Positioning Statement

To university and medical student, our ocean book valley gives you quality
product and faster service than other competitor.

Marketing Program Strategy and Tactics

Product Line

• Text book

• Reference book

• Magazine

• Research and thesis

Promotion

• Discount

• Direct marketing

Place

• Kiosks

• Educational fair

• Representative

• Booth

Pricing

• Service Pricing Policy

 Policy 1: tk 1000 for BBA, MBA, Master and Low

 Policy 2: tk 2000 for EEE, CSE, Pharmacy

• Product Pricing Policy

 Policy 1

 Policy 2

• Financial Data and Projection

 Expense distribution

 Fixed expense
  Operating expense

 Employee

• Salary

 Kiosks

 Website maintains cost