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Y Preferred highest quality standards.


Y Prefers working with sources for product adaptation and reach the quality levels.
Y Êon-quota market.
Y Prefer blends.

Strengths Weaknesses Opportunities Threats Demands


1. India is capable of mak- 1.Understanding of Japa- 1. Madras Check shirts and 1. Italy is preferred for sup- 1. Highest quality standards.
ing complicated prints and nese customers and quality printed rayon blouses are in plying fashion garments.
yarn-dyed fabrics in cotton levels is not sufficient. demand as there are more de- 2. Low product adaptation
and rayon. 2. Chinese fabrics are periods.
sign and quality.
2. India is not aware of win- cheaper.
ter garment requirements. 2. Eco-friendly and natural 3. Adequate design capabil-
can act as a booster. 3. China, Korea and Taiwan ity/Imagination
3. India insists on higher are strong competitors for
4. Excellent sewing quality.
minimum quantities.  men¶s shirt business.
5. Efficient delivery system.
4. Does not project a homo- 4. Indonesia is providing
geneous identity. good quality at good price.

5. China-the toughest com- 5. Imports are dependent on


petitor. China for its political situa-
tion.
6. China has excellent sew-
ing quality as compared to
India.

7. Shipment time is more


than China.

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