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“The study of consumer buying behavior in premium segment motor

bikes in Jaipur”

Submitted in partial fulfillment for the

Award of degree of
Master of Business Administration


Submitted By: Ms. Nidhi Tak

MBA SEM IV Ms. Niharika
Submitted To:

Poornima Institute of Engineering and Technology

ISI-2 RIICO Institutional Area, Sitapura, Jaipur


I hereby, declare that the project entitled “Study of consumer

buying behavior in premium segment motor bikes in Jaipur” is
my work carried out under the guidance of my faculty guide Ms.
Nidhi Tak Mam and Ms. Niharika Mam.

I Nihar Sharma further declare that all facts and figures

furnished in this project report are the outcome of my own
intensive research and findings.



As Per the curriculum of 4th semester of MBA, we have to

undergone through a detailed project study. I wish to express
my gratitude to Rajasthan Technical University for giving me an
opportunity to be a part of such kind of learning experience,
which will surely enhance my knowledge and skills.

I am grateful to Ms. Nidhi Tak Mam and Ms. Niharika Mam for
their invaluable guidance and cooperation during the course of
the project. They provided me with their assistance and support
whenever needed that has been instrumental in completion of
this project.

The project has been a great experience, the learning and the
exposure I got through this project was immense and will surely
help me in my future pursuits.

The project wouldn’t have been a success without the support

of Shri R.K. Agarwal (Advisor-PGC) who was always there to
help with their advices and constant backing.

I would like to show my gratitude towards the management and

staff for taking time to help me and for their suggestion and
comment, which helped me a lot throughout the project.


In March 2010, I have been assigned a project on the consumer

perception and buying behaviour in premium segment motor
bikes, as a part of our course curriculum. The results in the
survey indicated Hero Honda and Bajaj in a neck to neck
competition but the awareness for Bajaj is much more in the
consumers as compared to Hero Honda in premium segment

The survey began with listing down the objectives of the project
work and then designing the questionaire accordingly. In
designing the questionaire I considered all the required
parameters. After that I did a pilot survey on 10 consumers and
the necessary changes were made in the questionaire. Then we
started off with the final survey and in the survey , we included
people from three areas
• Students • Serviceme • Business
n men

The findings of the research shows –

• Among the five attributes ( which we considered
important for customers’ purchasing decision ) customers
gave highest consideration to looks and style followed by
the mileage. Other attributes like comfort, service and
spares were considered later.

• Electronic media ( TV) is the most commonly used
medium for the brand awareness. Other medias like
magazines, newspaper, hoardings came later.

• The most important finding is that brand advertising for

Bajaj is much more than any other brand and is quickly
picking up the interest of the cosumers and hence coming
with a larger market share. May be it could overcede Hero
Honda in a couple of days to come.

• The report contains, at first, the brief introduction about

Automotive Industry in India followed by the brief
introduction of various Market Leaders in Premium
Segment Motor bikes and then it goes through the subject
of the report to reach at the conclusion.

The methodology used for data collection was through primary

and secondary sources. The primary data was collected through
a questionnaire distributed amongst the students, service allied
peoples and businessmen and secondary data was collected
from internet, newspaper and magazines. The procedure
adopted to select the sample was simple random sampling. The
sample consists of 50 customers and was restricted to people
residing in Jaipur.


“The study of consumer buying behavior in premium segment
motor bikes in Jaipur city”


1. History of Two Wheelers

2. Industry Profile
3. Automotive Industry
4. Company Profile

 Profile

 Key Person
 Bajaj Intro

 Company History
 Timeline of new releases


 Company Profile
 Products

 Campaigns
 Product Details

 Company Profile

 Products
 Product Details

 Company Profile

 Products
 Product Details

• HISTORY OF Royal Enfield

 Company Profile

 Products
 Product Details

 Company Profile

 Products
 Product Details




Who invented the first motorcycle? It seems like a simple question

.But the answer is a bit complicated. Just as the automobile was the
answer to the 19th century dream of self-propelling the horse drawn
carriage, the invention of motorcycle was creation of self-propelled
bicycle. The person credited with building the first motorcycle in 1885
was Gottliet Daimler (who later teamed up with Karl Benz to form She
Dailmer Bens corp.)
The gasoline runs vehicle had one wheel in the front and at the back
(rear) with a smaller, spring-loaded outrigger wheel on each side. The
motorcycle was constructed of wood, with the wheel cast out of iron
and spokes of kandeel wood. Definitely it was a “bone-crusher”
chassis. Hiberland & Munich planned the first successful two-wheeler
in 1894. It had a step through frame, with its fuel tank mounted on the

down lube. The engine was a parallel twin, mounted low on frame
with its cylinder going to the fore.
In 1916 the Indian Motorcycle Company introduced first Motorcycle
model H racer, and placed it on sale at the astronomical price of
$350.It featured overhead value with valves per cylinder, and was
easily capable of speeds of 120 mph during World War II .
All branches of the armed force in Europe used motorcycles
principally for dispatching. After the war it enjoyed a sport vogue until
the great depression of 1929. After the World War II, a revival of
interest in motorcycle was observed in late 20th century, with the
vehicle being used for high speed touring and sports competition .the
more sophisticated motor scooters were manufactured in Italy soon
after World War II, which was followed by manufacturing of 125cc
model, since than an increased number of powerful bike have blazed
the road.




India has the largest number of two wheelers in the world with
42.6 million vehicles. India has a mix of 30% automobiles and 70
% two-wheelers in the country. The two-wheeler industry is
growing at an impressive rate of 17% to 18% with growth rate
varying across the different sub-segments. India was the second
largest two wheeler manufacturer in the world with the birth of
Automobile products of India (API) that manufactured scooter in
the 1950s. API manufactures Lambrettas but, BAJAJ Auto. Ltd.
Surpassed API and remained number 1 through the turn of the
century. Bajaj Auto Ltd. Had its association with piaggo of Italy
(manufacture of vespe). The license Raj that existed between up
to 1980s In India, didn’t allow foreign companies to enter the
market and imports were tightly controlled. This regulatory
regime made it easier for local players to have a seller’s market.
At one time customers were forced to wait for 12 years to buy a
scooter from Bajaj. Comment the CEO of Bajaj at that time was
he did not need a marketing Department, but only a dispatch
department explains the situation.
In the 1990, Bajaj had a waiting list that was twenty
six times of its annual output for scooters. The motorcycle
segment had the same waiting time with three manufacturer;
Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a
350cc Bullet with the only four-stroke engine at that time and
took higher end of the market. There was little competition for
their customers. Ideal jawa and Escorts took the middle and
lower end of the market respectively. In the mid 1980s, the
Indian government regulations changed which permitted foreign
companies to enter the Indian market through joint ventures.
The two wheeler market changed with Indo-Japanese joint
ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic
Honda. The entry of these foreign companies changed the

Indian market dynamics. The scenario was changed from supply
side to the demand side. Consumers started to gain influence
over the products they bought and raised higher consumer
expectations. The industry produced more models with different
options, prices and fuel efficiencies. The
foreign companies’ new technology helped in more reliable and
better quality products. Indian companies were forced to change
to keep up with their global counterparts. And now the two-
wheeler industry is growing at an impressive rate of 17% to 18%
with growth rate varying across the different sub-segments.
The major players in this industry are Hero Honda,
Bajaj, TVS, Kinetic, and Yamaha escorts Suzuki.. These giants
have strategic alliance with foreign counterparts such as hero
with Honda motors [Japan]. Each of them has wide product line
with aim at different segments and age groups. These
companies come up regularly with new variants to cater the
needs of different customer segments.
The technologies used by these
companies are of high quality which influences individual
purchase? There are ups and downs in this industry in terms of
market share. Presently Hero Honda leads the market in terms of
sales, consumer satisfaction and Brand image.

to the



The automobile industry is one of the core industries in India

economy, whose prospect is reflective of the economic
resilience of the economy. With the liberalization of the
economy, India has become the playground of major global
automobile majors.


• The Indian automobile industry crossed a landmark with

total vehicle production of 10 million units.
• The two-wheeler market grew by 13.6 per cent with 70,
56,317 units against 62, 09,765 units in 2004-05.
• Commercial vehicles segment grew at 10.1 per cent with
3, 50,683 units against 3, 18,430 units in 2004-05.

India, in auto sector, is turning to be a sourcing base for the
global auto majors. The passenger car and the motorcycle
segment is set to grow by 8-9 per cent in coming couple of
years, says the ICRA report. The industry is likely to maintain
the growth momentum picked up in 2002-03.

The ICRA's analysis points on the auto sector that the

passenger car market in the country was inching towards cars
with higher displacements. The sports-utility-vehicle (SUV) that
was getting crowded every day, would witness intense
competition as many SUVs had been competitively priced, the
report said.

Honda, Suzuki, General Motors and Hyundai, the global

automakers had already launched their premium SUVs in the
market to broaden their portfolio and create product excitement
in the segment estimated at about 10,000 units annually.

In the two-wheeler segment, according to the report, the

motorcycles would clock 11.5 per cent rise during 2004-2007
over its siblings-scooters and mopeds. Scooters sales would
decelerate and mopeds would also see the same. Overseas
market would present huge opportunities for the two-wheeler

The commercial vehicles are likely to grow at a CAGR of 5.2 per

cent. Heavy commercial vehicles market would rise at 5.5 per
cent and sales of light buses and trucks would achieve 4.7 per
cent growth. For the tractors, the report predicts a growth at 4.6
per cent.

ndian Auto Market Growth for the year 2005-06

• The domestic automobile industry sales grew 12.8 per

cent at 89, 10,224 units as against 78, 97,629 units in 2004-
• The automotive industry crossed a landmark with total
vehicle production of 10 million units.
• According to the Society of Indian Automobile
Manufacturers (SIAM), car sales was 8, 82,094 units
against 8, 20,179 units in 2004-05.
• The growth of domestic passenger car market was 7.5 per
• Car exports stood at 1, 70,193 units against 1, 60,670 units
in 2004-05.
• The two-wheeler segment, the market grew by 13.6 per
cent with 70, 56,317 units against 62, 09,765 units in 2004-
• Motorcycles had the upward march, 17.1 per cent in
domestic market touching 58, 15,417 units against 49,
64,753 units in 2004-05.
• Scooter segment grew by 1.5 per cent, fall at 9, 08,159
units against 9, 22,428 units in 2004-05.
• Commercial vehicles segment grew at 10.1 per cent with
3, 50,683 units against 3, 18,430 units in 2004-05.
• Medium and heavy commercial vehicles managed a
growth of 4.5 per cent against 23 per cent growth in the
year ended March 31, 2005.
• Light commercial vehicles sales growth was 19.4 per cent
at 1, 43,237 units against 1, 19,924 units in 2004-05.
• Three-wheelers sales rose by 17 per cent at 3, 60,187 units
against 3, 07,862 units in 2004-05.

In this competitive scenario consumer has number of choices
for selecting motorbikes as well as cars thus there are number
of choices and brands available to the customer. The basic
issue with this project is to study about the consumer
preference toward selecting/purchasing low segment or
economic two-wheeler among the available alternatives.

Auto industry in 2008

The year 2008 is an important year for the Indian automobile

industry because 60 years ago, the manufacturing of
automobiles commenced in India. Since then, the journey of the
Indian Automotive industry can be classified into three main
phases. I would like to briefly touch upon them. The first phase
till mid 1980s could be termed as one of protection for the Indian
automotive industry. There were restrictions on the
manufacturing and import of automobiles and the Indian
automobile market was a seller’s market. The second phase,
post 1991, could be termed as a phase of liberalization as the
Indian automotive market was the beneficiary of the opening up
of India’s economy. This phase was marked by the entry of
foreign automobile players and increase in the availability of
automotive financing. The Indian automotive market became a
buyer’s market during this phase. Coinciding with the second
wave of liberalization, the third phase from early 2000 till date
could be termed as a phase of globalization of the Indian
automotive industry. This phase has been marked by the
removal of most import controls, entry of many more foreign
players in the Indian automotive market and Indian companies
gaining a global identity and acquiring foreign companies.

Today, the Indian automobile industry is ranked first in the world
in the production of three wheelers, second in the production of
two wheelers, fourth in the production of commercial vehicles
and ninth in the production of passenger vehicles. With a
production of nearly 10.8 million vehicles in FY07-08, the Indian
automotive industry has shown an outstanding resilience after
the last down cycle about a decade back. In the last few years,
the Indian automotive industry has grown at a healthy rate by
reducing costs and improving efficiency. With its new found
confidence, it has gone beyond the shores of India and is
creating a noteworthy footprint in different geographies in the
world. For all this growth and development, the auto industry
humbly acknowledges the contribution and support of the auto
components industry. We have been partners, and will continue
to march together for strengthening this symbiotic relationship.

The Indian automotive market with a healthy growth rate of 13%

in the last 7 years was a source of attraction to many foreign
automobile companies whose entry in the Indian market not
only increased competition, but also raised customer
expectations about product quality and reliability. This forced
the Indian companies to introduce new and interesting products
and innovation has now become a noteable feature of the Indian
automotive industry. The innovation story of the Indian
automotive industry would not be complete without mentioning
the NANO, which has evoked worldwide interest, curiosity and
confidence in the competency of Indian talent. It has not only
brought the automobile industry, but also India into focus. The
NANO and other similar products have the potential to change
the paradigm of the automotive industry worldwide.

To maintain a high rate of growth, retain the attractiveness of
the Indian market and to further enhance competitiveness in the
market place, the Indian automotive industry has been working
in a collaborative manner with the government and has drafted
an Automotive Mission Plan 2006-16. Some of the key initiatives
which have been pursued as per the Automotive Mission Plan
• Establishment of National Automotive Testing and R&D
Infrastructure development Project (NATRIP)
• Initiatives for creation and fulfillment of automotive
• Initiatives towards the betterment of society and the
environment, and
• Initiatives to become a catalyst for generating an
additional 25 million jobs

In the last five years, sales in various segments of the Indian

automobile market have grown at a healthy rate of 15% to 27 %.
This growth provided encouragement to various players and
nearly Rs 78,000 crores of investment has been planned, out of
which more than 50% has already been committed. However,
today the Indian automotive industry is facing unprecedented
challenges. On one hand, demand is shrinking because of the
lack of availability of consumer finance, high interest rates and
the high cost of fuel, and on the other, cost of input materials
has witnessed massive increases. e.g. in the last two years,
steel price has increased by almost 40%, copper prices are up
by 45%, natural rubber has risen by 40% . The impact of steel
price increase alone on various segments of automobiles is
quite significant.

These factors are having a catastrophic impact on the bottom
line of the Indian automotive industry and are resulting in
withdrawal, scaling down or deferment of capital investment
which would hurt the objectives of the Automotive Mission Plan
in the long run. Therefore, I would like to urge the government to
take a note of the deteriorating health of the industry and take
corrective measures so that the objectives of the Automotive
Mission Plan could be achieved. The Indian automotive industry
has from time to time given suggestions and would be willing
and ready to sit with the government to find ways to reignite the
engine of growth.

Having said all this, I would like to focus on two other key long
term challenges faced by the Indian automotive industry. The
first one is climate change due to global warming which would
have an impact on all. Contribution of carbon dioxide emissions
giving rise to global warming by various sectors are -

• Public Electricity and Heat Production:

• Manufacturing Industries & Construction:
• Internal transportation (Road, rail, air):
• Others:

(Source: International Energy Agency-2005 Report based on

2001 data for India)

Reduction in carbon dioxide emission would require a holistic
and an integrated approach. However, the automotive industry
is aware of its 10% contribution and is conscious and
determined to pursue initiatives to reduce the same. This could
be implemented by adopting an integrated and a partnership
approach. Some of the initiatives that would reduce carbon
dioxide emissions include introduction of new and more fuel
efficient vehicles, a mandatory inspection and maintenance
regime, the removal of old vehicles as they contribute to a larger
portion of carbon dioxide emissions, efficient traffic
management, use of alternative fuels like CNG, LPG, bio-diesel
etc and the introduction of electric vehicles / hybrid. We are
pleased to inform you that an exhibition showing alternative fuel
technologies and vehicles based on the same has been
organized in the front lawns of this hotel and we hope that you
would find it useful. We are working with nominated agencies to
finalize a long term glide path for the reduction of CO2 and for
the improvement of fuel efficiency. I am pleased to announce
that starting from Jan’09, all SIAM members would begin the
process of displaying, at the point of sale of passenger cars and
two wheelers, fuel consumption consumer information, and this
would be supplied to all customers of this product along with
the documentation of the vehicle. This process would be
completed by April 1, 2009. SIAM has also prepared a fuel
economy information brochure, which we will request the
Hon’ble Minister to release. These actions are a firm indication
of the Indian automotive industry’s commitment to play a
proactive role in this area.

The second challenge which the Indian automotive industry is

facing today is in attracting and nurturing talented manpower

not only for the creation of better and reliable products but also
for servicing and maintenance throughout the life cycle of the
product. More than 60% of the additional 25 million jobs that is
projected to get created as per the Automotive Mission Plan,
would be in the skilled category. Therefore, as part of SIAM’s
strategy, for the optimization of the skills development program,
SIAM has supported proposals to train youth in rural areas
submitted to the Ministry of Rural Development and would help
in the implementation when approved. SIAM is also contributing
to the equity of the National Skills Development Corporation and
would actively support the initiative under the NSDC. I’m
pleased to announce that the Indian automotive industry would
adopt 100 ITIs across the country in a span of two years which
would help in generating a pool of skilled manpower for the
Indian automotive industry. However, this needs to be further
backed up with some massive efforts and urgent steps by the
government, which the auto industry would be ready to partner

Coming to today’s proceedings, there are three key note

addresses, two plenary sessions and two round tables, one on
“What it would take for India to become a key player of
innovation in the Automotive Industry” and the other on “ Will
the small car segment bring new dynamics in the Auto
All the major auto companies enjoyed the high growth ride till
the mid 2008. But at the end of the year, industry had to face the
hard truth and witnessed the fall in sales compared to last year.
In December 2008, overall production fell by 22 % over the same
month last year. Global recession has hit the Indian auto
industry, India is strong and growing industry but the impact of

recession is evident now on industry as sales & growth of
automobile companies have declined.
Passenger Vehicles segment registered negative growth. One of
its supporting facts is that the sales in December 2008 for
passenger vehicles fell by 13.86% over December 2007. Maruti-
the leading car manufacturer, registered 10% fall in sells (56293
units), as compared to December’07 (62,515 units). But
interestingly, Hyundai motors, the second largest car maker of
country, registered a growth in sells, with the help of export;
Hyundai Motors reported 19% growth.
Two Wheelers registered minor growth of 1.85 % during April –
December 2008. However, Two Wheelers sales recorded 15.43
percent fall in December 2008 over the same month last year. In
two wheeler segment, Hero Honda has witnessed 10% fall
(215,931 units in Dec 2008) in sales as compared to December
2007 (240,532 units). Bajaj Automobile has registered 33% fall in
its overall two wheeler sells, compared to last year. The
company has reported 37% negative growth in bike sells.
Although the year 2008 saw a record launches of new products
of various categories. Maruti launched A Star, its new small
segment car. Honda Motors launched the new version of Honda
city, its best selling sedan, also Civic Hybrid. Hyundai motor
was not also far behind, in the end of the year, Hyundai
launched its much awaited sedan i20.In Bikes segments, this
year was full of happening. Yamaha introduced its two new hi-
end models YZF & R15. Suzuki Motorcycle India also launched
its legendary bike Hayausa & Intruder in Indian market.

Road ahead- 2009

The Indian automobile market is expected to grow by 9%.
Although the industry has faced the brunt of recession, the
sales figures of December’08 are the true indicator of bang of
global slowdown. India with growing middle class, strong
economy (although recession has hit the economy, but to be on
positive side, will come over soon) and with trained workforce
has a strong future of automobile industry. All the big foreign
players are eyeing on Indian market.
• ·Japanese company Nissan Motors has identified India as
its global manufacturing hub
• Hyundai has invested huge money in India and has
positioned it as small car
manufacturing hub in the word
• ·General Motors, Mercedes –Benz, Skoda Auto, all have
big plans for India and will invest huge funds

It is sacrilege to say that the world economy has been

undergoing with the huge crisis. And automobile industry is not
far behind in league. Undoubtedly, the coming time would be a
challenge for the automobile industry. Bike manufacturers have
already started facing the problems, loan & finance for new bike
is not available easily in semi urban & rural market. Banks and
other financial institutions have baked out from finance.
In spite of all these, this year will see a positive growth with
some new launches of cars & bikes. We should not forget the
launch of much awaited Tata Nano which will soon be seen on
Indian roads. Bajaj Auto is planning to roll out 6 new bikes in the
year 2009. Hero Honda, Suzuki Motorcycle, Yamaha India, all is
set to knock the Indian market with their new products.

I believe that Indian automobile industry is bit immune in
comparison to its competitors. Global big three, GM, Ford &
Chrysler are not in good state of health, US Govt. has released a
bailout, Considering all these facts & current situations, we can
conclude the following :-
• Indian automobile industry may face the liquidity crunch
in the upcoming months. Few projects have already been
on halt. For example, Honda Motors has stopped work on
its upcoming project in Rajasthan
• Sells may drop in the upcoming months as the finance
for the new products are easily not available. Motorcycle
manufactures will face the brunt of financial institutions
unwillingness of providing loans to the smaller cities.
• The Government of India should make the norms and
policies bit lenient like making the loan process easier &
affordable, asking the public sector banks to cut the
interest rates, etc.

Global Recession Hits Indian Auto Industry

Global recession has devastated the global auto industry with

pinching effects on the Indian auto industry. India is a strong
and growing economy but the hit of recession has put red marks
on the entire balance sheet of the Indian economy.
Among the leading car manufacturers, General Motors and Ford
were the first one to file for bankruptcy. GM is struggling to stay
alive and claims that the company has just enough cash to
continue its operations. Even the merger talks of GM and
Chrysler have been officially brought to a halt because of the
liquidity crunch.

U.S sales have fallen down by 32% which has directly affected
the Indian car industry where GM has recorded a fall of 45%,
Ford of 30% and Chrysler down by 35%. All the three major car
manufacturers have reported declined growth after the hit of
After the industry experienced a heavy fall in the month of
August due to inflation, September proved to be a promising
month with things setting out at the right place. Then again the
market went in the negative terrain swayed by the wind of
October usually is considered to be the best month for car sales
because of the festive season. Unfortunately, this year it proved
to be a curse for the Indian auto industry. At one end of the
spectrum, car manufacturers like Tata Motors, GM, Hyundai,
Ford, Renault, Mahindra, and Maruti Suzuki are investing huge
amounts to establish new production plants and line up launch
of car models. At the other end of the spectrum, SIAM has cut
down the growth forecast of automotive sales from 12.5% to
This initiative taken by SIAM further forced few car
manufacturers like Tata Motors and Maruti Suzuki to cut down
their production which further took away the job of almost 300
workers. Even Mahindra-Renault reduced the number of
production units of their Logan.
In addition, the severe liquidity crunch in the U.S market has
also forced many of the car buyers to cut upgrades to bigger
cars and many are pushed back from buying new cars. With
deteriorating car sales, even production has gone down to a
great extent, which has eventually put a negative impact on the
auto component industry.

In October, overall car sales declined to about 9.05% over
October 2007 and the car production fell down to about 12.32%.
Further to that even the month of November was not successful
in bringing some charm to the industry. Infact, November
recorded the steepest fall in car sales in the past five years.
Maruti Suzuki recorded a fall of 27%, Mahindra & Mahindra
recorded a fall of about 40%, and Tata Motors showed 12%
decline in the car sales.
It is also said that the recent Mumbai terror attack and the
cyclonic rain in South India have added to the woes of Indian car
India is one of the most promising car industries across the
globe. It has gradually strengthened its foothold in the
international arena as well. The country is dealing with many car
manufacturers, dealers, and associations in various different
countries including U.S. From some countries, India imports
cars and car components and to some India exports. With this,
the global recession is obvious to have its impact on the Indian
car industry.
The following will give you the complete picture of Indian Auto
The first auto vehicle rolled out in India at the end of 19th
century. Today, India is the the 2nd largest tractor and 5th
largest commercial vehicle manufacturer in the world. Hero
Automobile History
Honda with 1.7M motorcycles a year is now the largest
motorcycle manufacturer in the world.

On the cost front, OEMs eyeing India in a big way to source

products and components at significant discounts to home
Industry Investment market. On the revenue side, OEMs are active in the booming
passenger car market in India.

Industry Growth The passenger car and motorcycle segment in Indian auto
market is growing by 8-9 per cent. The two-wheeler segment
will clock 11.5% rise by 2007. Commercial vehicle to grow by
5.2 per cent.

India is the 11th largest Passenger Cars producing countries
in the world and 4th largest in Heavy Trucks. Maruti Udyog
Vehicle Production Ltd. is the leading 4-wheelers manufacturer. Hero Honda is
the leading 2-wheelers manufacturer.

Passenger vehicle exports have grown over five times and

two-wheeler exports have reached more than double.
Exports of auto components, whose manufacturing costs are
Auto Export
30-40 per cent lower than in the West, have grown at 25% a
year between 2000 to 2005.

Hero Honda is the largest manufacturer of motorcycles.

Hyundai Motors India is the second largest player in
passenger car market. Tata Motors is the fifth largest
Auto Companies
medium & heavy commercial vehicle manufacturer in the

Know about the number of vehicles registered as Transport

Vehicle Distribution or Non-Transport in the Indian states and Union Territories.

Get all the contact details of Automobile Association of

Upper India (AAUI), Automotive Research Association of
Associations India (ARAI), Automobile Association of Southern India
(AASI), Automotive Component Manufacturers Association
of India (ACMA).


Bajaj Auto limited is one of the largest two wheeler
manufacturing company in India apart from producing two
wheelers they also manufacture three wheelers. The company
had started way back in 1945. Initially it used to import the two
wheelers from outside, but from 1959 it started manufacturing of
two wheelers in the country. By the year 1970 Bajaj Auto had
rolled out their 100,000th vehicle. Bajaj
scooters and motor cycles have become an
integral part of the Indian milieu and over the
years have come to represent the aspirations
of modern India. Bajaj Auto also has a
technical tie up with Kawasaki heavy
industries of Japan to produce the latest
motorcycles in India which are of world class
quality The Bajaj Kawasaki eliminator has
emerged straight out of the drawing board of
Kawasaki heavy industries. The core brand values of Bajaj Auto
limited includes Learning, Innovation, Perfection, Speed and

Bajaj Auto has three manufacturing units in the country at
Akurdi, Waluj and Chakan in Maharashtra, western India, which
produced 2,314,787 vehicles in 2005-06. The sales are backed by
a network of after sales service and maintenance work shops all
over the country.

Bajaj Auto, is ranked as the world’s fourth largest two- and

three- wheeler manufacturer and the Bajaj brand is well-known
in over a dozen countries in Europe, Latin America, the US and
Asia. The present Chairman and Managing Director of the group,
Rahul Bajaj, took charge of the business in 1965. Under his
leadership, the turnover of the Bajaj Auto the flagship company
has gone up from Rs.72 million to Rs.46.16 billion (USD 936
million), its product portfolio has expanded from one to and the
brand has found a global market. He is one of India’s most
distinguished business leaders and internationally respected for
his business acumen and entrepreneurial spirit.

Bajaj Auto has products which cater to every segment of the

Indian two wheeler market Bajaj CT 100 Dlx offers a great value
for money at the entry level. Similarly Bajaj Discover 125 offers
the consumer a great performance without making a big hole in
the pocket.

Company History

Bajaj Auto Limited is India's largest manufacturer of scooters

and motorcycles. The company generally has lagged behind its
Japanese rivals in technology, but has invested heavily to catch
up. Its strong suit is high-volume production; it is the lowest-
cost scooter maker in the world. Although publicly owned, the

company has been controlled by the Bajaj family since its


The Bajaj Group was formed in the first days of India's

independence from Britain. Its founder, Jamnalal Bajaj, had
been a follower of Mahatma Gandhi, who reportedly referred to
him as a fifth son. 'Whenever I spoke of wealthy men becoming
the trustees of their wealth for the common good I always had
this merchant prince principally in mind,' said the Mahatma after
Jamnalal's death.

Jamnalal Bajaj was succeeded by his eldest son, 27-year-old

Kamalnayan, in 1942. Kamalnayan, however, was preoccupied
with India's struggle for independence. After this was achieved,
in 1947, Kamalnayan consolidated and diversified the group,
branching into cement, ayurvedic medicines, electrical
equipment, and appliances, as well as scooters.

The precursor to Bajaj Auto had been formed on November 29,

1945 as M/s Bachraj Trading Ltd. It began selling imported two-
and three-wheeled vehicles in 1948 and obtained a
manufacturing license from the government 11 years later. The
next year, 1960, Bajaj Auto became a public limited company.

Rahul Bajaj reportedly adored the famous Vespa scooters made

by Piaggio of Italy. In 1960, at the age of 22, he became the
Indian licensee for the make; Bajaj Auto began producing its
first two-wheelers the next year.

Rahul Bajaj became the group's chief executive officer in 1968

after first picking up an MBA at Harvard. He lived next to the

factory in Pune, an industrial city three hours' drive from
Bombay. The company had an annual turnover of Rs 72 million
at the time. By 1970, the company had produced 100,000
vehicles. The oil crisis soon drove cars off the roads in favor of
two-wheelers, much cheaper to buy and many times more fuel-

A number of new models were introduced in the 1970s,

including the three-wheeler goods carrier and Bajaj Chetak early
in the decade and the Bajaj Super and three-wheeled, rear
engine Auto rickshaw in 1976 and 1977. Bajaj Auto produced
100,000 vehicles in the 1976-77 fiscal year alone.

The technical collaboration agreement with Piaggio of Italy

expired in 1977. Afterward, Piaggio, maker of the Vespa brand of
scooters, filed patent infringement suits to block Bajaj scooter
sales in the United States, United Kingdom, West Germany, and
Hong Kong. Bajaj's scooter exports plummeted from Rs 133.2
million in 1980-81 to Rs 52 million ($5.4 million) in 1981-82,
although total revenues rose five percent to Rs 1.16 billion.
Pretax profits were cut in half, to Rs 63 million.

New Competition in the 1980s

Japanese and Italian scooter companies began entering the

Indian market in the early 1980s. Although some boasted
superior technology and flashier brands, Bajaj Auto had built up
several advantages in the previous decades. Its customers liked
the durability of the product and the ready availability of
maintenance; the company's distributors permeated the

The Bajaj M-50 debuted in 1981. The new fuel-efficient, 50cc
motorcycle was immediately successful, and the company
aimed to be able to make 60,000 of them a year by 1985.
Capacity was the most important constraint for the Indian
motorcycle industry. Although the country's total production
rose from 262,000 vehicles in 1976 to 600,000 in 1982,
companies like rival Lohia Machines had difficulty meeting
demand. Bajaj Auto's advance orders for one of its new mini-
motorcycles amounted to $57 million. Work on a new plant at
Waluj, Aurangabad commenced in January 1984.

The 1986-87 fiscal year saw the introduction of the Bajaj M-80
and the Kawasaki Bajaj KB100 motorcycles. The company was
making 500,000 vehicles a year at this point.

Although Rahul Bajaj credited much of his company's success

with its focus on one type of product, he did attempt to diversify
into tractor-trailers. In 1987 his attempt to buy control of Ahsok
Leyland failed.

The Bajaj Sunny was launched in 1990; the Kawasaki Bajaj 4S

Champion followed a year later. About this time, the Indian
government was initiating a program of market liberalization,
doing away with the old 'license raj' system, which limited the
amount of investment any one company could make in a
particular industry.

A possible joint venture with Piaggio was discussed in 1993 but

aborted. Rahul Bajaj told the Financial Times that his company
was too large to be considered a potential collaborator by
Japanese firms. It was hoping to increase its exports, which
then amounted to just five percent of sales. The company began
by shipping a few thousand vehicles a year to neighboring Sri
Lanka and Bangladesh, but soon was reaching markets in
Europe, Latin America, Africa, and West Asia. Its domestic
market share, barely less than 50 percent, was slowly slipping.

By 1994, Bajaj also was contemplating high-volume, low-cost

car manufacture. Several of Bajaj's rivals were looking at this
market as well, which was being rapidly liberalized by the Indian

Bajaj Auto produced one million vehicles in the 1994-95 fiscal

year. The company was the world's fourth largest manufacturer
of two-wheelers, behind Japan's Honda, Suzuki, and Kawasaki.
New models included the Bajaj Classic and the Bajaj Super
Excel. Bajaj also signed development agreements with two
Japanese engineering firms, Kubota and Tokyo R & D. Bajaj's
most popular models cost about Rs 20,000. 'You just can't beat
a Bajaj,' stated the company's marketing slogan.

The Kawasaki Bajaj Boxer and the RE diesel Auto rickshaw were
introduced in 1997. The next year saw the debut of the Kawasaki
Bajaj Caliber, the Spirit, and the Legend, India's first four-stroke
scooter. The Caliber sold 100,000 units in its first 12 months.
Bajaj was planning to build its third plant at a cost of Rs 4 billion
($111.6 million) to produce two new models, one to be
developed in collaboration with Cagiva of Italy.

New Tools in the 1990s

Still, intense competition was beginning to hurt sales at home

and abroad during the calendar year 1997. Bajaj's low-tech, low-
cost cycles were not faring as well as its rivals' higher-end
offerings, particularly in high-powered motorcycles, since
poorer consumers were withstanding the worst of the recession.

The company invested in its new Pune plant in order to
introduce new models more quickly. The company spent Rs 7.5
billion ($185 million) on advanced, computer-controlled machine
tools. It would need new models to comply with the more
stringent emissions standards slated for 2000. Bajaj began
installing Rs 800 catalytic converters to its two-stroke scooter
models beginning in 1999.

Although its domestic market share continued to slip, falling to

40.5 percent, Bajaj Auto's profits increased slightly at the end of
the 1997-98 fiscal year. In fact, Rahul Bajaj was able to boast,
'My competitors are doing well, but my net profit is still more
than the next four biggest companies combined.' Hero Honda
was perhaps Bajaj's most serious local threat; in fact, in the fall
of 1998, Honda Motor of Japan announced that it was
withdrawing from this joint venture.

Bajaj Auto had quadrupled its product design staff to 500. It also
acquired technology from its foreign partners, such as Kawasaki
(motorcycles), Kubota (diesel engines), and Cagiva (scooters).
'Honda's annual spend on R & D is more than my turnover,'
noted Ruhal Bajaj. His son, Sangiv Bajaj, was working to
improve the company's supply chain management. A marketing
executive was lured from TVS Suzuki to help push the new

Several new designs and a dozen upgrades of existing scooters

came out in 1998 and 1999. These, and a surge in consumer
confidence, propelled Bajaj to sales records, and it began to
regain market share in the fast-growing motorcycle segment.
Sales of three-wheelers fell as some states, citing traffic and

pollution concerns, limited the number of permits issued for

In late 1999, Rahul Bajaj made a bid to acquire ten percent of

Piaggio for $65 million. The Italian firm had exited a relationship
with entrepreneur Deepak Singhania and was looking to reenter
the Indian market, possibly through acquisition. Piaggio itself
had been mostly bought out by a German investment bank,
Deutsche Morgan Grenfell (DMG), which was looking to sell
some shares after turning the company around. Bajaj attached
several conditions to his purchase of a minority share, including
a seat on the board and an exclusive Piaggio distributorship in

In late 2000, Maruti Udyog emerged as another possible

acquisition target. The Indian government was planning to sell
its 50 percent stake in the automaker, a joint venture with Suzuki
of Japan. Bajaj had been approached by several foreign car
manufacturers in the past, including Chrysler (subsequently
DaimlerChrysler) in the mid-1990s.

Employment fell from about 23,000 in 1995-96 (the year Bajaj

suffered a two-month strike at its Waluj factory) to 17,000 in
1999-2000. The company planned to lay off another 2,000
workers in the short term and another 3,000 in the following
three to four years.

Timeline of new releases

• 1971 - three-wheeler goods carrier

• 1972 - Bajaj Chetak
• 1976 - Bajaj Super
• 1977 - Rear engine Auto rickshaw

• 1981 - Bajaj M-50
• 1986 - Bajaj M-80, Kawasaki Bajaj KB100
• 1990 - Bajaj Sunny
• 1994 - Bajaj Classic
• 1995 - Bajaj Super Excel
• 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Auto
• 1998 - Kawasaki Bajaj Caliber, Legend(India's first four-
stroke scooter)
• 2000 - Bajaj Saffire
• 2001 - Eliminator, Pulsar
• 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
• 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with
Wonder Gear, Bajaj Discover DTS-i
• 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
• 2006 - Bajaj Platina
• 2007 - Bajaj Pulsar-200
• Bajaj Pulsar 220 DTS-Fi

Upcoming Models

• Bajaj Krystal
• Bajaj Blade
• Bajaj Sonic


April Bajaj Auto Commissions New Plant at Pantnagar, Uttrakhand
February 200 cc Pulsar DTS-i launched
January Bajaj Kristal DTS-i launched
April Bajaj Platina launched

December Bajaj Discover launched
June Bajaj Avenger DTS-i launched
February Bajaj Wave DTS-i launched

October Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT100 Launched
January Bajaj unveils new brand identity, dons new symbol, logo and
brand line

October Pulsar DTS-i is launched.
October 107,115 Motorcycles sold in a month.
July Bajaj Wind 125, The World Bike, is launched in India.
February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the
motorcycle segment.

November Bajaj Auto launches its latest offering in the premium bike
segment 'Pulsar'.
January The Eliminator is launched.

2000 The Bajaj Saffire is introduced.

1999 Caliber motorcycle notches up 100,000 sales in record time of 12


1998 Production commences at Chakan plant.

June 7th Kawasaki Bajaj Caliber rolls out of Waluj.
July 25th Legend, India's first four-stroke scooter rolls out of Akurdi.
October Spirit launched.

1997 The Kawasaki Bajaj Boxer and the RE diesel Auto rickshaw are

November 29 Bajaj Auto is 50.
Agreements signed with Kubota of Japan for the development of
diesel engines for three-wheelers and with Tokyo R&D for
Scooter and moped development.

Bajaj Auto Limited (herein after referred to as the "Company")

hereby adopts the following Code of Conduct for Affirmative
Action. This will be effective from 1st December 2006.

Divider line

• The Company affirms that its competitiveness is

interlinked with the well being of all sections of the Indian
• The Company believes that equal opportunity in
employment for all sections of the society is a component
of its growth and competitiveness. It further believes that
inclusive growth is a component of growth and
development of the country.
• The Company affirms the recognition that diversity to
reflect socially disadvantages sections of the society in
the workplace has a positive impact on business.
• The Company will neither practice nor support conscious
discrimination in any form.
• The Company does not bias employment away from
applicants belonging to disadvantaged sections of society
if such applicants possess competitive skills and job
• The Company's selection of business partners is not
based on any considerations other than normal business

• In case of equal business offers, the Company will select
a business partner belonging to a socially disadvantaged
section of society.
• This Code of Conduct for Affirmative Action will be put up
on the company web-site to encourage applications from
socially disadvantaged sections of society.
• The Company makes all efforts for up skilling and
continual training of all its employees in order to enhance
their capabilities and competitive skills. No discrimination
of any type will be shown in this process.
• The Company may have a partnership programme with
educational institution/s to support and aid students from
socially disadvantaged sections of society.
• The Company will maintain records of Affirmative Action.
• The Company has nominated Mr K Srinivas, Vice
President (HR), to oversee and promote the Affirmative
Action policies and programmes. He will be accountable
to the Chairman.
• The Company will make available its learning and
experiences as a good corporate citizen in Affirmative
Action to other companies desiring to incorporate such
policies in their own business.



Divider line

• Internationally competitive R&D capabilities

• Proven technological know-how
• Cost and quality balance
• Unique designs
• Products in sync with market needs
• Warranty and trained service support

Supply Chain Management

Divider line

• Partnership with globally trusted shipping lines: Maersk

Sealand, P&O Nedloyd, APL ensuring safe and timely
• Efficiently packed, factory stuffed cargo shipped in CBU,
SKD or CKD modes
• Specially designed export packing procedure followed
• Full container (FCL) or less than container load (LCL)
dealt with safety and security

Bajaj Pulsar-Distinctly Ahead

Bajaj Auto Ltd has launched Pulsar DTS-i

in its attempt to remain 'Distinctly ahead'.
The all new Pulsar DTS-i is packed with
the path breaking next generation
technology of digital biking. Its various
digital systems like capacitor discharge
ignition (CDI) system, Digital console and
Digital Twin Spark ignition (DTS-i) provides efficient fuel
combustion and better performance under all conditions. The
latest DTS-i engine of Bajaj Pulsar DTS-i, with twin spark plugs

and 8 bit microprocessor chip, generates the pulsating 18 ps of
power to excite the bikers and its advanced exhausted
technology ensures the great performance at lower rpm.
The muscular aerodynamic shape of Pulsar DTS-i and its 1350
mm of wheel base with 17" large alloy wheels give this Bajaj
bike a robust presence on the road. For the first time in India,
Pulsar DTS-i is equipped with an Oil cooler, tube less tires and
new digital console that makes the Pulsar most sporty and
stylish two wheelers on Indian roads. Launched in three variants
of 200cc, 150cc and 180 cc, Pulsar DTS-i has a price tag of
Rs.70-75,000 (approx.) and up for sale throughout the
dealerships of Bajaj Auto India.

Key Features of Bajaj Pulsar DTS-i

• Engine Oil Cooler to control the temperature and maintain

the high speed and rpm.
• Digital Odometer, Digital Speedo Meter, Digital Fuel
Gauge and two Digital Trip Meters contribute to enhanced
riding comfort.
• Tubeless tires for better road grip and stability.
• First bike in India with large 33 mm front fork for better
shock absorbing ability.
• Constant velocity (CV) carburetor for high level of
• Split seat for better riding and sitting comfort.
• The new Petrol tank flaps give petrol tank an aerodynamic

Technical Specifications

Dimensions & Weight
Wheelbase (mm) 1340
Weight (kgs) 145 Kg
Model Designation 4-stroke, DTS-i, Oil cooled
New Silencer with ExhausTEC technology now ensures
Engine response
improved engine torque even at varying load conditions
Fuel Efficiency 50-55 kmpl
Displacement (cc) 198.8 cc
Transmission 05 Gears
Top Speed (kmph) 135
Front Telescopic forks 135 mm stroke
Triple rate spring, 5 way adjustable, gas charged Nitrox
shock absorbers
Front 260 mm hydraulically operated disc brake
Rear Mechanically expanding 130 mm drum type
Front 90/90 x 17" Tubeless tyre, shod on aluminum alloy wheels
Rear 120/80 x 17" Tubeless tyre, shod on aluminum alloy wheels
Fuel Tank 15 Lts ( 2 liters of usable reserve)
Max. Horsepower
18 Ps / 13.25 Kw @ 8000 rpm
Max. Torque (kg 1.75 kgm / 17.17 Nmm/rpm)


India's leading motorcycle manufacturer
Bajaj Auto has unveiled its new bike model
to the Pulsar family. Pulsar DTS-FI 220
bikes was first put on display at the Delhi
Auto Expo held in year 2006. The new

avatar of Bajaj Pulsar is powered with the new-age DTS FI
engine technology. DTS FI stands for Digital Twin Spark Fuel
Injection that offers higher fuel efficiency with great mileage per
liter. Pulsar DTS FI 220 has so many firsts accredited to it, like
this bike is India's first bike that comes fitted with front and rear
disc braking, tubeless tyres and it comes equipped with
projector head lamp that functions through direct current for
consistent illumination.

This stunner bike Bajaj Pulsar DTS-Fi has a long list of features
that takes it a step ahead in terms of performance and styling. It
comes with oil cooled engine, digital console with amber back
light, self canceling indicators, twin seats, split grab rail,
exposed drive chain and no kick lever. The 220 cc engine of
Bajaj Pulsar DTS Fi exhales a maximum power of 20 bhp @ 8500
rpm and a maximum torque of 19.12 Nm @ 6500 rpm. Packed
with revolutionary digital engine technology and host of eye-
catching features, the Pulsar DTS Fi 220 cc bike comes costlier
and has been priced with Rs. 80,000 (ex-showroom). This bike
has been launched in three hot colors namely Silver, Blue and

Company Name Displacement Maximum Power

20 bhp @ 8500
Bajaj Auto Limited 220 cc
19.12 Nm @ 6500 rpm.

Striking Features of Bajaj Pulsar DTS Fi 220 cc

• Powered with Digital Twin Spark Fuel Injection engine for

exceptional performance.
• India's first bike to have 230 mm rear disc brake.

• Pulsar DTS Fi is the first bike on the Indian roads having
factory fitted front and rear tubeless tyres.
• Eye-catching digital console with amber back light
• The bike has been equipped with Projector Head Lamp
powered with DC for constant illumination while driving.
• Six spooked, 17" alloy wheels.
• Stylish body panels, Split grabs rails and exposed drive
chain provides this bike a sporty looks.

Technical Specifications of Pulsar DTS Fi 220 cc

Dimensions & Weight

Length (mm) 2035
Width (mm) 1140
Height (mm) 740
Wheelbase (mm) 1350
Ground Clearance (mm) 165
Kerb Weight (kgs) 150
Type 220 cc, 2 valve, 4 Stroke, air cooled with oil cooler
Displacement (cc) 220 cc
Transmission 5- Speed Manual sequential
Front Telescopic (Stroke: 130 mm)
Rear Nitrox gas assisted hydraulic shock absorbers
Front Brake Type Twin calipers, 260 mm Disc Brakes
Rear Brake Type Single Caliper, 230 mm Disc Brakes
Front 90/90- 17" tubeless tyres
Rear 120/80- 17" tubeless tyres

Max. Horsepower 20 hp/15 kW @ 8500
Max. Torque 19.12 Nm@ 6500rpm
Fuel Tank Capacity (liter) 15 liters

BAJAJ DISCOVER DTS-i- “Discover the Jaadoo”

Bajaj Discover is a bike with all the latest features. It
has Exhaus TEC technology, SNS suspension and a
ride control switch. It comes in two variants, the base
model and Discover DTSi. The base model is of 112 cc
and the DTSi, 125 cc. The 112 cc gives the rider the
best mileage of 101 kmpl (under standard test
conditions). The DTSi is ranked among the most
powerful and torquey in the 125 cc class of bikes.

Company Stroke Maximum Power Displacement
Bajaj Auto Ltd 4-Stroke 8.5 bhp (6.26 kW) @ 111.63 cc (124.52 cc
7500 rpm Discover DTS-i)

Striking Features

• Athletic, Lean and Muscular styling

• 101 kmpl ExhausTEC mileage
• Telescopic Front suspension of 30 mm diameter and the
longest travel in its class of 135 mm.
• World first SNS (Spring-N-Spring) Rear suspension with
triple rated springs, also the longest travel in its class of
110 mm.

Model Variants

• Bajaj Discover
• Bajaj Discover DTSi

Technical Specifications

Length 2030 mm
Width 760 mm
Height 1065 mm
Wheel base 1305 mm
Turning circle dia 2100 mm
Ground clearance 179 mm
Kerb Weight 125 kg – Kick start / 129 kg – Electric start
Type 4-Stroke, DTS-I, Natural Air Cooled
Displacement 124.52 cc
Max Net Power 16.5 bhp/ 12.15 kw @ 8000 rpm
Max Net Torque 10.8 Nm @ 6500 rpm
Clutch Wet, Multidisc Type
Ignition system Microprocessor controlled Digital CDI

Starting system Kick Start / Self Start
Frame Double cradle tubular type
Front Suspension Telescopic
Trailing arm with coaxial hydraulic shock absorbers
Rear Suspension
& coil springs.
Mechanical expanding shoe & drum type – 130 mm
Front Brake
Mechanical expanding shoe & drum type – 130 mm
Rear Brake
Front Tyre Size 2.75 x 17, 4PR
Rear Tyre Size 3.00 x 17, 6PR
Fuel Tank
Fuel Tank capacity 10 Liters (2.3 liters for reserve)
System Voltage 12V (AC + DC)
Electric start – 35/ 35W Optoprism- Halogen lamp,
Kick start – 60/55 W Round Headlamp
Battery type 12V, 2.5 Ah(KS)/12 V, 9 Ah (ES)
Tail lamp 5/21 W
Brake lamp 10 W
Turn signal lamp 10 W

What are DTS-i, DTS-Si and DTS-Fi?

Conventional Engine

A conventional 4 Stroke engine has a Single Spark Plug located
at one end of the combustion chamber and hence the
combustion is inefficient leading to sub optimal mileage and sub
optimal performance.

DTS-i Engine

DIGITAL TWIN SPARK ignition engine has two Spark plugs

located at opposite ends of the combustion chamber and hence
fast and efficient combustion is obtained. The benefits of this
efficient combustion process can be felt in terms of better fuel
efficiency and lower emissions.

DTS-i Engine can be further tuned to deliver exhilarating

performance or exceptional mileage.

DTS-Si Engine -

Like DTS-i (which is the mother technology) the engine has 2
spark plugs, but, instead of conventionally positioned straight
ports, the offset positioning of the ports generate high swirl and
turbulence of the air fuel mixture in the combustion chamber.
This results in highly efficient combustion that further results in
exceptional mileage. Like the mother DTS-i technology, the DTS-
Si technology is a patented technology developed by Bajaj Auto

We are launching our first bike with 125 cc DTS-Si engine and
best in class mileage of 109 kmpl in September 07. The mileage
and performance of this bike is sure to delight you.


DTS-Fi stands for "Digital Twin Spark Fuel Injection", a ‘Bajaj

Patented Technology’. In fuel injection the conventional
carburetor has been replaced by injector which injects fuel in to
the engine in a spray form based on the instructions of the
Engine Control Unit (ECU) which is a part of the Engine
Management System EMS. The Electronic Control Unit (ECU) is
microprocessor based and is the brain of the fuel injection
system. It processes information sent by various sensors and
instantly determines optimum fueling and spark timing for
various engine operating conditions. The ECU contains detailed
information of the engine's characteristics from which it picks
the necessary data for commanding both fueling & sparks

The main advantages of Fuel Injection are:

• Increased power output for same cc.

• Better low end torque. c. Lower fuel delivery & optimization of
spark timing.
• Improved cold start, quick warm-up and excellent response to
sudden acceleration.
• Lower emission levels.
• Self detection and communication of fuel system
malfunctioning if any.


Hero group, the largest manufacture of bicycles in the world was

established by Munjal family in 1940s from Ludhiana who is the
hero of bicycle world. Group patriarch and chairman of Hero
Honda motors Mr. Brijmohan Lal Munjal along with his brothers’
Dayanand, Satyanand and Omprakash set up the family
business after migrating from Pakistan in 1947. In the mid 50,s
they set up hero cycles and went down in history as the largest
manufacturer of bicycles in the world. In the late 70,s they
graduated to manufacturing mopeds [Majestic auto]


Honda Motor Company, Japan as the leading automaker

company is specialized in providing technical know-how, design
specification, R&D innovation to its most prolific affiliate in the


The joint venture between India's Hero Group and Honda Motor
Company, Japan [for Motorcycle in 1984 ] has not only created
the world's single largest two wheeler company but also one of
the most successful joint ventures worldwide until the year 1999
when it had announced a 100% subsidiary, Honda Motorcycle &
scooter INDIA (HMSI). This announcement cased the HHM stock
price to decrease 30 % the same day. Munjal had to come up
with new strategies decisions as, HMSI and other foreign new
entry companies were causing increased intensity of rivalry for
HHM. HHML’s success relied on its ability to create a motorcycle
that required little maintenance and had enormous fuel
efficiency. It was not expensive, but it had a reputation to last
the distance over years without requiring any serious repairs.
Spares were easy to get and inexpensive.

The brand’s simple ad campaign

“Fill it, shut it, forget

Popular as fuel efficient bike, The Hero Group and Honda own
26% stake in Hero Honda, which is the world’s single largest
two-wheeler maker. The remaining shareholding is in the hands
of the public. Honda has strengthened its R&D facility in India
and together with R&D in Japan will continue to provide Hero
Honda with leading edge Honda technology.


In some ways, Hero and Honda are like two volumes of a single
book. What has made the book a bestseller is the fact that right
from the outset, the co-authors knew the script they had to write
in order to be successful in the Indian market. Over the course
of two and a half decades, both partners have fine-tuned and
perfected their roles. As the largest motorcycle producer in the
world, Honda has been able to consistently provide technical
know-how, design specifications and R&D innovations to its
most prolific affiliate in the world, Hero Honda. This has led to
the development of world class, value for-money motorcycles
and scooters for the Indian market.
On its part, the Hero Group has taken on the singular and
onerous responsibility of developing the supply chain, ramping
up production facilities, setting up distribution networks and
creating customers. Since both partners are completely focused
on their respective skills, they have been able not just to
complement each other, but also draw from each other’s
strengths. In the process, Hero Honda has gone on to create
history, by becoming one of the most successful joint ventures
in the world.
Today, every second motorcycle sold in the country is a Hero
Honda. There are more than 22 million Hero Hondas o Indian
roads today. There are more Hero Honda bikes on this country's
roads than the total population of some European countries put
together. The company's growth in the two-wheeler Market in
India is the result of an intrinsic ability to increase reach in new
geographies and growth markets. Hero Honda's motorcycles
and scooters are sold and serviced through a network of over
3500 customer touch points.
These outlets comprise of a mix of dealers, service centers and
stockiest located across rural and urban India, and with every

passing year, the network is augmented. Hero Honda has built
two world-class manufacturing facilities at Dharuhera and
Gurgaon in Haryana. These two units now churn out over 3
million bikes per year. The company's third, and its largest and
most sophisticated plant at Haridwar has also gone on-stream.
All this has happened in the span of just two and a half decades!


Hero Honda’s mission is to strive for synergy between

technology, systems and human resources, to produce
products and services that meet the quality, performance and
price aspirations of its customers. At the same time maintain the
highest standards of ethics and social Responsibilities this
mission is what drives Hero Honda to new heights in excellence
and helps the organization forge a unique and mutually
beneficial relationship with all its stake holders.


Hero Honda is a world leader because of its excellent
manpower, proven management, extensive dealer network,
efficient supply chain and world-class products with cutting
edge technology from Honda Motor Company, Japan. The
teamwork and commitment are manifested in the highest level of
customer satisfaction, and this goes a long way towards
reinforcing its leadership status.

The joint venture between India's Hero Group and Honda Motor
Company, Japan has not only created the world's single largest

two wheeler company but also one of the most successful joint
ventures worldwide. During the 80s, Hero Honda became the
first company in India to prove that it was possible to drive a
vehicle without polluting the roads. The company introduced
new generation motorcycles that set industry benchmarks for
fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget
it' campaign captured the imagination of commuters across
India, and Hero Honda sold millions of bikes purely on the
commitment of increased mileage.

Over 20 million Hero Honda two

wheelers tread Indian roads today.
These are almost as many as the
number of people in Finland, Ireland
and Sweden put together! Hero Honda
has consistently grown at double digits since inception; and
today, every second motorcycle sold in the country is a Hero
Honda. Every 30 seconds, someone in India buys Hero Honda's
top selling motorcycle Splendor. This festive season, the
company sold half a million two wheelers in a single month—a
feat unparalleled in global automotive history.

Hero Honda bikes currently roll out from its three globally
benchmarked manufacturing facilities. Two of these are based at
Dharuhera and Gurgaon in Haryana and the third state of the art
manufacturing facility was inaugurated at Haridwar, Uttrakhand
in April this year. These plants together are capable of
producing out 4.4 million units per year. Hero Honda's extensive
sales and service network now spans over 3000 customer touch
points. These comprise a mix of dealerships, service and spare
points, spare parts stockiest and authorized representatives of
dealers located across different geographies.

Hero Honda values its relationship with customers. Its unique
CRM initiative - Hero Honda Passport Program, one of the
largest programs of this kind in the world, has over 3 million
members on its roster. The program has not only helped Hero
Honda understand its customers and deliver value at different
price points, but has also created a loyal community of brand
ambassadors. Having reached an unassailable pole position in
the Indian two wheeler market, Hero Honda is constantly
working towards consolidating its position in the market place.
The company believes that changing demographic profile of
India, increasing urbanization and the empowerment of rural
India will add millions of new families to the economic
mainstream. This would provide the growth ballast that would
sustain Hero Honda in the years to come. As Brijmohan Lal
Munjal, the Chairman, Hero Honda Motors succinctly points out,
"We pioneered India's motorcycle industry, and it's our
responsibility now to take the industry to the next level. We'll do
all it takes to reach there.''




Model: Achiver ES Model: Achiver Kick Start Model: CBZ Xtreme ES
Model: CBZ Xtreme Kick Model: CD Dawn Model: CD Deluxe
Model: Glamour Electric Model: Glamour FI ES Model: Glamour FI Kick
Start Start
Model: Glamour Kick Model: Hunk ES Model: Hunk Kick Start
Model: New Karizma Model: Passion Plus Model: Pleasure
Model: Splendor NXG Model: Splendor NXG Model: Splendor Plus
(Alloy) (Spoke)
Model: Super Splendor Model: Ambition Model: CBZ
Model: CBZ* Kick Start Model: CBZ* Electric Model: CD 100 SS
Model: Dawn Model: Karizma Model: Passion
Model: Splendor Model: Street Dlx Model: Super Splendor


Hero Honda Karizma was the first real sports bike in

India. The bike addresses to those who have a passion
for speed and styling and head-turning looks. It has 17
ps power thrust and picks up 0-60 in 3.8 heart-stopping
seconds. The bike is based on power and styling. Disc
breaks and Mag wheels makes Karizma the safest jet on
the road.

Company Stroke Maximum Power Displacement
Hero Honda Motors
4-Stroke 16.8 bhp @ 7000 rpm 223 cc

Striking Features

• Style
• Sporty position of the seat.
• It stands on its feet even at speeds reaching up to 130
• Fuel Efficiency.

Color Variants

• Pearl Composed Red

• Myth Gold Metallic
• Sparkling Silver
• Turquoise Blue
• Candy Blazing Red
• Black
• Moon Yellow

Technical Specifications

Dimension & Weight

Overall height 1160 mm
Overall length 2125 mm
Overall Width 755 mm
Wheelbase 1355 mm
Ground Clearance 150 mm
Kerb weight 150 kg
Fuel Tank Capacity 15 liters

Type OHC, Air Cooled
Stroke (2/4) 4-stroke
No. of cylinders Single Cylinder
Displacement 223cc
Electrical 12 V, 7.0 Ah
No. of Gears 5 speed
Clutch Multi-plate wet type
Maximum Power 16.8bhp @ 7000rpm
Max. Torque -
Start Kick / Electric
Front Telescopic Hydraulic Shock Absorbers
Swing arm with 5 step adjustable type hydraulic
shock absorber
Front Disc Brakes, 276 mm diameter
Rear Internal Expanding Shoe, 130 mm
Front 2.75 x 18” - 42 P
Rear 100 / 90 x 18” - 56 P

The new the

150cc Hero
Honda Hunk is
here! It's very
manly and
definitely a
powerful and
bike. It's got

great looks and fairing along with styling big and awesome to
look at, and it's a tad bit shorter and sporty that makes it look
unique and possessed. It competes for attention with the CBZ.
With stunning colors, it looks really cool, but lacks digital
instrumentation. Go for it - it's a sure head turner!


• Large Muscular fuel tank and Aerodynamic Tank Shroud

• Trapezoidal Multi reflector Head light

• Stylish, Clear lens Multi reflector Indicators

• Large, inclined Muffler

• Dual colored Aircraft type fuel tank cap

• 5 Spoke black alloy wheels

• Raised Rear fender

• Chrome finished 3 D " HUNK" Emblem

• Contemporary new Fuel cock

• Classic, 3 pod console with chrome ringed large


• 5 Exciting body colors

• 2 new colors - Panther Black and Fighter Blue

• Contoured Saddle with Pillion seat hump

• Aluminum Handle Bar holder cover

• Digital instrumentation, LED tail lamps,

• Rear discs

• Split rear grabs

• Body colored mirrors and full fairing


• 150cc Engine, which delivers amazing top power of 14.2

BHP @ 8500 RPM and a torque of 12.80 N-m @ even at a
low RPM of 6500

• 0-60 Km ph in 5 seconds flat

• Advanced Tumble Flow Induction" (ATFI) Technology

• Advanced Microprocessor Ignition System -"AMI" with

Multi Mapping Digital CDI along with "Carburetor
controlled Variable Ignition" for better, throttle,
acceleration, and immediate response

• Unique "Anti-Kick back" device 240 mm front Disc Brakes

as standard.

• 5speed (1-down 4-up pattern) gearbox.

• kick start and self start option


• New 5 step adjustable "Gas Reservoir Suspension" -

"GRS" for comfortable ride even on the toughest of roads

• Puncture resistant Rear Tuff -up Tube.

• 1325 MM long wheel base for enhanced stability.

• Wide 100 / 90 low aspect ratio Rear tyre.

• 240 mm front Disc Brakes as standard.

• Self Start option.

• Better that CBZ Extreme and Pulsar

• Latest 10W30 SJ Grade, JASO MA Grade Engine oil which

allows oil change at intervals of 6000 kms.

• Reduced maintenance cost, excellent ability to start

immediately in cold weather.

Technical Specifications of Hero Honda Hunk

Dimensions & Weight

Length (mm) 2080
Width (mm) 765
Height (mm) 1095
Wheelbase (mm) 1325
Kerb Weight (kgs) 145
Ground Clearance (mm) 145
Model Designation Air Cooled, 4 - Stroke Single Cylinder OHC
Starting Self Start/Kick Start
Displacement (cc) 149.2
Ignition Advanced Microprocessor Ignition System (AMI)
Bore & Stroke 57.3 X 57.8 mm
Front Telescopic Hydraulic Shock Absorbers
Rear 5 Step Adjustable Gas Reservoir Suspension - GRS
Type Disc: 240 mm Dia Disc - Non Asbestos Type
Internal Expanding Shoe Type (130 mm), Non
Asbestos Type.
Front 2.75 X 18 42P
Rear 100/90 X 18 - 56P (With Tuff-up Tube)
Fuel Tank 12.4 Litre

Max. Horsepower
10.6 Kw (14.4 Ps ) @ 8500 rpm
Max. Torque (kg m/rpm) 12.80 N-m @ 6500 rpm

Hero Honda CBZ Xtreme Self Start

The Hero Honda CBZ
Xtreme has little in common
with its earlier version the
Hero Honda CBZ except a
similar headlamp. With the
Hero Honda CBZ Xtreme,
Hero Honda has tried a
radical departure from its earlier 150 cc design themes. The
success of this approach is proven by the fact that since its
launch in 2006, the Hero Honda CBZ Xtreme has been selling
almost 15, 000 to 20, 000 units per month, and crossed the 50,
000 mark within April 2007. This large, handsome, and good-
looking bike has more to it than meets the eye.


• Tubular diamond-frame type chassis with a single down

tube and a box-section swing arm

• Matt-black powder-coated engine block

• Matt-black alloy wheels

• Black plastic lower side panels striped across by a shiny

chrome sash

• Split hand grips for the pillion rider gives a different look

• Additional Teflon coat over visible silvery surfaces

• The side indicators that usually stick out in other bikes
are integrated into the headlamp housing

• A strip of clear glass above the headlamp conceals the

parking lamp or pilot lamps positioned above the

• Body colored rear mirrors adds color to the handlebar


• Classy, brushed-steel console finish

• Rugged knee recesses built into the large, shapely fuel

tank with Xtreme's logo emblazoned across its sides

• Aircraft type fuel tank lid

• Deeply contoured seat

• Sculpted and sharp rear cowl

• Rear indicators integrated into rear LED headlamps

• Non-metallic bright colors


• Extremely compact body design meant for swift turn-in

• Awesome acceleration: 0 - 60 kmph in 5 seconds

• 4-stroke air-cooled single cylinder engine, producing 14.4

bhp at 8500rpm

• Maximum torque12.8Nm at 6500rpm

• Fine tuned throttle responses with low engine noise

• Efficient self start instantly powers up the engine

• Low engine noise makes it hard to detect a running


• Splendid stability and fabulous turning ability

• CBZ-X travels in a straight line and doesn't skid even at
turns at 100kmph

• Forward leaning position enhances effortless braking

• Split rear grip, again a first-time feature in motorcycles in


• Instrument cluster contains analogue gauges, including a

speedometer, fuel gauge, and an engine-rpm meter in
addition to turn, neutral indicators, and a powerful high


• Powerful high beam builds safety for the night rider

• The large speedometer, smaller tachometer, and fuel

gauge can be read quickly and easily

• Tinted cowl improves aerodynamics and cuts the glare on

the bike's instrumentation

• Relaxed and comfortable riding

• Upright posture doesn't strain wrists

• Generous knee recesses built into the fuel tank are

friendly for tall riders

• Well placed footrests

• Forward leaning position enhances effortless braking

• Disc brake is highly efficient and gives instant response

• New brake pedal has a little toe guard for the big toe and a
all-chrome tab to press on

• Extremely good suspension built with the fast moving

solo rider in mind

• High ground clearance allows riders to see forward over
hatchbacks and sedan cars

• Wide 100/90 low aspect ratio rear tyre for additional road
grip and safety

• Tail lamp cluster has a segmented stop-and-brake light

section with turn indicators built into a single unit

• Puncture resistant tuff up tube increase reliability of


• The CBZ Xtreme has the best gearbox in its class, smooth
and free from problems


• New model comes with a 3-year / 40,000 kms warranty

• CBZ-X gives 50kmpl in city roads 61kmpl on highways

• Tuff up tubes are economical vis-a-vis emergencies

• Black Alloy Wheels have low maintenance

Technical Specifications of CBZ Xtreme

Dimensions & Weight

Wheelbase (mm) 1325
Length (mm) 2080
Width (mm) 765
Height (mm) 1145
Ground Clearance (mm) 145
Weight (kgs) 141
Model Designation Air Cooled, 4 Stroke OHC
Starting Self Start/Kick Start

Idle Speed 1400 rpm
Displacement (cc) 149.2cc
Ignition AMI - Advanced Microprocessor Ignition System
Bore & Stroke 57.3 X 57.8 MM
Front Telescopic Hydraulic Shock Absorber
Rear Swing arm with adjustable hydraulic shock absorber
Front Disc Type (dia 240 mm)
Rear Drum Type, internal expanding shoe type
Front 2.75 X 18" 42 P (Alloy)
Rear 100/90 x 18 - 56 P (Alloy)
Fuel Tank 12.3 Lts.
Max. Horsepower (ps/rpm) 10.6 KW(14.4 PS) @ 8,500 RPM
Max. Torque (kg m/rpm) 12.80 NM @ 6,500 RPM

HERO HONDA PASSION PLUS- When Style Matters More

The Hero Honda Passion Plus is a cosmetic
upgradation of the Hero Honda Passion that
involves two tone colors, body colored mirrors,
white dial instrument cluster and a wider pillion grip.
It has included new bright multi-reflector headlight,
tall light and indicators that provides improved
safety while driving.

Company Stroke Maximum Power Displacement

Hero Honda Motors
4-Stroke 7.5 PS at 8000 rpm 97.2 cc

Striking Features

• Aluminum die cast rear grip

• Heat protector on the muffler
• New dials in the instrumental panel
• Multi-reflector winkers
• Wider wheel base
• Large storage space with locking facility
• Broad rear tire

Color Variants

• Moon yellow
• Cloud silver
• Amranth maroon
• Tornado grey
• Tahitian blue
• Black with magna red stripes
• Black with purple stripes
• Candy blazing red
• Turquoise blue
• Tasmanian green
• Black with orange stripes

Technical Specifications

Dimensions & Weights

Length 1980 mm
Width 720 mm
Height 1060 mm
Wheel base 1235 mm
Ground clearance 160 mm

Kerb Weight 116 kg
Fuel Tank Capacity 12.8 Liter
Type Air - Cooled , OHC
Stroke (2/4) 4-stroke
No. of cylinders Single cylinder
Displacement 97.2 cc
Electrical 12 V-2.5 Ah
No. of Gears 4 - Speed constant mesh
Clutch Multi-Plate Wet Type
Front Suspension Telescopic Hydraulic Fork
Rear Suspension Swing Arm with 5 step adjustable hydraulic damper
Internal Expanding Shoes Type 130mm/ Hydraulic
Front Brake
Disc Type (Optional)
Rear Brake Internal Expanding Shoes Type 130 mm
Front Tyre Size 2.75 x 18” - 4 PR / 42 P
Rear Tyre Size 3.00 x 18” - 4 / 6 PR
Maximum Power 7.5 PS @ 8000 rpm


Honda Siel Cars India Ltd., a company which sells more than
50,000 cars in India in a year. Also known as Honda Motors, it’s
a company whose 'City' model revolutionized Indian passenger
car market.

Honda Motor Co. Ltd is planning for a capacity of 150,000 units

per annum by 2010. The company is a joint venture of Siel
Limited (India) and Honda Motor Co. Ltd. (Japan). The company

has established itself as a leading brand in the metros with 51
Honda Exclusive Authorized Dealerships in 21 cities.

Quick Facts of Honda Motors

Founder Soichiro Honda (Honda Motor Co. Ltd.)

Year of Establishment September 1948 (Honda Motor Co. Ltd.)
Industry Motorcycles, automobiles, power products
Siddharth Shriram Group of Siel Limited (India)
Business Group
Honda Motor Co. Ltd. (Japan)
Subsidiaries 339 subsidiaries (as of March 31, 2006)
Head Office Honda Motor Co. Ltd.
2-1-1 Minami Aoyama, Minato-ku Tokyo 107-8556, Japan

Tel.: +(81)-(3)-34231111
India Office Honda Siel Cars India Ltd.
Plot No. A-1, Sector 40/ 41
Surajpur-Kasna Road
Greater Noida Industrial Development Area
Distt. Gautam Budh Nagar
U.P. 201 306
Tel.: +(91)-(120)-234 1313/ 1321/ 1327/ 1801/ 1806
Fax: +(91)-(120)-234 1313/ 1321/ 1327/ 1801/ 1806
Global Website

Company Flashback

Honda Siel Cars India Ltd., (HSCI) was incorporated in the year
1995. It was a joint venture between Honda Motor Co. Ltd. of
Japan and Siel Limited (Siddhartha Shriram Group) of India. The
commitment of the JV was to provide Honda's latest passenger
car models and technologies in India.

HSCI has state-of-the-art manufacturing unit at Greater Noida
(U.P.) that was established in 1997 with an investment of Rs. 450
crore. With initial capacity of 30,000 cars per annum, today the
capacity of the unit has been increased to 50,000 cars per
annum on a two-shift basis.

Currently HSCI produces the Honda City, Civic and Accord

models in India and the CRV is sold as a full import from Japan.
The company is ISO 9001 certified for quality management and
ISO 14001 for environment management.


Honda Unicorn is the first motorcycle in India to have

hi-tech Mono Suspension, which enhances the riding
comfort and control. This is the first motorcycle to
Indian market by the company setting up new
benchmark in the motorcycle segment with its swift
acceleration, superior mileage, international styling,
riding comfort and convenience. It is engineered and
styled for the taste of the younger generation.

Company Stroke Maximum Power Displacement

Honda Motorcycles &
4-Stroke, single cyl, air 13.5PS@8000
Scooters India Private 149.1 cc
cooled rpm

Striking Features

• Best pick up in its class.

• It delivers an incredible 60 kms to a liter.
• It is a perfect fusion of sporty & macho design.
• With Mono Suspension & Diamond frame, it takes all
kinds of road shocks with absolute ease.
• It is the only motorcycle equipped with a puncture
resistant Top up Tube.

Colors Available

• Black
• Candy Blazing Red
• Champion Blue Metallic
• Forced Silver Metallic
• Geny Grey Metallic

Technical Specifications

Weight / Measurements
Dry Weight (Kg) 126 (Kick) / 130 (Self)
Kerb Weight (Kg) 139 (Kick) / 142 (Self)
Length (mm) 2090
Width (mm) 750
Height (mm) 1095
Wheelbase (mm) 1340
Seat Height (mm) 790
Ground Clearance (mm) 168
Fuel Tank Capacity (Full )
Reserve Tank Capacity (Lt) 1.3
Max Speed (Kmph) 101
Acceleration (0-200m) (Sec) 12.1
Overtaking Acceleration for
200 m (at 40kmph) (Sec)

Acceleration (0-60 kmph)
Mileage (in Indian Mode)
Frame Advanced Design / Diamond Frame
Front Suspension Telescopic
Rear Suspension Advance Technology Monosuspension
Front Tyre 2.75 x 18"
Rear Tyre 3.00 X 18"
Front Brake Type 240 mm Disc
Rear Brake Type 130 mm Drum
Engine & Transmission
Engine Type 4 St, Air Cooled / OHC Single Cylinder
Displacement (cc) 149.1
Net Power 13.3 bhp @ 8000 rpm (9.9 kW)
Torque 1.3 Kg-m @ 5500 rpm (12.8 Nm)
Air Filter Paper Type
Carburetor CV Type
ACG Power Generating
Capacity (Watt)
Oil Capacity (Lt) 1.2
Transmission Constant Mesh, 5 Speed gear (1 down - 4 up)
Gear Shift Pattern 1 Down - 4 Up
Ignition Digital CDI (Multi Mapping)
Battery 12V - 2.5 Ah(Kick) / 12V - 7 Ah(Self)
Headlamp Halogen (12V/35W)
Tail / Stop lamp 12V - 21W(5W)

Honda Motorcycle and Scooter India Private Limited (HMSI), a
100 per cent subsidiary of the Honda Motor Company
has stepped into the 125 cc bike segment with the
launch of Honda Shine. The all new good looking
Honda Shine is packed with cutting edge technological
inputs and catchy features. Honda Shine is teamed up
with revolutionary 125 cc four-stroke, air-cooled and
single-cylinder engine named as OPTIMAX that delivers
a classic 10.3 BHP @ 7500 rpm. This engine helps the bike to
maintain optimum input for maximum output turning Shine into
a 'Dream Machine'. This new bike from Honda Motors claims to
achieve the speed of 0-60 K.M. within 5 seconds with a mileage
of 65 Kmpl.
The Honda Shine 125 cc is also packed with host of advanced
technologies like tumble flow combustion chamber, multi
mapping CDI, two-way air jacket and pulse exhaust system.
Honda Shine has been designed on the ERGO-TEC technology
for true riding comfort perfect body posture. Honda Shine is
available for sale in five sizzling colors, throughout India in two
variants with a price tag between Rs. 48,000-50,000.

Company Segment Displacement USP

Honda Motorcycle and Optimax engine
Scooter India Pvt. Ltd. 125 cc 124.6 and Ergo Tec
(HMSI) technology.

Striking Features of Honda Shine

• The Optimax engine, 02 way air jacket and CV carburetor

makes the Shine an automatic 2 wheeler as it reduces the
usage of clutch.
• New Aero dynamic design for enjoyable riding.
• Multi mapping CDI with throttle sensor for proper ignition.
• Tumble flow combustion chamber for better fuel
• Intense tail lamp, aerodynamic front cowl and fuel tank
knee grip gives shine decent and stylish looks.
• Ergo Tec design, strong & flexible diamond frame with
three step hydraulic double Suspension for true riding
• Tyres fitted with TUFFUP tube that reduces the puncture
• Roller rocker arm for better power output

Available colors of Honda Shine

The 125 cc Honda Shine is available in 05 sizzling colors:

• Wild Purple Metallic

• Geny Gray Metallic
• Vibrant Blue Metallic
• Black with Grey Stripes
• Black with Blue Stripes

Technical Specifications of Honda Shine

Dimensions & Weight

Wheelbase (mm) 1265
Length (mm) 2015
Width (mm) 730
Height (mm) 1070
Ground Clearance (mm) 175
Weight (kgs) 122
Model Designation Air Cooled, 4 Stroke OHC Single Cylinder
Starting Self Start/Kick Start
Transmission Constant Mesh, 4 speed gears
Displacement (cc) 124.6
Gear Shift Pattern All Up
Carburetor CV Type
Front Telescopic Fork
Rear 3 Step Spring Loaded Hydraulic Shock Absorber.
Front Disc/Drum Type (240/130 mm)
Rear 130 mm Drim
Front 2.75 X 18" 42 P
Rear 2.75 X 18" 48 P
Fuel Tank (Liter) 11 (1.3 Liter reserve)
Max. Horsepower (ps/rpm) 7.68 KW(10.3 bhp) @ 7,500 RPM
Max. Torque (kg m/rpm) 10.9 NM @ 5,500 RPM
Acceleration 0-60 KMPH 5.3 sec.
Mileage 65 Kmpl


"Inspiration In Motion"

TVS Motor is the third largest two-wheeler manufacturer in India
and ranks among the top ten globally. It is the first company in
the world to be honoured with The Deming Prize for Total
Quality Management. The company was the first in India to
launch 2-seater 50cc moped and 100cc Indo-Japanese
motorcycles. At present TVS Apache, TVS Victor, TVS Scooty,
TVS Centra and TVS Fiero are the popular bikes in Indian

Quick Facts

Founder T V Sundaram Iyengar

Country India
Year of Establishment August 1980 (TVS Group in 1911)
Industry Manufacturing of two-wheelers and auto components
Business Group TVS Group
Listings & its codes NSE
TVS Motor Company Limited: TVSMOTOR
TVS Motor Company Limited: TVS-SUZUKI
TVS Motor Company Ltd.: 532343
Head Office TVS Motor Company
Jayalakshmi Estates V Floor
8, Haddows Road, Chennai - 600006
Tel.: +(91)-(44)-28272233
Fax: +(91)-(44)-28257121
Factory Post Box No. 4
Harita, Hosur - 635 109
Tel.: +(91)-(4344)-276780
Fax: +(91)-(4344)-276878

Post Box No.1

Byathahalli Village, Kadakola Post
Mysore - 571 311
Tel.: +(91)-(821)-2596561
Fax: +(91)-(821)-2596550/ 2596553

Segment and Brands

• TVS Apache
• TVS Apache RTR FI 160
• TVS Centra
• TVS Fiero FX
• TVS Flame
• TVS Scooty
• TVS Star
• TVS Victor
• TVS Victor GLX 125
• TVS XL Super

Milestones of TVS Motor

1980 • India's first 2 seater 50cc Moped TVS 50, launched in Aug.
1984 • First Indian Company to introduce 100cc Indo-Japanese
motorcycles in Sept.
1994 • Launched first indigenous Scooterette (sub-100 cc
variomatic scooters), TVS Scooty in June.
1996 • Introduced first catalytic converter enabled motorcycle,
the 110cc Shogun in Dec.
1997 • Launched India's first 5-speed motorcycle, the Shaolin in

2000 • Launched TVS Fiero, India's first 150 cc, 4 stroke
motorcycle in April.
2001 • Launched TVS Victor, 4-stroke 110 cc motorcycle, in
August, India's first fully indigenously designed and
manufactured motorcycle.
2004 • Launched TVS Centra in January, a world-class 4-stroke
100 cc motorcycle with the revolutionary VT-i Engines for
best-in-class mileage.

• Launched TVS Star in Sept, a 100 cc motorcycle which is

ideal for rough terrain.

Company Flashback

TVS Motor Company Limited is the flagship company of TVS

Group, the USD 2.2 billion group. The Group is the third largest
two-wheeler manufacturer in India and globally among the top
ten, with an annual turnover of over USD 650 million.

Currently, the group has more than 30 companies and employs

over 40,000 people worldwide. With steady growth, expansion
and diversification, it commands a strong presence in the
manufacturing of two-wheelers, auto components and computer
peripherals. They also have vibrant businesses in the
distribution of heavy commercial vehicles (HCV) passenger
cars, finance and insurance.

1980 is the red letter year for TVS when India's first two-seater
moped rolled out. It ushered in an era of affordable personal
transportation. Globally, TVS Motor Company is the first two-
wheeler manufacturer to be honored with the hallmark of

Japanese Quality - The Deming Prize for Total Quality

The Group's principal activity is to manufacture and sell two-

wheelers and components. The Group operates in two
segments: Automotive Vehicles and Automotive Components.
Automotive Vehicles include motorcycles, mopeds and
ungeared scooters. The products of the Group include TVS
Apache, TVS Scooty, TVS Fiero, TVS Super XL, TVS Victor, TVS
Centra, TVS Star etc. It's plants are located at Hosur, Tamil Nadu
and Mysore, Karnataka.

It's Now or Never

TVS Apache is a 150 cc byke from TVS Motors.

According to the findings of the 2006 Motorcycle Total
Customer Satisfaction study, it has been ranked
highest in the premium segment. The design highlights
of the bike offer a more aerodynamic look with pointing down,
arrow shaped headlamp and triangular front mudguard.

The 16-litre fuel tank gives Apache a heavy front look, much like
Pulsar and Unicorn. The other build features of the bike include
a dual cradle chassis, six-spoke, matt-black finished alloy
wheels, aluminum die-cast sub-frames, rectangular-section
swing arm for the rear wheel and a straight, low-set handle bar
that offers the rider a lean-forward position while astride the

Company Stroke Maximum Power Displacement
TVS Motors
4 - Stroke 9.5 kw/ (13.5 bhp) @ 8500 rpm 147.5 cc

Colors Available

• Classic Nero
• Fiery Rojo
• Pure Azul
• Burnished Argent

Technical Specifications

Dimension & Weight

Wheelbase (mm) 1260
Kerb weight (kgs) 136
Fuel Tank Capacity (Lt) 16
Type Air-Cooled OHC
Stroke (2/4) 4 - Stroke
No. of cylinders Single Cylinder
Bore x stroke 57 mm x 57.8 mm
Displacement 147.5 CC
Electrical 5.0 Ah (Kick-Start) / 12 Volts, 9.0 Ah (Self-Start)
No. of Gears 5 Speed Constant mesh
Clutch Double Cradle
Maximum Power 9.95 kw / (13.5 bhp) @ 8500 rpm
Max. Torque 12.3 Nm @ 6000 rpm
Start Kick Start / Electric Start

Front Telescopic Fork, 105 mm Front Suspensions
Rear Monotube inverted Gas filled shox (MIG)
Front Disc Brakes, 240 mm at Front
Rear Drum Brakes, 130 mm at Rear
90 x 90 x 17 (Kick-Start) / 90 x 90 x 17", Spoked
Wheel (Self-Start)
Rear 100/80 X 18” – 90/90 X 18”(optional)


The Fast Just Got Faster

The launch of TVS Apache RTR FI 160

has added an another stunner on the
roads. Stylish alloys, unique grab
rails, classy silencer, larger & sharp
lined fuel tank, all these elements
combine perfectly to give TVS Apache
RTR 160 a sporty eye-catching looks.
The strong & muscular looks Apache RTR 160 is powered by a
159.7cc engine which develops maximum power of 15.2bhp at
8500 rpm and a peak torque of 13.1Nm at 6000 rpm. Apart from
its previous Apache bike model, this time TVS has packed all
new Apache RTR FI 160 with host of new features like It comes
with digital dash - LCD speedo, two trip meters, clock, odometer,
fuel gauge and an analog tachometer.

The TVS Apache RTR 160 has been launched with a starting
price of Rs. 62,000 (ex-showroom Delhi) and its available in four
sizzling color options. Just read on to find more about this latest
macho bike TVS Apache RTR 160.

Yamaha FZ 150 is surely is one of the best looking naked bike in

its class with its macho and muscular looks. The macho tank,
aggressive front heavy stance and the rear embody with street
fighter looks will make you fall for it. FZ 150 will be powered by
single-cylinder, four-stroke, four-valve, fuel-injected 150cc
engine. The bike would weigh about 124 kg and the top speed
will be around 140 km/h.

Company Name Segment Performance

TVS Motor 15.2bhp @ 8500 rpm & peak torque of 13.1Nm @
160 CC
Company 6000 rpm.

Striking Features of TVS Apache RTR FI 160

• New stylish split grab rail designed ergonomically

• Sporty silencer
• Lightweight foot pegs
• Designer racing stripes
• Good looking forged brake lever
• Aerodynamic air scoops
• Lightweight & stylish Black alloy wheels
• Roto petal front & rear disc brakes
• Digital speedo console

Color Options of TVS Apache RTR FI 160

• Black
• Red
• Yellow
• Blue

Price of TVS Apache RTR FI 160

TVS Apache RTR FI 160 is now available for sale for Rs.

Technical Specifications of TVS Apache RTR FI 160

Dimensions & Weight

Length (mm) 2020
Width (mm) 730
Height (mm) 1100
Wheelbase (mm) 1300
Kerb Weight (kgs) 136 kg
Ground Clearance (mm) 180
Fuel Tank Capacity 16 Litre
Engine Technology EFI 4 Stroke
Displacement (cc) 159.7
Fuel System Electronic Fuel Injection
Gear Box 5 Gear constant mesh
Front Telescopic Hydraulic Fork
Mono tube 5 step adjustable canister gas filled shock

Front Brake Type Dia 270 Disc Brake Petal Type
Rear Brake Type Drum 130 Dia Optional Rear Disc Brake
Front 90 x 90 -17, 10 x 80 -18
Wheels Diecast Alloy
Max. Horsepower
11.5 @ 8500 rpm (15.7 Bhp @ 8500)
Max. Torque (Nm/rpm) 13.1 Nm @ 6500 rpm
Max Speed 120 Kmph


"A Unit of Eicher Motors Limited"

Royal Enfield, one of the dream bikes for every bikers. The
company provides in its motorcycles, sheer power, unmatched
and unparalled stability, super riding comfort and rugged looks.
These bikes are dominating the roads of Indian sub-continent
since decades and have made its niche market.

Quick Facts

Find here every useful detail about the manufacturer of Royal

Enfield, the dream bike. This table will brief you about the
company details along with giving information upon different
ways of contacting Eicher Motors.

Country India
Year of Establishment 1955
Industry Motorcycles Manufacturers
Listings & its codes NSE: ROYALENFLD

Merger Merged with Eicher Motors Limited in 1994.
Contact Details Tiruvottiyur High Road
Chennai - 600 019
Tel: +(91)-(44)-42043300, 42230400
Fax: +(91)-(44)-42044443

Technology Collaborations of Royal Enfield Motorcycles

Technology plays an important role for vehicles. The more

advance the technology, the more comfortable and driver-
friendly the vehicle becomes. Royal Enfield has technology
collaborations with the following giants of the world.

• Criterion Engineers, UK
• Fritz Egli of Switzerland
• AVL of Austria
• Cranfield University, UK

Models of Royal Enfield India

It is well said that you can make friends in distant lands with
Royal Enfield. All the models will make you used to of people
starring at you at traffic lights. The models mentioned below are
a whole new lifestyle. Drop in to any outlet and experience a test

• Thunderbird
• Bullet 350

• Bullet Machismo 500
• Bullet Electra 5S

Company Flashback

Royal Enfield in India started with the import of 350cc bikes in

kits from the UK and assemble them in Chennai, India to provide
them for the use of Indian Army. Couple of years later the
company started manufacturing the 500cc Bullet.

Bullet's sheer power, unmatched and unparalled stability,

superior riding comfort and rugged good looks dominated the
Indian roads. It became the dream choice of every motorcyclist
in the country. The Indian Army and Police endorsed it.

Royal Enfield entered into a strategic alliance with the Eicher

Group in 1990. Later the company merged with it in 1994. Eicher
Group is one of the leading automotive group in India with
diversified interests in the manufacture of Tractors, Commercial
Vehicles, Automotive Gears, Exports, Garments, Management
Consultancy and Motorcycles.

Since then, Royal Enfield made considerable investments in

modernizing its manufacturing technology and systems. In 1996,
when the Government of India decided to impose stringent
norms for emission, Royal Enfield was the first motorcycle
manufacturer to comply. The company is amongst the first
couple of companies in India to obtain the WVTA (Whole Vehicle
Type Approval) for meeting the European Community norms.


In the niche market of classical
motorcycles in India, Bullet 350 from
Royal Enfield is a bike that has
established itself at a prominent
place. Hosting number of strong
features, that gives this macho bike a
grand on road presence, Bullet 350
needs no intro when its thundering power from 4 stroke, air
cooled 350 cc engine zooms through the road. The royal looking
dressing with black and gold combination, longer wheelbase,
large tyres, 18 bhp of unmatched power, proves the auto
engineering mettle of Royal Enfield in shape of Bullet 350. This
king size roadster Bullet 350 from Royal Enfield has established
itself as a brand synonym to automotive royalty

Company Name Segment Maximum Power

18 bhp @ 5500 rpm
Royal Enfield Motors Ltd. 350 cc
3.26 kgm @ 3000 rpm

Striking Features of Royal Enfield Bullet 350

• Dressed with full mud guards

• Equipped with cast-iron sturdy engine
• Tank styled with traditional tank badge
• Powerful 350 cc engine for generous performance of 18
bhp @ 5500 rpm
• Longer wheelbase of 1370 mm and wider tyres for better
on road grip
• 4 speed gearbox with right foot gear shift

• Flat line seat for better ergonomical sitting posture

Price of Bullet 350

Royal Enfield Bullet 350 is having a price tag starting from


Technical Specifications of Bullet 350

Dimensions & Weight

Length 2120 mm
Width 750 mm
Height 1080 mm
Ground Clearance 140 mm
Wheelbase 1370 mm
Type Single Cylinder, 4 Stroke, OHV, SI Engine, Air Cooled
Bore x Stroke 70 mm X 90 mm
Maximum Power (kw) 18 bhp @ 5500rpm
Max. Torque 3.26 kgm @ 3500 rpm
Displacement (cc) 346
Transmission 4 Speed
Front Telescopic, Hydraulic damping
Rear Swing arm with adjustable Gas filled shock absorber
Front Drum 7" Dia. Twin lead
Rear Drum 6" Dia. Single lead
Front 3.25 X 19 - 4/6 PR
Rear 3.25 X 19 - 4/6 PR

Top Speed (kmph) 100 Kmph
Ignition CB Point
Carburetor Micarb VM 24


India's heavy bikes manufacturer Royal Enfield has

rolled out its big bike Thunderbird with thundering
power from a 350 cc engine that would offer you an
unmatched cruising experience. Thunderbird has been
designed for better sitting posture and equipped with a
lean burn all aluminum 350 cc engine that delivers 18 bhp of
robust power teamed with Constant Vacuum (CV) carburetor, all
these elements combine together to give a sailing, comfortable
and effortless motoring experience for its riders.

This offering from Royal Enfield has won coveted award in Best
Cruiser category from BBC Wheels. Hosting loads of cool,
comfy features like: large wheels, catchy color options of black
and red, electric start & disc brake, ergonomically designed seat
with back rest, Thunderbird is a cruise in true sense.
Thunderbird from Royal Enfield has been given an approximate
price range starting from Rs. 80,000-85,000.

Company Name Segment Maximum Power

Royal Enfield Motors Ltd. 350 cc 18 bhp @ 5500 rpm 2.8 kgm @ 3500 rpm

Striking Features of Royal Enfield Thunderbird

• Dressed with attractive looking two tone color and
• Clear lens, multi focal head light
• Option of Disc Brake & Electric Start
• Powerful 350 cc all aluminum engine for generous
• Equipped with constant vacuum (CV) carburetor
• Gas filled shock absorbers
• Wide comfortable seat with back rest for the ease of

Color Options for Royal Enfield Thunderbird

This offering from big bike maker is available in only two

attractive colors.

• Black
• Red


Royal Enfield Thunderbird carries a big price tag starting from


Technical Specifications of Royal Enfield Thunderbird

Dimensions & Weight

Length 2120 mm
Width 750 mm
Height 1080 mm

Ground Clearance 140 mm
Wheelbase 1370 mm
Type Single Cylinder, 4 Stroke, OHV, SI Engine, Air Cooled
Bore x Stroke 70 mm X 90 mm
Maximum Power (kw) 18 bhp @ 5500rpm
Max. Torque 2.8 kgm @ 3500rpm
Displacement (cc) 346
Transmission 5 Speed
Front Telescopic, Hydraulic damping
Rear Swing arm with adjustable Gas filled shock absorber
Drum 7" Dia. Twin lead
Disc Brake 280 mm - Optional
Rear Drum 6" Dia. Single lead
Front 3.25 X 19 - 6/4 PR
Rear 3.25 X 19 - 6/4 PR
Top Speed (kmph) 110 Kmph
Ignition Digital TCI
Carburetor constant vacuum (CV)
Starting Electric Start- Optional


Yamaha Motor Company, founded as a motorcycle manufacturer

on July 1, 1955, have worked, since beginning, to build products
that stand out for their quality wherever they are sold. Over the
years, the company has diversified into a number of areas of
business. In the year 1960, they began manufacturing
powerboats and outboard motors. Subsequently, they have
made their proprietary engine and fiberglass-reinforced plastic
(FRP) technologies. Today, the company has extended their
products from land to sea and even into the skies, with
manufacturing and business operations that include
motorcycles, PAS electro-hybrid bikes, marine and power
products to automotive engines, "intelligent" machinery and
even unmanned helicopters.

Yamaha Motor India (YMI) was incorporated in India in August

2001 as a 100% subsidiary of Yamaha Motor Corporation
(Japan), the parent company. But it operated in India as
technology provider for almost two decades before

The company's manufacturing facilities in India comprises of 2

state-of-the-art plants. One at Faridabad (Haryana) and the other
at Surajpur (Uttar Pradesh). Presently 10 models roll out of the
two Yamaha Plants. The infrastructure of the two plants support
productions of motorcycles and it's parts for both, the domestic
as well as oversees market.

As an Environmentally sensitive organization, YMI goes with the

concept of "Environment-friendly technology" philosophy. It
boasts of effluent treatment plant, rain water - harvesting
mechanism and a motivated forestation drive. They believe in
taking care of not only customers motoring needs but also the
needs of future generations.

“Enjoy Riding”
Yamaha Motor India Limited has
launched a new and sporty bike
model "Yamaha R 15" basically
known as Yamaha YZF R15 into the
150 cc bikes segment. The eye-
catching supersports motorcycle
image of Yamaha R15 is teamed up
perfectly with a state-of-the-art technology that promises to offer

a high level of balance between style and performance. The all
new Yamaha YZF R15 bike is powered with a liquid cooled
149.8cc, four-valve fuel injected engine that exhales 17 bhp, six
speed gear transmission and delta box frame that makes riding
this bike a gliding experience on the roads.

The R15 bike has been designed keeping in mind the Indian
riding conditions also, as it offers a better riding position to
offer ease of handling and riding comfort. This hot looking and
top-class performance entrant called Yamaha YZF R15 has been
launched in two sizzling colors: Yamaha Blue and Graphite.
Yamaha R15 bike would cost to your pocket between Rs. 100000
to 105000.

Company Name Segment Performance

Yamaha Motor India Limited 150 cc Super sporty design of 'R' series.

Striking Features of Yamaha R15

• Equipped with aluminum die casting technology based

DiASil Cylinder ensures excellent heat dissipation and
helps improve fuel efficiency.
• Liquid cooled engine for stable performance and better
• Delta box frame for comfortable and easy handling.
• The R series styling and design that makes R15 a strong
muscular giant on the road.
• Front and Rear Tubeless tyres.
• Front and Rear Disc Brakes.
• Six Speeds transmission.
• The design offers an easy sitting posture for better
control on the roads.

Color Options in Yamaha R15

• Yamaha Blue
• Graphite

Price of Yamaha R15

The price of Yamaha R15 Bike is between Rs. 90,000-100,000.

Technical Specifications of Yamaha R15

Dimensions & Weight

Length (mm) 1,995
Width (mm) 670
Height (mm) 1,070
Wheelbase (mm) 1,290
Ground Clearance (mm) 160
Seat height (mm) 790
Kerb Weight (kgs) 131
Type Liquid-cooled, 4-stroke, SOHC, 4-valve
Displacement (cc) 149 .8cc
Transmission Return type 6-speed
Front Telescopic
Rear Linked type Monocross
Front Brake Type Hydraulic, single disc
Rear Brake Type Hydraulic, single disc
Front 80/90-17
Rear 100/80-17

Max. Horsepower 17PS / 8,500rpm
Max. Torque 15 N.m / 7,500rpm
Fuel Tank Capacity (liter) 12 liters


RESEARCH refers to the search for knowledge. It can be defined

as scientific and systematic search for pertinent information on
a specific topic. It is careful investigation or inquiry through
search for new facts of any branch of knowledge.
Research plays an important role in the project
work. The results of the project are completely based upon the
research of the facts and figures collected through the different
ways of research.

That is why it is also called a movement from
known to unknown. Research is the original contribution to the
existing stock of knowledge. This section includes the overall
research design, the sampling procedure, the data collection
method, the field method, and analysis and procedure.

RESEARCH is a scientific and systematic search for pertinent

information on a specific topic. It is also said to be the pursuit of
truth with the help of study, observation, comparison and

RESEARCH METHODOLOGY is a way to systematically solve

the research problem.
Research Design is the overall description of all the steps
though which the projects have preceded from the setting of
objectives to the writing of the project report. The success of
the project depends on the soundness of the research design,
which includes problem definition, specific method of data
collection and analysis and time required for the project.
The research that is undertaken is “Descriptive & exploratory”
in nature. The research is to find out customer perception
toward selecting motorbikes of low segments and the study
about the competitive advantage of top brands with special
reference to Hero Honda Splendor.

• Exploratory research
• Descriptive research
• Causal research

Exploratory research is a type of research conducted because
a problem has not been clearly defined. Exploratory research
helps determine the best research design, data collection
method and selection of subjects. Given its fundamental
nature, exploratory research often concludes that a perceived
problem does not actually

Exploratory research often relies on secondary research such

as reviewing available literature and/or data, or qualitative
approaches such as informal discussions with consumers,
employees, management or competitors, and more formal
approaches through in-depth interviews, focus groups,
projective methods, case studies or pilot studies. The Internet
allows for research methods that are more interactive in
Descriptive research, also known as statistical research,
describes data and characteristics about the population or
phenomenon being studied. Descriptive research answers the
questions who, what, where, when and how.


Two methods of collecting data used for this research are as
follows: -
• PRIMARY DATA – Data is collected primarily through
personal contact, meeting, interview and questionnaire
with the concerned authority of the organization and

• SECONDARY DATA – Data are collected through

secondary modes such as various published data,
reports, related books and websites.


Sampling is simply the process of learning about population on

the basis of learning about population on the basis of a sample
drawn from it. The primary objective of the sampling survey is to
obtain accurate and reliable information about universe with
minimum cost, time and energy and to set out the limits of
accuracy of such estimates.
For sampling I have chosen non-probability sampling technique.
Non probability sampling is based on the personal judgment.
Under this method a desired number of sample units are
selected deliberately depending upon the object of the enquiry
so that only the important items representing the true
characteristics of the population are included in the sample.
Non-probability sampling is of two types:-
• purposive sampling quota

• convenience sampling
I have chosen convenience sampling under non-probability
sampling technique keeping all constrains in mind a sample size
of 50 people is selected from Jaipur. This sample contains a
mix type of customer (Servicemen, student and businessmen)
so as to remove any type be biased results. Research for the
Importance of the Brand image of the company’s which is kept
in mind by customers while buying any product. As two-wheeler
is a durable thing, the customer interacts with the company only
for little time. Therefore it becomes very difficult to get the
actual feedback from the customer. That’s why I have designed
a Questionnaire for the customers. As customer is king of the
market. Today every product is made according to desire or
need of the company. And customers have varied taste. Only

consumers’ satisfaction can predict the actual scenario of the
The basic objective of the project during the research and study
will be focused on the following parameters:
• Current trend in the Auto Mobile Industry.
• Comparative study of Hero Honda Splendor and other
relative brands in the same category.
• Customer preference toward selecting the brand and
• Comparative study of marketing strategies of different
companies in the same segment.

Consumer behavior is the study of when, why, how, where and
what people do or do not buy products. It blends elements from
psychology, sociology, social psychology, anthropology and
economics. It attempts to understand the buyer decision making
process, both individually and in groups. It studies
characteristics of individual consumers such as demographics
and behavioural variables in an attempt to understand people's
wants. It also tries to assess influences on the consumer from
groups such as family, friends, reference groups, and society in
general. Customer behaviour study is based on consumer
buying behaviour, with the customer playing the three distinct
roles of user, payer and buyer. Relationship marketing is an
influential asset for customer behaviour analysis as it has a
keen interest in the re-discovery of the true meaning of
marketing through the re-affirmation of the importance of the
customer or buyer.

A greater importance is also placed on consumer retention,
customer relationship management, personalization,
customization and one-to-one marketing. Some specifications of
the social functions are decisiveness, neutrality, anonymity,
monotonocity, unanimity, homogeneity and weak and strong
Paretooptimality. No social choice function meets these
requirements in an ordinal scale simultaneously. The most
important characteristic of a social function is identification of
the interactive effect of alternatives and creating a logical
relation with the ranks. Marketing provides services in order to
satisfy customers. With that in mind, the productive system is
considered from its beginning at the production level, to the end
of the cycle, the consumer.

The study of consumers helps firms and organizations improve

their marketing strategies by understanding issues such as how
• The psychology of how consumers think, feel, reason,
and select between different alternatives (e.g., brands,
• The psychology of how the consumer is influenced by his
or her environment (e.g., culture, family, signs, media);
• The behavior of consumers while shopping or making
other marketing decisions;
• Limitations in consumer knowledge or information
processing abilities influence decisions and marketing
• How consumer motivation and decision strategies differ
between products that differ in their level of importance or
interest that they entail for the consumer; and

• How marketers can adapt and improve their marketing
campaigns and marketing strategies to more effectively
reach the consumer.
One "official" definition of consumer behavior is "The study of
individuals, groups, or organizations and the processes they
use to select, secure, use, and dispose of products, services,
experiences, or ideas to satisfy needs and the impacts that
these processes have on the consumer and society."


Six Stages to the Consumer Buying Decision Process (For

complex decisions). Actual purchasing is only one stage of the
process. Not all decision processes lead to a purchase. All
consumer decisions do not always include all 6 stages,
determined by the degree of complexity.

The 6 stages are:

1. Problem Recognition (awareness of need)--difference

between the desired state and the actual condition. Deficit
in assortment of products. Hunger--Food. Hunger
stimulates your need to eat. Can be stimulated by the
marketer through product information--did not know you
were deficient? I.E., see a commercial for a new pair of
shoes, stimulates your recognition that you need a new
pair of shoes.
2. Information search--

• Internal search, memory.

• External search if you need more information.
Friends and relatives (word of mouth). Marketer

dominated sources; comparison shopping; public
sources etc.

A successful information search leaves a buyer with

possible alternatives, the evoked set.

Hungry, want to go out and eat, evoked set is

• chinese food
• indian food
• burger king
• klondike kates etc

3. Evaluation of Alternatives--need to establish criteria for

evaluation, features the buyer wants or does not want.
Rank/weight alternatives or resume search. May decide
that you want to eat something spicy, Indian gets highest
rank etc.
If not satisfied with your choice then returns to the search
phase. Can you think of another restaurant? Look in the

yellow pages etc. Information from different sources may
be treated differently. Marketers try to influence by
"framing" alternatives.
4. Purchase decision--Choose buying alternative, includes
product, package, store, method of purchase etc.
5. Purchase--May differ from decision, time lapse between 4
& 5, product availability.
6. Post-Purchase Evaluation--outcome: Satisfaction or
Dissatisfaction. Cognitive Dissonance, have you made the
right decision. This can be reduced by warranties, after
sales communication etc.
After eating an Indian meal, may think that really you
wanted a Chinese meal instead.

Two interesting issues in decisions are:

• Variety seeking (where consumers seek to try new

brands not because these brands are expected to
be “better” in any way, but rather because the
consumer wants a “change of pace,” and
• “Impulse” purchases—unplanned buys. This
represents a somewhat “fuzzy” group. For
example, a shopper may plan to buy vegetables but
only decide in the store to actually buy broccoli and
corn. Alternatively, a person may buy an item
which is currently on sale, or one that he or she
remembers that is needed only once inside the

A number of factors involve consumer choices. In some cases,

consumers will be more motivated. For example, one may be
more careful choosing a gift for an in-law than when buying the

same thing for one self. Some consumers are also more
motivated to comparison shop for the best prices, while others
are more convenience oriented. Personality impacts decisions.
Some like variety more than others, and some are more
receptive to stimulation and excitement in trying new stores.
Perception influences decisions. Some people, for example, can
taste the difference between generic and name brand foods
while many cannot. Selective perception occurs when a person
is paying attention only to information of interest. For example,
when looking for a new car, the consumer may pay more
attention to car ads than when this is not in the horizon. Some
consumers are put off by perceived risk. Thus, many marketers
offer a money back guarantee. Consumers will tend to change
their behavior through learning—e.g., they will avoid restaurants
they have found to be crowded and will settle on brands that
best meet their tastes. Consumers differ in the values they hold
(e.g., some people are more committed to recycling than others
who will not want to go through the hassle). We will consider
the issue of lifestyle under segmentation.

Apart from all this car buying behavior is largely influence by

friends and family So family decision making is also
important.So lets have a look on it

The Family Life Cycle. Individuals and families tend to go

through a "life cycle:" The simple life cycle goes from

For purposes of this discussion, a "couple" may either be

married or merely involve living together. The breakup of a non-
marital relationship involving cohabitation is similarly
considered equivalent to a divorce.
In real life, this situation is, of course, a bit more complicated.
For example, many couples undergo divorce. Then we have one
of the scenarios:

Single parenthood can result either from divorce or from the

death of one parent. Divorce usually entails a significant change
in the relative wealth of spouses. In some cases, the non-
custodial parent (usually the father) will not pay the required
child support, and even if he or she does, that still may not leave
the custodial parent and children as well off as they were during
the marriage. On the other hand, in some cases, some non-
custodial parents will be called on to pay a large part of their
income in child support. This is particularly a problem when the
non-custodial parent remarries and has additional children in
the second (or subsequent marriages). In any event, divorce
often results in a large demand for:

• Low cost furniture and household items

• Time-saving goods and services

Divorced parents frequently remarry, or become involved in

other non-marital relationships; thus, we may see

Another variation involves

Here, the single parent who assumes responsibility for one or

more children may not form a relationship with the other parent
of the child.

Integrating all the possibilities discussed, we get the following

depiction of the Family Life Cycle:

Generally, there are two main themes in the Family Life Cycle,
subject to significant exceptions:

As a person gets older, he or she tends to advance in his or her

career and tends to get greater income (exceptions: maternity
leave, divorce, retirement).

Unfortunately, obligations also tend to increase with time (at

least until one’s mortgage has been paid off). Children and
paying for one’s house are two of the greatest expenses.

Note that although a single person may have a lower income

than a married couple, the single may be able to buy more
discretionary items.

Factors influencing consumer behavior

Consumer purchases are influenced strongly by or there are

four factors.

• Cultural Factor
• Social Factor
• Personal Factor
• Psychological Factor
• Cultural Factor

Cultural factor divided into three sub factors (i) Culture (ii)
Sub Culture (iii) Social Class


• The set of basic values perceptions, wants, and

behaviours learned by a member of society from family

and other important institutions. Culture is the most basic
cause of a person's wants and behaviour. Every group or
society has a culture, and cultural influences on buying
behaviour may vary greatly from country to country.

Sub Culture:-

• A group of people with shared value systems based on

common life experiences and situations.
• Each culture contains smaller sub cultures a group of
people with shared value system based on common life
experiences and situations. Sub culture includes
nationalities, religions, racial group and geographic
regions. Many sub culture make up important market
segments and marketers often design products.

Social Class:-

• Almost every society has some form of social structure,

social classes are society's relatively permanent and
ordered divisions whose members share similar values,
interests and behaviour.

Social Factors:-

A consumer's behaviour also is influenced by social factors,

such as the (i) Groups (ii) Family (iii) Roles and status


• Two or more people who interact to accomplish individual

or mutual goals.

• A person's behavior is influenced by many small groups.
Groups that have a direct influence and to which a person
belongs are called membership groups.
• Some are primary groups includes family, friends,
neighbors and coworkers. Some are secondary groups,
which are more formal and have less regular interaction.
These include organizations like religious groups,
professional association and trade unions.


• Family members can strongly influence buyer behaviour.

The family is the most important consumer buying
organization society and it has been researched
extensively. Marketers are interested in the roles, and
influence of the husband, wife and children on the
purchase of different products and services.

Roles and Status:-

• A person belongs to many groups, family, clubs, and

• The person's position in each group can be defined in
terms of both role and status.
• For example. M & "X" plays the role of father, in his family
he plays the role of husband, in his company, he plays the
role of manager, etc. A Role consists of the activities
people are expected to perform according to the persons
around them.

Personal Factors:-

• It includes i) Age and life cycle stage (ii) Occupation (iii)
Economic situation (iv) Life Style (v) Personality and self

Age and Life cycle Stage:-

• People change the goods and services they buy over their
lifetimes. Tastes in food, clothes, furniture, and recreation
are often age related. Buying is also shaped by the stage
of the family life cycle.


• A person's occupation affects the goods and services

bought. Blue collar workers tend to buy more rugged
work clothes, whereas white-collar workers buy more
business suits. A Co. can even specialize in making
products needed by a given occupational group. Thus,
computer software companies will design different
products for brand managers, accountants, engineers,
lawyers, and doctors.

Economic situation:-

• A person's economic situation will affect product choice

Life Style:-

• Life Style is a person's Pattern of living, understanding

these forces involves measuring consumer's major AIO
• I.e. activities (Work, hobbies, shopping, support etc)
interest (Food, fashion, family recreation) and opinions
(about themselves, Business, Products)
Personality and Self concept:-

• Each person's distinct personality influences his or her

buying behaviour. Personality refers to the unique
psychological characteristics that lead to relatively
consistent and lasting responses to one's own

Psychological Factors:-

It includes these Factors.

• i) Motivation (ii) Perception (iii) Learning (iv) Beliefs and



• Motive (drive) a need that is sufficiently pressing to direct

the person to seek satisfaction of the need.


• The process by which people select, Organize, and

interpret information to form a meaningful picture of the


• Changes in an individual’s behaviour arising from


Beliefs and attitudes:-

• Belief is a descriptive thought that a person holds about


• Attitude, a Person's consistently favorable or unfavorable
evaluations, feelings, and tendencies towards an object or


Q. 1 Do you use bikes?

INTERPRETATION: As per the sample size of 50 respondents,

which includes majorly student followed by servicemen and
businessmen respond that they all use bikes of one or more

Q. 2 which bike do you use?

OBJECTIVE: To know the popularity of brand among the

FINDINGS: Overall findings show that Bajaj is the market leader

in all the premium segments motorbikes followed by Hero
Honda and TVS. Few other popular brands include Royal Enfield
among students and Yamaha and Honda among service and
business class people.

• Most students prefer bajaj Pulsar in this segment and

usually they use bikes for fun and roaming.

• In Hero Honda most Prefered models are Hunk and CBZ.

• Other favourite modles are Bullet, TVS Apache etc.

Q. 3 for what purpose you use bikes?

OBJECTIVE: To Identify the Purpose to Use Bikes.

FINDINGS: The overall findings indicate the maximum use of

bikes for College and travelling followed by Office and Business.
Students use bikes for college and travelling whereas
servicemen and businessmen use the bike for their respective

Q. 4 are you planning to buy a new bike in the near future?

OBJECTIVE: To find out the new purchase to be made in the
near future for knowing the perception about the new purchase.

FINDINGS: Overall findings show that more than 50% of the

participants are planning to buy a new bike in the near future
and the same trend was seen in all the three segments.

Q. 5 which brand would you prefer?

OBJECTIVE: To estimate the buying preference for the product
or brand among the participants.

FINDINGS: the overall findings show that bajaj is the most

prefered brand among the participants. The scenario is similar
in case of students and businessmen but the servicemen prefer
hero honda more to any other bike.

• 46% respondents would like to go for Bajaj Pulsar for its

Looks, Style and Power.

• 38% respondents would like to go for Hero Honda

especially Hunk and CBZ for its Service & spares and
mileage which are far better than Bajaj in their opinion
which shows more brand trust than Bajaj.

• Rest respondents would like to go for other brand for their
interest area and status.

Q. 5 why would you prefer the above mentioned bike?

OBJECTIVE: To identify the basic cause of the inclination of the

participants for their favourite brand.

FINDINGS: The overall finding from the respondents says that
preference for looks and style is more than any other factor. But
the servicemen’s preference is mileage which is against both
the students and businessmen.

• 39% respondents prefer looks and style followed by


• Both factor are most considerable by the respondents

especially students and businessmen in this segment.

• Servicemen still would like to go for premium segment

motorbikes but with mileage with the first considerable
thing followed by looks and style and power.

• Service & Spares are the common considerable things for

all the respondents.

Q. 5 how frequently do you change your bike? Why?

Objective: To find out the consumer behavior and attitude
toward bikes that how long they use bikes and how frequently
they change it.

Findings: The overall finding from the respondents says that:

• More than 50% respondents use their bikes more than 2

years and don’t change their bikes till the advance
technology does not arise.

• Approx 40% respondents change their bikes in between 2

years because for the fashion, trends and technology.
Students are the most likely part of this portion.

• Rest either frequently changes their bikes in between 6-12

months or does not change it till the life of the bike.

• 46% respondent changes their bikes for fashion and


• 22% respondent changes their bikes because they just

got fed-up from it and want to resale it.

• 26% respondent changes their bikes for getting new and
advanced technology.

• 6% respondent does not change their bikes for making it

as status symbol.

Q. 5 what does affect your buying behavior generally while

selecting any bike in Premium Segment?

OBJECTIVE: To identify the internal or external factor this

affects the consumer buying behavior and responsible for brand

FINDINGS: The overall finding from the respondents says that:

• 24% respondents are always considering style and

features in their purchase thus it affects the most.

• 20% respondents are depended on the opinion of their

friends and family which is followed by Technical
Advancement and Advertisement.

• Brand plays an important role in buying decision.

Q. 5 How your current bike is different from Bajaj Pulsar?

Ans: As per the study which is based on 5o respondents.
• 20% respondents are already having Bajaj Pulsar. Rest
80% respondents say that their bike is different from Bajaj
Pulsar on the following grounds:
• People having Hero Honda think that their bike is more
economic and cheaper than Bajaj Pulsar.
• They also consider their bike for low maintenance as
compare the Bajaj Pulsar.
• People having other then Hero Honda consider Bajaj
Pulsar as more powerful bike than other bike in the same
segment except some models i.e. Royal Enfield.
• Approx all respondents agree for the thing that Pulsar is
more applicable than any other bike for looks and style in
the same category.

• From the analysis of the responses received from the
customers in Jaipur, overall findings show that bajaj is the
most prefered brand among the participants. The scenario
is similar in case of students and businessmen but the
servicemen prefer hero honda more to any other bike.

• Hero Honda and Bajaj are the biggest competitor in the

two wheeler market.

• Among the five attributes ( which we considered

important for customers’ purchasing decision ) customers
gave highest consideration to looks and style followed by
the mileage. Other attributes like comfort, service and
spares were considered later.

• Most students prefer bajaj Pulsar in this segment and

usually they use bikes for fun and roaming.

• The overall findings indicate the maximum use of bikes

for College and travelling followed by Office and

Business. Students use bikes for college and travelling
whereas servicemen and businessmen use the bike for
their respective purposes.

• Servicemen still would like to go for premium segment

motorbikes but with mileage with the first considerable
thing followed by looks and style and power.

Study shows that how other bikes are different from

Bajaj Pulsar

• 20% respondents are already having Bajaj Pulsar. Rest

80% respondents say that their bike is different from Bajaj
Pulsar on the following grounds:
• People having Hero Honda think that their bike is more
economic and cheaper than Bajaj Pulsar.
• They also consider their bike for low maintenance as
compare the Bajaj Pulsar.
• People having other then Hero Honda consider Bajaj
Pulsar as more powerful bike than other bike in the same
segment except some models i.e. Royal Enfield.
• Approx all respondents agree for the thing that Pulsar is
more applicable than any other bike for looks and style in
the same category.


• Apart from mileage, Hero Honda should also

focus on the looks and style of the bike which
could atrract the consumers.

• Hero Honda should also focus its products on the

student and the businessmen arena apart from
just being concentrating on the servicemen

• Bajaj although focussing on the demands of their
target customers, it should also focus on the
service and spare segment.

• To increase the demand for the newly launched

products, Hero Honda should also focus on the
advertising of its products.

• Companies should conduct reseach to know the

preferences of the customer by allowing them to
design their product on internet. This would help
the companies to make a customised product.

• Yamaha Should be more focused on advertising

and should add more product or varient to its



₪ C.R Kothari: Research Methodology


₪ Economic Times.

₪ Business Times.

₪ Business Standard









₪ Business world

₪ Auto Expo


Objective: Consumer buying behavior in Premium segment
motorbikes-Special reference to Bajaj Pulsar.

Q. 1 Do you use bike?
o Yes
o No

Q.2 Which bike do you use?


Company Bajaj Hero Honda TVS Yamaha Royal Enfield Kawasaki Honda

Q.3 For what purpose you use bikes?

o College

o Office

o Business

o Traveling and roaming

o Other

 If other, then please specify…………………………..

Q. 4 Are you planning to buy a new bike in the near future?

o Yes
o No

Q. 5 Which brand would you prefer?

o Bajaj
o Hero Honda
o Yamaha
o Other
 If other, then please specify…………………………..

Q. 6 Why would you prefer the above mentioned bike?

o Mileage

o Looks and style

o Comfort

o Service and spares

o Power

o Other

 If other, then please specify…………………………..

Q.7. How frequently do you change your bike? Why?

o 6-12 Months
o Up to 2 years
o More than 2 year
o Till the life of the bike

 Reasons

Status Fashion & Advance Fed up & Other

Trend Technology Reseal

 If other, then please specify…………………………..

Q.8 What does affects your buying behavior generally while

selecting any bike in premium segment?

o Family or Friends

o Advertisement

o Brand

o Style & Features

o Technical Advancement

o Other Issue

 If other, then please specify…………………………..

Q.9 how your current bike is different from Bajaj pulsar?

 Please

Personal Information:

Name : Occupation :

Age : 1. 18-25 2. 26-35 3. 36-45 4.

Above 45

Date :
Place :