Preparation of OCP

(Organisation Capability Profile)

Capability Factors of Organisation Weakness Normal Strength Actual

(-5) (0) (+5) Score
Financial Capability Factors (+3.7)
a) Sources of Funds 5
b) Usage of Funds 4
c) Management of Funds 2

Marketing Capability Factors (-1)

a) Product Related 4
b) Price Related -2
c) Promotion Related -3
d) Strategic Related 0
 Preparation of SAP
(Strategic Advantage Profile)

Capability Factor Status Competitive Strength or Weakness

Financial Capability High Cost of Capital, reserves & surpluses

Marketing Capability
Operations capability
Personnel Capability
Information Management
General Management
Position of industry is unsatisfactory
Fare Competition in the Industry, Company’s
Position is secure at this position
Plant & Machineries are in excellent conditions.
Sources for parts & components are available
Qualities of Managers & workers are comparable
to that of Competitors
Computerised Payroll, Information Collection,
Data Management, at par with Industries need
High quality & experienced Top management,
always proactive in decision making.
 Preparing a ETOP for a Bicycle company

Environmental Nature of Impact of each Sector

Sector Impact
Technological Technological up gradations is well.
Newer machineries can be brought.

Political No significant change in Political

environment.

Market Market is growing by 12%, better

opportunity to launch new ranges of
products
Economic Due to Recession, economic power
down. Threat from cheap pdts. of China

Supplier No change in this task. No supplier’s are

bargaining, materials are easily available
ANY Questions....?