MARKETING PRESENTATION ON ‘MARUTI VERSA’

SUBMITTED TO PROF. ASHOK KUMAR

SUBMITTED BY
A-39 PALLAVI SINGH
A-54 SONIKA SAHU
 MARUTI VERSA
”TRAVELLING TOGETHER IS FUN”

Brand: versa
company: maruti suzuki ltd
INTRODUCTION
 Maruti versa was the first luxury multi
purpose vehicle from Maruti’s stable.
 This brand was launched with much awaited
hype in October 2001.
 Versa had a dream launch. Maruti roped in
the big B and small B to endorse the brand.
 Versa is the indian version of the popular
Japanese van every/carry.
 The brand was positioned as “Two luxury
cars for the price of one”.
ABOUT AUTOMOBILE MARKET
 Indian automobile industry is the 7th largest
in the world with an annual production over
11 million vehicles and export about 1.5
million.
 Industry growth was 9% between 1997-
2000.But between 2000-2005 has grown to
20%.
 Automobile industry experts predicts that by
2050 every 6th car in the world will be for
indians.
TARGET AUDIENCE
 Upper-middle class
 Family
 corporate
COMPETITION FACTORS

 Direct competition-maruti wagon R,maruti

omni
 Indirect competition-tata
indica,indigo,hyundai,accent,toyota, ford
 substitute
SWOT ANALYSIS
 Strength
 Driver friendly
 Flexible seats
 Double ac
 Electronic power steering
 Powerful computer control
 Eco-friendly engine
 Superior pick up and acceleration
WEAKNESS
 High price
 Big size
 Focus is on large family
 Outlook is not so pleasant
 No enough production for delivery
OPPORTUNITIES
 Increasing middle class
 Big car for big family

 Threat
 Foreign brands
 Fuel prices
THANK YOU