HYUNDAI INDIA

SALES AND DISTRIBUTION

GROUP-5
 OBJECTIVE
To increase the sales by 10% (3.41 million) in
2010 compare to last year 3.10 million;

Satisfy the customer by service;

Company Growth.
Organization Structure of Hyundai
Managing Director

CEO

Manager

Sales Manager

Accountant System Engineer

Field Sales
Showroom Sales officer Officer Public Relation
Officer

Security Guard and People

Kanchipuram Dist. 30km away from Chennai
Distribution Channel of
Hyundai Manufacturing Plant
(Irrungattukottai, Kanchipuram Dist.)

Head Office (South) Head Office (North)

Kanchipuram Dist. New Delhi

Bangalore

Dealer Dealer
(Trident Hyundai) (Advaith Hyundai)

Indiranagar ACR Tower,

Residency Road.
Hosur Road,
Banglore Outer Ring Road,
Devarabeesanahalli,
Orchard, Sankey Road, Vill- varthurhobli.
Banglore
 INDUSTRY ANALYSIS OF
Year
LAST 5 YEARS
2005 % 2006 % 2007 % 2008 % 2009 %

Maruti Suzuki 5,18,012 46.8 6,00,296 45.5 7,11,637 47.1 7,03,140 45.5 8,38,593 46.2

Hyundai 1,56,068 14.1 1,86,026 14.1 2,00,950 13.3 2,44,167 15.8 2,90,422 16

Tata 1,81,526 16.4 2,21,648 16.8 2,26,636 15 2,30,259 14.9 2,59,564 14.3

Other 2,51,258 22.7 3,11,362 22.7 3,71,683 24.6 3,67,796 23.8 4,26,557 23.5

Total 11,06,863 100 13,19,331 100 15,10,906 100 15,45,362 100 18,15,137 100
 COMPANY
PERFORMANCE
ANALYSIS
 JANUARY JANUARY
COMPANY SALES 2010 2009 GROWTH

Maruti Suzuki 95,649 71,779 33.30%

Hyundai Motors 52,635 37,171 41.60%

Tata Motors 65,478 36,931 77%

Mahindra & Mahindra 28,988 28,988 67.40%

General Motors 9,421 3,937 139%

Honda 5,983 5,773 3.64%

Audi India 306 109 180.73%

Total 249,039 184,688

 LAST THREE MONTH
PERFORMANCE OF MARKET
LEADERS
LEADERS Maruti Suzuki Hyundai India

JANUARY 2010 95,649 52,635

FEBURARY 2010 96,650 54,617

MARCH 2010 95,123 55,035

Avg. p/m sales 85,000 51,000

BANGALORE
LOCATION
 Territory in Bangalore
 No Sales Territory;

 Distribution Channel:
 2 Distributors;
 6 Showroom;

Sales objective of Hyundai in Bangalore for April 2010 - 3000.

Sales objective of Maruti Suzuki in Bangalore for April 2010 - 5800.
 Trident
Hyundai #1, Lower Palace Orchards,
Supported By:
Sankey Road, Banglore
Anand Raj (Sales
Consultant)

 Target- 900 car per

month;
 Target- 30-40 car per
day: 10-15 vehicles in 1 month who have 1-2 year experience.
 45 Sales
 6-7Person:
vehicles in 1 month who have less experience.
Organization Structure Trident Hyundai

CHAIRMAN

MD

CEO

AREA GENERAL MANAGER

SALES EXCUTIVE
 PRODUCT WISE SALE TRIDENT
HYUNDAI PER MONTH IN
PRODUCT BANGLORE
MONTHLY YEARLY

I 10 500 6000

I 20 100 1200

SANTRO 300 3600

VERNA 100 1200

GETZ 50 600

TUCSON 1-2 12- 24

SONATA 1-2 12 - 24
Comparison of sales with
competitor in Bangalore
 RECRUITMENT
PROCESS
ELIGIBILITY:
Minimum 2 yrs of experience.

Manpower Resource:
References
Consultant
 Strategies for getting
1. Corporate customer
:
 Profile check;
 Examine the psychology of customer;
Note: follow up period 7-10 days.
2. Reference;
3. Walking;
4. Demonstration;
5. Record of old
consumer.

Note: They have software to keep record and remind the company or
sales person regarding customer.
 Selling Process
 Introduction (Self & Cars)
 Finance;

 Loan- 10 to 15 days;
 Cash- Same day.
 Deal;
 Delivery.
No:
No: …….....
……..... TRIDENT AUTOMOBILES (P)
Date:………..
Date:………..
SE:
#1, LOWER PALACE ORCHARDS,BANALORE- 560003
SE: ………...
………...
CUSTOMER ORDER FORM
BOOKING DETAILS
CUSTOMER ID NO:………………..
NAME (REGN) :_______________________________________________________
S/O, D/O, W/O :_______________________________________________________
USER NAME :________________________ PROFESSION _________________
COMPANY :________________________ DESIGNATION _________________
ADDRESS (REGN):___________________________ PIN ______________________
TEL NO. (R) :_________________________ TEL NO. (O)___________________
MOBILE :_________________________ E-MAIL________________________
DOB SELF :_________________________ DOB SPOUSE__________________
MODEL :_________________________ COLOUR :_____________________
FINANCE :_________________________ TENOR :______________________
REGISTRATION : PERMANENT/TEMP INSURANCE : TRIDENT/PARTY
SPECIAL NUMBER : YES/NO_______________ OTHER CARS :_________________
DELIVERY DATE _________________________ DELIVERY TIME : ______________
EXCHANGE : YES/NO LOYALTY : YES/NO
CORPORATE DISCOUNT : YES/NO OTHERS :_____________________

Terms & Conditions :

1.The Car would be delivered after realisation of the complete payment and registration only
2.Financed Cars would not be delivered on termporary registration without NOC from financer.
3.Balance payment if any on date of delivery would be accepted by demand draft or cash only.
4.HMIL reserves the right to change model, specification & features without prior notice.
5.The price including statutory levies will be as applicable on the date of invoicing
6.Cancellation of order after the car is received in our stockyard will not be accepted
7.In othercases, request for cancellation has to be in writing and signed by the applicant
8.Refund of booking amount would be made within seven days of request for cancellation
9.Refund will made by A/C payee cheque in favour of the original applicant only.
10.CANCELLATION CHARGES RS. 2000/- APPLICABLE

Customer Signature_______________________ Sales Consultant_______________________

 RELATIONSHIP
Sl. No. Date
CALLS Follow up/
Call Matter
Remarks
 HOW TO INCREASE
SALES
Launch some SUV for B segment cost around 8 lakh to 15 lakh;

Special scheme offer for festival, employees etc;

To initiate some festival to capture rural part;

Hyundai should tied-up with Indian Oil Corporation Ltd. (IOCL) to jointly
launch an innovative promotional campaign targeting the existing and
potential customers to highlighting their fuel-efficiency over their
competition;
THANK
YOU