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  • The 10 Faces of Innovation

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    Guruvayur Maharana
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    The document summarizes Tom Kelley's book "The Ten Faces of Innovation", which identifies 10 personas or roles that are important for innovation. The roles are anthropologist, experimenter, cross-pollinator, hurdler, collaborator, director, experienced architect, set designer, caregiver, and storyteller. The book argues that innovation results from bringing together these different personas and roles, rather than from individual genius. It focuses on the people on the front lines of innovation rather than great inventors.

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    The document summarizes Tom Kelley's book "The Ten Faces of Innovation", which identifies 10 personas or roles that are important for innovation. The roles are anthropologist, experimenter, cross-pollinator, hurdler, collaborator, director, experienced architect, set designer, caregiver, and storyteller. The book argues that innovation results from bringing together these different personas and roles, rather than from individual genius. It focuses on the people on the front lines of innovation rather than great inventors.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    675 просмотров16 страниц

    The 10 Faces of Innovation

    Загружено:

    Guruvayur Maharana
    The document summarizes Tom Kelley's book "The Ten Faces of Innovation", which identifies 10 personas or roles that are important for innovation. The roles are anthropologist, experimenter, cross-pollinator, hurdler, collaborator, director, experienced architect, set designer, caregiver, and storyteller. The book argues that innovation results from bringing together these different personas and roles, rather than from individual genius. It focuses on the people on the front lines of innovation rather than great inventors.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 16

    THE TEN FACES OF INNOVATION

    BY: TOM KELLEY


    JONATHAN LITTMAN

    PRESENTED BY:
    Guruvayur Maharana
    PGDM-MARKETING
    Ant
    h rop signer
    olog S e t De
    ist
    Caregivere
    Experimen
    ter

    Cross-Pollinator Storyteller

    Hurdler Direc
    tor
    Ex
    rator pe
    Collabo rie
    n ced
    Ar
    ch
    ite
    ct
    DEVIL’S ADVOCATE

    •Idea wrecker

    •Assumes the most negative aspect

    •Sees only the downside and problems

    •Predicts the disasters in-waiting


    PERSONAS

     The learning persona

     The organizing persona

     The building persona


    THE ANTHROPOLOGIST
    THE EXPERIMENTER
    THE CROSS-POLLINATOR
    THE HURDLER
    THE COLLABORATOR
    THE DIRECTOR
    THE EXPERIENCED ARCHITECT
    THE SET DESIGNER
    THE CAREGIVER
    THE STORYTELER
    CONCLUSION

    The Ten Faces of Innovation by Tom Kelley


    is a book about the people who can play the
    role that is given to them or the persona
    that they can adapt. This book is not about
    great inventor or geniuses but about people
    who have worked in the front lines.
    Innovation does not happen by its own but
    comes up when all the ten personas are
    brought up together.
    ANY QUERIES ???

    A good listener never has any query.

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