Customer Satisfaction Survey Consumer Perception Survey Service Quality Study Service Blueprinting Service Process Mapping – Back stage, on-stage Improving service quality using service blueprinting Competition Analysis Service standards Study on effectiveness of employee’s role in service delivery Effectiveness of channels (distributors/ DSAs) in service delivery Effectiveness of channels (on-line/ Internet) in service delivery Customer Data Analysis Study of Institutional markets Effectiveness of promotion schemes Measurement of Brand awareness and brand perception Customer Loyalty study Study of purchase influencing factors Customer Profiling Advertising effectiveness study Competing with MNCs – Marketing strategies of Indian FMCGs Strategies with reference of marketing of feminine products in Indian rural market Quantification of public relations effort towards better brand building with reference to financial products in India Corporate branding in the tourism industry with reference to “ State of your choice ” Factors influencing selection of a hotel brand by a traveler to the city of “ City of your choice ” Branding India and Indian Tea in the world market Changing pattern of advertiser’s choice due to growing popularity of FM radio channels Marketing energizer for a struggling brand – strategies to revitalize the brand How online shopping firms in India build trust and brand? A comparative study of Indian celebrity endorsed brands, its promise and performance – An impact on customer perception and sales How does planned in-store marketing strategies yield results that are more than expected with reference to consumer durable marketing in India? Cola wars in India Comparative advertising strategies with reference to four wheeler marketing in India Market Research as a tool to achieve marketing objectives with reference top oral care marketing in India Role of customer loyalty schemes in highly competitive Indian aviation industry Measurement of the influence of training in customer handling with reference to retail industry Usage and impact of utilizing religion for advertising in India Great Indian advertising errors Corporate Social Responsibility (CSR) as a brand building tool with special reference to Indian pharmaceutical companies Impact of surrogated brand promotions among the target audience and general public in India Impact of social advertising by Delhi Police Media selection as a tool to achieve greater marketing benefits with reference to cosmetic products in India Life style brands in India – How do they sustain success and retain customers? Branding of the state of “ State of your choice ” to attract more international industrial projects Factors influencing success of a new product launch with special reference to the launch of two wheelers by Suzuki Motors in India Corporate branding of an educational institution – A case study of ICFAI Factors influencing footage of retail outlets in urban cities of India Brand valuation methodologies with reference to competitive exam coaching institutes The psychology of brand preferences with reference to women’s innerwear in India The psychology of brand preferences with reference to men’s innerwear in India Marketing and advertising strategies of the online brands with reference to matrimonial websites A marketing stop watch on watch industry in India How banks become brands? – A case study on “ Bank of your choice ” Movie-based branding in India Unorthodox, yet successful advertising cases in Indian market Condom marketing and advertising strategies in India Social advertising with special reference to Aids in India Social advertising against child labour in India Social advertising to save girl child in India Hot marketing strategies of ice cream companies when the climate is cool Image and industry saving advertising with special reference to poultry industry advertising during bird flu Does marketing strategy is correlated to seasons? – A case study of air conditioner industry Role of microfinance in exploring better marketing routes with special reference to dairy industry in India
FINANCE
Comparative performance measurement of mutual funds in India
Methodological issues in share price forecasting with reference to Indian capital market Astrology as a forecasting tool for share price projection Modeling financial time series data with special reference to Indian share prices Role of micro finance in the growth of an industry and a region Behaviour of share prices of stocks that are business cycle dependent Macro economic variables and behaviour of share price movements in India Changing customer service focus of nationalized Indian banks Quantification of public relations effort towards better brand building with reference to financial products in India Performance of Venture Capital (VC) funded projects in India How banks become brands? – A case study on “ Bank of your choice ” Quantitative tools for risk monitoring and management with reference to Indian capital market investment New global norms in accounting and its impact on Indian brands Role of media in investor protection How costing is different in a cigarette industry? Credit rating in India – A case for accountability Changes in dividend pattern of Indian listed companies Monetary policy and non-monetary sector in India Risk management methodologies adopted by a rural co-operative bank Analysis of pricing of Indian IPOs Alternative means of financing a firm with reference to a SSI unit Capital budgeting of a PSE Group micro financing in India – A comparison of micro financing institutions Refinancing to poultry farms by NABARD – A performance Analysis Do regulations really regulate Indian capital markets? – An historical fact finding exercise Role of microfinance in exploring better marketing routes with special reference to dairy industry in India Stock exchanges in the SAARC region – A Comparative Analysis Capital structure between an Indian subsidiary and a parent MNC – A comparative analysis Finance and resource management in a government aided university in India Financial perspective of bank mergers in India
HUMAN RESOURCE DEVELOPMENT
Utilizing HR as a corporate brand building tool Measurement of human performance with reference to NGOs Selection methodologies and process in an ITES organization for improved productivity Measurement of the influence of training in customer handling with reference to retail industry Training as a tool for improved productivity in an ITES firm – A quantitative approach Employee performance management in an IT firm Need and strategy to tap the rural human resources in India for accelerated growth of the ITES segment Factors influencing selection of a job with reference to women executives Balanced scord card approach for measuring employee performance with reference to an IT organization Cultural changes in urban manpower with reference to the city of “ City of your choice ” in India Employee retention strategies in an advertising agency An analysis of internal customer satisfaction of the HR department Human resource planning and management in a health care organization in India Comparative study of HR process and practices in an Indian organization and an MNC with reference to FMCG industry Human capital management in an Indian advertising agency Management of ageing workforce in a manufacturing organization Human capital management in a knowledge driven sector with special reference to KPO segment Measurement of non-monetary benefits on employee performance in a service enterprise with special reference to hotel industry Resource allocation methodologies with special reference to an Indian ITES organization Manpower planning for the state(s) by the state public service commission(s) in India Transforming into e-HR by Indian IT industry The logistics of human resource sourcing and management in an event management outfit in India Global and Indian HR practices of a multinational company – A comparative variation analysis Human resource challenges faced by an Indian NGO that works to fight against AIDS Selection, training and retaining of employees with special reference to a Indian pharmaceutical company’s R&D division Human capital integration during M&A Performance improvement through appraisal and training with reference to an Indian ready wear manufacturing unit Measurement of return on investment of human capital in a market research organization Accounting performance and improving job satisfaction in a PR agency to achieve greater organizational success Performance appraisal – Do they backfire? – An Indian case study