BUSINESS PLAN

1.0 EXECUTIVE SUMMARY

Car Wash is a prominent hand car wash serving the local population of Muscat. Car
Wash will be managed and run by Ahmed Al Shokaili His family has been serving the local
population with a car sale business and property development /management for over 30 years.
He will take advantage of the good will and family name to quickly gain market penetration.
1.1 Business / Concept Overview

1.2 Product/Service Offered

Car Wash will be providing customers with three services:
1. Exterior car washing
2. Interior cleaning and
3. Polishing
1.3 Market
Car Wash will target three main groups of customers:
1. Individual car owner and leasers
2. Car dealerships and
3. Local businesses
The capital area of Muscat is quite wealthy with approximately 40% (rough estimate) of
the residents earning over R.O. 5,000 a year. Consequently, they have nice cars and want them to
look nice. There are five different car dealerships within a three-mile radius which do not have
their own car wash facilities and would require car washing services for the various fleets.
Lastly, there are many different local businesses that have company cars and that require clean
appearances.
1.4 Financial Projections & Funds Sought
The following plan outlines the financial development of Car Wash. The business will be
initially financed by a R.O. 30,000 investment by Ahmed and will financing growth will be
through cash flow. This will mean that Ahmed retains control over the direction of the company.
In about three years, it is anticipated that the company will be able to open a second location.
1.5 Management Team and Relevant Experience

1.6 Critical Success factors

2.0THE BUSINESS CONCEPT

2.1 The Business Idea/Concept

2.2 Window of Opportunity

The present market is mainly from expatriate labourers raising money during free time
and from automatic car wash machines mainly in petrol stations. However, these two options aim
to meet the needs of only price-conscious individuals who are choosing the service simply so
they do not have to clean the car themselves.
Car Wash is especially for quality-conscious individuals who value their car enough and do not
mind spending R.O. 5 to 15 per month to make it look good.

2.3 Business Approach

Car Wash will target with its “Clean and Deliver service” to people who will tend not to
be restricted to these busy times especially those who do not use their cars for movement during
work hours.

3.0 BUSINESS VISION, MISSION & OBJECTIVES

3.1 Business Vision
The business will follow vision statement Cool-Clean-Cars
3.2 Business Mission
The mission of Car Wash is to provide top-quality washing and polishing service for
luxury car owners in Muscat. The company will work to keep employees satisfied in order to
maintain perfect customer service.
3.3 Business Objectives/Goals
The objectives for Car Wash Car Wash and Polish Service are:
1. To be viewed as a premium car wash and detail service in capital area.
 2. Maintain a net profit margin of 20% - 25% of sales.
3. Expand to two new locations after completing three years of operation.

4.0 MARKET ANALYSIS

4.1 Environment Analysis (PEST Analysis)

4.2 Product and / or Service Description

The customers who Car Wash is targeting have their cars washed based on the quality of
the job. They do not mind spending a little more each week to have their car washed and waxed
in order to keep the paint work in excellent shape. The business that Car Wash targets will be
more from cost conscious consumers.
4.3 Customers
Car Wash segments its customers by type of car ownership. Ahmed believes that the type of car
that a person owns says volumes about their driving and therefore their car washing and
polishing requirements.
• New car owners: Owners of newer cars are most likely to use a Hand car washing
service. These owners take great pride in their cars and will bring them often to the wash
and polish service. The aim is to inform these customers that Car Wash will keep their
car looking as good as it did the day they drove it off the lot.
• Luxury car owners: This segment of people own high-end luxury cars for several years
and want to keep their cars in the best shape possible. Those who have bought second-
hand luxury cars will also spend many hours in their cars and will place high importance
on keeping their cars looking good. These owners will bring their cars in for regular
washes and occasional polishing.
• Sports car owners: These people are often younger or middle-aged men and will regard
the look of their car as important. They pride themselves on the look of their car and will
have their car hand washed at least once a week. This segment of car owners like to keep
their cars so clean that polishing their cars is very often.
• Dealers: There are five new and used car dealerships within three miles of the proposed
location of Car Wash. These are those dealers who do not have their own Car Wash
 facility at their point of sale. In addition to these dealers, there are other car dealerships
who find it difficult to use their own car wash facility for a large number of cars and
prefer to get it done from professional car wash companies.
• Local businesses: Some local businesses have fleets of cars and small vans that must be
kept clean to maintain their company image. These businesses look for a cost effective,
efficient car washing service to perform this service and will prefer to use a car wash
service during the week rather than during weekends.

4.4 Competitors & Competitive Advantage

Car Wash has many competitors that are trying to offer a high quality service for a reasonable
rate. Most are trying to compete on price alone. Car Wash ability to provide a high quality
service, both in regards to the actual washing as well as customer service is all based on their
ability to find the best employees. Ahmed believes that a happy employee is far more likely to
provide the highest level of customer service compared to an employee who is not happy.

4.5 Marketing Strategy

4.6 SWOT Analysis

4.7 Market Research

5.0 BUSINESS OPERATIONS

5.1 Legal Status

5.2 Scope of Operations

5.3 Approvals required

5.4 Business Premises (Location)

 5.5 Plant, Equipment & Vehicles

5.6 Production Arrangements (Material)

Resources Projection for Car Wash

Feb. Feb. Feb. Feb. Feb. Remarks
2011 2012 2013 2014 2015
A Products or A
Services to be B
introduced C
B Number of
specialized
(management)
staff required
(Finance,
Marketing etc)

C Number of
skilled
employees
required

D Number of
unskilled
employees
required

E Number of
Technicians
required

F Equipment &
Machinery
required

(for production
or service)

G Vehicles
Required

(for transport
and staff
 incentive)

H Area in Sq.m.
for service or
production
workshop
purposes

I Area for staff

offices

J Total built-up
area (Sq.m.)

6.0 THE ORGANISATION

6.1 Organisational Structure

6.2 Staff & Skills required (for each position)

6.3 Management (key personnel)

7.0 FINANCIAL PROJECTIONS

7.1 Pre-operation / Establishment Cost Projection

7.2 Annual Sales & Profit Projection

8.0 RISK ASSESSMENT

8.1 Risks

8.2 Contingency Plan

9.0 APPENDICES
Appendix A: Market Survey Questionnaire
Appendix B: PEST Analysis
Appendix C: SWOT Analysis
Appendix D: Photographs of Plant & Equipment
Appendix E: Potential Material Suppliers
Appendix F: Complete Financial Projections
Appendix G: Curriculum Vitae of Key Personnel