BUSINESS IDEA EVALUATION WORKSHEET

Business Idea:
DATE:

SECTION 1:
The Market and Comments
Fulfillment
1. Is there a good market Yes
for your idea? No
2. Does the market have Yes
money? No
3. Is there a lot of Yes
competition? No
4. Do you know how to Yes
market and sell for the No
business?
5. Do you have a unique Yes
strategy? No
6. Can you easily get the Yes
product or service to No
your customers?
SECTION 2:
Start-up Options Comments
7. Can you start the Yes Possibly the lowest initial investment.
business from home? No
8. Can you start it on a part- Yes Allows you to keep your regular job.
time basis? No
9. Do you have to franchise Yes Higher costs involved, but probably training and
the business? No assistance with management and marketing techniques.

10. Do you have to buy the Yes Higher costs involved, but possible training and insights
business from the No from existing owner, as well as built-in customer base.
existing owner?
11. Does it have to be Yes Higher initial cost and highest risk because of lack on
started outside the No income to fall back on.
home on a full-time
basis?
SECTION 3:
Income Possibilities Comments
12. Do you know how much Yes
income you need to No
get from the business?
13. Can you accurately Yes
estimate the amount of No
income you could
expect from the
business?
14. Do you have (or can you Yes
get) enough funding to No
start this business?
15. Do you know the pricing Yes
structures that your No
competitors use?
16. Do you know the Yes
potential profit No
 margins?
SECTION 3: Comments
Other
Considerations
17. Do you know enough Yes
about the type of No
business?
18. Can you get training in the Yes
business area? No
19. Can you afford to take that Yes
time? No
20. Can you work part-time for Yes
a competing No
company?
21. Can you get assistance Yes
from an industry No
association?