Scribd Logo
Загрузить

Добро пожаловать в Scribd!

  • Factor

    Загружено:

    Jeevanantham Varatharajan
    17 просмотров3 страницы
    KMO measure of sampling adequacy of 0.576 is well above the suggested value of 0. Thus indicating to proceed with the factor analysis. From the plot it is identified that the initial Eigen value is above 1, so the optimum number of factors could be extracted is "7" Among 21 variables, Formations of factors are as follows Location Store Design Clean and Appealing Shelf arrangements Better Lighting - FACTOR.

    Исходное описание:

    Оригинальное название

    factor

    Авторское право

    © Attribution Non-Commercial (BY-NC)

    Доступные форматы

    DOCX, PDF, TXT или читайте онлайн в Scribd

    Этот документ был вам полезен?

    Это неприемлемый материал?

    Пожаловаться на этот документ
    KMO measure of sampling adequacy of 0.576 is well above the suggested value of 0. Thus indicating to proceed with the factor analysis. From the plot it is identified that the initial Eigen value is above 1, so the optimum number of factors could be extracted is "7" Among 21 variables, Formations of factors are as follows Location Store Design Clean and Appealing Shelf arrangements Better Lighting - FACTOR.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    17 просмотров3 страницы

    Factor

    Загружено:

    Jeevanantham Varatharajan
    KMO measure of sampling adequacy of 0.576 is well above the suggested value of 0. Thus indicating to proceed with the factor analysis. From the plot it is identified that the initial Eigen value is above 1, so the optimum number of factors could be extracted is "7" Among 21 variables, Formations of factors are as follows Location Store Design Clean and Appealing Shelf arrangements Better Lighting - FACTOR.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 3

    KMO and Bartlett's Test

    Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .576

    Bartlett's Test of Sphericity Approx. Chi-Square 880.532

    Df 210

    Sig. .000

    Rotated Component Matrix


    Component
    1 2 3 4 5 6 7
    Variety -.217 .252 .191 .092 .514 -.012 .340
    Quality .091 .288 -.070 .107 .757 .064 .037
    Location .536 .172 .165 -.178 .277 .441 -.120
    Private Label .024 -.168 -.008 .095 .811 .137 .185
    Phone Order -.014 .054 .002 -.062 .226 .784 .072
    Convenience .015 .110 -.100 .826 .228 -.090 .030
    Long Working Hours .177 .320 .342 .551 .287 .096 -.281
    Reasonable Price .139 .126 .778 -.169 .024 .097 .052
    Value For Money -.068 .224 .550 -.064 .022 .174 .500
    Proximity to Home .280 -.085 .007 .620 -.133 .274 .380
    Better Lighting .800 -.005 .264 .084 -.083 .025 .355
    Store Design .841 -.170 .026 .127 .076 -.039 .059
    Home Delivery .277 -.028 .356 .395 -.124 .580 -.155
    Social status .101 -.138 -.456 .131 -.033 .632 .069
    Fast Billing -.093 .837 .164 .198 .028 .085 .000
    Good Service .176 .810 -.125 -.028 .075 -.171 .041
    Accepts Credit cards .307 -.106 -.066 .032 .258 .040 .566
    Shelf arrangements .310 .139 .427 .038 -.048 -.105 .571
    Clean & Appealing .552 .340 .140 .300 -.266 .102 .305
    Returns and
    .612 .197 -.282 .060 .137 .190 -.119
    Adjustments
    Interpretation:

     The KMO measure of sampling adequacy of 0.576, which is nothing but the summation of all the
    squared correlation coefficients divided by the sum of all the squared correlation coefficients plus the

    sum of all the partial correlation coefficients, is well above the suggested value of 0.50 thus indicating

    to proceed with the factor analysis.

     From the plot it is identified that the initial Eigen value is above 1. Also from the plot the polygon it is
    steeper for first two component variables, so the optimum number of factors could be extracted is “7”

     Among 21 variables, Formations of factors are as follows

    Location
    Store Design
    Clean & Appealing
    Shelf arrangements
    Better Lighting – FACTOR.1

    Fast Billing
    Good Service – FACTOR.2

    Reasonable Price
    Value for Money – FACTOR. 3

    Convenience
    Proximity to Home
    Long Working Hours– FACTOR. 4

    Quality
    Variety
    Private Label - FACTOR. 5

    Phone Order
    Home Delivery
    Social status – FACTOR. 6

    Accepts Credit cards


    Returns and Adjustments – FACTOR.7

    Вам также может понравиться