
(a) Television set
(b) Soft drink
(c) Shirt
(d) Car
Q15
Which of the following is less likely to damage reputations of a brand if a new
product fails?
(a) Individual branding
(b) Overall family branding
(c) Line family branding
(d) Brand extension branding
Q16
3
Which of the following is NOT a use of secondary packaging?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
(a) It is recyclable and environmentally safe
(b) It facilitates transportation, storage, and handling for middlemen
(c) It can not be reused for purposes other than its initial use
(d) It can be used as a promotional tool
Q17
According to “Research supporting odd pricing theory” which of the following
number out of all the numbers between 1 and 100 is thought to have least
perceived value as compared to its actual value?
(a) 90
(b) 77 (page 40)
(c) 55
(d) 25
Q18
Which of the following is an indicator of high quality of the product?
(a) Psychological price
(b) Penetration price
(c) Premium price (page 39)
(d) Low price
Q19
A seller wants payment from buyer within 10 days of sales (whereas customer
can made payment within 30 days) and offers 4% discount if payment is made
within 10 days. What type of cash discount will be suitable?
(a) 4/10 net 30
(b) 10/4 net 30
(c) 10/30 net 4
(d) 4/30 net 10
Q20
Which of the following best describes 3/10 net 40 ROG?
(a) The buyer must pay within 10 days of receipt of goods but will receive 3%
discount if paid in 10 days
(b) The buyer must pay within 3 days of receipt of goods but will receive 10%
discount if paid in 40 days
(c) The buyer must pay within 10 days of receipt of goods but will receive 3%
discount if paid in 40 days
(d) The buyer must pay within 40 days of receipt of goods but will receive
3% discount if paid in 10 days
Q21
Which of the following pricing is used to maximize the company's market share?
(a) Cost-orientated pricing
(b) Psychological pricing
(c) Market penetration (page 45)
(d) Market skimming
4
Q22
Market-penetration pricing will likely to be used most in selling which of the
following items?
(a) Specialty
(b) Convenience
(c) Unsought
(d) Pharmaceuticals
Q23
Which of the following discourages the entry of competitors as well as low prices
act as a barrier to entry?
(a) Cost-orientated pricing
(b) Psychological pricing
(c) Penetration pricing (page 46)
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
(d) Market skimming pricing
Q24
To attract customers into stores, the store advertises its milk at a price less than
cost, hoping that customers will purchase other groceries as well. Milk is acting
as which of the following?
(a) Premium item
(b) On- sale item
(c) Discounted item
(d) Loss leader (page 45)
Q26
A company wants to maximize market share, assuming that market is price
sensitive. What pricing strategy you would suggest for the company to achieve
this objective?
(a) Cost- oriented pricing
(b) Skimming pricing
(c) Premium pricing
(d) Penetration pricing (repeated)
Q27
Many companies try to set a price that will maximize current profit. This strategy
assumes that company has knowledge of its:
(a) Cost and production function
(b) Revenue and cost function
(c) Demand and market function
(d) Demand and cost function
Q28
Which of the following markets require developing a superior product and
packaging along with continuous advertising?
(a) Consumer markets (page 2)
(b) Business markets
5
(c) Global markets
(d) Non profit/government markets
Q29
Which of the following markets involve decisions such as: what country to enter
in, how to enter, how to adopt their product and services and how to price?
(a) Consumer markets
(b) Business markets
(c) Global markets (page 2)
(d) Non profit markets
Q30
Identify the other name for global market.
(a) Import market
(b) Export market
(c) Government market
(d) Consumer market
Q31
Which of the following are value maximizers?
(a) Customers
(b) Sellers
(c) Marketers
(d) Manufacturers
Q32
Identify which one is an ancillary service.
(a) Delivery (page 6)
(b) Promotion
(c) Labeling
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
(d) Packaging
Q33
Which of the following concepts is used when a company wants to expand the
market?
(a) Production concept
(b) Product concept
(c) Selling concept
(d) Marketing concept
Q34
A customer requirement about any product in which he/ she needs to avail core
features in that product, is called:
(a) Real need
(b) Stated need
(c) Unstated need
(d) Delighted need
Q35
6
Distributors are part of which of the following environment?
(a) Task environment (page 11)
(b) Broad environment
(c) Natural environment
(d) Political environment
Q36
In which section of the marketing plan you would find the detailed information
about the marketing environment, market trends, customers and competitors?
(a) Situation analysis
(b) Product/market background
(c) Marketing strategies
(d) Market analysis (page 15)
Q37
If a bakery business bought a wheat farm in order to reduce the risk associated
with the dependency on flour. Identify the type of integration.
(a) Backward vertical integration
(b) Balanced vertical integration
(c) Forward horizontal integration
(d) Forward vertical integration
Q38
Which of the following is NOT an option available for market leaders?
(a) Reduce the product quality(page 19)
(b) Improve customer service
(c) Protect the existing market share
(d) Expand the total market
Q39
The companies who adopt focus strategy are called:
(a) Market challenger
(b) Market nicher (page 20)
(c) Market leader
(d) Market follower
Q40
An elaborated version of the idea expressed in the meaningful consumer terms,
describes which of the following?
(a) Product screening
(b) Product test
(c) Product concept
(d) Product idea
http://www.slideshare.net/infinityrulz/product-decision-3051097
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Q41
7
Setting price for the product is critical task for the marketers. What are the
critical questions do you think a marketer should answer before setting the
price and also explain the factors that influence the pricing objectives. (10)
a. Marketing promise
b. Creative offering
c. Value proposition
d. Competitive advantage
a. Customer loyalty
b. Customer defection
c. Customer relationship
d. Customer mix
6. One problem that can hinder a firm from using CRM effectively is _________.
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
a. The assumptions behind CRM may not always be true
b. Building customer databases can be expensive
c. Getting everyone in the company to be customer oriented
d. All of the above
7. An organization that aims to highlight high quality will offer customers more than
__________ enforced by the courts.
a. Performance levels
b. Quality levels
c. Implied warranties
d. Prices
8. The inability of the selling company to match up its offering to the needs of
customer causes the primary reason for new product _____________.
a. Diversification
b. Failure
c. Success
d. Development
10. A growth direction through the increase in market share for present product
markets denotes which of the following?
a. Market penetration
b. Marketing mix
c. Market development
d. Product development
11. Which of the following is a part of the media that is specially designed to reach a very
large or the whole population of a country?
a. Mass media
b. Print media
c. Electronic media
d. Internet
13. Which type of media has an advantage of “mass coverage” for promotions?
a. Newspaper
b. Radio
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
c. Television
d. Outdoor advertising
18. Who is much more knowledgeable about their product or service than the prospect?
a. Sales person
b. Manager
c. Customer
d. Whole seller
21. How marketing manager can develop strategies for each product using information
from sales force management system?
a. Using communication mix variables
b. Using marketing mix variables
c. Using product mix variables
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
d. Using promotion mix variables
24. Identify the type of promotion in which companies use celebrities for promotion.
a. Personal selling
b. Sales promotion
c. Publicity
d. Public relation
26. Which of the following is the combination of institutions through which a seller
markets products to the user?
a. Retailer
b. Wholesaler
c. Distribution channel
d. Logistics organization
27. Which of the following is readymade business transferred from one place to other?
a. Whole selling
b. Retailing
c. Franchising
d. Direct selling
28. What will be the length of distribution channel for perishable goods?
a. Short
b. Long
c. Medium
d. None of the given options
29. What is the intention of vertical marketing for retailers and wholesalers?
a. Reduce cost
b. Reduce channels
c. Reduce control
d. Increase control
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
30. A vertical marketing system in which independent firms at different levels of
production and distribution join together through contracts to obtain more economies or
sales impact than they could achieve alone is referred as:
a. Corporate VMS
b. Conventional VMS
c. Administered VMS
d. Contractual VMS
31. The _________ is the central instrument for directing and coordinating the
marketing effort
a. Marketing plan
b. Strategic marketing plan
c. Tactical marketing plan
d. Mission statement
32. _____ refers to how well the product or service is brought to the customer.
a. Service differentiation
b. Design
c. Delivery
d. Performance quality
33. Some products that require the use of other products are called _____ products.
a. Coordinated
b. Complementary
c. Required
d. Captive
36. The holistic marketing framework is designed to address which three key
management questions?
a. Segmentation; targeting; positioning
b. Value exploration; value creation; value delivery
c. Customer; cost; competition
d. Participation; stability; freedom
37. _____ refers to how well the product or service is brought to the customer.
a. Service differentiation
b. Design
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
c. Delivery
d. Performance quality
38. Some products that require the use of other products are called _____ products.
a. Coordinated
b. Complementary
c. Required
d. Captive
44. The JEO Films’ investment in film “Khuda Ke Liye” is an example of:
a. Product concept
b. Production concept
c. Marketing concept
d. All of the given options
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
a. Monitoring
b. Flexibility
c. Research & Development
d. None of the given options
46. When the customer asks a specific product from the retailer, it can be an
impact of _______________.
a. Demand Pull Strategy
b. Cost Pull Strategy
c. Demand Push Strategy
d. Product Line Strategy
47. Which one of the followings is not a part of the Marketing Plan?
a. Executive summary
b. Implementation
c. Salutation
d. Appendix
48. A position, in which a company is in a strong but not foremost position, that is
satisfied to live at this level and enjoys its market shares, is called
_______________.
a. Market leader
b. Market follower
c. Market challenger
d. Market nicher
49. When a company upgrade its brand with more signs and appearance under the
same price for capturing more target costumers, is best under the:
a. Cost leadership strategy
b. Differentiation strategy
c. Promotional strategy
d. Scenario planning
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
a. Coupons
b. Sweepstakes
c. Frequent-user incentives
d. Samples
53. In many instances the most appropriate way to cope with a negative event that may
lead to negative public relations is to:
a. Discourage news coverage of the event
b. Deny that the event occurred
c. Facilitate news coverage
d. Hire a public relations firm
54. Relationships among channel members, i.e. producers, wholesalers and retailers, are
usually:
a. Short-term commitments
b. Long-term commitments
c. Expensive resource commitments
d. Only minor commitments
55. Personal selling tries to achieve three general goals: finding prospects, convincing
prospects to buy and __________.
a. Being aware of competitors' sales activities
b. Depending on one-sale customers
c. Avoiding repeat sales
d. Keeping customers satisfied
57. Slow feedback, high costs, and difficulty in measuring effects on sales are
disadvantages of which promotion mix ingredient?
a. Advertising
b. Public relations
c. Sales management
d. Sales promotion
58. What source of information is usually effective for moving consumers to the
evaluation stage of the product adoption process?
a. Salespersons
b. Mass communication
c. Personal sources
d. Consumer advocates
59. A person, group, or organization that has a meaning it intends and attempts to share
with a receiver or an audience is a:
a. Medium of transmission
b. Source
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
c. Relay channel
d. Decoder
60. The limitations in using publicity-based public relations tools stem primarily from the
fact that:
a. Publicity is never properly managed by media personnel.
b. Media personnel consider only unfavorable messages as newsworthy.
c. It is time-consuming and costly to convince media personnel that the
information is newsworthy.
d. Media personnel control the content and the timing of the communication.
61. According to Maslow, the religious affiliations are part of _____________ needs.
a. Physiological
b. Belonging
c. Status
d. Being
62. Which product is MOST likely be purchased through routine decision making?
a. Car
b. Shirt
c. Soft drink
d. Television set
63. The major factors used to divide markets into consumer markets or organizational
markets are the:
a. Buyer characteristics and size of purchases
b. Product prices and buyer characteristics
c. Buyer characteristics and the purposes for which they buy products
d. Buyer characteristics and product characteristics
64. The three major categories of influences that are believed to influence the consumer
buying decision process are personal, psychological, and:
a. Social
b. Demographic
c. Situational
d. Cultural
65. Shortly after purchasing a product, the post-purchase evaluation may result in
cognitive dissonance. Cognitive dissonance is best defined as:
a. The congruence between external and internal searches for product information
b. Satisfaction with the purchase
c. The establishment of criteria for comparing products
d. Doubts that occur because the buyer questions whether the decision to
purchase the product was right
66. You would expect to find Hush Puppies, Marks & Spencer and Chen One in an area
known as the __________ in a city.
a. Central business district
b. Prime pitch
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
c. Retail zone
d. Central trading area.
67. A customer approaches the store's manager and says that he has seen a blender on
display he wishes to buy. The manager asks him to fill out an order form and someone
from customer service would be happy to bring him a blender. The customer is shopping
in a:
a. Superstore
b. Catalogue showroom
c. Warehouse club
d. Discount store
69. By using a wholesaler, a company can have a distinct advantage because the
specialized services performed by the wholesaler allow the firm to:
a. Focus on developing and manufacturing products that match consumers'
needs and wants
b. Focus on increasing production capacity and efficiency
c. Reduce manufacturing costs to retailers and provide quality merchandise to
consumers
d. All of the given options
70. Which type of wholesaler not only provides transportation and delivers products to
retailers, but also provides the service of placing products on retailers’ shelves?
a. Truck wholesaler
b. Cash-and-carry wholesaler
c. Rack jobber
d. Drop shipper
71. The market consists of all the organization that acquire goods and services used in
the production of other products or services that are sold, rented, or supplied to
other is called _______.
a. Consumer market
b. Business market
c. Niche market
d. Global market
72. The relationship is built with a customer over a long period of time and for
a long time is called ____
74. _______________a form of marketing that puts particular emphasis on building a longer- term,
more intimate bond between an organization and its individual customers.
a. Integrated marketing
b. Relationship marketing
c. Global marketing
d. Consumer marketing
75. __________ is the part of the product in the form of additional consumer services and
benefits built around the core product and actual product
a. Task environment
b. Broad environment
c. Marketing environment
d. Customer environment
77. ____________ is the set of marketing tools that the firm uses to pursue its
marketing objectives in the target market.
a. Consumer mix
b. Product mix
c. Customer mix
d. Marketing mix
78. The ___________ concept holds that the organization’s task is to determine the
needs, wants, and interests of target markets and to deliver the desired
satisfactions more effectively and efficiently than competitors in a way that
preserves or enhances the consumer’s and the society’s well-being.
a. Integrated marketing
b. Relationship marketing
c. Societal marketing
d. Global marketing
79. The production of different varieties of the same product, or different products at the same
level of processing, within a single firm. This may, but need not; take place in subsidiaries in different
countries is known as __________
a. Innovation Strategies
b. Horizontal integration
c. Vertical integration
d. Market dominance strategies
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
80. __________ is a strategic planning method that some organization uses to make flexible long-
term plans.
a. Scenario Planning
b. Market planning
c. Customer planning
d. Consumer planning
81. In the ABSENCE of __________, pricing remains a flexible and convenient way
to adjust the marketing mix.
a. Experience-curve effects
b. Strong price competition
c. Weak price competition
d. Government price control
82. Which one of the following statements by a company chairman best reflects the
marketing concept?
84. The marketing concept is a philosophy that states that an organization should try
to satisfy customers' needs and at the same time ______.
85. When a company adjusts price levels so that it can increase sales volume to
levels that match the organization’s expenses, it is said to employ a _____pricing
objective.
a. Market share
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
b. Cash flow
c. Return on investment
d. Survival
86. If Planters is concerned that acquiring a taste for its new product, honey-roasted
macadamia nuts, takes time, it should use __________ packaging.
a. Family
b. Multiple
c. Tamper-resistant
d. Unlabeled
87. A carton of orange juice has no brand name on the package, only the name of the
product 'orange juice'. This is an example of
a. A manufacturer's brand.
b. An own label brand
c. A no-frills brand
d. A generic brand.
88. One distinguishing factor between a brand name and a brand mark is that a brand
name is _______
89. A firm may decide that all packages are to be similar or include one major
element of the design. This approach to promote an overall company image is
called ______
a. Family extension.
b. Family packaging.
c. Overall packaging.
d. Package extension.
90. The _____ stage of the product life cycle generates most sales revenue for the
firm.
a. Introduction
b. Growth
c. Maturity
d. Decline
a. Information
b. Manipulation
c. Communication
d. Interpretation
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
92. If the aim of the promotion to introduce a new consumer product is to achieve
high awareness levels, the firm will most likely make heavy use of _______ in the
promotional mix.
a. Advertising
b. Sales promotion
c. Personal selling
d. Publicity
a. Personal selling
b. Sales promotion
c. Advertising
d. Indirect selling
94. A television advertisement showing the safety features of the Volvo 240 DL
would be best classified as which of the following?
a. Product advertising
b. Pioneer advertising
c. Defensive advertising
d. Societal marketing
95. Brands that are promoted through comparative advertising are MOST likely to be
_____.
a. Market leaders
b. Brands that are attempting to compete with market leaders
c. Primarily services rather than tangible goods
d. Attempting to compete on a non-price basis
a. Industrial products
b. Convenience goods
c. High-priced products
d. Specialty goods
97. If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum
market, what else would be needed to make this a true pricing objective?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
98. If a product has an inelastic demand and the manufacturer raises its price, _____
99. When marginal cost is equal to marginal revenue, the firm should _____.
100. Which one of the following pricing policies may result in losing money on the
product?
a. Price leader
b. Psychological discounting
c. Penetration pricing
d. Special-event pricing
101. Personal selling tries to achieve three general goals: finding prospects, convincing
prospects to buy, and ___________.
102. Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and
evaluates them on the basis of their ability, willingness, and authority to
purchase copy machines. This process is called __________.
Customer search
Sales preparation
Approaching the customer
Prospecting
103. Imran tells his wife, Saima, that his last sales call of the day at McDonald was a
disaster. He explains that he never really figured out what the purchasing agent was
looking for. Saima, a sales trainer for another firm, hands Imran a book on
__________.
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Product demonstrations
Closing the sales encounter
Missionary salesperson
Trade salesperson
Inside order taker
Technical salesperson
105. A sales representative for Coca-Cola travels to various shops and restaurants to
determine how much bottles the customer needs for the coming period. The sales
representative would be classified as which one of the following types of sales
Order getter
Inside order taker
Field order taker
Trade salesperson
Communications
Social
Environmental
Public Relations
Publicity
107. In many instances the MOST appropriate way to cope with a negative event that
may lead to negative publicity is to __________.
109. Which of the following is the most important consideration when choosing an
event to sponsor?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Consistency in the association between the event and the company's
product
The length of the event
When the event occurs
The specific name of the event
Advertising
A press strategy
Public relations
Publicity
Question # 1 Buying and selling of mass consumer goods and services comes under
which of the following markets?
Business markets
Global markets
Consumer markets
Government markets
Concept development
Product concept
Idea screening
Idea generation
Question # 3 Market –oriented firms focus on:
Retailers
Distributors
Customers
Wholesalers
Question # 4Which of the following BEST describes the definition of marketing mix?
Production concept
Marketing concept
Selling concept
Product concept
Question # 7 The purchase of which of the following items is least likely to be affected
by demographic factors?
Car
Furniture
Computer
Sugar
Question # 8 While considering the place for a product which of the following is
important for customer.
Communication
Convenience
Cost
Solution
Market challenger
Market follower
Market nicher
Market leader
Question # 10 Need becomes ________ when they are directed towards a specific object.
Actual need
Want
Satisfaction
Demand
Question # 11 Critical path analysis is useful at which stage of the product development
Process?
Commercialization
Concept development
Beta testing
Business Analysis
Product oriented
Market oriented
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Sales oriented
Production oriented
Convenience
Trail
Evaluation
Interest
Question # 15 , is called:
Real need
Stated need
Unstated need
Delighted need
Sellers
Customers
Marketers
Manufacturers
Production concept
Marketing concept
Selling concept
Product concept
Question # 18 Which of the following market dominance strategy involves less risk of
competitive attacks?
Challengers
Leaders
Followers
Nichers
Economy
Demographics
Technology
Corporate culture
Which one of the following BEST describes the human need?
Food
French-fries
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Burger
Pizza
Question # 5 Which stage in the PLC normally lasts longer and poses strong challenges
to the marketing managers?
Introduction
Growth
Maturity
Decline
Global markets
Government markets
Question # 16 The consumer products and services with unique characteristics or brand
identification for which a significant group of buyers is willing to make a special
purchase effort are called:
Industrial products
Specialty products
Unsought products
Shopping products
Question # 17 Which of the following is NOT an external source of idea generation?
Top management
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Competitors
Suppliers
Customers
Question # 18 In the product adoption process, the consumer is stimulated to seek
information about the innovation at which of the following stage?
Interest
Trial
Awareness
Evaluation
Question # 19 Which of the following aggressive strategy is without direction?
Reactor
Analyzer
Defender
Prospector
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question # 13 Which of the following 4Ps of marketing mix involves decisions regarding
channels coverage, assortments, locations, inventories or transports?
Product
Price
Place
Promotion
Question # 17 The marketing plan should open with a brief summary of the main goals
and recommendations. This is called:
Business analysis
Situation analysis
Executive summary
Mission statement
Question # 19 At which of the following stage of consumer adoption process the
consumer decides whether to use the product or not?
Awareness
Interest
Trial
Evaluation
Relationship marketing is also known as:
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Tight cost control is associated with which of the following strategy?
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
When any customer does not fully likes the product or talks in favor of the product, it is
known as:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is
called:
Product Cost
Product Value
Product need
Product Satisfaction
Which of the following can be used to improve the customer’s viewpoint about firm’s
products and services?
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
A firm is developing a new product and has placed the advertisement of the product. The
firm is at which stage of the new product development process?
Commercialization
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Concept development
Beta testing
Business Analysis
During which stage of new product development does the firm consider profitability?
Idea generation
Business analysis
Market testing
Product development
When a firm attempts to increase sales during the maturity stage of the PLC by changing
one or more marketing mix elements, it is _____.
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
Which one of the following tend to market high end goods and services and are able to
use a premium pricing strategy in a specific market segment.
Followers
Challengers
Leaders
Nichers
Which of the following is used to test the customer preference about the new product
design?
Concept testing
Conjoint analysis
Beta testing
Business Analysis
Which of the following is NOT a technique of measuring customer satisfaction and
monitoring customer’s complaint?
Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis
Sales decline in the decline stage of the PLC because of technological advances,
increased competition, and _____.
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Critical path analysis is a part of which of the following?
Implementation stage
Marketing strategies
Executive summary
Financial summary
The strategy which involves creating a product that is perceived as unique and
should provide superior value for the customer is called:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Cost leadership strategy
A brand name is one of the elements of the:
Discounted product
Core benefit
Augmented product
Actual product
Luxury products, such as Rolex watches, are also known as:
Shopping product
Convenience product
Emergency product
Specialty product
Which of the following goods are purchased without any planning or search
effort?
Emergency
Specialty
Impulse
Shopping
Which of the following is frequently used in testing the acceptance of new
product design?
Concept development
Business analysis
Concurrent engineering
Conjoint analysis
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Overall family branding
Line family branding
Which of the following brands is created specifically to counter a competitive
threat?
Premium brand
Economy brand
Fighting brand
Corporate brand
Gift baskets are the example of which one of the following types of packaging?
Decorative
Secondary
Shipping
Primary
Which of the following is the packaging objective, in which small products are
grouped together in one package for the reasons of efficiency?
Information transmission
Agglomeration
Physical protection
Theft reducing
The label on a pack of frozen peas says, 'packed within an hour of picking'.
These words are used:
To promote the product
To satisfy legal requirements
To provide information
To fullfil ethical requirenment
Packaging used for the ice creams is an example of which of the following?
Decorative packaging
Transport packaging
Secondary packaging
Primary packaging
Which of the following is a group of products that are closely related because
they function in a similar manner?
Convenience product
Private brand
Line extension
Product line
Which of the following is also known as dual branding?
Private brand
Multibrand
Co-brand
New brand
The concept of price is central to:
Administration
Management
Macroeconomics
Microeconomics
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following marketing mix element generates revenue?
Promotion
Price
Place
Product
ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the
following pricing techniques is ABC Company using?
Dodging pricing
Deceptive pricing
Premium pricing
Psychological pricing
To pay premium price for the product customers require:
Allowance
Flawless performance
Discounts
High promotion
Which of the following is NOT an objective of discounts?
Reward valuable customers
Reward competitors
Move out-of-date stock
Increase short-term sales
3/10 net 30 is an example of which of the following?
Seasonal discount
Trade discount
Quantity discount
Cash discount
Market price is also known as:
Effective price List price Retail price Wholesaler price
Which of the following best describes 3/10 net 40 ROG?
The buyer must pay within 10 days of receipt of goods but will receive 3%
discount if paid in 10 days
The buyer must pay within 3 days of receipt of goods but will receive 10%
discount if paid in 40 days
The buyer must pay within 10 days of receipt of goods but will receive 3%
discount if paid in 40 days
The buyer must pay within 40 days of receipt of goods but will receive 3%
discount if paid in 10 days
Which of the following is also known as accumulation discounts?
Trade discount
Non-cumulative quantity discount
Cumulative quantity discount
Quantity discount
A company is providing warehousing facility to its channel members. The
company is using which of the following?
Seasonal discount Trade discount Quantity discount
Cash discount
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
To attract customers into stores, the store advertises its milk at a price less than
cost, hoping that customers will purchase other groceries as well. Milk is acting
as which of the following?
Premium item
On- sale item
Discounted item
Loss leader
Many companies try to set a price that will maximize current profit. This
strategy assumes that company has knowledge of its:
Cost and production function
Revenue and cost function
Demand and market function
Demand and cost function
Which one of the following 4Ps of marketing mix involves in decisions
regarding list prices, discounts, allowances and payment periods or credit terms?
Product Price Place Promotion
When need is directed towards a specific object it is called:
Actual need Want Demand Satisfaction
In which one of the following orientations companies often design the products
with little or no input from customers?
Market-oriented Product-oriented Sales-oriented
Production-oriented
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following is NOT included in the financial summary of a
marketing plan?
Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions
What is conjoint analysis? Why it is often used by marketers while introducing new
product?
Right Product
Right Price
Right Place
Right Promotion
2- A philosophy approach in which, consumers will prefer products that are widely
available and are inexpensive is called:
Product concept
Production concept
Marketing concept
Societal concept
Price Decisions
Place Decisions
Product Decisions
Promotion Decisions
4-In the current situation of marketing plan, where we must analyze about area size,
segmentation, industry structure, strategic groupings and competition are covered under
the:
Market analysis
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Consumer analysis
5-The entire product class that can satisfy a core need with reasonable effectiveness in
the product hierarchy, is known as:
Brand
Product class
Product family
Product variant
6-Which one of the following factors is not a cause of delay in new product development
process?
Capital shortage
Fragmented market
Self-service
Brand image
Consumer affluence
Innovative packaging
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
9-Under the brand equity measurement, when most of the customers would not resist to
buy some of the specific brands, is known as:
Brand loyalty
Brand acceptability
Brand acceptability
Brand leveraging
10- A marketing oriented firm typically showes the limited product lines.
True
False
11-in the marketing environment, trends must be watched and mechanism should be
built to have information well in advance.
True
False
12-The market segmentation strategy is also called a focus strategy or niche strategy.
True
False
True
False
Advertising slogans are often proved to be the most effective means of _____________
to one or more aspects of a product or products.
Drawing attention
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Marketing communication
Publicity
Sales promotion
Which stage in the PLC normally lasts longer and poses strong challenges to
themarketing managers?
Introduction
Growth
Maturity
Decline
Which of the following gives the exact position of a company’s product with respect to
market?
Market analysis
Consumer analysis
Macro analysis
Micro analysis
Telemarketing
Public relations
Sales promotion
Advertising
Charging more for a soft drink in a vending machine than in a supermarket is known as:
Cost-oriented pricing
Price differentiation
Penetration pricing
Price discrimination
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following stage in the PLC is characterized by rapid market acceptance,
increasing sales, and increasing profits?
Introduction
Growth
Maturity
Decline
Competitive
In BCG matrix, products with low market share and low market growth are referred to as:
Dogs
Question marks
Cash cows
Stars
Manufacturers of shampoos often send out free samples of their products with the
magazines. This illustrate the use of which of the following element of promotional mix?
Personal selling
Sales promotion
Direct mail
Advertising
Which of the following is a type of price discrimination in which price varies according
to quantity sold?
Forth degree price discrimination
Third degree price discrimination
Second degree price discrimination
First degree price discrimination
Which of the following type of price discrimination can be seen in any market where
excess capacity needs to be eliminated?
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination
Which of the following marketing channel will be best for selling High Tec products?
Retailer
Mail order
Selling direct
Wholesaler
In BCG matrix, products with high market share and high market growth are referred to
as:
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Dogs
Question marks
Cash cows
Stars
All are the performance measure for tracking the productivity of sales person EXCEPT:
Margin by product category
Revenue per territory
Margin and revenue per product
Revenue per sales person (doubted)
In the _____, the firm faces a trade-off between high market share and high current
profit.
Introduction stage
Growth stage
Maturity stage
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Decline stage
For which of the following price wars are good in the short run?
Retailers
Competitors
Customers
Companies
Why companies are moving towards marketing public relations?
To support production, promotion and image
To promote and support product promotion
To support corporate image and product
To support product promotion and selling
Cost that vary directly with the level of production are referred to as _____.
Fixed cost
Unit cost
Total cost
Variable cost
Which of the following involves designing and manufacturing the container or wrapper
for a product?
Labeling
Branding
Product line
Packaging
Core competency guides a firm recombining its abilities in response to demands from
the:
Retailer
Wholesaler
Environment
Supplier
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
The best alternative to a negotiated agreement
Which of the following relating to price is considered as a key element in the marketing
mix?
The size of the sales force
The speed of an exchange
Quality and cost controls
The generation of total revenue
Which of the following is the sale of consumer products or services in a face to face
manner away from a fixed retail location?
Industrial selling
Indirect selling
Direct selling
Business to business selling
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following is NOT a type of vertical integration?
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
Which of the following sets floor for the price that company can charge for its product?
Product
Premium
Promotion
Cost
An event designed to attract the public's attention to the promoters is known as:
Press release
Public relation
Publicity stunt
Publicity
In which of the following the manager attempts to maintain the same margin regardless
of changes in cost?
Stabilization of margin
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Increasing the margin
Decreasing the cost
Increasing the cost
Product planners need to think about products and services on three levels. Each level
adds more customer value. The most basic level is the _____, which addresses the
question, “What is the buyer really buying?”
Augmented product
Actual product
Core benefit
Specialty product
Which of the following can be used to build up long-term image for a product?
Free samples
Advertising
Coupons
Price packs
Which of the following is a major determinant of demand for the product in the market?
Planning
Promotion
Price
Place
Which pricing strategy involves a company fixing a low price that high-cost competitors
cannot match?
Skimming
Psychological
Cost-orientated
Penetration
Identify the strategy that deals with the rate of new product development.
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy
Which of the following is a strategy of using a successful brand name to launch a new or
modified product in a new category?
Line extension
Co- branding
Brand extension
Multibranding
Which of the following is a part of the media that is specially designed to reach a very
large or the whole population of a country?
Internet
Electronic media
Mass media
Publicity
The label on a soft drink can read "cool and refreshing." For what reason are these words
used?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
To encourage multiple purchases
To provide information
To promote the product
To satisfy legal requirements
Which of the following is a reduced price marked on the label or package by producer?
Coupon
Price-pack deal
Sample
Cents-off deal
The price of which of the following is lower than the cost and is used to drag customers
into a store.
Premium product
Discounted product
On-sale item
Loss leader
What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?
50
100
150
200
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
7-A firm is producing standardized products and enjoying the economies of scale
by producing more. The firm is following which of the following strategy?
Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy
In which stage of the product life cycle does a product reach its peak sales?
Introduction
Growth
Maturity
Decline
Question # 16 Which of the following is a strategic planning method that some
organizations use to make flexible long-term plans?
Monitoring
Forecasting
Scenario planning
Guerrilla marketing
1. Which of the following markets involve decisions such as: what country to
enter in, how to enter, how to adopt their product and services, and how to
price?
a. Consumer markets
b. Business markets
c. Global markets
d. Government markets
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
b. Promotion mix
c. Product mix
d. Offering mix
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Market challenger
Advertisement, publicity, distribution, delivery modes, networking of systems and all
other ingredients of marketing are decided under:
How to launch the product
When to launch the product
Where to launch the product
Why to launch the product
Market penetration, market development and product development are known as
‘Integrative growth opportunities’.
True False
How marketing communication is done by business firms. Discuss a few benefits of such
communication.
Explain how company sales and profits behave during the growth and maturity stages of
the product life cycle.
Branding is the process by which both a brand and brand identity are developed. Being a
marketing manager, what benefits you would seek by establishing a brand.
You are an entrepreneur and want to market a product line of microwave ovens. Your
target market comprises of middle and upper class households. Discuss various strategic
decisions you would take, to provide the right product to your potential customers
Question # 4 In which of the following company introduces new brand names under the
same product category?
Multibrands
Brand extension
Line extension
New brands
Question # 5 Lipton yellow label has advertised, "get 20% extra tea for the same price".
Identify the type of consumer sales promotion technique used by Lipton yellow label.
Cents-off deal
Price-pack deal
Price deal
Loyalty rewards program
Question # 6 Suzuki is an example of which of the following?
Family brand
Co-brand
Economy brand
Corporate brand( doubted )
Question # 14 Which of the following is an effective short-hand summary of the situation
analysis?
Competition analysis
SBU analysis
SWOT analysis
BCG analysis
Question # 16 A brand which cost more than other products is called:
Premium brand
Economy brand
Co-brand
Family brand
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Question # 17 Which of the following advertising is effective in metropolitan and high-
traffic areas?
Newspaper
Radio
Television
Billboards
Question # 19A product is showing rapidly rising sales and profits are also high. Identify
the product is at:
Introduction stage
Growth stage
Maturity stage
Decline stage
Question # 5 All of the following are the forms of sales promotion EXCEPT:
Seller promotions (doubted)
Trade promotions
Business promotions
Consumer promotions
Question # 8 Which of the following is NOT a method of promotion?
Direct mail
Public relations
Retailing
Advertising
Question # 13 Which of the following is NOT included in business analysis?
Management analysis
Cost analysis
Sales forecast
Profit analysis
Question # 16 Non-commercial billboards are used by which of the following?
Service providing organizations
Non-profit groups and government
Capital goods producing organizations
Consumer goods producing organizations
Which of the following is an activity of attracting public attention to a product or
business, as by paid announcements in the print, broadcast, or electronic media?
Sales promotion
Publicity
Advertising
Personal selling
Identify the sales promotion technique in which price of a product is temporally reduces
to increase sales.
Contests
Loss leader
Free samples
Coupons
Media for commercial advertising can include all of the following
EXCEPT:
Bus stop benches
Billboards
Wall paintings
Word of mouth
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
Which of the following is the price which company receives after accounting for
discounts, allowances, promotions, and other incentives?
Premium
Cooperative
Effective
Efficient
Which of the following consists of short-term incentives to encourage the purchase or
sale of a product or service?
Publicity
Sales promotion
Advertising
Direct marketing
When a firm’s average total cost equals price at the profit-maximizing output, it is known
as:
Abnormal profit
Average profit
Normal profit
Economic profit
Which of the following is NOT an example of fix cost?
Depreciation of building
Maintenance of equipment
Rent of factory
Power
A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of
the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600,
000 for raw material consumed. The variable cost for the company is:
500000
600000
700000
720000
8. When a company designs the product with little or no input from customer, the
company is practicing:
a. Production concept
b. Product concept
c. Selling concept
d. Marketing concept
The most flexible element of marketing mix which can be changed quickly is
Promotion
Price
Place
Product
Which of the following tells about the details of the plan?
Title page
Market analysis
Marketing strategy
Executive summary
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
In which of the following channel elements of distribution are integrated?
Vertical marketing system
Single transaction system
Internal marketing system
Horizontal marketing system
Distribution channels are restricted to:
Services
Physical products
Services and physical products
Services and intangible products
Which of the following channel membership will be best for distribution of toothpastes?
Corporate distribution
Intensive distribution
Exclusive distribution
Which of the following is NOT an advantage of penetration pricing?
It creates high stock turnover
It encourages the entry of competitors
It creates valuable word of mouth
It creates goodwill
Lobbying, or building and maintaining relations with legislators and government officials
to influence legislation and regulation, is part of _____.
Advertising
Public relations
Press agencies
Press relations
Which of the following is NOT an objective of sales promotion?
Attracts consumer attention
Offers strong incentives to buy
Invites and rewards quick consumer response
Personal interaction between two or more people (doubted)
In BCG matrix, products with low market share and low market growth are referred to as:
Dogs
Question marks
Cash cows
Stars
Which of the following element of marketing mix customer analyzes at the last, taking a
decision of buying a particular product?
Promotion
Place
Price
Product
A customer requirement about any product in which he/ she needs to avail core features
in that product, is called:
Real need
Stated need
Unstated need
Delighted need
Which of the following relating to price is considered as a key element in the marketing
mix?
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
The size of the sales force
The speed of an exchange
Quality and cost controls
The generation of total revenue
http://www.vustudents.net
Upto 1000 Solved MCQs of MKT501
http://www.vustudents.net