Google Core Values: (http://www.askstudent.

com/google/list-of-google-core-values)

Core values are the beliefs and values that an organization holds constantly. They are not
consciously created becomes the part of the organization, probably as a result of the views of the
founders - they are discovered not invented. Whatever the organization does in the future or
however it changes, the core values always remain the same. They evolve, often unnoticed over
the years, until they can be encapsulated with words and become a fundamental part of the way
people think. The Google’s core values are:

1) We want to work with great people

 We hire great people and expect a lot from them
 We create an environment where people can flourish and grow
 We treat people with fairness and respect
 We challenge each other's ideas openly
 We value diversity in people and ideas
 We are a quantitative company that uses data to make decisions
2) Technology innovation is our lifeblood
 Build the world's best technology and products
 We apply technology and creativity to solve important problems
3) Working at Google is fun
 We expect our people to know and enjoy each other
 We have a challenging/energetic work environment
 We celebrate our successes and each other's accomplishments - both professional and
personal
4) Be actively involved; you are Google
 Honor commitments
 We openly communicate and trust you with a great deal of information and we expect
you to honor our confidentiality
 Understand when you are representing Google and act appropriately
5) Don't take success for granted
 Think and act like an underdog
 Be humble with success; don't be arrogant
 Be scrappy and resourceful
6) Do the right thing; don't be evil
 Honesty and integrity in all we do
 Our business practices are beyond reproach
 We make money by doing good things
7) Earn customer and user loyalty and respect every day
 Create, enhance and maintain great products and services
8) Sustainable long-term growth and profitability are key to our success
 Think scale and efficiency
 Every dollar is yours
 Do things that matter
9) Google cares about and supports the communities where we work and live
 We encourage and enable our people to support local community involvement and expect
them to participate
10) We aspire to improve and change the world
 Aim high; think BIG, take risks
 A healthy disregard for the impossible

Google’s core purpose:

Core purpose of the organization guide and inspire the whole organization. It’s a motivation for
the organization and its employees to work so that they can reach to the new height. The core
purpose of Google is:

“Instantly delivering relevant information on virtually any topic.”

Google’s BHAG:

Reference: Google’s Fiber Project: Not just a sideline by Carl Howe

(http://seekingalpha.com/article/188197-google-s-fiber-project-not-just-a-sideline)

“To organize the world’s information and make it universally accessible and useful.”

To Google, providing very high bandwidth Internet connections to consumers is just what it has
to do to allow consumers to get to the world’s information that Google conveniently organizes.
Said another way, Google sees this as a way for consumers to have better access to Google.

What makes Google think it can succeed at such an audacious mission? The whole point of a
BHAG is that it’s really a stretch goal — if you can easily see how you can accomplish it, then
you’ve set your sights too low. And after Google’s struggles with customer service on its Nexus
One mobile phone, it has experienced challenges in dealing with consumer demands.

But Google is nothing if not a business that thrives on tough, hard problems to solve. As an
example, a piece of Google’s competitive advantage today is that it runs global search with
servers that have about twice the energy efficiency of its nearest service competitors. And it isn’t
like Google doesn’t have experience running networks: Recent estimates by Arbor Networks are
that Google already is responsible for 10 percent of the Internet’s total traffic.

Google understands that it is to its benefit that consumers can get fast access to their data. This
effort in fiber is their attempt to market the value of high bandwidth network access at a
reasonable cost, which, frankly, is something that today’s U.S. carriers struggle to do. Need
proof? According to the OECD, the United States ranks 15th in the world in broadband
penetration (June 2009 ranking), and broadband prices per megabit delivered are more than 11
times that of the leading country (Korea, as of October 2008).
Given how data-driven Google’s culture is, the GooglePlex consider being#15 as satisfying their
BHAG. This fiber project can’t single-handedly make Google #1, but it represents Google
saying, “We need better broadband to achieve our mission.”

Google vivid Description:

Reference: Written by Anne T. Lawrence

“To organize the world’s information and make it universally accessible and useful.”

Google is not a conventional company and throughout Google’s evolution as a privately held
company, Google emphasized an atmosphere of creativity and challenge, which helped Google
to provide unbiased, accurate and free access to information for those who rely on them around
the world.

“Serving end users is at the heart of what we do and remains our number one priority.” Google’s
espoused commitment to its end users was reflected in its code of conduct. Declaring that the
company had “always flourished by serving the interests of the users first and foremost,” the
code called for usefulness, honesty, and responsiveness in the company’s dealings with
customers. The code also addressed the issues of respect, avoidance of conflicts of interest,
confidentiality, reporting procedures, protection of company assets, and legal compliance.

“Don’t Be Evil.” This phrase stuck as an informal corporate motto. In a 2004 interview with
Playboy magazine, Google co-founders Brin and Page were questioned directly about the
implications of the “Don’t Be Evil” motto for the decision whether or not to enter China. The
reporter David Sheff asked: “What would you do if you had to choose between compromising
search results and being unavailable to millions of Chinese?” Brin had replied: “These are
difficult questions, difficult challenges. Sometimes the “Don’t Be Evil” policy leads to many
discussions about what exactly is evil. One thing we know is that people can make better
decisions with better information.”