QUESTIONNAIRE

Sir/Madam

I am currently pursuing my MBA and conducting a research study on

the Brand image of the Pepsico products and its competition in the market
as a part of my Summer training program. So, kindly cooperate and
contribute towards the completion of this research.

Name of the Respondent : ______________________________

Address : ________________________ Phone No. :

________________________
________________________
Age: __ yrs.
Gender : □ Male □ Female

Education Level : □ Matric □ +2

□ Graduation □ Post-Graduation

1.) How much do you care about your choice between different brands of
Cold drinks?

□ Care □ Somewhat care

□ Don’t care

2.) Name the most popular snack brand that comes to your mind?

________________________

3.) Do you think that Frito lay(Lay’s) has a monopoly in the snack
market?

□ Yes □ No
4.) Identify the brands from their taglines, mentioned below:
• Aap muskurayenge, bulbule gungunayenge __________
• Yeh hai youngistaan , meri jaan _______
• Its Dillogical, Sir jee _______

• Seedhi baat, no bakwaas. Clear hai _______

• Taste the thunder _______

5.) Which brand do the following celebrity endorse:

• Akshay kumar _________
• Aamir khan _________
• Ranbir Kapoor _________
• Genelia d’souza __________
• Sania Mirza ______

6.) Rate the companies on the basis of their product range on scale of 1to
10 .
a. Pepsi b. Coca-cola _
c. Parle-Agro

7.) Which brand of snack do you prefer the most, rank the answers on the
basis of your preferences ?

a. Lay’s b. Uncle chips _

c. Kurkure d. Cheetos _

8.) Has the Youngistaan concept influenced the youth to go for Pepsi ?

□ Yes □ No

9.) What you want from the company to offer more?

□ Carbonated drinks □ Health Drinks

□ Non- carbonated drinks □ Flavored snacks

10.) Which brand delivers their brand promise the most ?

□ Coke □ Pepsi
□ Sprite □ Thumbs-up