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By
Shashi Ranjan Kumar (5043)
Sourabh Srivastava (5116)
M. Vigneshwaran (5106)
TYPES OF INFORMATION SYSTEMS
KIND OF SYSTEM GROUPS SERVED
STRATEGIC LEVEL SENIOR
MANAGERS
OPERATIONAL OPERATIONAL
LEVEL MANAGERS
3-4
Elements of Strategic Management
• Innovation
• Role of IT
• Competitive intelligence
3-5
Competitive Intelligence
• Internet
• Competitive strategy and
sustainable advantage
Porter’s Competitive Forces Model
• Threat of new competitors
• Bargaining power of suppliers
• Bargaining power of customers
• Threat of substitute products or
services
• Rivalry among existing firms
Porter’s Competitive Forces Strategies
• Cost leadership
• Differentiation
• Focus
• Strategic positioning
• Customer service
Use of Porter’s Model
• List players
• Analyze business drivers
• Devise a strategy
• Investigate supportive information
technologies
Porter’s Value Chain Analysis Model
• Primary activities
• Support activities
Porter’s Value Chain Analysis Model - Primary Activities
• Inbound logistics
• Operations
• Outbound logistics
• Marketing / sales
• Service
3-11
Porter’s Value Chain Analysis Model - Support Activities
• Firm infrastructure
• Human resource management
• Technology department
• Procurement
Strategic Information Systems Frameworks
• Cost leadership
• Differentiation
• Growth
• Alliances
• Innovation
• Improve internal efficiency
• Customer-oriented approaches
Sustaining A Strategic Advantage
• Inward systems: efficient,
effective
• Comprehensive, innovative and
expensive system: difficult to
duplicate
Managerial Issues
• Implementing strategic information
systems can be risky
• Strategic information systems require
planning
• Sustaining competitive advantage is
challenging
• Ethical issues
MAJOR TYPES OF SYSTEMS