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CLOUD COMPUTING BUSINESS

MATEJ KULTAN, CARLOS GASCÓ FERRER


MATEJ.KULTAN@GMAIL.COM, CARLOS.FERRER.GASCO@AALTO.FI

(8) Key Partners (6) Key Activities (1) Value Propositions (4) Customer Relationships (2) Customer Segments
Type of Relationship between the Service
• Internet and network provider •Costumer oriented management The amount of worldwide Organization and Its Customers 70 % of data is produced by
•Lawyering information is increasing. Membership No Formal individuals, 4/5 of it will be stored
• Hardware provider oPrivacy issues Relationship Relationship by companies
oData moves across national Insurance Radio station

Continuous Delivery
• Security agency borders Telephone Police Direct customers will be
Special allowance from oPrivate data distribution subscription protection • Service providers
government oGovernmental needs • Big companies that will resell

Nature of Service Delivery


College Lighthouse
enrollment Public products to individuals
•Energy supplier •Infrastructure maintenance ZetaByte (10^21 B or billion TB) Banking highway
O 1500 MW Nuclear power •Security (comparing the size of a beach Long-distance Car rental o Shopping
ball to sun)

Discrete Transactions
plant oInternet and networking phone calls Mail service o Banking
oPhysical • 60% of information amount Theater series Toll highway o Email
O 200 MW Server site power cannot be stored o Facebook
(7) Key Resources subscription Pay phone
consumption • People want communicate, store Commuter or Movie o Multimedia storages
• Standard enterprise knowledge and share information transit pass theater
• Computer area knowledge
Restaurant
• Programming knowledge • Solution Industrialization of IT.
• Internet security knowledge This introduces Mass servers in
• Cloud Software as a Service (3) Channels
• Cooling (SaaS)
• Energy supply • Cloud Platform as a Service • Communication Infrastructure
• Physical security (PaaS) • LTE networks
• Cloud Infrastructure as a Sevice • Mobile phones
(IaaS)

(9) Cost Structure (5) Revenue Streams


• OpEx overcome CapEx •Flat fee
o Need of 24h supervision •Share of operations
o Maintenance •Free – fight for the platform

• Incremental costs (costs per new user) are around 0€


• Shared usage of resources between numerous amount of users and services
Literature

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