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p
 a type of dumpling native to
Himalayas of Tibet also the
unconventional variants of MOMOs
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p
is a new brand that serves fresh and healthy
Momos.
p
is a new brand that is also environment
friendly.
p
is a new brand which will be customer
conscious.
Strategically located in various parts of the city, it will
quickly become the favorite Quick Bite destination for
the youth.
?
 
Gactory Outlet Ȃ Hinjewadi
Kiosks Ȃ E Ȃ square, University Road and City Pride,
Deccan
Van Ȃ Model Colony
  

iaste Management

Biogas Plant at Gactory Outlet

100% recycled paper plates

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r The market segments that p
will be going

after is distinct enough .As the number of Young IT
professionals is growing in the city who are mostly
located in the Hinjewadi region so the marketing
effort to reach the target market will be based on their
forms of BUZZ and iOM.
r Entice, Entertain, retain
V
r The competitive environment that Momocha faces is
not too stiff. Most of the lunch time can be categorized
as traditional offerings, diner food or fried and junk
food. ihile this might appeal to older generation, this
does not appeal to many college students and to a
growing population of people who are in search of
more healthy food and which can be seved instantly,
p
should be a big hit.
 
  
`

a p p
 substitutes are
the existing food vendors in themarket and guarantee the best
respective locations
a The other Momo vendors in the
market.


r ie have surveyed the complete
quality at the reasonable prices
in the market .
r Our Momos will be a Healthy
and refreshing change from the
regular offerings like fried
samosas and other junk foods.
r ie have preserved the ethnicity
of Momos as our chef is right
from DzLand of Momos dz.
 


ew Momo joints in a ie brought in traditional chef
the market.
specially from Tibet to
preserve the unique and
ethinic taste of our momos.

Other fast food joints a ie have come up with a lot

in the market more of new variants of
.
momos that will keep our
customers hooked.
§

V 

`

a p p
 customers
who are the young working
class thathave a strong
bargaining power , if our
product does not gain
popularity amongst the
customers who are our top
most stake holder can easily
switch to other food items.


a p
 recognized the
need of its customers who
prefer fast food without
compensating on health as
well on taste also which is
easy on their pockets. Thus
we came up with a product
which is a perfect blend of
above all.
V 

÷

r p
has two competitive edges that will help it

succeed in its business. The first edge is its healthy
menu that Momocha takes pride is ensuring a healthy
meal, service and also help conserve the environment.
r The other competitive edge that Momocha has is we
guarantee to serve instantly and also offer the
reasonable price in the market- both specially
designed fortarget markets.
`