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@ Inception - mid 1880¶s

@ Educational qualifications ± Semi-literate or
illiterate
@ Employees- 5000
@ Number of Tiffin's ± 2,00,000
@ Cost ± 200/month
@ Process time ± 3 ± 4 hours
@ Six Sigma Performance



@ ork on the relay system

Collection of Boxes from home

Delivered at the nearest railway

station

Unloading at the required station

Sorting of the dabba¶s

Delivered at the office place




@ ork on the relay system

Collection of Boxes from home

Delivered at the nearest railway

station

Unloading at the required station

Sorting of the dabbas

Delivered at the office place


 !

@ Problem
Î In 1960¶s bank timings changed
Î In 1980¶s mills were closed down on a large scale
Î New trend ± orking omen
Î Post liberalization, offices offer good quality
canteen
Î Fast food chains and road side ³quick bites´
|"

1) Promotions
Î Some initiative from ADC .Ltd on awareness

Î Campaigns -Promoting home made food

Î Use the ³Dabba´ outer cover for Promotion

2) Tie ups
Î Tie up with Central kitchen

Î Provide customized food and cultural preferences

in lunch.
3) Credentials
Î Communicate about the Six Sigma success
Î Communicate the time efficiency in delivery.
#  $  
$   !

NO««««..

Major strengths is the human resource:-

- Strong cultural bonding.
- Like minded people.
- Familiarity with the city operations.
  $ 
  !
Three things required to start services in any other city:

@ One directional geography of the city like Mumbai,

@ Cheap, realizable and fast local train system,
@ A group of like minded people who are self motivated
and committed.

Presently these things are not there in any other city

THANK YOU