Quantitative Research is employed for

measuring the quantity or amount of a

particular phenomena by the use of
statistical analysis.
Quantitative
Factors
 Quantitative Factors are those factors
that
can be measured in quantities
such as
time, resources, cost factors etc.
 Quantitative research using statistical methods
starts with the collection of data, based on the
hypothesis or theory. Usually a big sample of data
is collected - this would require verification,
validation and recording before the analysis can
take place. Causal relationships are studied by
manipulating factors thought to influence the
phenomena of interest while controlling other
variables relevant to the experimental outcomes.
In the field of health, for example, researchers
might measure and study the relationship
between dietary intake and measurable
physiological effects such as weight loss,
controlling for other key variables such as
exercise.
 In quantitative research your aim is to
determine the relationship between one thing
(an independent variable) and another (a
dependent or outcome variable) in a
population. Quantitative research designs are
either descriptive (subjects usually measured
once) or experimental (subjects measured
before and after a treatment).
 Types

 Non-Experimental :- SURVEY
 Experimental :-
a. CAUSE AND EFFECT
b. PRE-TEST/POST-TEST
c. LABORATORY
Survey-
Quantitative or numeric description of
some part of a population

(i) A “sample” via questionnaire

(if people are involved)
(ii) Results enables researcher to generalize
the findings from a sample of responses.
For an accurate estimate of the
 

relationship between variables, a

descriptive study usually needs a
sample of hundreds or even
thousands of subjects;
 Experimental-
TESTS cause and effect
relationships
between groups.

(i) Researcher manipulates one or more

independent variables
(ii) Determines if manipulations cause an
outcome
Quantitative research is generally made using
scientific methods, which can include:-------
The generation of models, theories and hypotheses
The development of instruments and methods for
measurement
Experimental control and manipulation of variables
Collection of empirical data
Modeling and analysis of data
Evaluation of results