“CORPORATE SOCIAL RESPONSIBILITY IN 21ST

CENTURY’’

A PROJECT IS SUBMITTED TO THE

UNIVERSITY OF MUMBAI

FOR THE DEGREE OF

BACHELOR OF MANAGEMENT STUDIES

IN PARTIAL FULFILLMENT OF REQUIREMENTS OF

THE COURSE

By

SHIRAZ HUSSAIN KAZMI

UNDER THE SUPERVISION OF

PROF.PRATHMA NEMANE

DEPARTMENT OF BMS

D.G.RUPAREL COLLEGE

MUMBAI - 400016

JANUARY 2011
“CORPORATE SOCIAL RESPONSIBILITY IN 21ST CENTURY”

(B.M.S. PROJECT)

BY

SHIRAZ HUSSAIN KAZMI

UNDER THE SUPERVISION

OF

PROF.PRATHMA NEMANE

DEPARTMENT OF BMS

D.G. RUPAREL COLLEGE

MUMBAI - 400016

JANAURY 2011
 STATEMENT OF THE CANDIDATE

I,SHIRAZ HUSSAIN KAZMI, wish to state that the work

embodied in this project entitled “CORPORATE SOCIAL
RESPONSIBILITY IN 21ST CENTURY” is carried out under the
supervision of Prof. PRATHMA NEMANE, Department of
B.M.S., D. G. Ruparel College, Mumbai. This work has not
been submitted for any other degree of this or any other
universities.

SHIRAZ HUSSAIN KAZMI

PROF. PRATHMA NEMANE

(DR.PRAKASH SALVI)

CO ORDINATOR OF B.M.S
 ACKNOWLEDGEMENT

The satisfaction that accompanies the successful completion of a

task would be incomplete without a mention of people who made
it possible. So, with immense gratitude, I acknowledge all those,
whose guidance and encouragement served as a beacon light and
crowned my effort with success.

I thank PRATHMA MAM, Faculty of D.G. RUPAREL COLLEGE

and my project guide for her valuable guidance and suggestions.
Lastly, I would like to thank all those who have directly or
indirectly helped me complete the project successfully.
 INDEX

TOPIC PAGE NO.

Introduction 1-2
Evolution of CSR 3-4
Evolution of CSR in India 5-6
From philanthropy to stakeholder 7-9
participation
Innovations in implementing CSR 10-12
Public sector,CSR & liberalization 13
Details of CSR of Indian cos. 14-15
Advantages of CSR in 21st century 16-17
Criticisms against CSR 18-19
Movement towards mandatory CSR in 20-21
21st century
CSR- initiatives & examples 22-28
Challenges to CSR initiatives 29-30
Drivers of CSR in 21st century 31-33
Google performing its CSR 34-36
Tying social media with CSR 37-40
ITC’s e-chaupal wins CSR AWARD 41-45
RBI ask banks to undertake CSR 46-47
My India leading in CSR 48-50
CSR as a business strategy in 21st 51-53
century
B-SCHOOLS in villages for CSR 54-56
Recent news on CSR 57-58
The future of CSR 59-60
Conclusion 61
Bibliography 62