 The Definition of Event Management

  
 Event management is the process by which an
event is planned, prepared, and produced.

 Event Manager
 The Event Manager is the person who plans
and executes the event. Event managers and
their teams are often behind-the-scenes
running the event.
 Brand Management
 Brand management is the application of 
marketing techniques to a specific product, 
product line, or brand.

 Brand managers
 Brand managers are responsible for a brand or
brand family
 What is Brand Elements?

 Brand elements are used to identify and

differentiate a brand.
 1) Names
 2) Logos
 3) Symbols
 4) Characters
 5) Slogans & jingles

 Features of brand Elements:

 "Connecting People".

 "Intelligence Everywhere“

 "Be Inspired".
 Creativity in Events Management
 Certainly, there are guidelines and processes to follow
when planning an event. Specific tasks must be
completed; a venue must be found and booked,
catering must be arranged, a budget must be
produced, etc. However, to create a truly stunning
event, there must be room for creativity…
 You can be creative in the type of food served, the
type of entertainment provided, the atmosphere and
decor, or the chosen speakers/special guests at the
event. The possibilities are endless!
 Invitation Card 
 A written or spoken request asking someone
to spend time with you socially or to come to
a social event.
 Types of Invitation:
 1) Handwritten
 2) Genuine Engraved
3) Thermography
4) Contemporary
 5) Printed 
 Marketing communications
 Marketing Communications are  messages
 and related media used to communicate with
a market.

 Marketing communications is the "promotion"

part of the "Marketing Mix" or the "four Ps":
price, place, promotion, and product.
 Those who practice advertising, branding, 
brand language, direct marketing, 
graphic design, marketing, packaging, 
promotion, publicity, sponsorship, 
public relations, sales, sales promotion and 
online marketing are termed marketing
communicators, marketing communication
managers,
 Publicity Material


Definition for publicity:

 Information that attracts attention to a
company, product, person, or event.

 The technique or process of attracting

public attention to people or products etc .,
as by the use of the mass media.
 Publicity Material for Corporate Marketing &
Campaigning Material For Corporate Events,
   Conference & Seminar

 Invitation Cards
 Tickets / Posters / Stage Banners
 T–Shirts
 Caps
 Badges for Participants / Organizers
 Flex Banners
 Hoardings
 Cut – outs
 Dealers' / Distributors' / Event Participant's Gift
 Certificates
 Trophy etc.
 & Many More as per requirements of Clients
 Business Promotional Gift Items / Pop Items For Corporate
Dealers' / Distributors' /
   Event Gift As per Budget & Choice of Client
 Conference / Seminar Bags
 Executive Bags
 Trolley Bags
 Pouches
 Diaries
 Desk Top Pen Stand / Mobile Stand with Clock
 Handicraft made Bags
 Money Purse
 Spare Wheel Covers
 Umbrella
 Dandiya
 Keychain
 Shopping Bags
 Acrylic / Wooden Moulded Articles
 In shop Printing & Publicity

 Digital Printed Poster with Inkjet Printing &
Lamination
 One way vision Digital Printed Film for
Corporate Offices & Show rooms
 Digital – Printed Photo Gallery with lighting
for Exhibition, Corporate Events & NRI
Marriages / Events
  
 Brochures

 Press Photos

 Press Advertisements

 TV Promo clips
 Memento .
 Something that reminds one of past events;
souvenir
   
 Awards
 Name Plates
 Antique Furniture
 Crystal Awards
 Formation Signs
 Leather Products
 Keychain
 Gift Items
 Badges
 Medals
 Trophy
 Cups
 Engraved Gifts
 Clocks , Drinks Sets , Hipflasks , Keyrings ,
Money Boxes ,
 Ceramic Gifts
 Breakfast Sets , Message Cards , Mugs , Plates
, Signature Plates
 Laser Engraving
 Flutes , Leather , Photo Frames , Trophies ,
Vases , Wooden
 Event decoration

 Event Decorating Ideas

 The type of décor you use for an event will heavily
depend upon the occasion. From choosing colors to
arranging the decorations, you should consider what
the event is being held for in order to achieve an
impressive, appropriate look. Decorating events does
not have to be expensive, and a variety of looks can
be achieved without spending tons of money.
 Wedding,Kid,s event,Formal parties
  BACKDROP Meaning:

 Scenery hung at back of stage

 1) Seamless Paper Photographic Backgrounds

 2) Muslin background
 3) Canvas Backgrounds


The most basic photographer backdrop is the seamless paper. Normally found in
53-140” rolls in a variety of colors, this basic easy backdrop costs about $20-30
per roll. Choice of colors is very individual and specific to the application. A portrait
photographer is likely to want colors to set off the skin tones: white, grays and
black are useful. For product photography, a color in contrast to the product is
best.
 Muslin Backgrounds
 Muslins can easily be folded and brought with you to various locations. They have minute
wrinkles naturally, any prominent fold lines or wrinkles can easily be steamed out. Do not Iron
your muslin, ironing it may ruin your muslin and your iron.
 All muslins are painted to be hung at approximately 10' (3 meters) . Most muslins are machine
washable in cold water on a gentle cycle. It is easier sometimes to simply clean the Muslin
using a damp cloth. Typically darker colors tend to fade slightly.
 Canvas comes rolled in a tube the length of the backdrop. (i.e.
a 10'X20' canvas will come rolled in a 10' tube. A 6'X8' canvas
will come rolled in a 6' tube.) Before muslins, there were
canvases
All styles are printed or hand-painted on a poly/canvas. canvas
backgrounds do need a suspension system. A motorized
backdrop stand is the usual means, but there are background
rollers that mount to the ceilings of larger studios
 Arranging Sponsors
 1) Draw up a list of companies and/or organisations.
 2) Fact sheet providing information about your company
 3) Figure out how much funding you will need
 4) Outlining sponsor benefits and deliverables
 5) Decipher sponsorship levels such as platinum, gold, silver or bronze.
 6) provide the sponsors with additional publicity by sending out press materials with
information on their level of sponsorship.
 7) You are limited only by your imagination when it comes to thinking of items to have
sponsored. there will be a promotional gift company that will be able to satisfy your needs.
 8) Circulate a letter of introduction and a sponsorship form to your list of potential sponsors,
making sure it looks professional and attractive.
 9) Be totally honest about the expected number of delegates
  10) Send a written sponsorship agreement, making it clear exactly what is included in the
package
 11) It is essential that designs for your sponsored items are approved by the company.
 12) Send a thanks letter to the sponsors.
 13) A letter of support from a politician will put your sponsor's mind at ease
 14) Seek support for information and ideas with NGO networks and coalitions - nationally and
internationally