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 In 1824, ohn Cadbury, then aged 23, opened a tea
and coffee shop next door to his father's drapery in
Bull Street, Birmingham .

He branched out into cocoa, grinding the cocoa

beans himself, and by 1831 the shop was devoted
entirely to drinking chocolate (it was not for
eating in those days).

ohn Cadbury
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 Their values are

`erformance They are passionate about winning.

`erformance 
Quality:: They put quality and safety at the heart of all
Quality
of their activities
Respect: They genuinely care for their business and
Respect
their colleagues
Integrity: They always strive to do the right thing
Integrity
Responsibility: They take accountability for their
social, economic and environmental impact
`rocess of making CHOCLATE
áacts And áigures
ÚCadbury is the world's second-largest
confectionery company after Mars-Wrigley,
making brands such as Dairy Milk chocolate,
Trident gum and Halls cough drops.

ÚCadbury is the largest global confectionery

supplier, with 9.9% of global market share

ÚCadbury has the No. 1 or No. 2 positions in

more than 20 of the world's 50 biggest
confectionery markets.

ÚCadbury operates in more than 60 countries

and employs more than 46,000 people.

ÚIllinois-based Kraft áoods Inc took over

Cadbury for $18.9bn

ÚKraft is the world's second-largest food

group, after Nestle.
 Cadbury India
ÚCadbury India is a fully owned subsidy of Kraft
áoods Inc.

ÚWith annual revenues of approximately $50

billion

ÚIn India, Cadbury began its operations in 1948

by importing chocolates. ë
   

ÚAfter 60 years of existence, it today has five

company-owned manufacturing facilities at
ÚThane,
ÚInduri (`une)
ÚMalanpur (Gwalior),
ÚBangalore and
ÚBaddi (Himachal `radesh)

Ú4 sales offices (New Delhi, Mumbai, Kolkota     

and Chennai).
 

           

ÚChocolate Confectionery,
ÚMilk áood Drinks,
ÚCandy and
ÚGum category.
 áact and áigures
Confectionary Market in India
Indian confectionary industry:
1) Chocolates
2) Hard boiled candies
3) Éclairs and toffees
4) Chewing gums
5) Lollipops
6) Bubble gums
7) Mints and lozenges

Total confectionary mkt:

mkt: Rs.41 bn

Total ÷ol. turnover : 2,23,500 tpa

Consumption: Urban :73% &

Rural : 27%
Organizational
Structure
 Organizational Structure

Cadbury Schweppes is another global company that operates with a

multinational strategy.

The confectionery industry is particularly well-suited to this kind of

operation since tastes are so localized.

Cadbury operates subsidiaries in almost every region of the world.

Although day-to-day management is handled by the Chief Executive
Committee, each region is represented on that committee

Thus the company operates in a DECENTRALIZED manner

 Cadbury India

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Celebrations
 Success

Achievement
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Thank You You