09/11/08

09/11/08
What is social media?

simply, online social interaction.

09/11/08
So... is social media a fad?

Or is it the most important

shift in marketing ever?
Social media is the #1
activity on the Web..

(It overtook porn in 2008)

Time to gain 50 million users

38 years 5 years

13 years 5 months

www.further.co.uk
 Ashima

09/11/08
80 million (data as per

http://www.indiabroadband.net/india-broadband-telecom-news/11169-some-statistics-about-internet-users-india.h
tml
)

Indians visit social

networking websites.
18.2
Million visitors/month
The famous singer
Lady Gaga has more
followers than readers of

&
8 million against 7.8 million
...combined!
combined
 Rahul

09/11/08
80%
of updates are
made from mobile devices.

What does that mean to

business?
19%
of updates mention a
product or brand.
4/5 of these are Q&A, the others
express a sentiment
25%
of search results for world’s top
20 brands are links to user
generated content.
 Ankita

09/11/08
34% of bloggers post opinions
are on products and brands.There
are 200,000,000 blogs.
78% of consumers trust
peer recommendations.

14% trust advertisements.

Pros
• Personal
• Brand awareness & loyalty
• Free feedback
• Engage customers
• Great ROI
 Bhavishya

09/11/08
Cons
• Personal
• Resources
• Brand exposed
• New approach
So how should social
media be approached?
Top tips
1. Listen
2. Understand
3. Interact / Respond
4. Be honest
5. Commit
09/11/08