|
 |||




  

 ::- Ashfaq 7NBDH096


Shivani 7NBDH154

ANIZATINAL P SSU S
Organizations are increasingly under pressure
on account of various factors like:-

- Increasing International Competition

- Fast Paced Innovations
- rganizational estructuring and Merger and
Acquisitions
- Increased Quality Consciousness
- Lack of Skilled Workforce
- Changing Demographics of Consumers
C P AT SUSTAINABILITY
It¶s a business approach that creates long-term
shareholder value by embracing opportunities
and managing risks deriving from economic,
environmental and social developments.
 Sustainable Development:- Development that
meets the needs of the present without compromising
the ability of future generations to meet their needs.
 Corporate Social esponsibility:- It is related
to the role of business in society. rganization have an
ethical responsibility to meet the requirement s of the
society.
 Stakeholder Theory:- Foundation of this theory
lies in the relationship between an organization and its
stakeholders. rganizations that have a better
relationship with stakeholders will be able to achieve
objectives better.
P BLMS IN TH MA TIN

DPA TMNT
 Human elations Problems
 Marketing Performance Assessment Problems
 Coordination Problems
HUMAN LATINS P BLMS
 Problems in maintaining human relations with people in
the internal and external environment.
 Differences of opinion among the members.
 Lack of coordination.
 MA TIN
P F MANC
ASSSSMNT P BLMS
 To achieve long-term and short-term marketing
performance objectives.
 To measure the actual marketing performance.
 C DINATIN P BLMS
 Coordination between D and marketing functions
 Production and marketing coordination
 Purchasing and marketing coordination
 Personnel and marketing coordination
 Finance and marketing coordination