Family TV Viewing Patterns and Preferences

Name
Address
district
family Structure
family members
Marital status
Income
Daily Routine (9am to 10pm)
How many members are there in your family?
What is your everyday routine

what do you do as a family together daily or during weekends?
How does each member in the family spend their spare time?
TV Viewing Pattern
When is the time the TV is watched in your house? Cover all in the house?
What are the reasons for watching TV?
When is the time you watch TV on weekday and weekend?
When is the time other family members watch TV in your house during weekday and weekends?
When is the time all in the family watch TV together?
Who decides what to view when all in the family are there in the house?
Why do you watch a program regularly?
Does any conflict arises to change channels? If so from whom and which channel do they want to watch?
Popular Programs and Their Comparison

What are your favorite programs?
What programs do you watch on?

Sun TV
Kalaignar TV
Vijay TV
Jaya TV
Raj TV
What serials do you watch?

What makes you watch these serials?
(like lead actors, presence of film and theatre actors, screen play, plot/story line, director, shooting outside India etc.)
Awareness and Perception of Vijay TV

What are the programs you know on vijay TV?
What do you think about Vijay TV and its shows?
What are the programs you do not like on Vijay TV?
What are the programs you do not like on other channels?
Comparison of Popular Tamil TV Channels

What do you think about the programs on other channels like sun, jaya, kalaignar, raj TV respectively?
What are the shows you like in other channels and why?
Expectations From Fiction Based Serials

Do these serials reflect your life in some form?
What types of storyline you will like to watch in the future?
Availability, Clarity of the channel

Did you have to tune your TV to get VIJAY TV?
Is the picture and audio quality of Vijay TV good?
Is Vijay TV as clear as other channels?
Has the clarity of Vijay TV been poor sometimes ( sound, grains on the TV)
In case you have a DTH connection is Vijay clearly visible?
Recall of Channel Number

What is the channel number of the foll in your TV set?
Vijay
Sun
Kalaignar
Jaya
Raj
Awareness through different mediums preferred medium

What program advertisements on Vijay TV have you seen ? Program promos on vijay tv
Have you seen or read about Vijay TV in any newspaper or magazine? If so which one
Do you listen to radio? Which channel and what time?
Do you surf the net? Which are the sites you visit often?
Have you noticed any of Vijay TV advertisements apart from your TV set? Other mediums apart from TV
Do you recall any advertisement of a program apart from Vijay TV?
Muthulakshmi Saroja
295,white field, renamali post 2687,venamalai,paupathi palayam

karur karur
Nuclear joint
2 4
Married Married
10000 14000
2 4
doing house work,watching tv house work,taking tution

watching tv,going out watching tv,going out
reading books,watching tv going to work
No specific time,mostly nite from 11aM TO 9:30 PM

Informative time pass
morning 8-9,nite-10 afternoon and eve
nite-10 nite after 7
nite-10 nite after 8
Myself my son
some interest time pass
No no
1)nejam Airtel super singer,sunmusic songs

2)sangetha maga utham neejam
3)
4)
5)
6)
7)
1)deala no deala neejam

2) suepr singer
3)
4)
5)
6)
7)
8)
9)
10)
1)movies manada mailada

2)
3)
4)
5)
1)nejam neejam
2)English movies super singer
3)
4)
5)
Nil nil
Nil
nil
nil thendaral
1) time pass and becoz of actors

2)
3)
Nejam neejam,supser singer

2)sangetha maga utham yameruka bayamaen
3)neya nana
4)
5)
6)
Very nice good(usefull)
1)Nil nil
2)
3)
1)More serials in suntv serials

2)
3)
good not so god becoz of many serials

pasumai puradchi in pothigai satha povathu yaru
nil no
Futuristic,politics thriller
No yes
Yes yes
Yes sometimes dull
No no
Cable dth
48 115
18 100
22 110
don’t knw 112
don’t knw 113
Negam no
No no
No yes suryan fm
yes,Google,yahoo no
No yameruka baamaen wall poster
Marmathesam kana kanum kalangal,ASATHA povathu yaru
maria prince Ramya varun
117,white field west, renamali
4/408,Amman nagar post
trichy karur
nuclear Nuclear
3 3
Married Married
12000 16000
3 3
house work after 10 am watching tv doing to work,watching tv

going to work,studying reading books,watching tv
from morng 10am and eve. No specific time,mostly nite

soe interst Informative
from morng and nite nite-10
nite after 9 nite-10
nite after 7 nite-10
myself Myself
some interst some interest
no No
Airtel super singer,neeya nana 1)nejam

2)sangetha maga utham
3)
4)
5)
6)
7)
Airtel super singer, 1)deala no deala

2)
3)
4)
5)
6)
7)
8)
9)
10)
films 1)movies
2)
3)
4)
5)
Airtel super singer 1)nejam

2)English movies
3)
4)
5)
nil Nil
Nil
nil
thendral,chelamae nil
According to normal life,actors 1)

2)
3)
SUPER SINGER Nejam

nil 2)sangetha maga utham
3)neya nana
4)
5)
6)
good Very nice
nil 1)Nil
2)
3)
nothing 1)More serials in suntv

2)
3)
good good
all good to some extent pasumai puradchi in pothigai
no nil
family story Futuristic,politics
no No
yes Yes
yes Yes
no No
cable Cable
23
12
45
32
56
yes neeya nana Negam

no No
no No
no no
yes airtel super singer in wall poster No
Kana kanum kanagal no
nalini priya
43,7th cross balaji nagar 3rd street amman nagar

trichy trichy
nuclear nuclear
4 2
married married
2 2
doing business house work,watching tv

going out,watching tv going out,speaking
business work watching tv
6pm-10:30pm in the evening from 6pm

time pass interest
sometimes morining and after noon evening and nite
mostly nite nite
mostly evening time afternoo in weekend and nite
husband myself
interest some liking towards the program
no no
1)neejam neejam
mgr films airtel super singer
3)
4)
5)
6)
7)
1)serials deala no deala

2)
3)
4)
5)
6)
7)
8)
9)
10)
1)nil nil
2)
3)
4)
5)
1)neejam Airtel super singer,neeya nana

2)
3)
4)
5)
nil nil
nil nil
meeti oli thirumathi selvam

1)mundhani mudichu thendral
2) thangam
3)
1)neejam Airtel super singer,neeya nana

2)
3)
4)
5)
6)
good good
1)
2)
3)
1)nil nil
2)
3)
good good
sun tv serials.neejam neeya nana,Airtel super singer,deala no deala
no no
family story family story
no no
yes yes
yes YES
no no
cable cable
10 4
3 1
4 0
14 3
9 5
no no
yes sometimes no
no yes suryan fm
no no
neejam in wall poster no
no no
srithevi Ramya
47,14th cross balaji nagar 47,14th cross balaji nagar

trichy trichy
Nuclear nuclear
3 4
Married married
16000 10000
3 4
doing to work,watching tv watching tv,house work

reading books,watching tv playing games
No specific time,mostly nite from 8 pm,Sunday 9:30 am

Informative time pass
nite-10 most of the time
nite-10 both morning and eve
nite-10 not at all
Myself my son
some interest some interest
No not at all
1)nejam neeya nana

2)sangetha maga utham ramayanam
3)
4)
5)
6)
7)
1)deala no deala ramayanam

2)
3)
4)
5)
6)
7)
8)
9)
10)
1)movies nil
2)
3)
4)
5)
1)nejam airtel super singer,

2)English movies yamiruka bayamean
3)
4)
5)
Nil nil
Nil nil
nil athipookal
story
1)
2)
3)
Nejam airtel super singer,

2)sangetha maga utham yamiruka bayamean
3)neya nana
4)
5)
6)
Very nice good
1)Nil Nil
2)
3)
1)More serials in suntv Nil

2)
3)
good good
pasumai puradchi in pothigai ramayanam
nil no
Futuristic,politics Family story
No no
Yes yes
Yes yes
No no
Cable cable
23 6
12 2
45 10
32 1
56 3
Negam no
No no
No no
no no
No wall posters
no kanakanum kalangal
Lekha
3rd street amman nagar

trichy
nuclear
2
married
house work,watching tv
going out,speaking
watching tv
in the evening from 6pm

interest
evening and nite
nite
afternoo in weekend and nite
myself
some liking towards the program
no
neejam
airtel super singer
deala no deala
nil
Airtel super singer,neeya nana
nil
nil
thirumathi selvam
thendral
thangam

good
nil
good
neeya nana,Airtel super singer,deala no deala
no
family story
no
yes
YES
no
cable
4
1
0
3
5
no
no
yes suryan fm
no
no
no
Remi Bala
47,14th cross balaji nagar

trichy
nuclear
4
married
10000
watching tv,house work

watching tv,going out
playing games
from 8 pm,Sunday 9:30 am

time pass
most of the time
both morning and eve
not at all
my son
some interest
not at all
neeya nana
ramayanam
ramayanam
nil
airtel super singer,

yamiruka bayamean
nil
nil
athipookal
story

yamiruka bayamean
good
Nil
Nil
good
ramayanam
no
Family story
no
yes
yes
no
cable
6
2
10
1
3
no
no
no
no
wall posters
kanakanum kalangal
Anila Saraswathi
47,14th cross balaji nagar 46/5,kailasha nagar

trichy
Nuclear joint
3 5
Married Married
16000 20000
3 5
doing to work,watching tv House work,reading news,watching tv

watching tv,going out Going out
reading books,watching tv Going out
No specific time,mostly nite During nite

Informative Time pass
nite-10 During nite
nite-10 During nite
nite-10
Myself my husband
some interest Interest
No no
1)nejam 1)jodi no 1
2)sangetha maga utham neeya nana
3) deala no deala
4) 4)
5) 5)
6) 6)
7) 7)
1)deala no deala 1)deala no deala

2) 2)
3) 3)
4) 4)
5) 5)
6) 6)
7) 7)
8) 8)
9) 9)
10) 10)
1)movies 1)cinema
2) 2)
3) 3)
4) 4)
5) 5)
1)nejam neeya nana

2)English movies 2)
3) 3)
4) 4)
5) 5)
Nil Nil
Nil Nil
nil No serials
1) 1)nil
2) 2)
3) 3)
Nejam 1)Neeya nana

2)sangetha maga utham 2)jodi no 1
3)neya nana 3)Maga rani
4) 4)
5) 5)
6) 6)
Very nice good
1)Nil 1)some programs are repeated tats nt good
2) 2)
3) 3)
1)More serials in suntv 1)manada mailada

2) 2)
3) 3)
good All are good

pasumai puradchi in pothigai jodi no 1
neeya nana
deala no deala
nil no
Futuristic,politics Family story
No no
Yes Yes
Yes Yes
No No
Cable DTH
23 121
12 100
45 111
32 113
56 118
Negam no
No no
No yes suryan fm
no no
No in wall posters
no no
Kogilambal
2/176,kailasha nagar 2nd street gandhi salai
Nuclear
3
Married
16000
doing to work,watching tv
reading books,watching tv
No specific time,mostly nite

Informative
nite-10
nite-10
nite-10
Myself
some interest
No
1)nejam
3)
4)
5)
6)
7)
1)deala no deala
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)movies
2)
3)
4)
5)
1)nejam
2)English movies
3)
4)
5)
Nil
Nil
nil
1)
2)
3)
Nejam
3)neya nana
4)
5)
6)
Very nice
1)Nil
2)
3)
1)More serials in suntv

2)
3)
good
pasumai puradchi in pothigai
nil
Futuristic,politics
No
Yes
Yes
No
Cable
23
12
45
32
56
Negam
No
No
no
No
no
Name
Address
district
family Structure
family members
Marital status
Income
TV Viewing Pattern


Sun TV
Kalaignar TV
Vijay TV
Jaya TV
Raj TV







Vijay
Sun
Kalaignar
Jaya
Raj

malathi dhanalakshmi
3A,thaotakurichi post middle st 5,NSK nagar,5th ward venganed
karur karur
jointy nuclear
5 3
married married
12000 10000
5 3
going to work going to work
watching tv watching tv,speaking
watching tv watching tv
morning 6 and nite 10 pm 8 am and nite after 8 pm

time pass time pass
full time most of the time
during nite during eve and nite
8:00 PM during dinner
my son my son
good ideas(karuthukal) because a interest on that
no no
comedy shows songs

2) deala no deala
3)
4)
5)
6)
7)
serial aradi arangam

2)
3)
4)
5)
6)
7)
8)
9)
10)
nil nil
2)
3)
4)
5)
jodi no 1 nil
2)
3)
4)
5)
news nil
cinemas nil
thirumathi selvam,thangam,maga rani thirumathi selvam,thangam,tendral

1)becoz of story like real life story
2)
3)
Airtel super singer nil

2)jodi no 1
3)
4)
5)
6)
good good
nil nil
2)
3)
nil nil
2)
3)
good good
movies serial,interesting
yes no
family story with gud actor gud family story
no no
yes yes
yes yes
no no
cable cable
6 7
1 3
16 5
2 6
3 9
yes super singer no

yes no
no yes suryan fm
no no
wall poster about super singer no
kana kangal,palikudam no
rathnam pushpa
110,valaku theru venamalai palayam 26,Ayyapa nagar,venamali palayam
karur karur
nuclear nuclear
2 4
married married
12000 15000
2 4
going to work house work
going out watching tv
during nite mostly during nite

interest time pass
during noo and nite during nite
during nite during morng and nite
during nite from 7 to 9pm
husband myself
time pass karuthukal
some times no
aradi arangam, manada mailada
aradai arangam serials

dik dik manathil nil
super singer nil
jack pot NIL
nil nil
thangam thirumathi selvam,thangam,tendral

story happens as if real life
super singer nil
good good
nil nil
deala no deala nil
good good
jack pot,serials serials
no yes
thriller family story
no no
yes yes
yes yes
yes no
cable cable
2 15
1 20
4 23
0 21
don’t knw dnt knw
NO no
no no
no no
no no
no no
no no
kangamalai
trichy
nuclear
2
married
2
going out,speaking
watching tv

interest
evening and nite
nite
myself
no
neejam
airtel super singer
deala no deala
nil
nil
nil
thirumathi selvam
thendral
thangam
good
nil
good
no
family story
no
yes
YES
no
cable
4
1
0
3
5
no
no
yes suryan fm
no
no
no
kangamalai
trichy
nuclear
2
married
2
going out,speaking
watching tv

interest
evening and nite
nite
myself
no
neejam
airtel super singer
deala no deala
nil
nil
nil
thirumathi selvam
thendral
thangam
good
nil
good
no
family story
no
yes
YES
no
cable
4
1
0
3
5
no
no
yes suryan fm
no
no
no
Saraswathi
46/5,kailasha nagar
joint
5
Married
20000
5
House work,reading news,watching tv
Going out
Going out
During nite
Time pass
During nite
During nite
my husband
Interest
no
1)jodi no 1
neeya nana
deala no deala
4)
5)
6)
7)
1)deala no deala
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)cinema
2)
3)
4)
5)
neeya nana
2)
3)
4)
5)
Nil
Nil
No serials
1)nil
2)
3)
1)Neeya nana
2)jodi no 1
3)Maga rani
4)
5)
6)
good
1)some programs are repeated tats nt good
2)
3)
1)manada mailada
2)
3)
All are good

jodi no 1
neeya nana
deala no deala
no
Family story
no
Yes
Yes
No
DTH
121
100
111
113
118
no
no
yes suryan fm
no
in wall posters
no
Kogilambal
nuclear
2
Married
15000
2
doing work,watching tv
watching tv
watching tv
During nite
Time pass
During nite
During nite
myself
time pass
no
jodi no 1
neejam
serials
manada mailada
kalyana malai
Airtel super singer
Nil
Nil
magal,mati oli,uravugal,thendral,tirumathi selvam
Time pass,Actors
neeya nana
Nejam
jodi no 1
good
nothing
all are good
good
serials
kalyana malai
manada mailada
no
mixture of everything
no
Yes
Yes
No
Cable
cable tv operator changes

,,
,,
,,
,,
no
no
yes suryan fm
no
no
no
Name
Address
district
family Structure
family members
Marital status
Income
TV Viewing Pattern


Sun TV
Kalaignar TV
Vijay TV
Jaya TV
Raj TV







Vijay
Sun
Kalaignar
Jaya
Raj

Papathi
13/73,S C Street thotakurichi
Karur
nuclear
4
Married
18,000
4
Doing house work,watching tv,stitching bags
watching tv
speaking with each other
Nite from 7
time pass
full time
during nite
during nite
my daughter
interesting
yes,my daughter,sun tv
1)Airtel super singer

news
Airtel super singer
4)
5)
6)
7)
1)news
4)
5)
6)
7)
8)
9)
10)
nil
2)
3)
4)
5)
Airtel super singer

2)
3)
4)
5)
Nil
Movies
Thangam,tendral
because of actors
1)
2)
3)
Airtel super singer

2)
3)
4)
5)
6)
good
Nil
2)
3)
Nil
2)
3)
good
deala no deals
no
Family story
no
not so good
not so good
yes
dth,yes
cable operator changes

No
no
yes,suryan fm
no
no
no
Julie
47 gokul nagar
trichy
nuclear
3
married
15000
3
doing house work,watching tv
going out
watching tv,playing
during eve and nite

time pass
when boring
during eve and nite
during nite
myself
time pass
no
manada mailada
neeya nana
serials
serials
manada mailada
neeya nana
nil
old songs
tirumathi selvam,athi pookal

story
neeya nana
good with different type of programs

Nil
Nil
Its ok
manada mailada
no
no idea
no
yes
yes
no
cable
3
24
13
20
17
no
no
no
No
wall posters
no
srithevi velamma
47,14th cross balaji nagar 51,4 th cross gokul nagar
trichy trichy
nuclear nuclear
4 3
married married
10000 10000
4 3
watching tv,house work reading books,doing house work
watching tv,going out going to relatives house
playing games watching tv
from 8 pm,Sunday 9:30 am morning 9:30

time pass time pass
most of the time full time
both morning and eve during nite
not at all during nite
my son my husband
some interest interest
not at all no
neeya nana ramayanam

ramayanam neeya nana
ramayanam ramayanam
nil nil
airtel super singer, Airtel super singer

yamiruka bayamean
nil nil
nil nil
athipookal tirumathi selvam

story interesting story
airtel super singer, Airtel super singer

yamiruka bayamean
good good with variety in programs

Nil Nil
Nil Nil
good good
ramayanam ramanayam
no no
Family story jokes
no no
yes yes
yes yes
no no
cable cable
6 0
2 22
10 25
1 26
3 2
no neeya nana
no no
no yes,hello fm
no no
wall posters no
kanakanum kalangal no
Bakyamani
46/5,kailasha nagar
nuclear
3
married
15000
3
going out
watching tv,playing
during eve and nite

time pass
when boring
during eve and nite
during nite
myself
time pass
no
manada mailada
neeya nana
serials
serials
manada mailada
neeya nana
nil
old songs
tirumathi selvam,athi pookal

story
neeya nana
good with different type of programs

Nil
Nil
Its ok
manada mailada
no
no idea
no
yes
yes
no
cable
3
24
13
20
17
no
no
no
No
wall posters
no
chinamal
nuclear
4
married
10000
4
playing games

time pass
most of the time
not at all
my son
some interest
not at all
neeya nana
ramayanam
ramayanam
nil

yamiruka bayamean
nil
nil
athipookal
story

yamiruka bayamean
good
Nil
Nil
good
ramayanam
no
Family story
no
yes
yes
no
cable
6
2
10
1
3
no
no
no
no
wall posters
kanakanum kalangal
Name
Address
district
family Structure
family members
Marital status
Income
TV Viewing Pattern


Sun TV
Kalaignar TV
Vijay TV
Jaya TV
Raj TV







Vijay
Sun
Kalaignar
Jaya
Raj

shanathi Amutha
166,NSK NSK nagar,vengatt 10/43,weavers colony,nawab garden,woraiyur
karur trichy
nuclear nuclear
2 3
married MARRIED
2 3
making pot and bags house work in the morng and watching serial after 7pm
going out,watching tv watching tv
making pot working
between 1am-2:30pm,6pm-10:30pm after 7 pm

time pass interest of some programs
sometimes morining and after noon evening
mostly nite evening
mostly evening time nite after 8pm
husband myself
interest timepass
no no
1)neejam jack pot

mgr films magarani
3)
4)
5)
6)
7)
1)serials serials
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)nil nil
2)
3)
4)
5)
1)neejam magarani
2)
3)
4)
5)
nil jack pot
nil nil
meeti oli chelamae

1)mundhani mudichu magarani
2)
3)
1)neejam magarani
2)
3)
4)
5)
6)
good good with different programs
1)
2)
3)
1)nil manada mailada

2)
3)
good good
sun tv serials.neejam neeya nana,serials
no no
family story anything interesting
no no
yes yes
yes yes
no no
cable cable
23 97
1 17
8 22
14 24
34 26
no no
yes sometimes no
no no
no no
neejam in wall poster no
no no
kangamalai
trichy
nuclear
2
married
2
going out,speaking
watching tv

interest
evening and nite
nite
myself
no
neejam
airtel super singer
deala no deala
nil
nil
nil
thirumathi selvam
thendral
thangam
good
nil
good
no
family story
no
yes
YES
no
cable
4
1
0
3
5
no
no
yes suryan fm
no
no
no
Hema
46/5,kailasha nagar
nuclear
3
MARRIED
3
house work in the morng and watching serial after 7pm
watching tv
working
after 7 pm
interest of some programs
evening
evening
nite after 8pm
myself
timepass
no
jack pot
magarani
serials
nil
magarani
jack pot
nil
chelamae
magarani
magarani
good with different programs
manada mailada
good
neeya nana,serials
no
anything interesting
no
yes
yes
no
cable
97
17
22
24
26
no
no
no
no
no
no
Inbavali
nuclear
2
Married
15000
2
watching tv
watching tv
During nite
Time pass
During nite
During nite
myself
time pass
no
jodi no 1
neejam
serials
manada mailada
kalyana malai
Airtel super singer
Nil
Nil
Time pass,Actors
neeya nana
Nejam
jodi no 1
good
nothing
all are good
good
serials
kalyana malai
manada mailada
no
no
Yes
Yes
No
Cable

,,
,,
,,
,,
no
no
yes suryan fm
no
no
no
Name
Address
district
family Structure
family members
Marital status
Income
TV Viewing Pattern


Sun TV
Kalaignar TV
Vijay TV
Jaya TV
Raj TV







Vijay
Sun
Kalaignar
Jaya
Raj

Saraswathi
46/5,kailasha nagar
joint
5
Married
20000
5
Going out
Going out
During nite
Time pass
During nite
During nite
my husband
Interest
no
1)jodi no 1
neeya nana
deala no deala
4)
5)
6)
7)
1)deala no deala
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)cinema
2)
3)
4)
5)
neeya nana
2)
3)
4)
5)
Nil
Nil
No serials
1)nil
2)
3)
1)Neeya nana
2)jodi no 1
3)Maga rani
4)
5)
6)
good
2)
3)
1)manada mailada
2)
3)
All are good

jodi no 1
neeya nana
deala no deala
no
Family story
no
Yes
Yes
No
DTH
121
100
111
113
118
no
no
yes suryan fm
no
in wall posters
no
Kogilambal
nuclear
2
Married
15000
2
watching tv
watching tv
During nite
Time pass
During nite
During nite
myself
time pass
no
jodi no 1
neejam
serials
manada mailada
kalyana malai
Airtel super singer
Nil
Nil
Time pass,Actors
neeya nana
Nejam
jodi no 1
good
nothing
all are good
good
serials
kalyana malai
manada mailada
no
no
Yes
Yes
No
Cable

,,
,,
,,
,,
no
no
yes suryan fm
no
no
no
banumathi endrani
2/205,3rd street,kailasha nagar,gandhi salai 59,Amman nagar,kattur
joint nuclear
7 4
Married Married
15000 10000
7 4
cooking,watching tv doing work,watching tv
watching tv,speaking watching movie
afternoon 1 pm when boring

Time pass Time pass
my son my husband
likeness interest
no no
neeya naana neeya naana

valvai matralam vanga cofee with anu
airtel super singer
valvai matralam vanga deala no deala

nil thekathi ponnu,
Manada mailada
neeya nana Airtdel super singer
Nil Nil
Nil Nil
All serials in sun tv chelam,tholacy,thangam
Time pass,interesting time pass
super singer Airtel super singer

neeya nana maga rani
new programs are coming up so good good

nothing nothing
deala no deala nothing
good good
Valvai matralam vanga manada mailada
no no
family story family story
no no
Yes Yes
Yes Yes
No No
Cable Cable
3 3
19 5
23 8
22 9
2 1
no yes,super singer
no no
no no
no no
in wall posters about super singer no
no no
Gandhi mathi kalyani
50,9th streetAmman nagar 10/43,weavers colony,nawab garden,woraiyur
trichy
nuclear nulcear
2 2
Married married
12000 13000
2 3
doing work,watching tv doing work,watching tv
Going out doing work,watching tv
during nite early morning,noon, nite after 7 pm

Time pass Time pass
during nite sometimes morning mostly nite
during nite during nite
my husband myself
interest interest
no no
neeya nana suntv serials

sun music songs
ktv old cinemas
nil serials
news nil
nil nil
Nil nil
Nil nil
No serials thirumath selvam,thendral,uravgal,chelamae
nil since life oriented
nil nil
ok don’t have idea`

nothing nothing
nothing nothing
ITS OK good
nothing sun serials and news
no no
family story women encouragement
no no
Yes Yes
Yes Yes
No No
Cable Cable
4
1
25
5
6
yes,super singer no
no no
no no
no no
no no
no no
nirmala thevi
20A old post office,inum karur,vengamalai
karur
joint
5
married
10000
5
doing house work
gong out sometimes,watching tv
watching tv,reading books,going to temple
afetrnoon and nite after 7 pm

Time pass
during nite
during nite
my sons
time pass
sometimes yes
kadhal meter
jodi no 1
deala no deala
cooking programs
Asatha povathu yaru
nil
kadhal meter,maga rani
nil
nil
maha rani,mundani mudichu,madavi,chelamae,thirumathi selvam
time pass,location,actors
kadhal meter,maga rani,jodi no 1
good but no promotion

neeya nana(no concept)
nothing
not bad
Asatha povathu yaru,serials
yes
family story
no
Yes
Yes
No
Cable
yes kadhal meter

no
no
no
wall poster
vidatha karupu
kangamalai
trichy
nuclear
2
married
2
going out,speaking
watching tv

interest
evening and nite
nite
myself
no
neejam
airtel super singer
deala no deala
nil
nil
nil
thirumathi selvam
thendral
thangam
good
nil
good
no
family story
no
yes
YES
no
cable
4
1
0
3
5
no
no
yes suryan fm
no
no
no
Amuthaveli
10/43,weavers colony,nawab garden,woraiyur
trichy
nuclear
3
MARRIED
3
watching tv
working
after 7 pm
evening
evening
nite after 8pm
myself
timepass
no
jack pot
magarani
serials
nil
magarani
jack pot
nil
chelamae
magarani
magarani

manada mailada
good
neeya nana,serials
no
no
yes
yes
no
cable
97
17
22
24
26
no
no
no
no
no
no
Golda
trichy
nuclear
3
MARRIED
3
watching tv
working
after 7 pm
evening
evening
nite after 8pm
myself
timepass
no
jack pot
magarani
serials
nil
magarani
jack pot
nil
chelamae
magarani
magarani

manada mailada
good
neeya nana,serials
no
no
yes
yes
no
cable
97
17
22
24
26
no
no
no
no
no
no
Anisha Pearl
trichy
nuclear
4
married
10000
4
playing games

time pass
most of the time
not at all
my son
some interest
not at all
neeya nana
ramayanam
ramayanam
nil

yamiruka bayamean
nil
nil
athipookal
story

yamiruka bayamean
good
Nil
Nil
good
ramayanam
no
Family story
no
yes
yes
no
cable
6
2
10
1
3
no
no
no
no
wall posters
kanakanum kalangal
Amutha
trichy
nuclear
4
married
2
doing business
going out,watching tv
business work
6pm-10:30pm
time pass
sometimes morining and after noon
mostly nite
mostly evening time
husband
interest
no
1)neejam
mgr films
3)
4)
5)
6)
7)
1)serials
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)nil
2)
3)
4)
5)
1)neejam
2)
3)
4)
5)
nil
nil
meeti oli
1)mundhani mudichu
2)
3)
1)neejam
2)
3)
4)
5)
6)
good
1)
2)
3)
1)nil
2)
3)
good
sun tv serials.neejam
no
family story
no
yes
yes
no
cable
10
3
4
14
9
no
yes sometimes
no
no
neejam in wall poster
no
Lakshmi Saraswathi
46/5,kailasha nagar
nuclear joint
4 5
married Married
20000
2 5
doing business House work,reading news,watching tv
going out,watching tv Going out
business work Going out
6pm-10:30pm During nite

time pass Time pass
sometimes morining and after noon During nite
mostly nite During nite
mostly evening time
husband my husband
interest Interest
no no
1)neejam 1)jodi no 1
mgr films neeya nana
3) deala no deala
4) 4)
5) 5)
6) 6)
7) 7)
1)serials 1)deala no deala

2) 2)
3) 3)
4) 4)
5) 5)
6) 6)
7) 7)
8) 8)
9) 9)
10) 10)
1)nil 1)cinema
2) 2)
3) 3)
4) 4)
5) 5)
1)neejam neeya nana

2) 2)
3) 3)
4) 4)
5) 5)
nil Nil
nil Nil
No serials
meeti oli
1)mundhani mudichu 1)nil
2) 2)
3) 3)
1)neejam 1)Neeya nana

2) 2)jodi no 1
3) 3)Maga rani
4) 4)
5) 5)
6) 6)
good good
1) 1)some programs are repeated tats nt good
2) 2)
3) 3)
1)nil 1)manada mailada

2) 2)
3) 3)
good All are good

sun tv serials.neejam jodi no 1
neeya nana
deala no deala
no no
family story Family story
no no
yes Yes
yes Yes
no No
cable DTH
112 121
115 100
119 111
123 113
156 118
no no
yes sometimes no
no yes suryan fm
no no
neejam in wall poster in wall posters
no no
Kogilambal
nuclear
2
Married
15000
2
watching tv
watching tv
During nite
Time pass
During nite
During nite
myself
time pass
no
jodi no 1
neejam
serials
manada mailada
kalyana malai
Airtel super singer
Nil
Nil
Time pass,Actors
neeya nana
Nejam
jodi no 1
good
nothing
all are good
good
serials
kalyana malai
manada mailada
no
no
Yes
Yes
No
Cable

,,
,,
,,
,,
no
no
yes suryan fm
no
no
no
mthulakshmi Saraswathi
46/5,kailasha nagar
nuclear nuclear
4 3
married married
15000 10000
4 3
house work reading books,doing house work
watching tv going to relatives house
mostly during nite morning 9:30

time pass time pass
during nite full time
during morng and nite during nite
from 7 to 9pm during nite
myself my husband
karuthukal interest
no no
manada mailada ramayanam

neeya nana
serials ramayanam
nil nil
nil Airtel super singer
NIL nil
nil nil
tirumathi selvam
thirumathi selvam,thangam,tendral interesting story
happens as if real life
nil Airtel super singer
good good with variety in programs

nil Nil
nil Nil
good good
serials ramanayam
yes no
family story jokes
no no
yes yes
yes yes
no no
cable cable
2 0
3 22
9 25
14 26
dnt knw 2
no neeya nana
no no
no yes,hello fm
no no
no no
no no
Kogilambal
nuclear
2
Married
15000
2
watching tv
watching tv
During nite
Time pass
During nite
During nite
myself
time pass
no
jodi no 1
neejam
serials
manada mailada
kalyana malai
Airtel super singer
Nil
Nil
Time pass,Actors
neeya nana
Nejam
jodi no 1
good
nothing
all are good
good
serials
kalyana malai
manada mailada
no
no
Yes
Yes
No
Cable

,,
,,
,,
,,
no
no
yes suryan fm
no
no
no
Saraswathi
46/5,kailasha nagar
joint
5
Married
20000
5
Going out
Going out
During nite
Time pass
During nite
During nite
my husband
Interest
no
1)jodi no 1
neeya nana
deala no deala
4)
5)
6)
7)
1)deala no deala
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)cinema
2)
3)
4)
5)
neeya nana
2)
3)
4)
5)
Nil
Nil
No serials
1)nil
2)
3)
1)Neeya nana
2)jodi no 1
3)Maga rani
4)
5)
6)
good
2)
3)
1)manada mailada
2)
3)
All are good

jodi no 1
neeya nana
deala no deala
no
Family story
no
Yes
Yes
No
DTH
121
100
111
113
118
no
no
yes suryan fm
no
in wall posters
no
Kogilambal
nuclear
3
married
10000
3
reading books,doing house work
going to relatives house
watching tv
morning 9:30
time pass
full time
during nite
during nite
my husband
interest
no
ramayanam
neeya nana
ramayanam
nil
Airtel super singer
nil
nil
tirumathi selvam
interesting story
Airtel super singer
good with variety in programs

Nil
Nil
good
ramanayam
no
jokes
no
yes
yes
no
cable
0
22
25
26
2
neeya nana
no
yes,hello fm
no
no
no
sylvia
46/5,kailasha nagar
joint
5
Married
20000
5
Going out
Going out
During nite
Time pass
During nite
During nite
my husband
Interest
no
1)jodi no 1
neeya nana
deala no deala
4)
5)
6)
7)
1)deala no deala
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)cinema
2)
3)
4)
5)
neeya nana
2)
3)
4)
5)
Nil
Nil
No serials
1)nil
2)
3)
1)Neeya nana
2)jodi no 1
3)Maga rani
4)
5)
6)
good
2)
3)
1)manada mailada
2)
3)
All are good

jodi no 1
neeya nana
deala no deala
no
Family story
no
Yes
Yes
No
DTH
121
100
111
113
118
no
no
yes suryan fm
no
in wall posters
no
santha
nuclear
3
married
10000
3
watching tv
morning 9:30
time pass
full time
during nite
during nite
my husband
interest
no
ramayanam
neeya nana
ramayanam
nil
Airtel super singer
nil
nil
tirumathi selvam
interesting story
Airtel super singer

Nil
Nil
good
ramanayam
no
jokes
no
yes
yes
no
cable
0
22
25
26
2
neeya nana
no
yes,hello fm
no
no
no
muthulakshmi
46/5,kailasha nagar
joint
5
Married
20000
5
Going out
Going out
During nite
Time pass
During nite
During nite
my husband
Interest
no
1)jodi no 1
neeya nana
deala no deala
4)
5)
6)
7)
1)deala no deala
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)cinema
2)
3)
4)
5)
neeya nana
2)
3)
4)
5)
Nil
Nil
No serials
1)nil
2)
3)
1)Neeya nana
2)jodi no 1
3)Maga rani
4)
5)
6)
good
2)
3)
1)manada mailada
2)
3)
All are good

jodi no 1
neeya nana
deala no deala
no
Family story
no
Yes
Yes
No
DTH
121
100
111
113
118
no
no
yes suryan fm
no
in wall posters
no
uma maheshwari
nuclear
2
Married
15000
2
watching tv
watching tv
morning 9:30
time pass
full time
during nite
during nite
my husband
interest
no
jodi no 1
neejam
serials
manada mailada
kalyana malai
Airtel super singer
Nil
Nil
Time pass,Actors
neeya nana
Nejam
jodi no 1
good
nothing
all are good
good
serials
kalyana malai
manada mailada
no
no
Yes
Yes
No
Cable

,,
,,
,,
,,
no
no
yes suryan fm
no
no
no
Anithalakshmi
46/5,kailasha nagar
joint
5
Married
20000
5
Going out
Going out

time pass
most of the time
not at all
my son
some interest
not at all
1)jodi no 1
neeya nana
deala no deala
4)
5)
6)
7)
1)deala no deala
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)cinema
2)
3)
4)
5)
neeya nana
2)
3)
4)
5)
Nil
Nil
No serials
1)nil
2)
3)
1)Neeya nana
2)jodi no 1
3)Maga rani
4)
5)
6)
good
2)
3)
1)manada mailada
2)
3)
All are good

jodi no 1
neeya nana
deala no deala
no
Family story
no
Yes
Yes
No
DTH
121
100
111
113
118
no
no
yes suryan fm
no
in wall posters
no
menkashi
nuclear
3
married
10000
3
watching tv
morning 9:30
time pass
full time
during nite
during nite
my husband
interest
no
ramayanam
neeya nana
ramayanam
nil
Airtel super singer
nil
nil
tirumathi selvam
interesting story
Airtel super singer

Nil
Nil
good
ramanayam
no
jokes
no
yes
yes
no
cable
0
22
25
26
2
neeya nana
no
yes,hello fm
no
no
no
saral
46/5,kailasha nagar
Nuclear
2
Married
10000
2

Informative
morning 8-9,nite-10
nite-10
nite-10
Myself
some interest
No
1)nejam
3)
4)
5)
6)
7)
1)deala no deala
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)movies
2)
3)
4)
5)
1)nejam
2)English movies
3)
4)
5)
Nil
Nil
nil
1)
2)
3)
Nejam
3)neya nana
4)
5)
6)
Very nice
1)Nil
2)
3)

2)
3)
good
nil
Futuristic,politics
No
Yes
Yes
No
Cable
48
18
22
don’t knw
don’t knw
Negam
No
No
yes,Google,yahoo
No
Marmathesam
Mari
nuclear
2
Married
15000
2
watching tv
watching tv
During nite
Time pass
During nite
During nite
myself
time pass
no
jodi no 1
neejam
serials
manada mailada
kalyana malai
Airtel super singer
Nil
Nil
Time pass,Actors
neeya nana
Nejam
jodi no 1
good
nothing
all are good
good
serials
kalyana malai
manada mailada
no
no
Yes
Yes
No
Cable

,,
,,
,,
,,
no
no
yes suryan fm
no
no
no
peshammal
46/5,kailasha nagar
joint
5
Married
20000
5
Going out
Going out

time pass
most of the time
not at all
my son
some interest
not at all
1)jodi no 1
neeya nana
deala no deala
4)
5)
6)
7)
1)deala no deala
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)cinema
2)
3)
4)
5)
neeya nana
2)
3)
4)
5)
Nil
Nil
No serials
1)nil
2)
3)
1)Neeya nana
2)jodi no 1
3)Maga rani
4)
5)
6)
good
2)
3)
1)manada mailada
2)
3)
All are good

jodi no 1
neeya nana
deala no deala
no
Family story
no
Yes
Yes
No
DTH
121
100
111
113
118
no
no
yes suryan fm
no
in wall posters
no
malayaamma
Nuclear
2
Married
10000
2

Informative
morning 8-9,nite-10
nite-10
nite-10
Myself
some interest
No
1)nejam
3)
4)
5)
6)
7)
1)deala no deala
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)movies
2)
3)
4)
5)
1)nejam
2)English movies
3)
4)
5)
Nil
Nil
nil
1)
2)
3)
Nejam
3)neya nana
4)
5)
6)
Very nice
1)Nil
2)
3)

2)
3)
good
nil
Futuristic,politics
No
Yes
Yes
No
Cable
48
18
22
don’t knw
don’t knw
Negam
No
No
yes,Google,yahoo
No
Marmathesam
ammanaval
46/5,kailasha nagar
joint
5
Married
20000
5
Going out
Going out
During nite
Time pass
During nite
During nite
my husband
Interest
no
1)jodi no 1
neeya nana
deala no deala
4)
5)
6)
7)
1)deala no deala
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)cinema
2)
3)
4)
5)
neeya nana
2)
3)
4)
5)
Nil
Nil
No serials
1)nil
2)
3)
1)Neeya nana
2)jodi no 1
3)Maga rani
4)
5)
6)
good
2)
3)
1)manada mailada
2)
3)
All are good

jodi no 1
neeya nana
deala no deala
no
Family story
no
Yes
Yes
No
DTH
121
100
111
113
118
no
no
yes suryan fm
no
in wall posters
no
kogila
nuclear
2
Married
15000
2
watching tv
watching tv
During nite
Time pass
During nite
During nite
myself
time pass
no
jodi no 1
neejam
serials
manada mailada
kalyana malai
Airtel super singer
Nil
Nil
Time pass,Actors
neeya nana
Nejam
jodi no 1
good
nothing
all are good
good
serials
kalyana malai
manada mailada
no
no
Yes
Yes
No
Cable

,,
,,
,,
,,
no
no
yes suryan fm
no
no
no
maheshwari
46/5,kailasha nagar
joint
5
Married
20000
5
Going out
Going out
During nite
Time pass
During nite
During nite
my husband
Interest
no
1)jodi no 1
neeya nana
deala no deala
4)
5)
6)
7)
1)deala no deala
2)
3)
4)
5)
6)
7)
8)
9)
10)
1)cinema
2)
3)
4)
5)
neeya nana
2)
3)
4)
5)
Nil
Nil
No serials
1)nil
2)
3)
1)Neeya nana
2)jodi no 1
3)Maga rani
4)
5)
6)
good
2)
3)
1)manada mailada
2)
3)
All are good

jodi no 1
neeya nana
deala no deala
no
Family story
no
Yes
Yes
No
DTH
121
100
111
113
118
no
no
yes suryan fm
no
in wall posters
no
minchu
nuclear
2
Married
15000
2
watching tv
watching tv
During nite
Time pass
During nite
During nite
myself
time pass
no
jodi no 1
neejam
serials
manada mailada
kalyana malai
Airtel super singer
Nil
Nil
Time pass,Actors
neeya nana
Nejam
jodi no 1
good
nothing
all are good
good
serials
kalyana malai
manada mailada
no
no
Yes
Yes
No
Cable

,,
,,
,,
,,
no
no
yes suryan fm
no
no
no

Family TV Viewing Patterns and Preferences

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Family TV Viewing Patterns and Preferences

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Name

What is your everyday routine

Popular Programs and Their Comparison

What programs do you watch on?

What serials do you watch?

Awareness and Perception of Vijay TV

What are the programs you do not like on other channels?

Comparison of Popular Tamil TV Channels

Expectations From Fiction Based Serials

Availability, Clarity of the channel

Recall of Channel Number

Awareness through different mediums preferred medium

295,white field, renamali post 2687,venamalai,paupathi palayam

doing house work,watching tv house work,taking tution

reading books,watching tv going to work

No specific time,mostly nite from 11aM TO 9:30 PM

1)nejam Airtel super singer,sunmusic songs

1)deala no deala neejam

1)movies manada mailada

1) time pass and becoz of actors

Nejam neejam,supser singer

1)More serials in suntv serials

good not so god becoz of many serials

house work after 10 am watching tv doing to work,watching tv

going to work,studying reading books,watching tv

from morng 10am and eve. No specific time,mostly nite

Airtel super singer,neeya nana 1)nejam

Airtel super singer, 1)deala no deala

Airtel super singer 1)nejam

According to normal life,actors 1)

SUPER SINGER Nejam

nothing 1)More serials in suntv

yes neeya nana Negam

43,7th cross balaji nagar 3rd street amman nagar

doing business house work,watching tv

business work watching tv

6pm-10:30pm in the evening from 6pm

1)serials deala no deala

1)neejam Airtel super singer,neeya nana

meeti oli thirumathi selvam

1)neejam Airtel super singer,neeya nana

47,14th cross balaji nagar 47,14th cross balaji nagar

doing to work,watching tv watching tv,house work

reading books,watching tv playing games

No specific time,mostly nite from 8 pm,Sunday 9:30 am

1)nejam neeya nana

1)deala no deala ramayanam

1)nejam airtel super singer,

Nejam airtel super singer,

1)More serials in suntv Nil

3rd street amman nagar

in the evening from 6pm

Airtel super singer,neeya nana

Airtel super singer,neeya nana

47,14th cross balaji nagar

watching tv,house work

from 8 pm,Sunday 9:30 am

airtel super singer,

airtel super singer,

47,14th cross balaji nagar 46/5,kailasha nagar

doing to work,watching tv House work,reading news,watching tv

reading books,watching tv Going out

No specific time,mostly nite During nite