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SUBMITTED BY –
URSHILA BHUYAN
R/NO – 70/D/2009
PGDBM FIRST TRIMESTER
CONTENTS –
i) OBJECTIVE ………………………………................01
v) ANALYSIS OF DISTRIBUTOR
QUESTIONNAIRE…………………………………..13
ix) ANNEXURE
A) CONSUMERS QUESTIONNAIRE
B) RETAILERS QUESTIONNAIRE
C) DISTRIBUTORS QUESTIONNAIRE
ASSAM INSTITUTE OF MANAGEMENT
■ OBJECTIVE –
■ METHODOLOGY –
Sources of data –
1. CONSUMER.
2. RETAILER.
3. DISTRIBUTER.
4. INTERNET.
5. DISCUSSION WITH THE SALES PERSON.
METHOD –
Followed the Questionnaire Method.
■ SAMPLE SIZE –
BRAND PROFILE
■ INDUSTRY –
■ VISION –
From its launch to 1980's the brand had a dream run with
virtually no competitors. Having no competition is a problem, the
growth will be stagnant. Later on savlon introduced antiseptic
liquid , which didn’t succeed like Dettol. Savlon introduced at
first positioned as a 100% germ aid solution. It is commonly used
for and protection as the core treatment of mild scarring, value,
some mild burns, cuts and bruises as well as skin healing
treatment for spots. The present market share( in percent) is given
below –
■ MARKETING STRATEGY –
SIMPLE TABULATION –
YES NO
100 0
(100%) (0%)
120%
100%
PERCENTAGE
80%
60% Series1
40%
20%
0%
YES NO
ATTRIBUTE
OTHERS
BRAND NAME
SAVLON
DETTOL
0 5 10 15 20 25
FREQUENCY
SUCCESSFUL UNSUCCESSFUL
24 ( 93% ) 2 (7% )
30
25
FREQUENCY
20
15 Series1
10
0
SUCCESSFUL UNSUCCESSFUL
ATTRIBUTE
ASSAM INSTITUTE OF MANAGEMENT
YES NO
18 ( 90% ) 2 (10% )
100%
80%
PERCENTAGE
60%
Series1
40%
20%
0%
YES NO
ATTRIBUTE
YES NO
19 ( 95% ) 1 ( 5% )
100%
80%
PERCENTAGE
60%
Series1
40%
20%
0%
YES NO
ATTRIBUTES
SIMPLE TABULATION –
10
NO. OF RETAILERS
8
6 Series1
4 Series2
2
0
DETTOL SAVLON NONE OF BOTH OF
THE TWO THEM
PRODUCT NAME
S.W.O.T ANALYSIS
■ STRENGTH –
■ WEAKNESS –
■ OPPORTUNITY –
■ THREAT –
RECOMMENDATION/ CONCLUSION
BIBLIOGRAPHY
i) www.scribd.com.
ii) www.amcy5.com.
iii) www.wikipedia.co.in.
iv) www.reckittbenckiser.co.in
v) www.google.com
ANNEXURE
ASSAM INSTITUTE OF MANAGEMENT
QUESTIONNAIRE ON DETTOL
( CONSUMER SURVEY )
Dear respondent,
I am a PGDBM student of Assam Institute Of Management. I will be
grateful if you could share some of your valuable time which will be of
great help to me in my marketing project. I assure you that the information
furnished by you shall be used only for academic purposes and shall be
kept strictly confidential.
RESEARCH INFORMATION –
□ YES □ NO
□ YES □ NO
□ YES □ NO
6. Suggestion / Complain -
ASSAM INSTITUTE OF MANAGEMENT
DEMOGRAPHIC PROFILE –
Name –
Address –
Date –
Signature –
ASSAM INSTITUTE OF MANAGEMENT
QUESTIONNAIRE ON DETTOL
(RETAILER SURVEY)
Dear respondent,
I am a PGDBM student of Assam Institute of Management. I will be
grateful if you could share some of your valuable time which will be of
great help to me. I assure you that the information furnished by you shall
be used only for academic purposes and shall be kept strictly confidential.
RESEARCH INFORMATION –
□ YES □ NO
□ YES □ NO
□ DETTOL □ SAVLON
5. Suggestion / Complain -
GENERAL INFORMATION –
QUESTIONNAIRE ON DETTOL
(DISTRIBUTER SURVEY)
Dear respondent,
I am a PGDBM student of Assam Institute Of Management. I will be
grateful if you could share some of your valuable time which will be of
great help to me. I assure you that the information furnished by you shall
be used only for academic purposes and shall be kept strictly confidential.
RESEARCH INFORMATION –
2. Did you face any returns outward from the retailers in case of
Dettol Antiseptic Liquid?
□ YES □ NO
□ YES □ NO
GENERAL INFORMATION –