Parle Products Company Overview

– Established in 1929 in Vile Parle. Hence the name Parle Products.

– Initially started with manufacturing of Sweets, toffees and candies.
– 1929 was time with dominance of freely imported foreign brands.
– But with quality products the company created an niche for it in market.
– Leveraging on brand in 1939, company diversified and started
manufacturing Biscuits.
• Parle Glucose, popularly known as Parle-G
• Parle Monaco
– One of India's largest food products companies.

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 Parle Products

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Brand Overview:
• Parle-G is the largest selling biscuit in the world.
• Also among the Oldest brand in india as well as Largest selling biscuit
brand in india.
• Estimated Brand Worth 2000 Crore.
• Contributes more than 50% of company’s turnover.

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 Company Product-brand portfolio:
(Various brands under biscuits product)
• Parle - G • Hide and Seek

• Krackjack • Hide & Seek Milano

• Magix • Digestive Marie

• Monaco • Parle Marie

• Kreams • Milk Shakti

• Parle 20-20 Cookies • Golden Arcs

• Nimkin • Kreams Gold

• Chox • Monaco Jeera

• Hide & Seek Bourbon

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 Biscuits Industry Market Share Overview:
• Sector wise
ORGANISED SECTOR 65%
UN-ORGANISED SECTOR 35%
• Penetration (Population wise)
URBAN 85%
RURAL 55%

• Region wise

NORTH ZONE 25%

WEST ZONE 23%
EAST ZONE 28%
SOUTH ZONE 24%
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 Market Share:
• Annual growth rate
2004 15%
2005 14%
2006 14%
2007 13%
2008 15%
2009 (june) 17%

• Total Production ( In lakh metric ton)

2003-2004 11.0
2004-2005 12.54
2005-2006 14.29
2006-2007 16.14
2007-2008 17.14
6 2008-2009 19.5
 Market Share:
• Parle Product share in India:
Biscuits 40%

Confectionaries 15%

• Indian Glucose Biscuit category market share :

Parle-G 70%
Britannia Tiger 18%

ITC 9%
Rest 3%
Glucose biscuits accounts for more than 50% of the total biscuit market value.
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