K.S.

Rangasamy College of Technology, Tiruchengode -15

K.S.R. School of Management
10MBA205 – Marketing Management II
Assignment Questions (Batch 20010-12)

Assignment No. 1

Date: 1.12.10 Submission Date: 27.12.10

1. Describe the buying decision process for a mobile phone which

you bought recently.

2. How would the knowledge of Consumer Behaviour help you in
designing your marketing program for the following products?
Justify your answers with Reasons.

a. Disposable diapers
b. Retail banking
c. Coffee bars

3. What do you understand by the term political risk? Discuss the

strategy for management of political risk at the pre-investment
stage.
4. A leading American fast food company, which specializes in
sandwiches and coffee, wishes to enter the Indian Market. Having
engaged you as a consultant to scan the competition for them and
identify existing opportunities, what products and firms would you
consider as its competitors? What scanning techniques would you
apply to analyze the competition and submit the report?

Faculty Incharge Director

Assignment No. 2

Date: 16.1.11 Submission Date: 28.1.11

1. What is cyber marketing and how is it different from conventional

marketing? Discuss the limitations of cyber marketing/
2. The Internet gaming industry will be worth over Rs 100 crores in

2005-06. There are 36 million mobile subscribers in India and by

the end of 2010 it is expected to be 500 million. According to
some estimates, the mobile market of India is expected to grow at
a compound average rate of 40% until 2010. One of the major
player in this market is India Games which is keen to develop a
marketing strategy which will make it a leader across the
competition in this market. Develop a competitive marketing plan
for India Games which will help the firm achieve its goal.
3. As a leading organisation in the hotel industry, what standards and
goals must you set to achieve the highest levels of customer
loyalty?
4. The synergy between telephone, computer, and other
technologies has provided the customer which great choice and
access; however, organisations need to balance the remoteness
brought about by technology and the need for the customer to feel
a valued individual. What steps would you take as a manager to
bridge this gap?

Faculty Incharge Director