Amul

INTRODUCTION

v
Amul is the acronym of Anand Milk Union
Limited which means "priceless" in Sanskrit. It
was formed in 1946, is a dairy cooperative in
India.

v
It is a brand name managed by an apex
cooperative organisation, Gujarat Co-
operative Milk Marketing Federation Ltd.
(GCMMF), which today is jointly owned by some
2.8 million milk producers in Gujarat, India.

v
Amul is the largest food brand in India and
world's Largest Pouched Milk Brand with an
annual turnover of US $1050 million (2006–07).
 Amul Headquarters

Amul plant at Anand

 Amul’s First Product
v Amul Butter was
Amul’s first product
and it was launched
officially on 1946.

v It has been 4
decades since it
has become the
market leader.
 Consumer choice factor

üAMUL is preferred by large

number of consumers because of
its taste and quality

It is easily available in the market

ü

People also prefer Amul because

ü

of its brand name and effective

advertising
Amul’s Growth - An uphill over
the years

CAGR - COMPOUND ANNUAL GROWTH RATE

 Verghese Kurien
§ Verghese Kurien is called
the father of the White
Revolution in India.

§ He is also known as the

Milkman of India.

§ He was the chairman of the

Gujarat Co-operative Milk
Marketing Federation Ltd.
(GCMMF).
§ He is recognized as the man behind the success of
the Amul brand.

§ Amul had a revenue of $1b USD in 2006-07

 Another reason for success

The utterly butterly girl in the Amul Butter

Advertisement has also become a reason to
attract many people
 CONCLUSION

q Amul has conquered many

hearts by using a very good
strategy for selling the product

q Products of Amul are used in all

segment
Thank You
By
Manoj
Muruganandham
Azaad saif
Jahir sherif
Ashwin