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Table of Contents:m

ACKNOWLEDGEMENT:

EXECUTIVE SUMMARY:

INTRODUCTION:
COMPANY PROFILE«««««««««««««««««««««««
INTRODUCTION««««««««««««««««««««««««....
VISION«««««««««««««««««««««««««««««..
MISSION««««««««««««««««««««««««««««...
OBJECTIVES«««««««««««««««««««««««««««
CUSTOMER SERVICE««««««««««««««««««««««...
ORGANIZATIONAL STRUCTURE«««««««««««««««««.

×m  m m
 m
×m  m m m
×m
  mmm
×m  mmmm  m   m  m
×m  mm m m  m  m   mm!   "m  m
×m  mm m  m  m  m#  m$  m
×m  m%  m m  m&  m  m
×m  m  m 'm  m(   m  m
×m  )m(' m# *m  m  m+# mm,   -m
×m  m* mm  m * m  m
×m  m m# 'm  m  m
  .m  mm    m
×m  m'm m/'m   m m $  m#   m
 mm
m
×m  mm0 m1  m   m m    m

Organizational Structure«««««««««««««««««««««..
Structure of the organization««««««««««««««««««««
Financial Position Analysis«««««««««««««««««««««..

×m  * m# m
×m !m
×m (  m

Marketing Goals««««««««««««««««««««««««««
PROMOTION«««««««««««««««««««««««««««

m
m
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×m #  "m
×m   m
×m   m2 m
×m   m m
×m   m#   m
×m   mm
×m   m m
m
 m m
m   m m
m , $ "m m m
m  m m
m m# m
m
  m# m
m ,  m * 

Market shares of Ufone«««««««««««««««««««««««.

Expansion««««««««««««««««««««««««««««...

Human Resource Assessment at Ufone««««««««««««««««...

×m !   m m m


×m (   m!   m
×m 3   m!   m
×m ,  m$$  m
×m !   m
×m   m
×m
 m$ " m"m
×m & m4 m+   -m
×m    m!  m
×m !   m
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×m !$ " m&m  m
×m # m(   5m
×m #  m
m
×m  m m m/!m,$  m
×m !$  m m m/!m,$  m

PERFORMANCE MANAGEMENT SYSTEM«««««««««««««.

×m 2 m m m


  m m
×m &m
  m$$   m
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×m
  m$$   m mm"mm

m
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×m !5 m!  m m
  m

COMPENSATION AND BENEFITS«««««««««««««««««.

×m $ m
×m „ *$ m
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×m (   m#  "m 3 m
×m   mm
"6m+%mm#   mm$ m
×m &  m$ m
×m    m m7 m
×m  m  m
×m #  m m
×m m# "m
×m (  m
×m ! m m&m5 *m
×m
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m   m5m
m   m 5m
m / m( m
m 7m( m
m & $ m 5m
m /m! m
m  m
m (m
m   m m 5m
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  mm
m 7m
m &  m
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m  m m  m
m 3$m  m
m  m  m
m   mm  m
m  mm mm  m
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Job Involvement and Organizational Commitment«««««««««««...

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SWOT analysis is an overall evaluation of the company¶s«««««««««

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CONCLUSION««««««««««««««««««««««««««««««««m
RECOMMENDATIONS...............................................................................................................

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INTRODUCTION:m
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COMPANY PROFILE:
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*  m & m  m 7 .m $  m  m m  m m  m 8 9m m 5 ":
5m    "m  m
&7m m m $  m m ;< m % "m ;==>m m m #m <==m
  m$   m# m m  m mm3$m m mm  mm mm $ m$m
m  m  mmm m m  m   m  m$   m m
*  m m m5m
  m mmm m m m .m  mm  m$ " m m m m  m m

*  m
&m 5 m m   m  m m
*  mm mm   m mm mm
 m$  m m m  m m
*  m(m m5 m  m m$ m;==?m  m
&   m  $  .m 5 m m  "m *5m m    .m m m
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*  m&   m $  m7 m@m$ m m mA;?m m m
"m m ;?Bm  *m &m   m $   m  m
&7.m m ' "m  .m m  m m
 m mm5m m  m    m m
*  m
m m m m m "mm mCCm m mm "m $ m$.m mmm
  m m  m  "m >DEm  m m m  * m  m  m  "m ;>Bm  m m m m
  m 5 m m m>=m m m% "m;==Dm m m 5 *m#' "m m 5 m
m  mmmm "m m m m mm  m
 mm 5"m$ "mm$   m  m m m $ m m   m * m m
*  m
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5m $  m m  m m
!#m   m m   m  m   m +#-m m

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!#m     m  mm$ $ m     m
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*   m  * m   "m  m m 3$m m $  m
$  m m  m *m "m mm$   mm m m   m, m 5 *m m m
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m  m   m m m m   m    "m m    "m  m  m  m  m
  ".m 5 m m 5"m  m $  m  m   m  m m m  m m
*  m  $  m
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INTRODUCTION:
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 m m m $  .m  m m  m m  m  .m m ( m m
% "m ;<G;==>m  m 3$m m  m m m m 5m  m m  5"m m m
 m 5 *m  m m$   m m
&7.m m m5m5m"m   m m m
  m /5 m 5 m $  m m   :  m  m #m   m m 3$m  9m

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 5 *m m  m >E==m  .m 5.m  .m m  m 2 m  5"m m m  "m &m
 5 *m  m  5m  m   m m 2"m  m $m 5  m  m   m &m #m
  m  m  m  m  m 5 9m 5m   m #m  m  "m &#m  m   m
 m    mm   m  "m m $ m m 5 *m$  mm 5 m m m
 m  5 *m   m m m 3$  m (m  .m /5 m 5 m $  m  m
# 5 m  mmm mm!Fm    m m  "m 9m 5 *m3$ m
'  .m m m  m  m$   m m m  mH m  "m m  * m
m$ $ m  mmI
$"Jm m$ $"m m m   m( m$  "m * m m  m
5 m  mm  m
 m$"m  m m * m"m mmI
 m$"Jm&m
  m  m   "m   m 5 m m  m  "m  m m  "m  m m m
  mm m>;F<Cm mmm$ m;==Dmmm 5 *m m m m m>??m
 m
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VISION:
m
I&mm m  m    m  m$   m m
*  m"m  m  m
  m   m  m  m   m 5 m 3 m    m  m m $ "m
3$  Jm
m
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MISSION:
mm
I m 9m m mKm„m .m5 m"m5 m mLLLLm
 m  m 5m  m m $  m "m 5 m 5  m  .m $  m   ".m   m   m m
 m' "m„  m"m .m m*$m"m Jm
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OBJECTIVES:
m
 mm m mm" m   m5 mm$5  m  m  m 5m$$ m m
*m m  m  m  m * .m $  "m m   m (m  $m m *5 m m * m
5 m  m m"m  m
m
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CUSTOMER SERVICE:
m
 m m$ m mmm   mm  "m   m  m  m;>m$":
5m # m m   m #  m   m m  "m ;E=m  m  m m  "m &m
  m m m m  m m  m5 m  m  .mm m$5 m5 m„m
m  m m" m m m$ m m m m m   m m m
m  * mm m  m m5 m  m5m  m( mm m "m m   m m3  m
  mm5 mm m  m m  m   m m$ m 5 *m  mmm;Fm
 m m  m  "m

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ORGANIZATIONAL STRUCTURE:
m
Ufone Management Profiles:
m
Mr. Abdul Aziz
President & CEOm
mm
m

 m m mm 2 m mm


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, m ;==Dm m  5m   m   .m m m  m
 m " m  m 3$ m m m & m ( "m  m  m
m(    m   m $.m mm m
, m m  mmm m m  m  m$ m
5 m $ m   m „ m & .m  m
(    .m #.m  m #m m   m (    m  m
 .m m  mGm5mm*"m m m m m&m
m

5 m m m m;==>m


m

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m

mmm
Mr. Mohammad Nadeem Khan
Chief Financial Officermm
mm
m m m m  5m   m   m  m m m m
 m >;m " m 3$ m m m    m  "m
 m  "mm     "m/m mm   m$  m
m     m   m  m (.m 73 m m  m m m
m m

$ "m  m    m    m m  m  m   m


2  m mm  m   m  m+-m m;==Hm

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Mr. Naveed Khalid Butt
Chief Officer Government & Regulatory Affairsmm
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„ m  m >Em " m  m    m m   m
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   m m &.m 7 m
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!   "m  m$  m m m

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Mr. Ahmad Kamal
Chief Officer Customer Services Operationsm
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  m #  m $  m (m  m $  m  m  m
$$ 3   "mEm" m m .mm5m$ m m m m m
7m m m 5m $  m  m m  $ m  m
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m m /m$mm  m3$ m m m;=m" m m
&   m( "m m
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$   "m 5 * m  m  "9m  m 5m  m
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m   m $  .m # .m /!m m     m  m (m
 m  m   m  m „ .m m 5m  m m   m
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#  mm
 mm#  m,$  mm
mm
Mr. Jafar Khalid
Chief Technical Officermm
mm
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m m
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 m %  m  m m 5 * m m m   m &  m
  m  m  m  m %m ;==C.m m m  m >Fm " m  m
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* m m   "m  m  : m    m


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,   m m   m  m  5 *m
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m m m  m   m m$ m5 m m
 m $ " m  *.m 5 m m 5m   m m ,   m
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 m  m2  m m
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Mr. Faisal Khaliq
Chief Information Officerm
mm
 m   m  'm m m   m (   m   m  m
 m m%m;==Cm  mmm  m, m m$  m
# m m m    "m  m &3m  m  m /m m  m m

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m 3$ m m m(&m  "mm
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 m m2  m .m   m5m m  m ,   m
 m&  m  m m  m m
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 m m   m   m $  m m * m  m m    m m
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*  m
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mm
Mr.Younas Iqbal Sheikh
Chief Officer (Sales & Distribution)m
mm
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m  )m (' m # *m m # m m ,   m  m


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&7-m m m m m 5 * m 3$ m  m ;=m " m
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:!:  m m m  m  Mm # .m
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m 5m m 2 m    m m  $ m $  m  m
m $ m  m „ :3m   m  m m
*  m  m „ :
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m
*  m+1  -m
mm
Mr. Akbar Khan
Chief Marketing Officerm
mm
* m m m m  * m ,   m  m  m /m m m
$ m m m
*  m  m  "m m*"m  m m><<Cm  m
2  m m m;==C.m * m5m/m m m m *mm
  m  mm5m/m m * m m
*  m7  m* mm
m mm m m(m  m

m
m
m
m Mr. Muzzammil Sadiq
Chief Officer Procurement, Contracts and Administrationm
 m# 'm mm   m m m  m
m   m    "m m m   m  m m  m
#  m m 3  m    "m /m m m m    m
5 m m m m $m 4 m
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2 mm
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/m m  m ><m " m  m  :  $  "m m  :  m


$  m  m m ! m m , $ m  m & m
 $  .m%$.m#  "m m m m m.m#mm
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 m m „  m m # & m $ .m   m m  * .m
(    m (  m m
  m  m   m
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&   m $  m@m   .mm
mmm
Mr. Moqeem Ul Haque
General Manager Corporate Strategic Planning & PMOmm
mm
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m 'm  m /'m m   m  m  m m (  m


 m  m  m m
*  m/m m m  m" m
 m 3  m 3$ m  m 5 * m m m    m  "m /m
5mmm m m$  m m„ m  m'mm
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 m 'm m m  $  m    m $  m


 m m 5 m m $  m m $  m $ 2 m  m m
   mm
m

m m
m

m
mm
Mr. Mohammad Zahid Qureshi
General Manager Administration
m
 mm0 m1  mm m>;m" m3$ m
m  m  "m  m 1  m m m   m 5 m
*  m
m   m m  m' m mm
/m $  $ m   "m m   m m  m  m
  m m7 mm  mm
/ m  m $  m m m  m m  m 3$ m m
 m # .m #  m m     m /m m $ "m m
   m  m m m m$  mm" m $ m  m
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mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm m1  mmmm m
2m   ".m7 m
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m
m
m
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m
m
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m
m
m
m
m
m
m
m
m
m

m
m
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Structure of the organization:
m
(m m m   "m m "m .m m  m m5 m $m m  .m m m  m m
m m $ m m m  m $"m m  m m $  m m   m  m $$ m  m m   m
 m m m m$  m  m m   m m  m
m
$m " 6m m m$  m m 5m  m" m m   m  m m   m5 m m m
 m  m  m $  "m    m  "m m m *m 5 *m   "m m
   "m  m m  m m  m $$ m m m m m m m 5m "m  m $$m m
$ .m m "m  m 5 m mm 5 mm  m$$ mm  m mm
m mm *m  m m m  m  m„ mm  m *m   m  "mm
$$ m m ' m5m m  mm  m mm  mm  m(m m  "m5mm
   ".m$.m3 .m5 m  .m .m*5 mm* m  9m5"m5m
$   m 5m m "m   m  9m 5"m 5m  m m   m m " m m  m m  m
$$ m9 mm m m3$ m  m 5mm$ $m5m mm   m9 m
 5m .m m m $$ m  m  5m 5  m m $  m $$ m  m m   m * m
$5 mm  mmmm"m   m
m
m
Financial Position Analysis:

Market Share:

  m m m   m  m  m  m    m $ m  m $  m m  * m
 m ;=E?Bm  m ;==Cm  * m  m m ;==<m 5m ;>;=Bm m ( m m m  * m  m  m
 m m ;==Cm m ;==<m 5m =?FBm m   m  m 5m  m  * m  m m
 m  "m
m
(m   "m $ m   .m  * m  m m  m m m m  m $   m m 5m
 m  m $ m m m   m  m m m .m  *m  m m  * m  m
5 mm   m  .m m m  m m  mm m5 m  m m m$   m
&m
&m m  m *mmm#
m$   m m m m * m/5 .m5 m5m
$   m  m m m  m  m 0 m m m  m  * m m m m  * m
 m   .m m  *m  m  m   m  m 5m   m m  m  .m
  m$ mm  m  m *m
m
m
m&.m m $ m  m  m 5m   .m  m  m m m m "m  m  m
 m m3  m  m m  m m  m$   m  :>m5m m$ m m
m$   m m  m m   m  m m;==D:=Cmm;==C:=<m *m  m m m
"m>EBm  m" m5 m m  m m m$   m5m  m m  m * m m&  m
m m m   m  m m m  * m +;;;B-m m  m  m   m  5m "m  m
+;>B-mm„ m+><B-m
m

m
m
m
 " m m * m m mm$   m"m m+  m:m>?-.m *m  m
m  .m m  5m"m&  mm m, m m $ m" .m m m$ m  m
 m  m m   m m  m m  "m 3$ m  m m 0m m  m  m $$   m
m>EBm m><Bmm>Bm mFBm $  "m

Revenues:

,m m m  m  m  m  8m m m ;==Cm m >EBm 5 m 5m  m m
>CC?Bm m ;==<m &m  m m m m   m HC?Bm 5 m 5m   m m   m
m m  m m m$  m
m
m2 m m m?FBm m m   m m m  m  "m&".m m   m m m
 m m m m!m;>;m m m  m mm  m m m m"m>??Bm
 m" Mm m m  m" .m m 5 m5m mF=Bmm  mm   m m m m$ m
m .m m5m m  m "m mm$  m m m!m>Dm .mm m  m m
m$ m m m, m  m   mm 3m mm2 m m m  m
  m m  m
   "m m  m$  m$ m m5 m$5 m mm
 m  m m$ m3 m mm$   9m3$mm
m
m m$   .m0m$  m3$  "m5 m m  m m  m m .m
5 m m $"Nm m  5m  m m  m m   m m  m m  m " m  m
3  m $ m  5 m  m FEBm m m m „ .m &  m m  *Nm  m m
m  m 5mm "m m m $ m$ mm  m Nm   m .m m
$"m m m m m   m   m  m m m m m m  m m   m  m
 "m$  "m

Investment:

(  m m ;==Cm 5m #Am ;DFEEm  m m m m 3 m " m ;==<m m   m
 m m  m $  m m #Am F=??=m  .m 5 m 5m  m   m  m  m m
 mm m m $ m    m m   m m  m
*  mmmm   Nm
m$  "m  m  m   m  mm 5m " m&m   m  "m  m *m
m  "m m m 5 m  m   m *m  .m &  .m „ m & m +m , m
$-.m #   m m m   m  m  m  m  m &m $ m m m  m
 "m m  m  m  m  5 *m 5 m m $m  m  m m <=Bm  m
*  m m m
$  m5 m  m  "m5  m2 m  m" m
m
 m m $ m" m m  m$ m mm  "m3 mm  m m$   .mm
m   m   m  m "m FCBm  m m $   m  m * m m m m $  "m  *m
m mmm   m  .m m$ m *m0mm mm  m  m
  m m m $ m" m0m$ m m  m#AmE==m m m mm m m m
" m m  m m m     m m m m "m

m
m
m
„m$m  m   m m m  m5 m   m  m5 m m   m mH m
„ m * m m    m   .m *mm    "m m5m m   m m
 m m D=B.m  5m "m &  m m „ m  m   m $m m HHBm m ?EBm
$  "m &m 2 m    m m m   m   m m m m  m  m  m
 m mm&  m5 mm   m m#AmHDFm m
m
m
Marketing Goals:

PROMOTION:
 m m m(   m * m  m5 m mm   "m m 3m
 m $  m  m  m $ "m    m  * m   m m  m m   m
m   m  m m   m &m   m  m    m m $  m 3 m
  m $ m&m  m m  6:m
  .m m$  .m$ m   .m  m * mm$  m m
m
m
 m   m m "m m$  m m  m m  m m * m m

Strategy:

×m Advertising:

ADVERTISING OBJECTIVES:

 mm  m5Lm


m ( mm m   m m  m m5m m  m  m
m ( m*m m$ m$$ m m$ m  m   m m5 m m  m  m m
"m  m m
m
m
ADVERTISING BUDGET

 m m m "m $ m m   m m    m  m m 5 m m   m  m ! "m
 m  mmm mmm  m( m5m   "mm *m m *mm  m
&"m  m  $ m m $ " m 5m   m m    m  m  m m 5 m m
 9m$m mm

m
m
m
m   m  m   m $ "m >E:;=m m $ m "m m m &4m  m  m  m
 " m5 m m m m"m5m m m$ "m m$m;=Bm m m$  mm  mm
 m$  m

ADVERTISING STRATEGIES:

  m  "m  m m 5m2 m  6m  mmm  m m
 mm m  5 m   m   m mmm m m  6:m

ADVERTISING MESSAGE:

m  m::O&m "m  m  m m 9m  mm5m .mm m


m m  m m m m m m  m m"   m3  m! "m mm
 m$ m m m  m mm  m& m m m m5  m m m m
$$ m  m  m m m m  m !
(m  m  m  m m  "m   m m
m  m m

m  m::O&m   m m 9m  mm 5"mm "m   mm"m


  m &m * m  m m m   m m "m  m m  5"m   m $$ m
&m  m *m  mm5 m$  m m m

m # m ::O&m  "m  m  m   m m   m 1  m m m m
 m   5 m  m  m :  "m "m  m  m m "   m m m
 m m m  m  "5m'm m .m% m mm4m *m5 m * m mm
  m  m I m m %"Jm & m   m   m m  m   "m   m m
  m m 3 "m   m  m "m m  m  m  m ,m m  m $m "m
$$ m  m m m  m m   m m    m m  .m $  m  m    .m m
  m"mmmm m m m

 m 5m  m m  m  m m  m m   m   m 1  .m  * m m /m
&m   "m  m  m  m m m  m "m  m   m m  m $  m  m  m
$$ m m 5"m m  m m $m

m  „'m 2m +#  m  * m 3 : -m m  m  5m  m "m  m  m
m m  * m m  m  m  m  m$ $m m m :  m  m
 m mm mm  m m mIJm& m m5 mm mm
 *mm m $  m  m  m m  m mm m  m

m
m
m

ADVERTISING MEDIA:mm
m
&m  m m m m '"m  m   m  m m  m $ m   "m  m m
  m m m  m m  5"m *m m m  m $$ m m  m
m m m  m m m m m  5 m m "$6:m
m
Print Media:

 m m m $  m m m  m  m 5$$ m   m &m ,5.m %.m 5: :„' .m
  mm  m#  m 5$$ mm5 m  m$ m mm m m  m  m m
5 m m#"m .m* ::2.m7 .mm m

Broadcast Media:mm
m
( m m m$  m m  m m( m  m m    m  m    mm  m m m
  m m m
*   m m   m .m/.m!).m(.m&4m.m/.m m
 5 *m m+3$ m&4m
*  -m m m$ "m mmm  m m *m„#mm

2m&4m

Display Media:

& m "$m m m m mm m m m5 m m m m m m m m$  m
m  m m m m  .m  .m m+m#$m m -.m$  .m
5 m $  m  m #m  m m m m 5m m  m   m m  $ "m  m m
 9m$  m *5m

Online Media:

(   m m m  m  m  m $ m  m m m m $  m *m  ".m
$*  5m m m m m m " m m  m m m  m: m  m

Events:

 mm$ m"m m m m$ mm m   m$ m  m m&m m
 m $ m "m  m m ;==?m 5m m  m  m   m  m  m  m  m
*  .m
  m * m/mm%.m mm!m

AD SHOOTS:

&m m  m  m  m  m  "m 5  m


*  m  m m

"m m  m  m m   m
 m ! "m  m  m m m $   'm  m  m   m  m  m
*  m m m
  m m„mIm m Jm

m
m
m

m Public Relationsm  m m m  m  m  $ m m   m $ m
  m  m  "m m m m m I/22m  Jm   m m  m ( m
 m  m m 5m   m m    m  m  m m $ m
  m
m
m
m Direct Marketing:m  m $ "m : m   m  m 5 m m
  "m * mm m  m mm# m
m

m
m
m
m Personal Selling:m m    m$  m m  "m m m  m
 m

"m m   m5 m mm$$ mm m
m
m
'm ( m59 mmm3  m m"m  m m m$ m  m5 m m m 5m  m
  m$  m
m

Market shares of Ufone:

 m m ) m (  m 


m  
m m 

m  
m  m "  m 
m m
 ********m
m
m
m
m
m

m
m
m
Expansion:

$ m m  5m m  5 m $   m  m m    m  "m  m m m $ m  m m m
  m m  m m  mm$  m  m m m   m  "m(m  m m3 m   m
 5 *m m 5m  .m 5m m  5"m m m m   m   m $ m m
3  m .m mm  mmm 5 *m3$ m  m m m m#,m
EE=m .m5 m5 mm m  9m$ "m"m>=m m& m m m   m m
3$ m$ 2 m m m
m
m m m5 mmm    m m' "m m  .m5 m m 5"mm *m m
 .m   m m m 3$  m 5m m  m m  m m   .m  * m
   "m  m  m  * m   m m  m   9m    m m m m
m m m  m m m m   m  m m   m
m
m
m
Human Resource Assessment at Ufone:
m
m
1 m $    m m   m m m  G m m m $ m  m  m  .m
$  "m m$ m  :  m$$ m5 mm 5m m   m  Nm " "mm
5 mm m  m * m mm
m
"m   "m m :  "m  m  m $  m m m $ "m  m m
$ $m .m  .mm   m$"m$ *.m$ m m+ m  m-mm  m
 m  m m 5m m  m (m $ m  m m  m $ "m   m m ' m 5m  m
 mm  m m5m$ ".m m m  mm5 m m :  m  m m m
 m m   m  m2 mm 5m m m2  m#   "m5m$ "m m m m
*m  m$ mm
m
m  m m m m m m  m  m  m m $"m m $   m m  m
5 mm  m m .m m5 *m mm m m "m m$ "m5 *m  m  m m2 m<m
mE6H=m+ m   m5 *m  -m# mm " m  mm mm>=m m  m:m$  "m
 m m "m m +" m m  -m  m  m m m  m m 5m $ m ,m m  m "m
$ "m m  m  m m   m m  m  5m  m $  m m $    m
mm m m m  m  m$$  "m Kmm
m
 m m m  m  "m m m m m 5 m mmm  m m m  m
5m  m  m$   m m m  m * .m"m3$ m$ "m m  m
5 m mm  m2m$$  m
m

m
m
m
Recruitment at Ufone:
m
  m   mm5m$ ".m m*m5  m  m mmm m mm
5m $ "m  m  m $   m 2m  m 5  m m m m  $  m  m m 3  m
$ "9m2m!   m m m"mm m    m m3   m  m
Internal Recruitment:
m
(m m m m    m    m$$ m m5  m m   m m$  m m
m m  m "m &m /!m $  m m m   m $  m m 5 m m "m
3  .m "m5  m  mm$ "m5  m m   m3  .m5m m$$ $   "m
 m m '  m m m$   m "m( m  m mm$ "m m   m  m m
"Mm m  m$ "m mm5mm m m   m  m  m m$  mm
m
m
&m$ "m"mm m  m   m   m&m  m m    m"m m  m m  m
m $ "m m $  m  m  m m $ m 3 m  $ m ( m  m   m m  "m
$ m m m$ "m&m m m5  m "m mm * 5m  m m
m $$  m $ m  m 2 m m m  m "m  m m m "m   m 5m m
$ m m m$"m m  m"m
m
m
External Recruitment:
m
( m m   m  m  mm m  m  m$ "mm m m m5m"m
m "m  m m 3   m  m (m  m m m m  m  m   m
  m $  m m m    m  m   m m    m m m $$   m m   m m
*m m m 2  m   m &"m  *m m   m $   m m $  "m m m $$ m m 5m
$ m5 m5 *m5 mm m m3$ m$  m m m  m mm   m$  m m
   5m$$  m
m
m
Direct Applicants:
m
 m    m m  m m " m m /!#m +/m  m  m " -m
 m m    m$ "mm5 mm m$ "m5 m "m5 m   m m m   m(mm
m   m m $$ m 2 m  $m  m 49m  m m m  m m 5 m  m m m
$ m mm"m .m m   m"m m m  mm    5m
m
m
Referrals:
m
"m   m m $ m    "m  m  m m m  .m 5 m Mm m   m
$ "m"m$m m    mm m"m    m mm   m„ m m m m
 mm  m    m m  m mm "m 5mm m$$ $  m  m "mm
m

m
m
m
Advertisements:

# m  m  m m $ m  m  m m $   m   .m "m  m m   m m m
2  m  m $    m  m m m m $ m & m 3 m  $m m m m  m 5m m
 m m  m " m m m$mm m5 m "mm  m
m
&m /!m  m m  m m   m  m (  5.m m   m ".m m
$ $ m  m   m m $"m  m m &"m  m  m  m m   m  m m 5m
  .m "m .m m$ m m  m m m$"mm m(   m
m

Private Employment Agency:


m
&m $  m !  m  m   m    m m $ "m m 5 m m
$ "m $$ m  m  m * m m 3$ m &m  m  $ m m m m m
  m  m m $  m   "m  m  m   m    m m &m  m
 m m  m m    m
m
m
Through Vendors (Outsourcing):m
m
 m  m m    m  m m $ $m  m    m "m  m .m 5 m 5 m
$  m$ "m m m5 *m m m   .m m m$ "m5 m  m$ "m m
 m m m .mm  m m m mm m  5m"m m m   m m
"m75 m m m m mm  m   m
m
m
Electronic Recruiting:
m
&m  5 m  m    m $  5"m m $m $m 5m   m  m    m
" m m   m   m m m*m  m mm m  m5m  ".mm mm m5m
5m$m m m  m5m2m$ m
m
  m$ m m m   m   m m  m    m9 mm m$"  "mm
m m m  m m  $m  m 49m &"m 5m m  $ "m m m :4m   m $  m "m
 m m m m $m &m :4m m m   m m m   m  m  m m /!m
$  m
m
Recruitment Procedure:
m
&m /!m  m  m m m  m  m m  :  .m 5 m  m m  m  3m
$$ m  m m  m  5 m m  m "m m  $m m  m  m m $$  m
 "  m m$  mm: m5 m*m m  m m m  m m m $ m
(mm "m m m m .m "m m m $m m  m  .m$   mm m m m

m
m
m
   m$ m m m' m m .m "mm  m m mm$  m&"m *m m
 m m  5 m5m  mm$$  6m
m
m
m
m /5m5 : m m m  m m m '  m
m
m "m3$  m$ " m$m
m
m &m' "m m$   mm
m
m /5m   m m $ "m m m m$   m2mm mmm   m
m
m
m
Replying To Candidates:
m
&m  m  mm m m m 2m m   mm' * "mm$  mm m
5 m   "m  m m /!m  m  m m m $ $"m  m m $$ .m m
 m   m m .m "m m   m   m  m '  m  m $   .m   m
$$  m&m  m m m2m m m m m *mm: m  m  m
m
m
Scheduling Interview:
m
&m  m  m$m m: m  m  m m m m  m    5mm m
m m m  m  m m m   m $$ m  m m    5m &m ' m  m  m
   5m m m$  "m  m m m$  "mm "m m m  mm
m
m
Screening Process:
m
&m  m  m  m "m m  m  m $  m m   m m    m m  m   m m
  m m  m&m/!m m m*$mm m m m  m m
 m
m
m
Goals of Ufone HR Department:

m
m
 "m   mm    m
m
m  m +m $  m $ ".m  m   .m m m 5  m  m $"m m
$ "m $ -m
m

m
m
m
m #  m+$ " .m   .m $ m m  .m   .m    5 .m
 m2m$$  .m  m m' m$ "m  m -m
m
m   m +  m $  .m   m m   m  m   m $  m m
$  m$ ".m$  mm$  -m
m
m
m

mResponsibilities of Ufone HR Department:


m
m
m $ " m m   m +(   5 .m   .m   m m  m  m m
   -m
m
m &   .m
 .m7" m+* m   "m m* m5 m5m$  m mm
 m   -m
m
m &   m m , $ m +   .m  .m $  m  m * m
  m m  m   mmm   m$  .m .m2m   -m
m
m $ m     m +  m m   m 2m   m $  .m $"m
   .m  " m 2m m  m   :5 .m    m   m  .m 5m m
  "m "m m m  m * -m
m
m / mm#  "m+ m$  .m  "m$  .m  m  "-m
m
m $ "m   m +5.m  m  m $".m  m  m 5 *.m  m  m $ " .m
  .m  m   $   m m    .m m  .m  m m
 -m
m
m  mm#  m+  m$  .m& $  m  ".m *m m$"m$ .m
m .m7m  ".m) "mm$  m m5 m$  mm  m  m
 m   -m
m
m    m
 m+ $ m$ m m$"mmm   m m" -m
m
m    m , $ m +  m  m  m  m m $$ m m $$ m m
m    .m m   $  m * .m *m   m  m $m m
  .m   "m   m $  .m $m m *5 m  m  m 5m m   m m
$  m  m5  m "m"m m m   -m
m
m /m ! m
 m +  m  m  m ' m $ m   m  m m $ $ m
.m$   m2m  m m  m m m   mm5 m$  m   m
 m m    m  .m  m m $ m  m    .m   m m  m

m
m
m
  m   m * m   ".m m  m   m   m $ m  m
$ 2 m   m m  m $ "m 5 m $ 2 m $$ ".m   m $  m m
$  m m$ m m    .m  .m$  m$$   .m   .m$  .m
  .m  .m$ .m mm2  -m
m
m ' m$ " m$$  "m+m    m m  m m .m .m.m  m
  .m   m ( m $   m   .m   $   m m $ ".m   m
$  -m
m
m
  m m    m ! m + $  m 5 * m $   "m m  m   m
m ' "m  m 5 * m .m $ "m  m m   .m $   m m m
 mm    m    $-m
m
m
  m (   m #" m +    m /!(#m m m ! m (   m
" .m /!m $  .m * m   .m $ "m  m  " m m $   "m
  -m
m
m
m
PERFORMANCE MANAGEMENT SYSTEM:
m
m
Objective of the Performance Management:

m
&m m2 m  m$  mm$ "m  m m m  5 6m
m
m
m &mm *m mm
  m" mmmm mmm
m
m # mm    9m m
m
m   m m m m$"m
m
m  m$ "m m m m m
m
m ,    m m$"m
m
m ( " m   mm $ mm
m
m
  m m  m$  m  m
m
m ($ m m $ m mm5 * m$  m
m
m

m
m
m
The Performance Appraisal Process:
m
&m
  m$$   m" mm"mm  m  5 m m$  m  m
 m m$ "m  m5 m  " m$ m$$   m m m"mm $m  mm m
  m  m m   m 2m  " m m m 5 m * m m  m m 2m 3$  m m m
  m m   m $  m 5 m m  m $  m   5 m m $  m m
$$  m  m m m m  mm  m $$   m m  mm"m m$   m .m
 m 2 m m m m * m  m m  m m $ "9m $ $ m m 5 m m &   m
5 m m$$   m mm$ "m m  "m$  $ m m m$ m
m
m
Performance Appraisal Method Use by UFONE:
m
m m  m >C=:, m
  m $$   m  m m „  m  m  .m
 .m$ .m  m m m m*m m$  m'  mm m$ "m
 mm(m.m$  m mm$ "m m$$  m 5 mm" mm m%m
5 m  m m, m
(m m '  m  m  m m  m m m m  m  m  m m ' m
  m m m $  m  m $ "m m & m  m   m >==m $  m m 5 m m $ "m
 m
m
m
Rewards Related to Performance:
m
& mm mm mmmm 5 mm   mm mm$  mm mm mm$ "mm mmI  m
  m m  Jm  m E=Bm $"m m m m  m $  m 5 m m  m  "m
 m "m  m  m  m   m $ "m *m m     .m   .m .mm
 * .m m  m m  m m $  m m m m m m   m m  "m m  3m m m m "m m  m  m
!E===m m  m  "mmm 5 mm(mmm$ "mm m5m   m$  m
m5 m 5 m3 m m
m
m
m
m
m
m
m
m
m
m
m

m
m
m

m
m
m
m

m
m
m
m

m
m
m
m
COMPENSATION AND BENEFITS:
m
m
 m  5m m$  mm$"m   mm$"m  m  m$  mm5 *m
 $ m
m
m
Compensation:

&m   m   m5 mm$ "m m  m m m m5 *m( m"6m
m
m $ "m/ m
m
m
m $ "m( m
m
m $ "m7m
m
m $ "m!  m(m# "mm
m
m 3 m$ m   "mm
   "m m
 mm!  m
m
m
m „mm#  m
m
m
Workplace Programs:
m
$ m    m  m  "m  * m m m m *m 5 m m $  m
5 mm   m$ mm  m$"m#  "m2  m mmm m$  .m * m
 mm    Gm3   m' "m2  m!  m m$ m m mm   m
$"mm  m m m
m
m
Individual Salary Fixation:
m
&m m *m m  * m mm "m m$ m5 m  * m  m    m   "m
3 m  m "m  m  "m  m 5m   m $ m m  .m m  m  m m
$  m m$  m
m
m
Current Base Pay: (Job Based Structure and competitive):
m
&m  m  5m m 2m m    .m m $ m m $ "m  m m 5 *m
"mm.m  m  m *mm m "m$  .m  m5 *m  .m  mm  m
 m $  m
&m  $m  m    m  m  m m  ".m m $ m 5 m   m m m
m  "m

m
m
m
m
m „ *m " mm
m
m   mm  mm
m
m  * m mm
m
m $ "m%,m# "m
m
m
 "m7 m
m
m
Total Compensation:
m
3$ 6m
m
m
m ?=Bm  m
"m >E:*m
m H=Bm /m! m DE:*m
m
m >=Bm  m ;E:*m
m m 
,m ;m m  m
m m /$   m $ "m  .m
  .m
m
m „ mGm#$mm
m   9m
m
m m
  mm E=Bm$ ".mE=Bm m
m m   "m ( m5 *m  m>=m m
m m m >FBm m m  "m
m
m m ( m  "m# m$  m
m $m$m  m
m
m $  m
m m
m
Assistant Manager Level:

;E===m m 5mPm;==m7  9m$  mGm m


m
m
Manager level:

 mPm * "m


m
m
Senior Manager:

( m m  $mPm„m mPm/mPm  m& m


m

m
m
m
  m mm $mm m  m$ "mm

mmmmm mmmmm/m

m mm mm  mm mmmm/mm mm mm3 mm mmmm "mm$ mm  m
$ "mm m m m  m m
m
m89m E==m  mPmE==m!m mm#m *m  m m  m m
m
  m  "m &5m " m  m  m m  m  m !m ?===m m 5 m  m $ "m m
"m5 m m$ mm5m mm  m  m  mm m  m mm m m
 m m   m
m
m
Food Subsidy:
m
#.m3.m&mmm
!m?Em
!m<Em$"m
m
mmm
>?=m!#m
m
m
Increments:
m
m
&m   m m   "mmm m$  m m m$ "mm  m  "m
 m
m
( m m  m m >E===:;====m m m   m m m ;=Bm  m m m $".m  m m "m
$ "m5m m$  m m  m"m  m$m mHEBm mE=Bm
m
m
 6m m ( m m
#  m„  m
m
m
Recognition of The work:
m
m%m;<m+   "m m -m
$ "m5m m5 * m m m  mm" m m m mm" m mm
!5 .m& $".mmm  m  m
m
m
m

m
m
m
Permanent Employees:
m
m  m m$ "6mm
 m>E==m@m;===m
m
m   m m  m m>E===m@m;====m
3 mm+ m  m"m m   -m
m
m m m $   m m  m  m  m m $ m m  m m m
$ "m mm  m m m  5 m  6m
m
m
m Minimum wage: m
m
&m  m  "m  mI,  Jm m!D===m  mI&m"Jm m mm!?E==.mm  mm
    m m #  m m *m m /!.m m  .m m  * .m m  m m m m m !;====m m  m
  m m m!;====m m;E===m
m
m
m
m Medical Allowance: m

>m  m   "m $ m " m m  m m m $ "Mm  m m  m m  m  m m
" mm   m m5 mm m m mm m m" m
m
m
m
m Health Insurance: m

7 *m m  m   m$ m m m$  m m  m$ "m m
m$ "m
m
m
m
m Loan Insurance: m

 m m  m m m m  m m $ "m m m m  m m $  m m m m  m $ "m


 m*m
m
m
m Transport allowance:m

!m;E==m m m m  m$ "m ".m m "m  mm  m $ m
m
m
m House Rent:m
m
>=Bm m m m  "m m m mm  Gm3 m  m$ "m
m
m
m

m
m
m
m Overtime: m

 m$ "m m m  m m m m m>H=m m$ m m m


 mmm$ m   m  m$$ "mm m$ "m m  ".mm
m5 m "m$ "mm   m$ m m m  m
m
m
m
m EOBI:m

(m m  mm$ m m  m


m
m
m Children Education allowance: m
m
>m m  "m$ m" m
m
m
m Provident Fund: m

m  m$  m m $ "m  m   m  m   $m  m


 mmm$ "mmm
  mmmmmm#mmmmmm$ "m  mCHHBm m
 m  m   "m m m " m m m '   m  m m  m   m "m m
$ " m
m
m
m Leaves: m

Dm mm>=m *m m m m mm$ "m m m  m


m
m
m Travel Policy: m
m
! mm  m   m  mmm m  m  .m m  m  m
m m2  m  m  m
m
m
m
m Meal deduction Claims:m

m m *m  m m m    m  m m $ "m 5m m .m  m .m
$ "m  .m   .m    m m  m  m *m m  m  m 5 m m m
m m m m  m &m m  m     m m  m m  m m $"m
$"m ?=Bm  m m 3$m m  m m m 5 m F=Bm m m m  m m m
$ "9m  "m
m
m
m
m

m
m
m
m
m Expense Claim:mm
m
&m3$m  m m m3$m5 mm$ "m*mm m m m
m $"m m  m m  m  m  .m    m  "m m m  m  m  .m
m  m mm5 m    m*m m m m.m  m m5 m$ m m/!m
$"m m*m m3 m m m5 m  m  "m
m
m
m Overtime Claim:mm
m
( m m $ "m m 5 *m  m  m m m   m .m "m   m  m m
 m  m   m m  m   "m 5 m "m  m m 3 m  m  m
  mm mm$$ m  m/!m$  m
m
m
m Medical Claim: m
m
,   m   m  m  m $  m m $ "m  m    m  m  m
   ".mm m"m$ "m*mm m  m  "m "mm  m  m m m
m m   m 3 m m  m 5 m  m m $  m  $ m & m   m
  m mm"m m/!m$  m
m
m
m Mobile deduction Claim: m

#m m m m 3$m m   m m 5 m m  m m m m m m m $ "m m m m m
  m m  m m   m$ $mm "mm3m m  m m m m m
"mm*mm  m"m * mm$"m mm mm mmmm mm mm mm mm/!mm
$  mm$$ mm mmmm$"mm m$ "m  m  m m m5 m  m
  "m  "m m m  5 m m
m
m
m Dispatching of Salary Slips: m

4 m$ $ m m  "m $mm $ m m m m/!m$  .m   m/!m
m mm m m m   m/!m$  m  mm mm$ "mm  "mm
 $mmmm "mm  mm mm  mm$ "m  mm m   m m  m m
m
m
Job Involvement and Organizational Commitment:

(m m  m m m   m$ "m mmm m5 m


m   m  m  "m    m m $  "m  m 5 m  m  m  m 5 *m  .m m
 "m$ "m m$"   m m m m   m

m
m
m
Workgroup behavior
m
&m „ *m $m  m m$ "m5 mm  m m m m  "mm
&"m5 *mmm .m2"m  m m *mm   m5 mm  m m  m
#  m
m
m
m

SWOT analysis is an overall evaluation of the company¶s:

Strengths   

Weaknesses   

Opportunities  

Threats   



STRENGTHS:

#  m  m    m$ .m  .mm$ m   m   m  m"m
 $m m$"m m m m  mm m m2 mm
m
&m  m m m mm  56:mm

m
m
m
m
m  9m    m m m  m  m m  m 5 m : mm
 m  m  m    m m m m$  m
m
m  m m  m mm  m4 mm#  m+4#-m m mm
$  m m 9m„ * m& * m
m
m  m m2" m mm   m   m 5 *m m
*  m
m
m  mm m m$   mm  m&7m+m&m7 -mm
  m
m
m  mm  m m5  m m   m+    "mmm
3   "-mm
m
m
WEAKNESSES:

„*m  m    m   mm m   m   m  m"m    m


5 m m$"9m$  mm
m
&m5*m m m mm  56:mm
m
m  mm m$    m5  m m    m mm
m
m m m mm   "m m
&7.m5 m5m   "m mm
  m .m   mmm5m mm  mm
   m
m
m  m mm m  m m   m m m 5 *m m mm
$ m m m * m  mI(7(Jmm
m
m  mm$  m m" m  m$ $ m m& m  "mm
#" m  mm m mm m  m
m

OPPORTUNITIES:

$$  m  m   m   m  m m m m 3   m   m  m m


$"m"mm m m3$  m m m mm
m
 mm  5 m$$  m m m5"6:mm
m
m  9m  m$$  "m " mm m m   m m m$m mm

m
m
m
  m m  m #m  "m  mH m+  m-m  "m
m
m  mm m$$  "m m 5 m m  mmm m   mm
& m m m m$m
m
m   m m$$  "m m5 m m  m m m$  m"mm

  m m$  m  mm 5 m$ m


m
m  mm m$$  "m  m m m$  m m  m
2m5 m mm
m$  m mmm * m  mm m m m  m "m  m

THREATS:

&  m m   m3   m   m m m  m"m$  m m mm

  m
m
 m m  G m m m m  5 m   6:mm
m
m  9m  m$$  "m m m  m   mm5 m&m$m m mm
  m m #m  "m mH m  "mmmm   m  m m m mm
 m m$ $ "m
m
m &m m  mm m„ mm0m m mm m   m  mm
 mm
m
m &m  m"m  mm   "m m
*  m mm m   m  mm
 m m m
*  m   m m
m
m
m
m
m
m
m
m
m
m
m
m
m
m
m
m

m
m
m
m
m
m
m
m
m
CONCLUSION:

m
 m  m /!m $  m  m   m  "m 5 .m "m m $ m  m  'm  m
 m"mm m G m$  mm  m m"m mm5 mm *m  m
   m "m $$ m  m &m /!m $  m m  m  m m  .m 5 m  m
 "m  m $  m m' "m m m/!m $ m"m m m   m
m  $ m $  m  m m m m   m  .m 5 m  m m /!m
$  mm m  "m5 * m 5 m m $  m"m m' mm$ m
/ m$  mm
mm
m
RECOMMENDATIONS:

m  m m  m $  "m  m   m $ "m m 5 m 5 m 5 m  m  "m
 m  m/!m   "m m mm  m * m $   m
m
m &"m  m   m   m m !
m  m m  m   m m m "m  m
 "m m m5 m!
m  m m m    m '  m
m
m $ "m 5m m   m    m 5 m m   m  m m   m m
H?=: m  m mm5 mm  m   m$   m  m m
m
m &"m m mm  m m m m
m
m &"m m m$ "m  "m5 m$  m
m
m &"mm m $ m m' "m m m:   m
m
m
m