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RULE26.1STATEMENT OFPROPOSEDAMICUSCUMAE
PursuanttoRule26.1oftheFederalRulesofAppellateProcedure,proposed
amicuscuriae,theRecordingIndustryAssociationofAmerica,lnc.,herebystates
thatithasnoparentcoporationandthatnopubliclyheldcoporationowns10% or
moreofitsstock.
Dated:New York,New York
December22,2008
COWAN,LIEBOWITZ& LATMAN,P.C.
AttorneysforAmicusCuriaeRecordingIndustry
Associ ' ofA e'a
sy,RobertW.Clarida 4 --
ThomasKjellberg
1133AvenueoftheAmericas
New York,New York10036-6799
Ofcounsel:
StevenMarks
KarynA.Temple
RecordingIndustryAssociationofAmerica
1025F.Street,N.W.,10thFloor
Washington,D.C.20004
(202)857-9602

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TABLE OFCONTENTS

e nautorizedSaleof romotional opies 111 nsettle


stablishe racticesInte ecordingIndust nnd auseSignilcant

he oleofPromotional opiesinthe arketingof ecorded


*t.l
j 7
2. PromotionalCDsAreEssentialtoCompetinginthe
ldarketplaceforliL
ecordedIdusic.............................................1:!
TheTermsUpon ichPromotionalCDsAreSuppliedto
SelectedIndividualsandEntitiesAreUnderstoodandAccepted
4. TheRecordCompanies'ListsandEnforcementEfforts..........15
5. TheRecordCompaniesDeriveRecuningBenefitsfrom
t9. -
1nl1elAtlstttlE;e>1
-cesActIslizappl1
-cable.-..-...........-.........-........18

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TABLE OFAUTHORITIES
Cases
o/tztltldllea3?.Katzer,53517.3(1l3:!3(l7ed.(z-
lr.:!()()8).....--........................................l:!

AlKohnnndBobKohn, eArto usicLicensing(PrenticeHall


DonaldS.Passman,AllYouNeedtoKnowAboutthe usicBusiness
(l7reeI?rCSS,titll(141.11()()ti).................................................................................5y13
Peter .Thall, at ey'
llNeverTellYouAboutthe usic
132?:;
-
?:t,
JJ( Etts()z1-Gupt1
-llPubl1
-catl
-()11s:!()():!)........................................................8
ConstitutionalProvisions

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1. INTEREST OFAMICUSI
AmicustheRecordinglndustryAssociationofAmerica(çç
RlAA'')isthe
tradeassociationthatrepresentsthesoundrecordingindustryintheUnitedStates.
Itsmembersarerecord companiesin the United Statesthatcollectively create,
manufactureand/ordistributethevastmajorityofallsoundrecordingsthatare
legitimatelyproducedandsoldintheUnited States. Amicusrespectfullysubmits
thatithasausefulunderstandingofthelaw andthecommercialrealitiesofthe
musicindustrythatcanaidtheCourtin resolvingthequestionspresentedonthis
appeal.
TheparticipationofamicusRIAA isparticularlyappropliateherebecausethe
outcomeofthiscasewillhaveasignificantimpacton themusicindustry. The
DistrictCourt's decision ignores well-settled 1aw to hold thatthe defendant's
unauthorizedsaleofspecially-marked,limited-editionpromotionalcopiesofsound
recordings,originallyprovidedunderlicensetoradio stationsandothermediafor
the limited purpose ofpromoting the sale ofauthorized commercialcopies, is
privilegedtmder17U.S.C.j109(a).Contrarytotheexpresslanguageprintedon
therecordingsandtheirpackaging,anddecadesofcustom andpracticeinthemusic
industry,thecourtbelow concludedthattheDefendant-Appelleewasnotamere
possessorbuttheçsowner''ofthepromotionalcopiesheacquired,andthusentitled
tothestattltoryre-saleprivilegeunderSection 109(a).lnactuality,becausethe

lCOunselforDefendant-Appelleehasconsentedtothetilingofthisbriefamicus
curiae.
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promotionalcopieswerenevertransferred,butonlylicensed- in effectlent-to
musicindustry professionals,theDefendant-Appelleecnnnotbean ççowner'and
Section109(a)isinapplicable.
In reaching its erroneousresult,the courtrenders impracticable a long-
established commercialpractice in themusic industry thatthecoulshavenever
beforechallenged.Theeffectsonthemusicindustry,andona11copyrightindustries
thatsupplypromotionalcopiesoftheirworkstothemedia,willbesubstantial. Like
therecordingindustry,othercopyrightownerssuchasmotionpicmreproducersand
bookpublishersoftenmakepromotionalcopiesofforthcomingworksavailableto
selectedprofessionalrecipientsunderlicense,ontermsverysimilartothoseatissue
here.Theharm from theDistrictCourt'srulingcouldthereforeextendwellbeyond
themusicindustry.ThisCourtshouldrejecttheDistrictCourt'serrantreasoning,
particulqrlywherethelikely consequencesforcopyrightownersaresodamaging.
AmicusmAA respectfullyurgestheCourttoreversetheDistrictCourt'sOpinion.
II. SUMMARY OFARGUMENT
The DistrictCourtfundamentally misintemreted thelaw by fnding that
Defendant-Appelleewasan CGowner''ofthecopiesheobtained and sold without
Plaintiff-Appellant'sauthorization. Thecopiesthemselveswereclearly marked
with language indicating thatthey were notforsale and were licensed to the
intended recipientforpromotionaluse only. They were provided by Plaintiff-
Appellanttoradiostations,joumalists,andothersinthemusicindustrypursuantto

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well-settledindustrypracticesofwhichDefendant-Appelleewasaware. Thebrief
ofPlaintiff-AppellantUMG Recordings,lnc.wellpresentsthefactsandthelaw,
andcorrectlyidentifesthenumerouserrorscommittedbytheDistrictCourtinits
opinion. Amicus RIAA fully endorses and suppols the argunnents made by
Plaintiff-Appellantin supportofreversal,and willconcentrate in this amicus
curiae brief on the background ofindustry practice regarding the use o/
promotionalcopiesofsound recordings,and on the harm the recorded music
industrywillsufferiftheDistrictCourt'sdecisionisnotreversed.
111. ARGUMENT
A. TheUnauthorizedSaleofPromotionalCopiesWillUnsettle
EstablishedPracticesIntheRecordingIndustryandCause
SignilcantHarm totheIndustry
Thepracticeofmaking speciallylabeledpromotionalcopiesofcopyrighted
sound recordings(sdpromotionalCopies'')and supplying them underlicenseto
selected industry insidersforthelimited purposeofpromoting new commercial
recordingshasbeen prevalentthroughoutthemusic industry formany decades.2
PromotionalCopieshavebeenprovidedinanumberofphysicalformatsoverthe
years, including 45 RPM single recordings, long-playing vinyl albums,
audiocassettesandotherconfigurations.
A11 of the leading producers of sotmd recordings, and virtually al1

2ThisbriefamicuscuriaedealsonlywithPromotionalCopies. Commercial
copiessoldtothepublicarenotsubjecttolicenserestrictions.
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independentlabels(collectivelyçRecordCompanies''),continuetopromotetheir
new releasesbymeansofPromotionalCopiesbecausetheproductitself,arecording
ofamusicalwork,cannotmeaningfullybeexperiencedwithoutacmallyhearingit.
Music is,in this respect,extremely difficultto advertise and promote without
offeringadirectexperiencetotheconsumerorreviewer.
FortMsreason,the music industry has neverconsidered the authorized,
promotional use of recorded music to be the equivalent of conventional
commercialexploitation.3 Accordingly,apublicperformanceinarecordstorefor
purposes ofpromoting record sales does notgive rise to public performance
royaltiesunderSection11047)oftheCopyrightAct,17U.S.C.j11047),andasa
matterofgeneralindustrypractice,PromotionalCopiessuppliedtoradiostations
and journalists undera Ss
promotionaluse only' license do notgive rise to
mechanicalroyaltiesthatwouldotherwisebepaidtosongwriters.SeeAlKolm and
BobKolm,TheArtofMusicLicensing(PrenticeHallLaw&Business1992),at326
(modelmechanicallicenseagreement)(attached)(sçnosuchroyaltyshallbepayable
withrespecttopromotionalphonorecordssenttodiscjockeys,reviewersandthe
like,whichareclearlymarkedGpromotipnalRecordsNotforSale'andwhichare

3Analogously,the1976CopyrightActrecognizedtheuniquepromotionalvalue
ofthedirectexperienceofmusicalworksin Section 11047),which createsan
exemptiontothepublicperformancerightforany liveorrecordedperformanceat
ççavendingestablishmentopentothepublicatlarge...wherethesolepurposeof
theperformanceistopromotetheretailsaleofcopiesorphonorecordsofthework,
or ofthe audiovisualor other devices utilized in such performance,and the
performanceisnottransmittedbeyondtheplacewheretheestablishmentislocated
andiswithintheimmediateareawherethesaleisoccurring''(emphasisadded).
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notbeingdistributedbyLicenseeforresale'').
NordoesaPromotionalCopygenerateroyaltiesfortherecordingartistwho
performed on the recording orproviderevenue fora Iegitimateretailer. Tothe
contrary,Defendant-Appellee'sunauthorizedsaleofthePromotionalCopieshereat
issuedamagesnotonlytheownerofcopyrightin thesound recording, butalso
materiallyharmsthesongwriters,artistsandlegitimateretailerswhodependonthe
saleofauthodzed,commercialrecordingsfortheirlivelihood:
Aswith any numberofotherthingsin life,unfo% nately the
theory and reality ofpromo records don't quite converge.
Whiletheserecordsaremeantfordiscjockeys,theysometimes
end up being sold in record stores. And ofcourse they're
pricedcheaply,fortheobviousreason thattheperson selling
them tothestoredidn'tpayforthem.
Whatislessobviousisthatthepeoplewhocreatedtherecord
don'tgetpaid forsalesofpromos. Thus,while someone is
enjoyingabargain,it'sattheexpenseoftheartist,publisher,
songwriter,recordcompany,unions,etc.(1hopel'm making
youfeelguiltyifyoubuyrecordsmarkedçtpromo-only,''since
you'retakingbreadoutofthemouthsofyourcreativebrothers
andsisters.)
DonaldS.Passman,AllFo' l
fNeedtoKnowAbouttheMusicBusiness(FreePress,
6thed.2006),at70(attachedl.4
Accordingly,the unauthorized sale of PromotionalCDs undermines the
fundamentalConstitutionalpremiseofcopyright,whichistopromotetheprogress

4ItshouldbenotedthatsomePromotionalCDsarenotinfacttdpricedcheaply.''
Passman'scentralpoint,thatPromotionalCD salesdonotyieldincomefortheir
creators,isnotaffectedbythisdistinction.
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ofscienceandtheusefulartsby encouragingthecreationofworksofauthorship.
U.S.Const-,Art.1,Sec.8.WhenPromotionalCDsaresoldindirectcompetition
with authorizedcommercialcopies,no oneinvolved in bringing thework tothe
public- notthe author,notthe performer,nottheRecord Company,notthe
legitimateretailer-derivesthebenetk towhichcopyrightlaw entitlesthem. The
progress of science and the useful arts cnnnot possibly be promoted by
shortchangingtheveryauthorswhom theConstitutionseekstoencourage.
Moreover,theoonductofDefendant-Appelleehereisevenmoreharmfulthan
thatofthe promo-record sellersfrom thepast,becauseofthe degreeto which
Defendant-Appelleeisabletomarkethisunauthorizedwaresglobally,throughthe
lntemet. Notcontentwith making afew isolated salesin hislocalrecord shop,
Defendant-Appelleehasmadeabusinessofselling PromotionalCopies,and has
madethem freelyaccessibletoanyinterestedbuyerwithaconnectiontotheWorld
WideWeb.Themagnitudeofharm from theunauthorizedsaleofPromotionalCDs
isthereforefargreaterthan any themusicindustry haspreviously suffered,and
comes ata time when both the Record Companies and legitimate retailersof
physicalCDs,suchasthenow-deft
mctTowerRecordschain,areinextremeperil.
Further,ithasbeentheexperienceoftheRecordCompaniesthatproducersof
counterfeit CDs will often try to disguise their illicit copies by printing a
çç
promotionalUse Only''legend on them,thereby hoping to avoid detection or

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liability. Ifthe DistrictCourt'sruling isnotreversed,thispractice willonly


increase,tothegreatdetdmentoftherecordingindustry.A correctrulingbythis
Court,ontheotherhand,condemningthepracticeofsellingPromotionalCDs,will
deprivecounterfeitersandpiratesofaperceivedsafehaven.
B. IndustryPractices
1. TheRoleofPromotionalCopiesintheMarketingof
RecordedMusic
PromotionalCopies are supplied to a select group of people-industry
insidersincluding radio program directorsand musicdirectors,diskjockeys,
reviexvers,pronnoters,Tv-show bookers,physicalretailbuyersandStgatekeepers''
suchasAOLandYahoo(tçlnsiders''/-forasinglespecificpurpose:marketingand
Promotingaspecificcommercially-releasedrecording.s Accordingly, Promotional
Copiesaregenerally suppliedtoInsiderspriortothereleaseofthecorresponding
fullalbum tothepublic.SuchInsidersmay,c. g.,playthesongsontheradioorin
clubs,orwritereviewsofthemusiccontainedonthePromotionalCopies,thereby
increasingtheexposure ofthatparticularcommercially-released recordingtothe
public.Asexplainedinanotedreferenceguidetothemusicindustry,thenumberof
PromotionalCopiescreated,andthelengthoftimetheyareprovidedtomajorradio
stationspriortotheofGcialreleasedateofthecorrespondingcommercialrecording,

5PromotionalCDsaregenerallypartofacomprehensiveandcoordinated
promotionalcampaigntopromoteaparticularnew recording,i nconjunctionwith
tours,co-opadvertising,artistinterviewswithprintandelectronicmedia,in-store
appearancesatretaillocations,andotherevents.
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canbecorrelatedwiththeevenmalsalessuccessofthatparticularcommercialCD:
(Rqecordlabelswillusuallyseetoitthatthos:stationsreceive
advance album copies way in advance ofthe reltase date,
usuallyatIeastfourmonths. Radiostationsknow thatgetting
thealblzmsonthereleasedate,orevenonetothreemonthsin
advance,indicatesalowerpriorityatthelabel.Itsuggeststhat
lessmoney willbecommitted,fewermarketing toolswillbe
used,andtherewillbelessfollow-upfrom therecordcompany
divisions(fieldsalespersonnel,publicists,etc.),fewerin-stores,
less co-op advertising, fewer radio station personnel
appearances,etc.- allthosethingsthatwillevenmallyconfrm
totheradiostation'slistenersthecorrectnessandforesightofa
particularradio station programmerorDJforhaving chosen
thatrecord asçdhitbound.'' The importance ofa company
manifestingitscommitmenttoanartistandrecordingcannotbe
overemphasized. Radio station personnelwill,atbest,be
cautiousbeforetçgoing on''arecordthatitisnotconvinceda
recordlabelisfullycommittedto.
PeterM.Thall,What7We.y' //NeverTellYouAbouttheMusicBusiness(Watson-
GuptillPublications2002),at132(attached).
Sincethelate1980sthepredominantformatofPromotionalCopieshasbeen
Promotional CDs. Promotional CDs, like the promotional vinyl disks and
audiocassettesthatprecededthem,arephysicalcopies(phonorecords)thatcontain
oneorseveraltracksofcopyrightedrecordedmusic. SometimesthePromotional
CDswi1lcontainallofthemusicfrom thecorrespondingcommercialalbum,6but
more frequently PromotionalCDs are Sdsingles,''containing only the particular
selectionorselectionsfrom analbum thattheRecordCompanyhopestopromoteas

6Promotionalalbums, often furnishedto çtretailpartners''such asbuyersfor


physicalretailchains,may contain çdbonustracks''thatarenotincluded in the
publiclyreleasedalbum.

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feamred tracks,such as singles ormaterialincluded in aforthcoming film or


televisionprogrnm.Infact,C<CD singles''arenow producedsolelyasPromotional
CDs.Forsomeyearstherehasbeennoviablecommercialmarketforthesingle-cD
formatin which PromotionalCDscontinueto befurnished to radio stationsand
otherInsiders.
In addition,PromotionalCDs often have artwork thatdiffers from the
corresponding commercialrelease,andthey nlay be packaged with background
notesandbiographicalmaterialthatisnevermadeavailabletothegeneralpublic.A
PromotionalCD maycontainaversionofthesoundrecordingthatisneverreleased
tothegeneralpublic,suchasaçt radioedit''tailoredtothetimingrequirementsofa
radiostation,oranacappellaorotherççremix''versionofthesongdesignedtocater
to the speciscpromotionalactivitiesofthelnsidersto whom they areprovided.
Defendant-Appelleesoughttocapitalizeonsuchdifferencesbyadvertisipgthem as
sellingpointsforhisPromotionalCDs:
@ Sçtherare,circa2006KillerspromotionalCD''ER:1293
* Esincludesacoolpromo-onlydiscandexclusivepromoartwork''
ER:1351
*S çFeatures2tracks,the3:24Radioanddirtyversionsl''ER:388
* d$2tracks:3:59ChrisLord-AlgeEditedMix,4:19Album versionl''
ER:397
* SsFeatures2tracks,the3:42album version,3:46Instrumentall''
ER:469
* $çCD features4tracks,withexclusivenon-album versionsl''ER:498
* ççFeatures5tracks,withexclusivenon-album selectionsl''ER:505
ln many instances the Record Company itselfmay be prohibited by
contractualrestdctionsfrom publiclyreleasingthesoundrecordingcontainedona
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PromotionalCD single.Thatis,sometracksthatareauthol
izedforpromotionaluse
arenotauthorizedforcommercialdistribution.
The releaseofa commercialmusic album isa complex,expensive,oûen
prolonged and always sensitive undertaking, in which the provision of the
appropriate promotionalmaterials to the appropriate industry lnsiders at the
appropriatetimesplaysakeystrategicrole.TheS
çleak''ofaPromotionalCD tothe
public- materialreleasedbeforetheintendedtime,orthereleaseofmaterialnever
intendedtobepubliclydisseminated-canbehighlyproblematic.Noristheharm
from the sale ofPromotionalCDsmitigated by the relatively smallnumberof
PromotionalCDsthatmay 5nd theirway into the marketplace. Becausethe
PromotionalCDs are digitalcopies,they can easily be reproduced asperfect
physicalorvirtualcopies.Moreover,becausetheyareinmanycasestmiqueitems
thatcarmotbe purchased legitimately,itishighly likely thatsuch downstream
copyingwilloccur.Accordingly,andin lightofthecarefullyplannedscheduling
thatsurroundsthereleaseofanew sotmdrecording,thecirculationofunauthorized
digitalcopiesbythirdpartiescandoenormousdamagetothecommercialprospects
ofacommercialrecording,nomatterhow few PromotionalCDsmayhavebeen
improperlysold;asingleuploadofaçsleaked''PromotionalCD toapeer-to-peer8le
sharingsite,from whichitcouldthenbegloballydistributed,couldbecatastrophic.
A Record Company typically makes a few thousandcopies of a given

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PromotionalCD;theappropriatenumberiscalculated bytheRecordCompany's
promotion and/orreleaseplnnning personneldepending on such variablesasthe
styleofthemusic(thePromotionalCD itselfandthecommercialCDitisintended
topromote),intendedaudience,andradiostationformat.Forexample,thenumber
may be calculated in partbased on the number of radio stations that offer
programmingintherelevantmusicformat,andtheindividualsatthosestations-
music director,promotionaldirector,etc.
- on whose desksthe PromotionalCD
should beplaced in ordertomaximizethepromotionalbenefitforthatparticular
recording.
PromotionalCDsaresentby mail,commercialcourierandoccasionallyby
hand delivery,with aretum addressto permitthem to bereturnedto theissuing
RecordCompanyifdeliverycannotbemade.PromotionalCDsarevirmallynever
refused or remrned by the intended addressee. When a Promotional CD is
undeliverable-anexceedingly1ow number,perhaps1% ofthetotalfurnished-itis
usuallybecausethelnsiderforwhom itwasintendedhasleftthejob.Whenthat
happenstheRecordCompanywillbecarefultoupdateitsdistributionlists.

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2. PromotionalCDsAreEssentialtoCompetinginthe
MarketplaceforReeordedMusie
lnsidersandtheentitiesthatemploythem havelimitedspace-shelfspacefor
physicalretailers,pagespaceforjournalists---ortime-inaradiostation'sbroadcast
day- forwhich the Record Companies mustcompete. PromotionalCDs are
indispensabletothatcompetition,theonlyprovenandpracticablemeansbywhich
toinform andeducatelnsiders,whointurninform consumers,aboutaspecifcnew
release. Accordingly,the RecordCompaniessupportvirtually cvcry releaseofa
commercialsoundrecordingbymakingPromotionalCDsavailabletolnsiders.
PromotionalCDs,byallowing lnsiderstohearnew recordingsandalertthe
public to those they deem worthy ofnote,are a uniquely effective method of
promotingthesaleofparticularnew soundrecordings. Neithertheintentnorthe
resultisanti-competitive;quitethecontrary.TheinformationthatPromotionalCDs
makeavailabletotheindustry,andultimatelytothebuyingpublic,isessentialtoa
faircompetitivemarketplaceforrecordedmusic.
There isnothing to stop Defendant-Appellee oranyone else from selling
legitimate dçused records,''as to which the Record Company has parted with
ownershipbyafrstsaleorotherwise.Therestrictiononsalebytherecipientsof
PromotionalCDsservesonlyto maximizetheirpositivepromotionalbenefits,by
minimizing thedegree to which such CDsmay diminish orcannibalizesalesof
legitimate,royalty-payingcommercialproduct.

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3. TheTermsUponWhichPromotionalCDsAreSuppliedto
SelectedIndividualsandEntitiesAreUnderstoodand
AcceptedbytheRecipients
a. PromotionalCDsAreSuppliedFreeofAny
Charge
ThelnsidershavealwaysbeengivenpossessionofPromotionalCDsandtheir
predecessorsforfree;theRecordCompanieshaveneversoldPromotionalCopies.
lndividualRecordCompanypersonnelarealsoprohibitedfrom sellingPromotional
CDs,asshown by anemployeemanualfrom anRIAA member: tpersonnelmay
notpostorofferforsaleorauction any company productobtained in hisorher
capacityascompanypersormelincluding,withoutlimitation,CDs,demos,outtakes,
posters,andotherartwork.'' Sony/BMG employeepolicy,section(3j(October
zoo6ltat1achedl.
b. NoTransferofOwpership
TheRecordCompaniesinsupplyingPromotionalCDstolnsidershavenever
transferred,orotherwisepartedwith,ownership ofsuch copies. Rather,Insiders
who receive PromotionalCopies have been given only possession-a loan of
indefiniteduration---ofthecopy,withtheRecordCompanyexpresslyretainingtitle.
Asoneindustryobservernotedabove,theRecordCompanytdcoulddemandreturn
ofth4 record atany time.'' Passman,AllYou Need to Know Aboutthe Music
Business,at70.
C. PromotionalCDsAreLicensedforaLimited
Purpose
Suchhasbeentheunderstandingthroughoutthemusicindustry---onthepart

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ofb0th theRecord Companiesand the lnsiderswho havereceived Promotional


Copies. The Insidershave tmderstood,based on the language on Promotional
Copiesandtheirpackagingaswellasdecadesofpractice,thatPromotionalCopies
areprovided fortheirpersonaluseonly,foraspecificlimited purposerelatedto
promoting and advertisingyhemusiconthePromotionalCopies. Ithasbeenthe
experienceoftheRecordCompaniesthatthevastmajorityofrecipientsrecognize
thelimited purposeforwhich therecordingsareintended.See,e.g.,ER:849-850
(DavidBenjnmindeposition)(ççltlheinstancesofpeoplenotactinginaccordance
withthatcustom andpracticeareveryrare. It'stheoutliers.Everyone- 99and
44/l00thstomakeupanumber.Thevastmajorityseem tounderstandcompletely
from dayonewhatthecustomandpracticeis.'').
Insidersnotonlyunderstandandwillinglyparticipateinthepractice,theyin
factrely on itin ordertoconducttheirownbusiness. ltiswellunderstoodthat
PromotionalCDsareprovided notasgifts,butastoolsin amarketing effortin
whichtheRecordCompaniesandlnsidersaremutualparticipants.
Promotionalcopieshavebeen labeled in awaythatretlectsthatintentand
understanding.RecipientsareadvisedpriortoopeningorusingPromotionalCopies
thatSçacceptanceofthisCD shallconstituteanagreementtocomplywiththeterms
ofthe licensey''and havethe opportunity todecline orremrn them. Labeling
includeslanguagesuchasdt
-rhisCD isthepropertyof(theRecordCompanyl'';dTor
PromotionalUseOnly-NotForSale'';andlanguageexpresslyprohibitingresaleor
transferofpossession. EvenDefendant-AppelleeconcededthatPromotionalCDs

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çstypically''bearalegendsuchasS&ForPromotionalUse0nly.''ER:693(Deposi
tion
ofTroyAugusto).
Regardlessofthespecific language used onagiven PromotionalCD,the
generalparametersand ground rules underlying PromotionalCopy practice are
universallyunderstoodwithintheindustry.
4. TheRecordCompanies'ListsandEnforcementEfforts
n eRecordCompaniesdevotesignificantresourcestokeepingrecordsofthe
recipientsofPromotionalCDs($$Lists''),whoarechosenbyvariouslabelsand
departmentsbased ontheirindividualneeds. Noteveryone who requeststo be
placedonaRecordCompany'sListisadded.Suchrequestsareregularlyrefused,
when adding therecipientisnotdeemed to beagooduseofthelabel'slimited
promotionalresources,andListsareregularlyscrutinizedandfine-ttmedinorderto
achieve the bestpossible ret'
urn on the significantcostofpromotion. Lists,
accordingly,aretreatedasproprietmyinformationbytheRecordCompanies.When
PromotionalCDsarereturnedasundeliverable,theListsareadjustedaccordingly.
TheRecordCompaniesalsokeeptrackofrecipientsofPromotionalCDswho
arefoundtohaveofferedthem forsale.Suchpartiesareinvariablydeletedfrom the
labels'Lists.TheRecordCompaniesalsodevotesubstantialresourcestopolicing
salesofPromotionalCDsoneBay,treating suchsalesastheequivalentofbootleg
sales,andregularlyuseeBay'sVeRO (VerifedRightsOwner)Program toççtake
down''offersofbootlegsandPromotionalCDs.
DespitetheRecordCompanies'effortstomaintaincost-effectiveListsand

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policethesaleofPromotionalCDson-line,trackingeach individualpromotional
copy isnotpracticable. Aswasthecasewith theirvinyl-disk andcassette-tape
predecessors,allofthecopiesofaPromotionalCD areidentical.lndividualcopies
arenotwatermarked,coded,orotherwiseindividuallylabeled,andrecordsarenot
keptasto which particular PromotionalCopy was received by which specific
lnsider.Norarelnsidersrequestedtophysicallyret'
urnPromotionalCDs.Thecost
ofsuchindividualmarking,recordkeepingandadministrationwouldoverwhelm the
likely marketing and promotional benefit ofdistributing PromotionalCopies.
Moreover,such efforts would have tobe done copy-by-copy,which would be
extremelytimeconsuming,andwouldintroducesignificantdelayintothecarefully
choreographedpre-releasepromotionalprocess.
Theprohibitive expense would in anycase be unnecessary. The Record
Companies'promotionalandequivalentpersonnelarein constantcommunication
withtheradiostationsandotherInsiderswhoreceivePromotionalCDs,solicitinga
constant stream offeedback. n atconstant feedback hasborne outthatthe
overwhelmingmajorityofInsidersreceivingPromotionalCopiesabidebytheir
obligationnottosellordistributethem.
5. TheRecordCompaniesDeriveRecurringBenefitsfrom
PromotionalCDs
TheDistrictCourtfurthererredintindingthatPlaintiff-Appellantderivedno
recuning benefit9om supplying PromotionalCDsto Insiders.First,theIlistrict
Courterred by requiring any suchrecurdng beneftasaprecondition ofavalid

16
26572/001/1072707.8
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license.Manylicensesareissuedforasingleone-timepayment,ornopaymentat
all,andarenolessenforceableasaresult.SeeJacobsenv.Katzer,535F.3d1373,
1379 (Fed.Cir.2008)(enforcing license requiring no monetary paymentto
licensor).
Further, and contrary to the District Court's unsupported assertion,
PromotionalCDsdoprovidetheRecordCompanieswith recurringbenefts. The
benetits to the Record Companies from the industry Insiders' possession of
PromotionalCopiesmayaccrueimmediately e. g.,awrite-uporreview published
priortothecommercialreleaseofaparticularalbum-ormanyyearsdownstream-
e.g.,aradiostation'scontinuedorrevivedpublicperformanceofthemusictrackls)
onthePromotionalCD,oracritic'sretrospectivereview ofimportantnew releases
during the preceding year or decade. It cannot be predicted when a given
PromotionalCD maybecomerelevant,orregainrelevance,toagivenlnsider.The
subsequent inclusion of a recording in the soundtrack ofa Glm ortelevision
program,forexnmple,oreven atopicaleventinthenews,couldgenerateinterest
andsalesforarecordinglongafteritsinitialrelease.
The Record Companies receive those recurring benetks only if the
PromotionalCDs stay in the hands of the recipientsfor their intended use.
Requesting orrequiring theretum ofPromotionalCDs could defeatthe very
purposebehindthem,by takingtheCDsoutofthehandsoflnsiderswho might
makefurtherpromotionaluses.

17
26572/001/1072707.8
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6. ThePostalServicesActIsInapplicable
TheDistdctCourterredinapplyingthePostalServicesAct,39U.S.C.j3009
(çisection3009''),totheRecordCompanies'supplyofPromotionalCDstoInsiders.
Asthe DistrictCourtrecognized,the purposeofSection 3009 isto preventthe
practice ofshippingunordered merchandise toconsumers and then tricking or
bullyingthem intopayingforit.
Thelongstandingmusicindustry practiceofsupplyingPromotionalCopies
forfreetoselectedsophisticatedmusicindustrylnsidersdoesnotremotelyresemble
thepracticesSection 3009 wasdesigned to prevent. PromotionalCDsarenot
ççmerchandise''withinthemeaningofSection3009.PromotionalCDsaredifferent
inform andcontentfrom thecommercialCDsthataresoldtothepublic;theyare
sentf' reeofanychargetoselectedindustrylnsiderswhoarereadyparticipantsinthe
practice,manyofwhom explicitlyrequesttoreceivethem.Thesolerestrictionis
thattherecipientistokeeppossessionofthePromotionalCD.
Insiders,accordingly,arenotSsconsumers''intended to be protected by
Section 3009. PromotionalCopiesareprovided freeto people and entitiesthat
expectandneedtoreceivethem;andthatreceivethem notasconsumers,butas
industryprofessionals,forabusinesspurposelmrelatedtopaymentorsale.

18
26572/001/1072707.8
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IV. CONCLUSION
Baseduponthereasonsandauthoritiessetforthabove,andthosesetforthin
theOpeningBriefofPlaintiff-Appellant,AmicusRIAA respectfully urgesthatthis
CourtreversethedecisionoftheDistrictCourtandenterjudgmentinfavorof
Plaintiff-AppellantUMG.
Dated:New York,New York
December22,2008
COWAN,LIEBOWITZ& LATMAN,P.C.
Attorneys forAmicus Curiae Recording lndustry
AssociationofAmerica

By: '
RobertW.Clarida
ThomasKjellberg
1133AvenueoftheAmericas
New York,New York 10036-6799
Ofcounsel:
StevenMarks,Esq.
KarynA.Temple,Esq.
RecordingIndustryAssociationofAmerica
1025FStreetN.W.,10thyjoor
Washington,D.C.20004
(202)857-9602

19
26572/001/1072707.8
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CERTIFICATEOFCOMPLIANCEm TH RULE32(A)
Thisbriefcomplieswiththetype-volumelimitationofFed.R.App.P.
32(a)(7)(B).Itisproportionallyspaced,hasatypefaceof14pointsormore,and
contains4,513words.
Dated:New York,New York
December22,2008
COWAN,LIEBOWITZ& LATMAN,P.C.
AttorneysforAmicusCuriaeRecordinglndustry
AssociationofAmerica,Inc.
By: Qxridaî N
RobertW .Cla
ThomasKjellberg
1133AvenueoftheAmericas
New York,New York10036-6799

26572/002/1080622.1
Case: 08-55998 01/12/2009 Page: 25 of 41 ID: 6776462 DktEntry: 19

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Case: 08-55998 01/12/2009 Page: 26 of 41 ID: 6776462 DktEntry: 19

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Case: 08-55998 01/12/2009 Page: 32 of 41 ID: 6776462 DktEntry: 19

P
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ADi visionofSimon&SchusterInc.
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NewYorkNYlK20
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inwholeorinparti nanyform.
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Case: 08-55998 01/12/2009 Page: 33 of 41 ID: 6776462 DktEntry: 19

, 1.
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Bvegd-strokesOp,rl/fmpoftbeR:t l
dr#Businsss 6%
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crankyhold-outs,cl
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thatsecdonandhate oi
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needitsomenightifyouhaveuoublesleeping.) '
Tofoll
owthisnextpart,we'llneedtouseal
ittlemath.Don'tworry
ifnllmbersaren'tyolzrstrongsuit-l'llgoslowly.Iexplainedthese 1 (!
'
j
concept.stomycousinDavid,whohastotakeoffhisshoesandsocksto
cotmttotwentyandhetmderstoodGem.
Here'showitworks: k
. l
1. Theartistroyaltyisapercentageofthewholesaleprice.The !
.
' !
,
companiesalsocallthispricetllepublislwdpricetodealers
(PPD toitsfriends),orsometimesbasepricetodealers
(BPD).
Eachroyaltypercentageisknownasapoint,soifyouhavea
l0%royalty,youhave10poénts.
2.You multiply yourroyalty percentage timesthewholesale
pricetofmdoutthenumberofpenniesyou'llget.Here'san
exapl
e(usingeasymathnumbers):
CDwholesaleprice 310
Royaltyrate x10%
Rovat.'
ry $1 ! -
i j
l.
9.,Thatpart'ssimpleenough,buthere'safewwrinkles:
!eGo
'
ods
esarepaidforeachrecordsold.WhydoIemphasizetheword
We
'll,dlecompanies$veawayf' reegoods,alsoknownasspecial
p1âeegoods.Thisstartedwhenthecompanieswanted to
utlargenllmbersofapardcularartist'salbum.Togetthestores
moreofit,theygaveaway5%or10%ofallrecordsshipped.
aly,thesewereshort-term deals(afew months),butthey've
intoaneanpermanentarrangement.
t#'::<
#*#Jareaveryrealdiscotmtoftheprice.Becausethese
Atmallycosttherecordcompany,theydon'tbearroyalues.
t
.I
q
' .
nCopies
enawayforpromotion,suchasradio-stauoncopies,are
edsanddon'tbearroyalues.Theyareknownaspromo-
d
Case: 08-55998 01/12/2009 Page: 34 of 41 ID: 6776462 DktEntry: 19

f
' 70 ALLYouNsBoToKxowAsotrr,n4zMuslcBusmsss :
' donalorpromo(pronotmcedGpro-moe'')records.Thesedon't.'
retailersandaremarkedttnotforsale.'' ,
hswithanymlmberofotherthingsinlife,lhnfortnlnatelythe
andrealityofpromorecordsdon'tquiteconverge.Whiletheserecok
aremeantfordi scjockeys,theysometimesendupbeingsoldinreco
stores.Andofcoursethey'repdcedcheaply,fortheobviousreas
thatthepersonsellingthem tothestoredidn'tpayforthem. .
Whatislessobviousisthatthepeoplewhocreatedtherecorddon .
I getpai dforsalesofpromos.Thus,whil esomeonekenjoyingab
gain,it'sattheexpenseoftheartist,publisher,songwriter,recor
J j
; company,llnions,etc.(1hopeI'mmnl dngyoufeelgt ziltyifyoubu'
I recordsmarked<çpromo-onlyy''sinceyou'retakingbreadoutof
mouthsofyottrcreativebrotl
wrsandsisters.)
. Somerecordcompanies-forexa ple,Sony-havetriedtosolveth
j
' p
Ior
okbil
o egmstb
n yeme
at stanmtp
ti
hn
ag
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lo
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rpr ofdâoci
na
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al
i use,asopposedtobeinggvenaway.Thetheoryisthattherecordcom-
'
.
'
panykeepsownershipofeachpromorecord,andsoanyresaleofitisi1-
4 legal.In theorythecompanyisabsolutelyright-itisillegaltosell
somethingyoudon'townyandsonycoulddemandreturnoftherecord
atanytime.However,youcanimaginehowmeaningfulthisconceptis
I1 totheownersofMordmer'sUsedRecordsandSH ShopinEastElk,
. . Vermont.Sothebestcureisaniaformedboycott.Let'sstartone.

ReturnPrivilege ,
Totmderstandthisnextpart,youneedtoknowthatrecordsaresold @
ona100%re#urnprivilege.Thismeansthat,ifaretlerordersone
htmdredrecords&om RCAbutcan'tsellthem,itcanbundlethem up,
shipthembacktoRCN andgetcreditfor(orarefundoflthepricei t
paid.SuchapracuceisIlnlikemostotherbusinesses,becauseifyoubuy
I aloadofplasticflnmingosandcan'tsellthem,youeatthem.
Thereasonforthisreturnpolicyisthatrecordshavetobepushed
outquicklyinlargenumbers,andtheretailerssimplyaren'twillingto
taketheri skofgettingsmckwithtoomanyofthem(especialyfornew
arusts).Thustheretailershavealwayssaidt*heywillonlystocklarge
quanudesifthemantlfactureragreestotakebackthestiffs.(Foryou
sticklers,I'm awarethatmostcompaniesnowchargepenaldesforre-
ttzrnsinexcessofasetpercentageofrecordsshipped(16%to20%,de-
pendingonthecompanyqandtheyalsogiveadiscountforremrning
k..
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Case: 08-55998 01/12/2009 Page: 35 of 41 ID: 6776462 DktEntry: 19

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The Myths, the Secrets, :
the Lies (& a Few Truths)

PETER Ai. THALL '

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Case: 08-55998 01/12/2009 Page: 36 of 41 ID: 6776462 DktEntry: 19

Preh
GH.
SeI6
Pen
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The
Of11
Seni
oreditor:RobertNirkind .I
PYductionmanagecEll enGreene M1
Desi
gnecLeahLococo Sho
Copyri
ght@2002byPeterM.nal cH
FirstPubli
shedin2002byWatson- (Ah
aDi vi a,Gu
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Inc.
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770Broadway,NewYork,N.Y.10003 lSQ
wwwo watsonguptill.com CH.
LibraeofœngxssOaologlng-ln-publl--el ABt
UbraryofCongreqControlNumber2002103o 6n
27Data HO%
nal,PeterM *
Whatthe/lnevertellyouaboutthemusi
cbusinAqn:themyths,thesecrets,theIies. *'
(&afewtruths)lPeterM.nall
1sted. Dj,
NewYork,NY:Watson-GuptilPubli catlons,2002
p.Cn1.
ISBN:0-8230-8439-6 i
.
AIIrightsreserved.Nopartofthlspubqlcationmaybereproducedorusedinanyformorbyany .
means-graphic,electxml c.ormechanical,includingphotocopyi
ng,recording,taping,ori
nforma-
tionstorageandretrievalsystems-withoutwoenperml ssi
onofthepubllsher.
PrintedintheUni tedStates
Flrstprinti
ng,2002
123456789I100908070605040302
Case: 08-55998 01/12/2009 Page: 37 of 41 ID: 6776462 DktEntry: 19

phonesandmmai lserveotoforeignaffillatesareaIloperativeandshoul
dbeused g
i
norderforyourmanagertomakedeci sionsonthebasisofwhat,forexample,tele- p
visionadvertisinghasdoneforotherartists,where.andatwhatcost. sl
RADIO PROMOTION fz
' Whatgoodisagoodrecordi
fnooneeverhearsi
t7Howeasyiti
sthesedaystoproduce 1!
I awondedulre.nrdi
ngintheconfinesofone'sownhomestudio.Butwhattodoonce p
youhavecompletedit?Howdoyougetpotentialbuyerstoactualylistentoit?Infact, ol
lheonlywayisforyourrecordtobeplayedontheradio.Really.lknow,Rsoundssome-
l whatobvi
ousononel
evelandri
di
cul
ousonanother
.Butcanyouconcei
veofanother A
means7Snipe(sticker)everycl
'Wandsmalltownandcollegelntheworld?Rayevery m
cityandsmalltownandcollegeintheworld?ldon'tthinkso.Justastelevisionwasthe tà
catalystbehindthesuccpxqofAndreaBoccelliandTheThreeTenors(andeventhelrish Ia
Tenors),soradioistheonlycatal
ystweknowbehindthesucc-qofrecordingarti sts.
Sure,thelntemeti sbeginningtohaveanimpactandAniDiFrancohasfiguredotzthow re
tosellYcordsoutofthebackofhervan,butformostofus,theonlywaywewillhear ol
aboutanewactisthroughradioperformance-andpossiblysummerfesti vals.Theœin J1
lietheopportunities-andtheheadaches. o
tt
Aimlay N
Inthewoddofradiopromoti on,somestatlons,knowninthebusinessasRparall eîone*
sttions,havemoreinfluencethanotheo onBîllboardandotherchartpublicati ons.7b c
haveareCOM addedtoaplayliston,say,40parallel.onestationsi nthefirstweekofa p
record'sreleasewi llmostIikelyassureitaspotontheHot100.Thereforerecordl abel
s a
willusuallyseetoitthatthoseentlonsrecei veadvancealbum copieswayi nadvanceof tl
thereleasedate,usuallyatIeastfourmonths.Radiostationsknowthatgettingthe h
albumsonthereleasedate,orevenonetothreemonthsinadvance,indicatesaIower tl
priorityattheIabel.Itsuggeststhatl*.
q.
qmoneywillbecommi tted,fewermarketingtools r
wilbeused,andtherewillbel p-q.
qfollow-upf*mtherecordcompanydivisions(5eld c
salespersonnej,publici
sts,etc),fewerin-stores,lessco-opadvertising,fewerradiosta-
lionpersonalappexrxnces.eto.-allthosethingsthatwilleventualyconfirmtotheradio r
stati
on'sIistenerstheco>dnessandforesightofaparticularradi ostationprogrammer t
orDJforhavingchosenthatparticularrecordasMhi tbound.oneimpodanceofacom- t
panymani festingi
tscommitmenttoanartistandrecordingcannotbeoveremphasi zed. ç
Radiostationpersonnelwill,atbest,becautiousbeforef'goingonoaœcordthatitisnöt
convincedarecordI
abelisfull
ycommtedto. 1
!
RadioPomotionandPayola r
AcombinationofFGCrulesandfederalstatutesgovernpayola,whichisdefinedasthe l
unrepodedpaymentto,oracceptanceby,employeesofbroadcast' stations,program r
producers,orprogram suppliersofanymoney,service.orvaluableconsiderationto 1
achieveairplay.lnshort,payolaisabribe.OneFCG rulereferencestheapplicable
statuteandFCCpoîiciesonpayola(47C.F.R.Section73.4180).Simplystated,the l
I
132KWhatThey'llNeverTellYouAbouttheMusloBusi
ness
Case: 08-55998 01/12/2009 Page: 38 of 41 ID: 6776462 DktEntry: 19

I31 HONESW
RespectforIntellectualPro-pe* Rinhl
O
pautr
ec
no
tsmpean
,d sy hso,l
lgn dsas
tr dign
e ifi
ma c
rka
sntainn
dt etll
re
addeua lp
secrro
etp
set#hati
natrh
eepfro
ormco
te tefdco
bypyar
i
pgpht
lics
a,
ble
l
ao
gcra
el
eI
a
mews
ntasn
.d
maretg
eul
riaalti
to
hn
astj
lsot
vheernInin
teglle
inctte
ul
elcptu
a aplepr
ro o
ypo
rt efrt
ty
h.
lrWe
dpaa rl
s
t
ieosp
.o sseesns,through
Wh
personnelusethismaterial.theyareobligatedtoadheretothetermsofour
agreementswiththirdpartiesandtoapplicableintelectualpropertyIaws.Further.
tothee/entpermi ttedbyandsubjecttoapplicable1oca1Iawsandregulations,aIl
Inventionsandcreationsgeneratedbypersonnelinthecoumeoftheirjob
p
mu
ed
s
o
t
r
f
m
o
a
l
l
n
o
w
cec
omp
o
rdu
r
a
i
n
n
y
jInb
u
s
t
sui
r
n
c
e
s
t
i
s
o
ns
ho
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o
ur
s
s
e
bu
c
el
r
o
e
n
t
g
h
toct
e
hmp
o
ecaon
mp
/s
ar
n
i
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yha
nd
t
st
ss
o
uc
u
c
hhpI
e
n
rseonn
v
n
t
i
e
o
n
l
s
andcreati ons.
CopyrightIawprohibitsthecopying,performing,di
stributing,ordisplayingof
copyrightedworkswithoutthepriorpermlssionofthecopyrightowner.These
restrl
ctl
'onsapplytosoftware,audioandvideomaterialavailableontheInternet
(including,withoutIimi
tation,uploadingordownloadingintellectualpropertyexcept
fromauthori zedIegalsites),aswellasprintedmaterial,andextendtothecreation
o
pf
ron
he
iw w
so
bit rk
thes
uo
nr
ac
uo
thm
ojl
a
et
nz i
donspdye
co ri
ingve
odfr
om
fma c
io
ter p
sy
alari
gh
sat
e
sd
ubm
sa
tit
ter
ei
utafl
.rCthoemppuarn
o cypsoeli
ha coyf
appropriateIicenses,subscriptionsoradditionalauthorizedcopies.Even
inadvertentviolationsofintellectualpropertylawscanresultinsubstantialci
viland
criminalpenaltlesforthecompanyandourpersonnel.
T
Ioc
gode
omatr
ro hk
eI
a
rw
sis
gnq
éro
et
efc
r ot
rn
aam
bue
ss
i,l
osgsos
ne usa
en
,dar/sl
pe oi
a
nt
ni
o
en
ls
s.
hoB
uefor
ld ce
hea
cd
kowi
pti
n
hgca
t onyn
mpaa
nm
ye,
counsel.
Pro*dionofAssets
Ourcompanyiscommkedtomaintaininganatmosphereoftrustandintegrity.The
company'sassetsaretobeusedonlyforIegitimatebusinesspurposesandonlyby
authorlzedpersonnelortheirdesi gnees,Companypolicyprohlbitsactsoftheft,
fraud.em-alement,andmlsappropriationorunauthorizeduseofcompanyfunds
andassel,andaIIpersonnelhaveadutytoprotedsuchfundsandassetsfrom
Ioss.damage:misuse,theqandsabotage.Thiscoversbothtangibleandintangible
a
ins
fs
oermtsa,ti
n
iocnluadnl
n
djInb
fr
oarn
mad,tc
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sr
yl
gth
s et,tra
ms ,d
ae
nm
da
thr
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onowa-h
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yw
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aocn
ilf
itl
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aloerqp
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i rienta
me t.ry
T
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oerxatnedntinp
se
prem
cittt
eodwun
h i
tsde
ar
sa
spep
tsl
i
c
aa bl
reesI
u a
ew
dsb.
yth
pe
erc
soomp
nnealn
,y
Inrce sdeir
lu nves
gint
hpeer
s ci
q
tlh
ot
nt oofalI
companypoperty,e-mail,dataandslesonPCsorothernetworkterminals.
Personnelmaynotappropriateformemselvesorforothersbusinessoppoduni ties
presentedtothecompanyInareaswherethecompanyconductsbusinessor,tothe
employee'sknowledge,isconsideringconductlngbusinmxq.Takingabenestfroma
Revl
sed30tNrlnMr2006
Case: 08-55998 01/12/2009 Page: 39 of 41 ID: 6776462 DktEntry: 19

t
c
h
uest
co
omeraonrysiu
mp sp
jlmi
s ier
la-foprre
rl
y ox
hamitp
ib el
e.,arebateordi
d scount-thatproperl
ybel
ongsto
Pe
sr
his
oo
rn
hn
ee
rl
cmaaycn
ap ito
ytap
sos
ct
ooro
mpa#
ne
yrp
fo
er
rss
oan
l
e
neolria
nu
cd i
oinnga,n
lud yc
wiho
om
utp
lany
tap
imi tr
iod,uCD
on ctosb
,t
ai
den
edsi
mo n
,
outtakes,posters,andotherartwork.Actionssuchasseekingreimbursementfor
coststhatarenotIegitimatebusinessexpensesthroughexpenseaccountsorother
channelsaresimilarlyprohibited.
RelationshlpswithPartners.vendorsandCompetltors
O
cou
rco
mpemp a
sn
titor.yi
Csoc
omamni
mp ytt
e
pd
oltoysphroowhi
ic in
bj
ltsre
es
np
ge
ad to
gingour
Insp
cadme
hener
s,
s ve
todn
edoarusdan
fr dstomers,
cu
suppliersrorothersoutofmoney,propertyorservices.Statementsaboutthe
company'sprodudsandservi cesmustbetruthfulandnotmi sleading.Personnel
mustnotmakepromisestheycannotkeep.Provi dlngprodudsorservicesonterms
notinaccordancewithbusinessuni tpolicymaybefraudulentandisprohibited.
Advedisino
Thecompanysellsprodudsandservicesontheirmerits.Iti sthecompany'spolicy
n otto e n gage infal
se ormis
Inanycountryinwhichcomparatil
e ading adve di
si
ngo radvert
isl
nj
veadvedisingisnotprohibltet
h
da
,t
ad
nyef
ameers
Yf ot
ench
eetr
os.
a
competi tororitsproductsorservicesshouldbesubstantiatedandthestatement
shouldbecomplete,accurateandnotmisleading.
InsideInformation:InsiderTradin?
ThecompanyiscommittedtocomplyingwRhaIIapplicablesecuritiesIaws.The
Iawsofmostterritorles.includingtheUnitedStates,prohibittheuseofmaterlal
insideInformationaboutanycompanybyanypersoninpurchasing,orselling
s ecurities(includingtheexerciseofoptions,warrantsorsimilarinstruments),aswell
ascommunicationofinside'Informationtoanotherforsuohuse.Material
informati onisanyinformationthataninvestorwouldconsiderindetermining
whethertobuy,sellorholdsecurities.Insideinformationisinformationthathasnot
beenmadegenerallyavailabletotheinvestingpublic.
Informationthatshouldbeconslderedmaterialincludes,buti snotIimitedto,
eamingsestimates,mergeroracquisi ti
onproposalsoragreements,deal
negotiations,majorlitigation,andsigni
scantmanagementdevelopmentsconcerning
o
ourr
ocoemrwpa
th lsn
ey,o
yoruanyost
mu thn
eortcuosmeqIa
tninyc.oIfnyeodi
n ucoo
nm we
Rhacar
oyss
n sesu
cucr
hRin
ef
ior
s tm
raa
ntsl
o
andla
ot
nwoorrk
j
Ina
fs
os i
tt
rma o
tioonth
ce
ornsswth
tiuo
tem
sa yu
ma tesre
lai
t
liinnss
iduech
inafoway.
rma tioA
nnsyhq
ou
ueldst
bi
oenda
irs
et
co
tewdh et
tochoemp
rspaenc
yi
fi
o
counsel.
ThecompanyisjointlyownedbyBertelsmannAGandSonyCorporationofAmerlca
CsonyCorp.p).apublidyheldcompany.Accordingly.alIpersonnelarets
thecompany'sinternalpoliciesandrulesrelatedtothetradingofsecuri
i
ubjedto
es,
includingSonyCorp.stocksandsecuritiesbypersonnel.Acomprehensive
Revked30fY4ober2006
Case: 08-55998 01/12/2009 Page: 40 of 41 ID: 6776462 DktEntry: 19

STATEOFNEW YORK ) AFFIDAVITOFSERVICE


) ss.: BYOVERMGHTEXPRESS
COUNT
EDWA
YOF
RDNE
TW Y
. O'
OR
CO K LL
NNE ) MML
13WILLIAM ST.APT.2
/RFIELD,NJQ702%beingdulysworn,deposeandsaythatdeponentisnota
'
partytotheaction,isover18yearsofageandresidesattheaddressshownaboveorat
On BEC222222
deponentservedthe*t111:BriefforAmicusCuriaeReeordingIndustryAssociation
ofAmericainSupportofReversal
lIPOn:
RUSSELLJ.FRACKMAN,ESQ. JOSEPHGRATZ,ESQ.
M RONM.WAIS,ESQ. MICHAELH.PAGE,ESQ.
MITCIIELLSILBERBERG& KNUPPLLP KEKER& VANNESTLLP
l1377WestOlm picBoulevard 710SansomeSkeet
LosM geles,CA 90064-1683 SanFrancisco,CA 941l1
(310)312-2000 (415)391-5400
AttorneysforAppellant FREDvoNLOHMAN,ESQ.
ELECTRONICFRONTIERFOUNDATION
454ShotwellStreet
SanFrancisco,CA 94110-1914
(415)436-9333 '
AttorneysforAppellee
theaddresstes)desiratedbysaidattorneyts)forthatpurposebydepositing2true
copyties)ofsame,enclosedinapostpaidproperlyaddressedwrapperinaPostOffce
OfâcialOvernightExpressMailDepositoly tmdertheexclusivecustodyandcareofthe
UnitedStatesPostalService,withintheStateofNew York.
swornto eroremeon 2Eca22228

LUISA M.W ALU R


NotaryRublicStateofNew York
No.01WA6050280
QualiliedinNewYorkCotmty
CommissionExpiresOct30,2010
Job#219849
Case: 08-55998 01/12/2009 Page: 41 of 41 ID: 6776462 DktEntry: 19

nMOL
ELYccDEWYl VED
ERCLERK
UNITED STATESCOURT OF APPEALS U.
s.COûRTOFAiPEALS
FOR THE NINTH CIRCUIT
JAN 122222
FILED
UMG Recordings,Inc., DOCKETET
D
PlaintW Countermefendant,Appellant,
V. No.08-55998
TroyAugustoe/al.
Defendants,Counter-claimants,Appellees.

CERTIFICATEOFCOMPLIANCEWITH RULE29(a).FED.R.APP.P.
PursuanttoRule29(a),Fed.R.App.P.,andasrequestedinthe
correspondencefrom theOfficeoftheClerkdatedDecember30,2008,amicus
RecordinglndustryAssociationofAmericastatesthatallpartieshaveconsentedto
thefilingofitsbriefamicuscuriaeintheabove-captionedmatter,No.08-55998.
Dated:New York,New York
January9,2009
COWAN,LIEBOWITZ& LATMAN,P.C.
AttorneysforAmicusCuriaeRecordinglndustry
Associat'nofAmerica,lnc.
By:
RobertW.Clarida
1133AvenueoftheAmericas
New York,New York 10036-6799

26572/002/108363l.1

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