PROJECT REPORT

On

"COMPARATIVE STUDY OF HDFC STANDARD LIFE

INSURANCE WITH ICICI PRUDENTIAL LIFE INSURANCE"

For the partial fulfillment of the degree of

Bachelor of Business Administration (Industry Integrated)

Affiliated to Maharshi Dayanand University (Rohtak)

Session (2007-2010)

PROJECT GUIDE – Ms. Kirti Bhatia

Submitted to: - Submitted by:

(To the controller Priyanka Goel
of examination) BBA (I.I.)
6th Semester

D.A.V Institute of Management

(N.I.T. FARIDABAD)
 INDEX

S. No PARTICULARS Page No.

1 EXECUTIVE SUMMARY 1

2 OBJECTIVES OF THE STUDY 2

3 INTRODUCTION OF THE INDUSTRY 3

4 COMPANY PROFILE 17

5 RESEARCH METHODOLOGY 25

27
DATA ANALYSIS
6
ICICI PRUDENTIAL LIFETIME VS HDFC LINKED

CONCLUSION 34
7

SUGGESTIONS & RECOMMENDATIONS 35

8

9 LIMITATIONS OF THE STUDY 36

10 BIBLIOGRAPHY 37

11 QUESTIONNAIRE 38
 ACKNOWLEDGEMENT

“THANK YOU”. These two words are very less to be measured when it comes to extend

my gratitude towards all those who have made my report learning and a memorable

experience.

I owe my sincere and whole hearted thanks to Mr. Kishan Sharma (Senior Sales

Executive, HDFC Standard Life Insurance) who allowed me to carry on my report report

in HDFC Standard Life Insurance. Also I am grateful to Mr. Vineet, my Team Leader for

constantly guiding me and tackling variety of hurdles with implicit patience throughout

my research report infused in me a great inspiration and confidence in taking up this

study in right direction.

Words cannot express my sincere thanks to the entire faculty of D.A.V Institute of

Management under the prestigious Maharishi Dayanand University (Rohtak) who had

been a constant source of guidance throughout my assignment. I am committed to

extend my profound thanks to for his valuable guidance and support and portray my

deep sense of gratitude to, my report guide from the institute whose perceptive

guidance, constant encouragement, constructive criticism and affection were guiding

light during the tenure of my work. Also I am sincerely thankful to all the respondents of

the questionnaire who spared their valuable time. And last but not the least I would like

to convey my heartiest thanks to my parents and my friends with whose support and

guidance this assignment of mine is successfully accomplished.