Life is Beautiful

And we like that. So we create beautiful things that
make life better and look after the world.
This is ≤
It’s a simple idea made real through world-class
thinking. It’s one part science, two parts love – and
it’s made in New Zealand, for the world.
We don’t believe it’s enough for something to work
brilliantly and look divine. It also needs to respect
the planet it’s part of and the people who use it.
Everything we create is a careful balance of
gorgeous, hard working and good. But it’s always
balance never compromise – because cutting little
corners is missing the whole point.
And that’s the point of ≤. We’re a family
company with our hearts on our sleeves and our
values on our labels. We love what we do. And
we’re serious about doing what’s right.
We’re Beauty, Engineered for Ever.

≤ kind ≤ clean ≤ good

Beautiful things make life better. That’s
why we choose natural ingredients like
South Pacific Kawakawa and superior
cleaning agents made from coconut
and sugar. It’s why we lace those things
together with essential oils blended by
Australasia’s only French Perfumiere.
Everything we do has beauty at its
heart - so ≤ smells and feels divine.
No one wants to compromise on
cleaning. So we use the latest
eco-technology to engineer products
that really work. Independent testing
ensures market leading performance.
And they’re concentrated to give you
more for less. But they only hit hard
where they’re meant to. Everything is
dermatologically tested so it’s always
safe and gentle for you and yours.
≤ sets the environmental standard.
We’re the only range of household
cleaners to achieve the New Zealand
Government’s stringent Environmental
Choice accreditation. That’s a big deal
and a no brainer, because you can’t go
half-measure on health and safety.
Ingredient choices, animal rights, grey
water – you name it, we’ve considered
it. Because forever is worth the effort.

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≤ Household cleaning ≤ Laundry
Breathe easy as you clean Designed for top and front loading machines and works well in all water temperatures

≤ Dishwash Liquid ≤ Laundry Liquid ≤ Delicate Fabric Wash

Outrageously concentrated hand-loving
stuff makes short work of grease and
grime. Take your gloves off and relax.
100 washes per bottle
for cost effective washing
500mL
Get all the punch of powder in a loving
liquid. Deep cleans your everyday
washing with just a tiny dose.
15 washes per bottle
Triple concentrate for extra value
500mL
Gentle cleaning for precious things.
Treats wool and silk with the utmost
care. You can do less dry cleaning.
50 hand washes,
25 machine washes per bottle
500mL

≤ Multi-Surface Cleaner ≤ Laundry Powder ≤ Whitener

Life is Beautiful
And we like that. So we create beautiful things that Everything we create is a careful balance of
make life better and look after the world. gorgeous, hard working and good. But it’s always
This is ≤ balance never compromise – because cutting little
Hardworking multi-purpose formula Extraordinarily gutsy corners
concentrate
is missing theNaturally powerful cleaning with
whole point.
for safe It’s
cleaning all around
a simple idea made real throughdeep
the house, cleans your everyday washing
world-class pure oxygen for the ultimate in safe
including stainlessIt’s
thinking. steel,
oneglass
partand
science, with just
tiles. two parts lovea–tiny
anddose. And
Enzymatic. bleaching.
that’s the point of ≤. We’reSafe on coloureds.
a family
Comes init’s made
both in New
trigger andZealand,
refill 40 washes per bottle company with our hearts
for the world. on our sleeves and our
34 soaks,
500mL options Triple concentrate forvalues on our labels. We
extra value love what
24 in-wash we do.
boosts per And
bottle
We don’t believe it’s enough for something to work we’re serious about doing what’s right.
500mLbrilliantly and look divine. It also needs 1.4Kgto respect
1.2Kg
the planet it’s part of and the people who use it. We’re Beauty, Engineered for Ever.

• Independently tested for market leading performance

≤ kind ≤ clean ≤ good
• World leading health and environmental standards
Beautiful things make life better. That’s No one wants to compromise on ≤ sets the environmental standard.
• Dermatologically tested
why we choose natural and
ingredients likekind to skin
cleaning. So we use the latest We’re the only range of household
South
• Septic tank and grey water safethat really work.toIndependent
Pacific Kawakawa and superior eco-technology engineer products cleaners to achieve the New Zealand
cleaning agents made from coconut testing Government’s stringent Environmental
and sugar. It’s why we lace those things ensures market leading performance. Choice accreditation. That’s a big deal
so you canwith
together take it oils
essential easy while
blended by wethey’re
And wash awayto the
concentrated grime
give you and a no brainer, because you can’t go
Australasia’s only French Perfumiere. more for less. But they only hit hard half-measure on health and safety.
Everything we do has beauty at its where they’re meant to. Everything is Ingredient choices, animal rights, grey
heart - so ≤ smells and feels divine. dermatologically tested so it’s always water – you name it, we’ve considered
safe and gentle for you and yours. it. Because forever is worth the effort.
Beauty Engineered for Ever Ltd +64 9 3615873
P.O. Box 14-7021 info@bee.co.nz
Ponsonby, Auckland, New Zealand www.bee.co.nz