Public Relation

A Project proposal prepared and submitted to B.Y.K. College of

commerce for fulfillment of project criteria under ‘ C ’ Component Subject
public relation Arena Animation Institute Practical and application .

A study of analytical study public relations policies of Arena

Animation Institute .

Researcher :-
Name : Trunal Rajendra Ahire.
Class : T.Y.B.Com. Div.: ‘F’
Roll No. : 481.

Project Guide :-
Mr. V.V.Jawale

B. Y.K. College of Commerce, Nashik.

Academic Year 2010 - 11
 INTRODUCTION :-

Information about PR :-

The main goal of the public relation department to enhance the

company’s reputation. Staff that work in public relation, or as it is
commonly known, PR are skilled publicity. They are able to present
accompany or individual to the world in the best light. The role of the
public relation department can be seen as a public protector.

The business world of today is extremely competitive.

Companies need to have an edge that makes them more appealing and
interesting to both the public and the media. The public are the buyers of
the product and media are the responsible for selling it.

The public relation provides the service for the company by

helping to give the public and the media a better understanding of how
the company works. Within the company, public relation can also come
under the title of public information or customer relation. This department
assist customer if they have any problem with the company. They are
usually the most helpful department, as they exist to show the company
at their best.

PR also help to the company to achieve its full potential. They

provide feedback to the company from the public. This usually takes the
form of research regarding what areas the public is most happy and
unhappy with.
Following broad areas :-

1) Medias Relation
2) Government Relation
Definitions :-

An earlier definition of Public Relation on (by the first world

Assembly of Public Relation Association held in Mexico City in
August 1978)

“Public Relation is the art of social sciences of analyzing

trends, predicting their, consequences counseling organizational
leaders & implementing planned program of action, which will seine
both the organization & the public interest.”
OBJECTIVES OF PROJECT :-

 This project will consider/based on following objectives.

i) To take review of profiles and developmental stages of Arena

Animation Institute .
ii) To analyze the information collected and throw light on
interpretation.
iii) Criteria regarding improvement of PR policy.
iv) To know the concept of PR and it’s different aspects.
v) To explain the different Criteria of good public relation policy.
 SCOPE OF PROJECT :-

The researcher ( Trunal R. Ahire ) has selected, “Arena Animation

Institute” this subject for project under ‘C’ Component subject. PR
practices and applications, the scope of the subject is PR or PR policies
of the institute. So, the scope of this subject is only study PR policy of
this institute. There are administrative, financial, marketing, advertising,
welfare, human resources, aspect of the study, the topic of the present
subject is strictly related with PR. So, the scope of this project is study of
PR policies only.
 PROJECT METHODOLOGY :-

Project Methodology has it’s own significance because

methodology indicates different methods and logic used by researcher to
complete his project . The methodology is related with the collection of
data. The researcher will use following methods of data collection.

A) Primary Source of Data Collection :-

i) Questions

ii) Interview

iii) Observation

iv) Schedule

B) Secondary Source of Data Collection :-

i) Dictionary / encyclopaedia

ii) Reference Book

iii) Annual Report of the Organisation

iv) Policy Document

v) Articles from magazines / newspapers, etc.

vi) Information from website.

IMPORTANCE :-

a) Project create greater awareness of the social cultural and

natural environment required for modern developing and fast
changing humanity.

b) To study the practical approach by the student and it helps them

in future.

c) To develop appropriate communication skill needed for modern

life.

d) To provide pre-employment knowledge and skill suited to

different situations.

e) To enable student to have ‘on the job’ training by visiting the

industry.
 Annexure :

Questionnaire :-

Q. 1) When the Arena Animation Institute did came into existence ?

Q. 2) What is the name or owner of an Institute ?

Q. 3) What are the problems faced by Institute when public relation are
not used in Institute ?

Q. 4) Is there any Public Relation department installed in an Institute ?

Q. 5) What is name of your public relation officer?

Q. 6) How the Public Relation helps to create and maintained the public
relation among the people ?

Q. 7) What kinds of methods are used to grows the public relation ?

Q.8) Does the Public Relation, you find profitable ?