ITETHIC FINAL EXAM

Section O0A 2nd Term 2010-2011

Name:

Intructions: Read the Questions FIRST. Answer with a minimum of 250 words each.

1. Pick a case study from CK Prahalad’s Fortune at the Bottom of the Pyramid
(BoP) from memory and describe why the particular case study that you
picked out stands out for you and argue whether that particular case study is
applicable or not in the Philippines. If you think it’s not feasible, argue a
feasible model. (25 points)

2. A hypothetical Alternative Learning System (ALS) is launched for the nearby

baranggays besides Benilde by a group of students and faculty. The project
involves training out-of-school youth and zero-Skilled young people how to
program in the Java programming language so that they ca get SCJP
Java/Oracle certification. The students use the computer terminals in Benilde
when nobody is scheduled to use it. Score this hypothetical CSR projects
using Prahalad’s 12 Innovation principles of the BOP and argue whether or
not this is feasible to implement in real life. (25 points)

3. See question #2. Propose an alternative CSR project for a group of students
in Benilde that they can implement in their nearby baranggay. Argue WHY IT
CAN WORK. (25 points)

4. You want to become the Filipino Julian Assange. How? (25 points)

5. BONUS: Is Julian Assange a hero or a potential criminal? Is WikiLeaks

applicable in the Philippines’ setting? (25 points)