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  • The 3 C's - Customer, Company, Competition: Individual Economics: Industry Analysis (5 Forces)

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    Mohd Arif
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    Customer Economic value to the customer: Individual Who is the customer? Perceptions loyalty Volume Switching Costs Profitability of customer Preference Purchase Behavoir Usage Market: Size Growth Segmentation Shares Maturity Trends Product: Price Differentiation Life Cycle Technology Substitutes Fit strategy and vision Strengths / weaknesses Culture Resources Organizational Structure Brand equity Core competencies Industry analysis (5 forces): Size, # of competitors, market shares Competitors' responses Current strategy Strategic value of product and commitment to product Corporate

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    3c (1)

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    Customer Economic value to the customer: Individual Who is the customer? Perceptions loyalty Volume Switching Costs Profitability of customer Preference Purchase Behavoir Usage Market: Size Growth Segmentation Shares Maturity Trends Product: Price Differentiation Life Cycle Technology Substitutes Fit strategy and vision Strengths / weaknesses Culture Resources Organizational Structure Brand equity Core competencies Industry analysis (5 forces): Size, # of competitors, market shares Competitors' responses Current strategy Strategic value of product and commitment to product Corporate

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    2 просмотров1 страница

    The 3 C's - Customer, Company, Competition: Individual Economics: Industry Analysis (5 Forces)

    Загружено:

    Mohd Arif
    Customer Economic value to the customer: Individual Who is the customer? Perceptions loyalty Volume Switching Costs Profitability of customer Preference Purchase Behavoir Usage Market: Size Growth Segmentation Shares Maturity Trends Product: Price Differentiation Life Cycle Technology Substitutes Fit strategy and vision Strengths / weaknesses Culture Resources Organizational Structure Brand equity Core competencies Industry analysis (5 forces): Size, # of competitors, market shares Competitors' responses Current strategy Strategic value of product and commitment to product Corporate

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOC, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    The 3 C’s – Customer, Company, Competition

    This is a basic framework but is very useful. It is especially applicable to business strategy
    and new market opportunity questions.

    Customer Company:
    Economic value to the Competition:
    customer:

    Individual Economics:
    • Who is the customer? • Costs Industry analysis (5
    • Perceptions • Profitability forces):
    • Loyalty • Capacity to develop • Size, # of competitors,
    • Volume product market shares
    • Switching Costs • Capacity to produce • Competitors’
    • Profitability of product responses
    customer • Break-even analysis • Current strategy
    • Preference • Experience curve • Strategic value of
    • Purchase Behavoir • Financials product and
    • Usage • Channels commitment to
    • Organization/Structur product
    Market: e • Corporate goals
    • Size • Intangibles • Capabilities
    • Growth • Economies of
    • Segmentation Fit scale/scope
    • Shares • Strategy and vision • Cost structure
    • Maturity • Strengths/weaknesses • Experience curve
    • Trends • Culture • Resources: financial,
    • Resources channels,
    Product: • Organizational organization,
    intangibles (brand
    • Price Structure
    loyalty, culture)
    • Differentiation • Brand equity
    • Relative product
    • Life Cycle • Core competencies
    positioning
    • Technology • Substitutes
    • Substitutes • Expected response to
    competitive moves

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