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ANALYSIS
Prof. Sanjeev Patkar
VALUE CHAIN
ANALYSIS
V A LU E C H A IN A N A LY S IS
uxite is refined to alumina by mixing it with caustic liquor
Downstream Processes
Upstream Processes
3.Recycled aluminum
Alumina is then reduced to aluminium through the electrolytic process. It is also known
ts of bauxite will give me 33 units of alumina which in turn will give 18 units o
Downstream Processes
PORTER’S 5 FORCE MODEL
Porter’s Five Force Model
Bargaining Power of
Suppliers
Bargaining Power of the Suppliers -
Bauxite
Bauxite contributes significantly in the cost of
production
Bargaining Power of the Suppliers -
Power
Power constitutes 35-40% of the operating co
Factors Affecting Supply
Production Capacity : The addition of production capacity
requires large capital investments and significant plant
construction or expansion, and typically requires long
lead-time equipment orders.
Alternative Technology : Advances in technological
capabilities allow aluminum rolled products producers to
better align product portfolio and supply with industry
demand.
Trade : The imposition of a safeguard duty of 35% would
lower imports in the country
In 2006 China accounted for 25% of the total primary
aluminium production in the world. It has cut production
to the extent of 4 mln tonnes
Factors Affecting Demand
Economic Growth
Substitution Trends : Manufacturers’ willingness to
substitute other materials for aluminum in their products
and competition from substitution materials suppliers also
affect demand.
Downgauging
Seasonality : Cold drinks and construction in the summer
Scope for Growth : The per capita consumption of aluminium in
India continues to remain abysmally low at 0.6 kg as against
nearly 25 to 30 kgs in the US and Europe, 15 kgs in Japan, 10
kgs in Taiwan and 3 kgs in China.
BUSINESS MODEL
NALCO
Business Model
The company is enhancing its scale, using its captive
resources to become one of the lowest cost producers of
aluminium in the world
Cost Leadership
2007
2010
COMPARATIVE
PERFORMANCE MATRIX
NALCO and HINDALCO
Comparative Performance
Matrix
NALCO – per unit realization HINDALCO – per unit realization
Cash Return on Assets CFO ÷ Average Total Assets 0.29 0.32 0.19
Cash Flow Per Share (CFO - Preferred dividends) ÷ no. 30.50 42.27 29.52
of common shares outstanding
Reinvestment CFO ÷ Cash Paid for long term 8.43 4.24 1.23
Assets
Investing and Financing CFO ÷ Cash Outflows for 3.73 2.21 0.92
investing
financing Activities
VALUATION
NALCO
Sales Revenue
89.7
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