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 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq

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 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq

SECTION A: OBSERVATION (*) <í¿uø¹^e<V_<ÜŠÎ<<

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 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq
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 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq

OBSERVATION<<쁆]<°ÃÖ^e<í¿uø¹]<‚Ãe<`jÖ]<Üjè<<<<<<<<<<<<<<<MDA <<íéŠéñ†Ö]<íéֈ߹]<ìˆãq÷] (B1)<

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1#1
999 Not Sold #
B1c1
8 9 10 11 12 13
1 l]]Ö]<K<l^qønÖ] REGAL ROYAL SAMSUNG TOSHIBA VESTEL DENKA
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3 1#2
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8 9 10 11 12 13
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4 l^ËéÓ¹]
1#2

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6 ‹eø¹]<l^ËË¥ B1c3
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9 Ìèæ†Óè^¹] 1#3

10 í¥‚¹]<á]†Ê÷] l^ËéÓ¹]
11 l^}^fŞÖ]<<íŞÊ^ B1c4 1 2 3 4 5 6 7
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12 íéñ^e†ãÒ<ì^éÚ<l^Þ^~‰ 1#4
8 9 10 11 12 13
13 < <‡^ÇÖ^e<ì^éÚ<l^Þ^~‰ B1c4
PANASONIC SAMSUNG SHOWNIC TCL UNIONAIR Other
1#4
-5-
 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq

<

OBSERVATION<<쁆]<°ÃÖ^e<í¿uø¹]<‚Ãe<`jÖ]<Üjè<<<<<<<<<<<<<<SDA <<ìÇ’Ö]<íéֈ߹]<ìˆãq÷] (B2)<

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999 Not Sold #
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1 2 3 4 5 6 7
15 ífÒ<íÚ†nÚ<Kíéñ^e†ãÒ<íÞ^rÂ<K<l^ø} B2c1
BEKO DENKA FANTOM GENERAL HITASHI LG PANASONIC

16 íéñ^e†ãÒ<ìøÏÚ 2#1
8 9 10 11 12 13
17 l^Žèæ‚߉<ìˆã¥<K<íè]ç B2c1
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18 ‰çjÖ]<ìˆãq] 2#1

19 Ü£<íÚ†nÚ
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 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq

OBSERVATION<<쁆]<°ÃÖ^e<í¿uø¹]<‚Ãe<`jÖ]<Üjè<<<<<<<<<<<<<<<<<<<<<CE <<íéÞæÓéÖù]<ìˆãq÷] (B3)<

<š†ÃÖ]<æ]<Äéf×Ö<<kÞ^Ò<ð]ç‰<<Ø]<»<^â]†i<îjÖ]<l^rjß¹]<ØÓÖ<íÚøÂ<Ä•<H<íòÊ<ØÓÖ (3a)
<[<^â`i<<íòÊ<ØÓÖ<í•æ†Ã¹]<ÄŞÏÖ]<‚Â<çâ<^Ú<H<(3a)<»<^â`i<<íÚøÂ<ØÓÖ(3b)
<l]‚uçÖ]<‚Â<‚u<Üm<àÚæ<Ø]<»<ìçqç¹]<íÒ…^¹]<î×Â<íÚøÂ<Ä•<(3a)<»<^â…^éj}]<<íòÊ<ØÓÖ(3c)
B3a< (CE) B3b< <<?<äéÊ<ì†Ê]çj¹]
|^j¹] Consumer Electronics ‚ÃÖ]
<ë<ê‰<Ù_<K<^Ú‡øfÖ]<áçèˆË×jÖ]
999 Not Sold # 1 2 3 4 5 6
B3c1
CRAFFT DENKA KONKA LG PANASONIC SAMSUNG
29 < <<ë<ëc<Ù_</<ë<ê‰<Ù_K^Ú‡øfÖ]<áçèˆË×jÖ]
3#1

30 <áç×¹]<ë^ÃÖ]<áçèˆË×jÖ] 7 8 9 10 11 12
B3c1
SANYO SHOWNIC OTHER

31 íéֈ߹]<íéÃÛŠÖ]<ìˆãq÷](ÜjŠéŠÖ]<<)< 3#1

<ë<»<ë‚Ö]<ìˆãq_ <áç×¹]<ë^ÃÖ]<áçèˆË×jÖ]
32
B3c2
1 2 3 4 5 6 7
33 <ë<êŠÖ]<ìˆãq_ AKAI ELEKTA HASS JVC LG NIKAI SAMSUNG

34 <íéÛÎ…æ<íè^Â<l]Ú^Ò 3#2
8 9 10 11 12 13 14
35 <4<êe<Ý÷]æ<3<êe<Ý÷]<Øéǎi<ìˆãq] B3c2
SANYO SHARP OTHER
36 <ké‰^Ò<çè]†Ö]<ìˆãq] 3#2

37 <ì…^éŠÖ]<<»<ké‰^ÓÖ]<ìˆãq]
<ÜjŠéŠÖ]<<K<íéֈ߹]<íéÃÛŠÖ]<ìˆãq÷]
38 <àŽéj‰<ê×fÖ]æ<íéֈ߹]<h^ÃÖ÷]<ìˆãq]
B3c3
1 2 3 4 5 6 7
39 <íuø¹]<ìˆãq] JVC LG NIKAI PANASONIC PHILIPS PIONERR SAMSUNG
3#3
40 <íéÂ^ß’Ö]<…^ÛÎ÷]<Ù^fÏj‰]<‡^ãq
B3c3
8 9 10 11 12 13
41 <ÙçÛ¦<l^Þ]窉]<ØǎÚ< SHARP SONY ZEN Other

3#3

-7-
 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq

OBSERVATION<<쁆]<°ÃÖ^e<í¿uø¹]<‚Ãe<`jÖ]<Üjè<<<<<<IT Products <<l^Úç×ù]<^éqçÖçßÓi<<ìˆãq_< (B4)<<

<š†ÃÖ]<æ]<Äéf×Ö<<kÞ^Ò<ð]ç‰<<Ø]<»<^â]†i<îjÖ]<l^rjß¹]<ØÓÖ<íÚøÂ<Ä•<HíòÊ<ØÓÖ<(4a)
<[<^â`i<<íòÊ<ØÓÖ<í•æ†Ã¹]<ÄŞÏÖ]<‚Â<çâ<^Ú<H<(4a)<»<^â`i<<íÚøÂ<ØÓÖ<(4b)
<<?<äéÊ<ì†Ê]çj¹]<l]‚uçÖ]<‚Â<‚u<Üm<àÚæ<Ø]<»<ìçqç¹]<íÒ…^¹]<î×Â<íÚøÂ<Ä•<(4a)<»<^â…^éj}]<<íòÊ<ØÓÖ<(4c)

B4a<< (IT) B4b<<

|^j¹] IT products & Office equ. ‚ÃÖ] hçi<h÷<ÙçÛ]<†içéfÚçÓÖ]<ìˆãq]
999 Not Sold # B4c1 <íÒ…^¹]<
<íÒ…^¹]< 4#1
42 <hçi<h÷<ÙçÛ¦<†içéfÚçÒ 1 ACER
2 ASUS
43 <†içéfÚçÒ
3 COMPAQ
44 <íè^Â<†içéfÚçÒ<l^^ 4 DELL
45 <ë<ê‰<Ù_<l^^ 5 EMACHINES
<^ãÂ]çÞ^e<l^Ãe^ŞÖ]
6 FUJITSU
46
7 HP
47 < <3x1<Ìñ^¾çÖ]<쁂ÃjÚ<l^Ãe^
8 LENOVO
48 < <SOS<êÞæÓéÖ÷]<…ˆéÞ^q…æ÷] 9 LG
49 <Œæ^Úæ<xéi^ËÚ<l^uçÖ 10 MSI
50 <†içéfÚçÒ<]Ú^Ò 11 PACKARD BELL
51 < <DVDKáçèˆË×i<l…^ÒK…çe<…ƒ^ÚK<ÔŠè<…^â 12 SONY
13 SAMSUNG
52 <l^Óf<l]ˆéãŸ
14 TOSHIBA
53 íè…ˆéÖ<l]†Þçiæ<íè^Â<…^fu]<g×Â

54 < <RAM<ì†Ò]ƒ<l…^Ò

55<< USB Flash<ë…çÛéÚ<÷øÊ

56<< <‹Êæ÷]æ<‡æ‚Þç×Ö<†èæ<kÊç‰<sÚ]†e

57<< < <<h^ÃÖ_<sÚ]†e

-8-
58<< < <Õø‰÷]æ<íÞ^é’Ö]æ<Ü‚Ö]<íÛ¿Þ]
 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq

OBSERVATION<<쁆]<°ÃÖ^e<í¿uø¹]<‚Ãe<`jÖ]<Üjè<<<<Telecom<l÷^’i÷]<ìˆãq_< (B5)<
<š†ÃÖ]<æ]<Äéf×Ö<<kÞ^Ò<ð]ç‰<<Ø]<»<^â]†i<îjÖ]<l^rjß¹]<ØÓÖ<íÚøÂ<Ä•<HíòÊ<ØÓÖ<(5a)
<[<^â`i<<íòÊ<ØÓÖ<í•æ†Ã¹]<ÄŞÏÖ]<‚Â<çâ<^Ú<H<(5a)<»<^â`i<<íÚøÂ<ØÓÖ<(5b)
<<?<äéÊ<ì†Ê]çj¹]<l]‚uçÖ]<‚Â<‚u<Üm<àÚæ<Ø]<»<ìçqç¹]<íÒ…^¹]<î×Â<íÚøÂ<Ä•<(5a)<»<^â…^éj}]<<íòÊ<ØÓÖ<(5c)

B5a<< (TELECOM) B5b<< <íéÒ„Ö]<Ìi]ç]æ<íÖçÛ]<Ìi]ç]

|^j¹] Mobile products & Accessories ‚ÃÖ] B5c1 <íÒ…^¹]<
<íÒ…^¹]< 5#1
999 Not Sold # 1 ANYCOOL
2 APPLE
59 < <Mobile<<íÖçÛ]<Ìi]ç] 3 BLACKBERRY
4 G-TIDE
60 <Smart<íéÒ„Ö]<Ìi]ç] 5 HTC
6 i-MATE
61 pçiç×fÖ]<íéÓ׉øÖ]æ<íéÓ׊Ö]<l^Â^ÛŠÖ]
7 LG
62 <íéÓ׊Ö]<Ìi]ç] 8 MOTOROLA
9 NOKIA
63 <íéÓ׉øÖ]<Ìi]ç] 10 NOKIA-Fake
64 < <Switch boards 11 SAMSUNG
12 SAMSUNG- Fake
65 < <<Walkie<<íéÓ׉÷<g^¡<ìˆãq] 13 SONY ERICSSON
<løèç¹]< ‚Â< gŠu_< < < (B5c2-a)
66 <ì…çi^Ê<½çŞ} 14 SONY ERICSSON-Fake < <JJJJJíÒ…^Ú<ØÓÖæ<^â‚â^Ži<{{Ö]
15 CHINESE BRANDS <^ãÃè‡çi< †è‚Ïje< ÜÎ< (B5c2-b)
67 <l…^Ò<^Ú‚ÏÚ<ÅçÊ‚Ú<½çŞ} 16 OTHER <î×Â< å‚â^Ži< ^ÛÒæ< ŠßÖ]
68 < <<Scratch Cards<àv<l^i…^Ò 17
< <JJJJJÍçʆÖ]
69 < <Data Card<l^Þ^ée<l…^Ò B5c2 <íÒ…^¹]<
<íÒ…^¹]< a) # b) %
<àvŽÖ]æ<l]…^éŠ×Ö<Øè^eçÚ<l^Ïv×Ú 1 LG
70
3 NOKIA
<íÖçÛ¦<kéÞÞ÷^e<Ù^’i]<ìˆãq] 4 NOKIA-Fake
71
USB Modem / 3G Modem < 5 SAMSUNG
6 SONY ERICSSON
9 OTHERS
100%
-9-
 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq

OBSERVATION<<쁆]<°ÃÖ^e<í¿uø¹]<‚Ãe<`jÖ]<Üjè<<<<PHOTO PRODUCT <<^ãi^Ïv×Úæ<†èç’jÖ]<l÷_< (B6)<<

<š†ÃÖ]<æ]<Äéf×Ö<<kÞ^Ò<ð]ç‰<<Ø]<»<^â]†i<îjÖ]<l^rjß¹]<ØÓÖ<íÚøÂ<Ä•<HíòÊ<ØÓÖ<(6a)
<[<^â`i<<íòÊ<ØÓÖ<í•æ†Ã¹]<ÄŞÏÖ]<‚Â<çâ<^Ú<H<(6a)<»<^â`i<<íÚøÂ<ØÓÖ<(6b)
<<?Ø]<»<ìçqç¹]<íÒ…^¹]<î×Â<íÚøÂ<Ä•<(6a)<»<^â…^éj}]<<íòÊ<ØÓÖ<(6c)

B6a<< (PHOTO PRODUCTS) B6b<<

|^j¹] ‚ÃÖ] <l÷]<àÚ<Ø]<»<í•æ†Ã¹]<l^Ò…^¹]
999 Not Sold # <†èç’jÖ]
Compact<íéÛΆÖ]<l]Ú^ÓÖ] B6c1 <íÒ…^¹]<
<íÒ…^¹]<
72
1 BENQ
73 < <Reflex<íéÛΆÖ]<l]Ú^ÓÖ] 2 CANON
DP <íéÞæÓéÖ÷]<l]…^÷] 3 CASIO
74
< <Framesl 4 FUJIFILM
75 <l]Ú^ÓÖ]<ÝøÊ] 5 GENX
6 KODAK
76 <çè‚éËÖ]<l]Ú^Ò<톍]
7 NIKON
77 < <<l]Ú^Ó×Ö<íéÞæÓéÖ÷]<l^øËÖ] 8 OLYMPUS
78 < <<l^‰‚ÃÖ] 9 PANASONIC
79 < <Tripods<ØÚ]ç£] 10 PENTAX
<l^ÚçfÖ÷]æ<l]…^÷^Ò<l]…]犊Ò÷] 11 SAMSUNG
80 12 SANYO
<l]Ú^ÓÖ]<íË×Æ]æ
<]ç¹]æ<…ç’×Ö<íÂ^fŞÖ]<Ñ…æ 13 SONY
81
< <<íèæ^éÛéÓÖ] 14 YASHICA
15 OTHER
82 <…ç’Ö]<˜éۀ
83 <†èç’jÖ]<íéÞ^ÓÚ]

- 10 -
 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq
<
<

<< <INFORMATION<Ø]<àÂ<íÚ^Â<l^Úç×ÃÚ<(C)
INTERVIEWING<<<†^fÚ<Øӎeæ<í×ò‰÷]<|†<‚Ãe<`jÖ]<Üjè
< <

< < <<<<<<?<<<ÄÏè<àè_æ<?<ÔjÂ^–e<àèˆ~je<”^}<ሧ<Ôè‚Ö<‚qçè<Øâ <<<(C1-a)

< <

< <<îßf¹]<‹ËÞ<»<JJJ<ÜÃÞ
<

< 1
<Äe†Ú<Ú<JJJJJJJJJJJJJJ<<<<J?<<äju^ŠÚ<êâ<ÜÒ<<<(C1-b) <†}_<îßfÚ<»<JJJ<ÜÃÞ < <
< 2
< <ሧ<‚qçè÷<JJJJ<øÒ 3 < <

< < <<<<<<?<<<íéi÷]<l^ã¢]<àÚ<ØÓÖ<Ôi^ÃéfÚ<ífŠÞ<êâ<ÜÒ<JJJJ<ê’~ŽÖ]<Õ†è‚Ïje <<<(C2)

< < < << <
<
%<<°×ÏjŠ¹]<°Ó×ãjŠ¹] C2-a
< < < %<<l^Ò†ŽÖ] C2-b
<
< < %<<ï†}_<lø¦ C2-c
< <% 100 < <

B5<íÖçÛ]<Ìi]ç^e<“j§<Ø]<á^Ò<]ƒc<)<íéßé’Ö]<íÖçÛ]<Ìi]ç]<Äéfi<Øâ<<<(C3-a)
< < <<<<<<?<<
< <

< <<ÜÃÞ
<

<
<àÚ< íéßé’Ö]< ìˆãq÷]< àÚ< Ôi^ÃéfÚ< ífŠÞ< êâ< ÜÒ< < < (C3-b) 1
< <
<øÒ 2
< %<JJJJJJJJJJJJJJ<<<<J?<<<íé×ÓÖ]<l^Ãéf¹]<<êÖ^¶]
< <

< < <<<<<<?<<<< Telecom<l÷^’i_<l^rjßÚ<æ_<IT<l^Úç×ÃÚ<^éqçÖçßÓi<l^rjßÚ<Ø]<Äéfè<Øâ<Øâ<<<(C4-a)

< <

<^éqçÖçßÓi< l^rjßÚ< Äée_< JJJ< ÜÃÞ

<

<
J?<<‚è‚¢]æ<ØÛÃjŠ¹]<ífŠÞ<êâ<ÜÒ<<<(C4-b) < <<<IT<l^Úç×ÃÚ 1 < <
<
< êÖ^¶÷]< ØÛÃjŠ¹] ‚è‚¢] <l÷^’i_< l^rjßÚ< Äée_< JJJ< ÜÃÞ
< <<<Telecom 2 < <
% 100 < <
<åøÂ_<°rjß¹]<àÚ<ë_<Äée_<÷<JJJJ<øÒ 3
< < <<<<<<?<<<l^Ò†ŽÖ]<ï‚u÷<(†ÓjvŁÚ<ئ<)<높u<ØéÒæ<kÞ]<Øâ <<<(C5-a)
< <

< <<ÜÃÞ
<

< 1
<JJJJJJJJJJJJJJJJJJJJ<<<<J?<<<ì†Ój]<(íÒ…^¹]<)<íÒ†ŽÖ]<êâ<àÚ<<<(C5-b) <øÒ < <
< 2
< <

<<<(C6)
< < <<<<<<JJJJJJJJJJJJJJJJJJJJJJJJJJJJ<<<<<<J<?<<<Ø]<‹‰`i<îjÚ

< < <<<<<<?<<<íéÖ^£]<íߊ×Ö<í•æ†Ã¹]<l^rjß¹]<í×éӎi<»<Çi<p‚u<Øâ<JJJJJJ<íé•^¹]<íߊÖ^e<ğ^‰^éÎ <<<(C7)

< <
< < <éÇi<÷<K<äŠËÞ<^fè†Ïi 1
< <íŞéŠfÖ]<l]éÇjÖ]<˜Ãe
< 2
< <ØÚ^ÓÖ^e<éÇi 3
<
<
<
<
<

- 11 -
 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq
<ífŠÞ<êâ<^Ú<H<íéÖ^£]<íߊ×Öæ<íu^j¹]<l^rjß¹]<ØÓÖ<íé×ÓÖ]<l^Ãéf¹]<…^fjÂ÷]<†¿ße<„}÷]<ÄÚ<<< (C8)
<<<<<<<<<<<<<<<<<<<<<<<<<<<<<JJJJ< íé•^¹]< íߊÖ]< àÂ< íË×j§< kÞ^Ò< ácæ< ?< íé×ÓÖ]< l^Ãéf¹^e< íÞ…^ÏÚ< sjßÚ< ØÒ< l^ÃéfÚ
< < <<<<<<?<<<íé•^¹]<íߊÖ]<»<ífŠßÖ]<kÞ^Ò<ÜÒ<JJJJ]ğ ð^q…
< <
<(C8-b) (C8-a) < <Ìéß’jÖ]
< #
<< <íé•^¹]<íߊÖ] < <íéÖ^£]<íߊÖ]<
< < < < < MDA<<<íŠéñ†Ö]<íéֈ߹]<ìˆãq÷] 1
< < < < < SDA<<<ìÇ’Ö]<íéֈ߹]<ìˆãq÷] 2
<
< < < < < < <Air Conditioners<<<<ð]ç]<l^ËéÓÚ 3
<
< < < < CE<<<<íéÞæÓéÖû]<ìˆãq÷] 4< <
<
< < < < IT & Office Elct.<íéfjÓ¹]<l^éÞæÓéÖ÷]æ<l^Úç×ù]<^éqçÖçßÓi 5
< < < < < Telecom<<<l÷^’iù]<ìˆãq] 6
<
< < < < Photo<<<†èç’jÖ]<l^rjßÚ 7
<
< < < < < Car Audio<<<<l]…^éŠ×Ö<íéÃÛŠÖ]<ìˆãq÷]æ<l^rjß¹] 8
< < < < < Office Equ.<<<<íéfjÓ¹]<l]æ÷] 9
<
< < < < < < <Household Furniture<<<êֈ߹]<p^m÷] 10
< < < < < Household Utensils<<<íéֈ߹]<êÞ]æ÷] 11
<
<
< < < < Other<<<<(<FMCGá]…æ‚Ö]<íÃ膉<l^rjßÚK‹eøÚKl^qçŠßÚ)ï†}_ 19
< % 100 % 100
< < <<<<<<?<<<<êi÷]<àÚ<ØÓÖ<ë†ã<¼‰çjÛÒ<^ãÃéfe<kÛÎ<{{Ö]<ì‚è‚¢]<l^rjß¹]<‚Ãe<êÞ¡<á]<ÔßÓµ<Øâ <(C8)
<˜Ê… <÷ <‹Þ^ÓÚ < <
<<l^ÞçèˆË×i<
<
< <íe^q÷] ͆Â_<
͆Â_< íéñ^e†ãÒ
l^ËéÓ¹] l÷^ŠÇÖ] l^}^fŞÖ] l^qønÖ] tçjß¹]
< LCD /Blazma
< ‚ÃÖ]<
<
< <
< < <<<<<<?<<<êi÷]<àÚ<ëçߊÖ]<Ø]<l^ÃéfÚ<قò<êÞ¡<á]<ÔßÓµ<Øâ <<<(C9)
< <
< <ID<<<…^ßè‚Ö^e < < <ID<<<…^ßè‚Ö^e
$<<<…÷æ‚Ö^e # $<…÷æ‚Ö^e #
<
< <000 < <
000
US$ < 100,001 - 200,000 117,001 to 234,000 10 < <
Up to US$ 10,000 Up to 11,700 1
US$ < 200,001 - 400,000 234,001 to 468,000 11 US$ 10,001 - 15,000 11,701 to 17,550 2
< <
< <
US$ 400,001 - 600,000
<
468,001 to 702,000 12 < <
US$ 15,001 - 20,000 17,551 to 23,400 3
US$ < 600,001 - 800,000 702,001 to 936,000 13 US$ 20,001 - 25,000 23,401 to 29,250 4
< < <

US$ 800,001
<
- 1,000,000 936,001 to 1,170,000 14 < <
US$ 25,001 - 30,000 29,251 to 35,100 5
US$ 1,000,001
< - 1,500,000 1,170,001 to 1,755,000 15 < <
US$ 30,001 - 40,000 35,101 to 46,800 6
<
US$ 1,500,001 - 2,000,000 1,755,001 to 2,340,000 16 US$ 40,001 - 50,000 46,801 to 58,500 7
< < <

Above
< US$ 2,000,000 Above 2,340,000 17 < <
US$ 50,001 - 75,000 58,501 to 87,750 8
< US$ 75,001 - 100,000 87,751 to 117,000 9

<Äé•]ç¹]< ‹ËÞ< Ùçu< Ô×< íè†ã< l]…^è‡< ÔÖ^ßâ< áçÓj‰< JJJJJ<<Ôi‚Â^ŠÚ<î×Â<øèˆq<]†Ó

< <? íè†ãŽÖ]<l]…^èˆÖ]<å„â<î×Â<ÐÊ]çi<Øâ<JJJJ<^ãßÂ<ÔÖ]ö‰<<{{Ö]
1 ÜÃÞ < <
<
< 2 øÒ<
øÒ<
- 12 -
 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq
<
<

< <<<<<<<?<<l^Ò…^¹]<æ]<l^Ò†ŽÖ]<ï‚u÷<‚ÛjÃÚ<Ý^Â<ØéÒæ<kÞ]<Øâ <<<(C10-a)

< <

< <<ÜÃÞ
<

< 1
<JJJJJJJJJJJJJJJJJJJJ<<<<J(?íÒ…^¹]<)<íÒ†ŽÖ]<êâ<àÚ<<<(C10-b) <øÒ < <
< 2
< <<‚ÃÖ]<(C10-d) < <<í¿Ê^]<(C10-c)
< < < <
< < < <
< < < <
< < < <
< < < <
< < < <
< < < <

<ï†}_ <…^Ÿ <Ý^ÃÖ]<ØéÒçÖ] <<<(C11)

< < <<<<<<?<<ÔjÂ^–e<äßÚ<ëŽi<ë„Ö]<…‚’¹]<çâ^Ú
< <JJJJJJJJJJJJJJJJJJJJJJJJJJJJJ <í×Û¢] ‚Ûjù] < <
<
3 2 1 < <
< < <<<<<<?<<<t…^¤]<àÚ<속^fÚ<]j‰÷^e<ÝçÏi<Øâ<<<(C12-a)
< <

< <<ÜÃÞ
<

<
< <<`Žß¹]
1
# <?<`Žß¹]<‚€<á]<àÓµ<Øâ<<<(C12-b) <øÒ < <
<
< <<°’Ö]
2
1 < <
< <êe 2
< <á]†è_ 3
< <<^éÒ†i 4
< <JJJJJJJJJJJJJJJJ<<ï†}_ 5
< <
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- 13 -
 2011 – ResearchOne RETAIL TECHNOLOGY CENSUS Iraq

LAST SECTION: SHOP TYPE<Ø]<DÌéß’iE<ÅçÞ<<

ATTENTION!!! Interviewer! This section wll be asked right after you leave the shop...
<
<
<

Consumer Electronics - CE Specialists <äéÞæÓÖ÷]<åˆãq÷] Photo Specialists<<<<<<<<<<<<<<<<<<<<<<<<<†èç’jÖ]<îÊ<í’’~jÚ<lø¦<<

†èç’jÖ]<îÊ<í’’~jÚ<lø¦<<
<<<<<<< <‚Î<^–è]æ<J<îÊ]†ÆçiçËÖ]<†èç’jÖ]<l^rjßÚ<ØÒ<^ãè‚Ö<lø]<ì„â
(Also called Brown Goods specialist) <çâ<îÊ]†ÆçiçËÖ]<†èç’jÖ]<l^rjßÚ<Äéeæ<Jçèçj‰]<Üãè‚Ö<áçÓè
1 < <<íéֈ߹]<äéÃÛŠÖ]<åˆãq÷]<H<çè‚éËÖ]<H<ï<îÊ<ï<H<l^ÞçèˆËé×jÖ]<<V<ØnÚ
<l÷^’i÷]<l^rjßÚ<àÚ<í×é×Î<l^éÛÒ<‚qçè<á]<àÓºæ
10
<Üjè<¼ÏÊ<˜éۀ<ØÛÃÚ<æ]<¼ÏÊ<çèçj‰]<jÃi<îjÖ]<lø]æ<F
< <íi^ÃéfÚ<îÊ<î‰^‰÷]<†’ßÃÖ]

< <Ç‘<ØÛÃÚ<Ìß’è<oéu<Ìéß’jÖ]<]„â<àÚ<ì^Ãfj‰]
Major Domestic Appliances - MDA Specialists (Also Mini-Labs<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<Ç‘<ØÛÃÚ
called White Goods specialist)< <<íè^ÃÖ]<…ç‘]]<íÂ^fæ<˜éۀ<àÂ<si^Þ<äi^ÃéfÚ<±^¶]<àÚ<A50<àÚ<†nÒ]

2 íéŠéñ†Ö]íéֈ߹]<ìˆãq÷]
<H<l^qønÖ]<H<Ôéi^Úçi]<Ì’ßÖ]<æ<Ôéi^Úçi÷]<l÷^ŠÇÖ]< <V<ØnÚ
11 < <JØ]<Ø}]<Ç‘<ØÛÃÚ<îÊ<íéÛΆÖ]æ

l]‡^ŸçfÖ]<HÌèææ†Óè^¹]
Small Domestic Appliances - SDA Specialists
< < ìÇ’Ö]<íéֈ߹]<ìˆãq÷]
3 <åˆãq]<Häéñ^e†ãÓÖ]<íŠßÓÚ<HíÎø£]<l^ßéÒ^Ú<H<å]çÓ¹]<VØnÚ
< <]JJJJl^ø¤]<H†ÃŽÖ^e<íè^ßÃÖ]
12
Car Audio Specialist<<<<<<<<
<<<<<<<<<<l]…^éŠÖ^e<äéÃÛŠÖ]
<<<<<<l]…^éŠÖ^e<äéÃÛŠÖ]<ìˆãq÷^e<“’~jÚ
<<l]…^éŠÖ^e<äéÃÛŠÖ]<ìˆãq÷^e<“’~jÚ
<Hå…^éŠÖ]<…]„Þ]<H<l]…^éŠÖ^e<íéÃÛŠÖ]<ìˆãq÷]<íi^ÃéfÚ<î×Â<gÖ^ÇÖ]
l]…^éŠÖ^e<l÷^’i÷]<ìˆãq]<H<l]…^éŠÖ^e<íuø¹]<ìˆãq]

Mixed Shops (CE / MDA / SDA) <<<<<<¼×j§<ئ< <
< <DCE , MDA , SDAE<l^rjßÚ<àÚ<¼é×}
4 <l]Ú^Ò<H<íéֈ߹]<äéÃÛŠÖ]<åˆãq÷]<H<ï<îÊ<ï<H<<l^ÞçèˆËé×jÖ]VØnÚ
< <çè‚éËÖ] 13
<<H<l]‡^ŸçfÖ]<H<l^qønÖ]<H<Ôéi^Úçi]<Ì’ßÖ]<æ<Ôéi^Úçi÷]<l÷^ŠÇÖ]<G
]JJJJJ<å]çÓ¹]<H<äéñ^e†ãÓÖ]<íŠßÓ¹]<H<l^ø¤]
Mixed Small Consumer Electronics (Small CE & SDA)<
DCE , SDAE<l^rjßÚ<àÚ<¼é×}
<CD<<ØǎÚH<ĎÖ]<l^ËË¥<HíÎøu<l^ßéÒ^Ú<H¾^ßÚ<Hl]Ú^Ò<V<ØnÚÝ
5 14
<ìˆãq]æ<<l^Â^‰<Híf‰^u<äÖ]Hl^ÞçËé×i<Hké‰^ÒKçè]…<ÙçÛ¦
JäÖçÛ]<æ<íéֈ߹]<h^ÃÖ÷]
Specialised PC Shops<<<<<<<<<<<<<<<<<<<<<<<<<<<†içéfÛÒ<ìˆãq]<lø¦
<äuçÖHå…^ÊHl^Ãe^H†içéfÛÒ<l^^<Hhçi<h÷<H†içéfÛÒ<VØnÚ
< <xéi^ËÚ
6 < 15
<<<<íéfjÓ¹]<l]‚ù]<æ<l]æ÷]<îÊ<“’~jÚ<<
<<<<íéfjÓ¹]<l]‚ù]<æ<l]æ÷]<îÊ<“’~jÚ
Office Equipment Specialists<<<<íéfjÓ¹]<l]‚ù]<æ<l]æ÷]<îÊ<“’~jÚ
< <íéfjÓ¹]<l^rjß¹]<Äée<àÂ<si^Þ<äi^ÃéfÚ<±^¶]<àÚ<A50<àÚ<†nÒ]
<g×Â<æ<l^Ãe^ŞÖ]<Øێiæ<^éqçÖçßÓjÖ]<l^rjßÚ<H<íéfjÓ¹]<l÷÷]<V<ØnÚ
7 16
<쁂ÃjÚ<l^Ãe^ŞÖ]<^–è]æ<<D¼è†<H<…ˆéÖ<H<DÔÞ÷]E<àÏ£]<E<…^fuù]
< <Ìñ^¾çÖ]
Air Condition Specialists l^ËééÓjÖ]<š…^ÃÚ<æ]<lø¦
< <l^ËééÓjÖ]<géÒè<ÝçÏè<á]<àÓÛ¹]<àÚæ<<<l^ËééÓjÖ]<îÊ<“’~jÚ
<æ]<¼ÏÊ<géÒÖ^e<ÝçÏi<îjÖ]<lø]<^Ãfj‰]<Üjè<V<í¿uøÚ
¼ÏÊ<íÞ^é’Ö]
Technical Superstore = TSS
<Ä׊Ö]<àÚ<ånÒ<l^òÊ<îŞÇiæ<åfÒ<í×éӎi<^ãe<lø]<ì„â
<åˆãq]<H<äéfjÓÚ<íéÞæÓÖ]<Ä׉<H<íéÞæÓÖ]<Ä׉E<íéqçÖçßÓjÖ]
< <Dl÷^’i]<ìˆãq]æ<l^rjßÚ<H<åÇ‘<íéÖˆßÚ<åˆãq]<H<äéŠéñ…<íéÖˆßÚ
<]„â<îÊ<Ø]<Ä•çÖ<àÓÖæ<J^ÃÚ<l^òÊ<íjŠÖ]<‚q]çi<àÓÛ¹]<àÚæ
J^Ïe^‰<å…çÒ„¹]<l^òËÖ]<àÚ<ØÎ÷]<î×Â<l^òÊ<5<‚q]çi<g«<Ìéß’jÖ]
Department Stores (Small & Large)<
with own Electronic/Electrical Dept.<
íۊϹ]<ï†Ç’Ö]<æ<ïÓÖ]<lø]
< <Ý^ŠÎ]<ØӍ<îÊ<l^rjß¹]<àÚ<åfÒ<í×éӎi<^ãe<lø]<ì„âæ
<l]æ÷]<Híéñ^e†ãÓÖ]<l^rjß¹]<H<‹eø¹]<H<íéֈ߹]<l^qçŠß¹]<V<ØnÚ
< <äé•^è†Ö]<l^rjß¹]<JçŞÃÖ]<Híéֈ߹]
<àÚ<ØÎ÷]<î×Â<l^òÊ<3<‚q]çi<g«<Ìéß’jÖ]<]„â<îÊ<Ø]<Ä•çÖæ
JåøÂ]<ì…çÒ„¹]<l^òËÖ]
Supermarkets<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<kÒ…^Ú<†eçŠÖ]
<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<kÒ…^Ú<†eçŠÖ]<
<<<<<<<<<kÒ…^Ú<†eçŠÖ]<
<íéi]„Ö]<äÚ‚¤]<äéÊ<†Ê]çjiæ<íñˆrjÖ^e<Äéf×Ö<ئ<æ]<kÒ…^Ú<†eç‰
<A50<àÚ<†nÒ]<áçÓèæ<JÚ<2499<±]<Ú<800<àÚ<íju^ŠÚ<|æ]iæ
< <àÂ<si^Þ<äi^ÃéfÚ<±^¶]<àÚ
Já]…æ‚Ö]<íÃ膉<äéñ]„ÇÖ]<Ä׊Ö]<Äée

Kitchen Specialist<<<<<<<<<<<<<<<<<<<<<<<<<<<<fŞÚ<l^m^m]<“’~jÚ<
fŞÚ<l^m^m]<“’~jÚ< Hypermarkets <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
kÒ…^Ú<è^â<
<f޹]<l^m^m]<Äée<àÂ<si^Þ<äi^ÃéfÚ<±^¶]<àÚ<A50<àÚ<†nÒ] <áçÓiæ<íéi]„Ö]<äÚ‚¤]<äéÊ<†Ê]çjiæ<íñˆrjÖ^e<Äéf×Ö<kÒ…^Ú<†eç‰
Jð^–éfÖ]<Ä׊Ö]æ<ìˆãq]<ÄÚ<kéße<æ]<í×ÏjŠÚ <íéÖˆßÚ<l^qçŠßÚ<ì‚ßÂ<‚q]çjè<^–è]æ<Ú<2500<àÚ†nÒ]<íju^ŠÚ
8
17 < <HäéŠéñ…<íéÖˆßÚ<åˆãq]<H<‹eøÚ<H
<H<äéfjÓÚ<íéÞæÓÖ]<Ä׉<H<íéÞæÓÖ]<ìˆãq]<H<ìÇ‘<íéÖˆßÚ<åˆãq]
Jl÷^’i]<ìˆãq]æ<l^rjßÚ
Mobile Phone Specialists<<<<íÖçÛ¦<l^ÞçËé×i<ìˆãq]<lø¦
<åˆãq]æ<løè^eçÚ<àÂ<å…^fÂ<äéŠéñ†Ö]<í×éӎjÖ]<áçÓji<ì^Âæ
9 < <<løè^eçÚ<l^Â^ <H<íéÒƒ<løè^eçÚ<H<løè^eçÚ<V<ØnÚ< íéÓ׉÷

CLASS: Based on your observation so far, please CLASSIFY shop in own judgment as Low/Medium/High turnover
< <<<çâ<Øâ<l^Ãéf¹]<oéu<àÚ<Ø]<ÜéÎ<Ô×–Ê<àÚ<H<á÷]<îju<Ôi^¿uøÚ<î×Â<]ð^ße
Turnover segments
Low<<<<<<<<<<<<<<<<<<<<<<˜Ë~ßÚ< 1
Medium<<<<<<<<<<<<<<<<¼‰çjÚ< 2
High<<<<<<<<<<<<<<<<<<<±^Â< 3
END
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