REDBULL VITAMIN

CHOCOLATES
taste jo sothe hue ko jagaye

•Chocolate - one of the most popular and

recognizable flavours in the world which hardly
anyone could resist now is a energy hub as well…
•Now no more boring lectures
•As chocolate is a calorie rich food with a high sugar
and fat content, so regular consumption of chocolate
requires reducing the caloric intake of other foods;
But with Redbull Vitamin Chocolate experience an
ultimate (guilt-free ) chocolate experience.
 4P’s of marketing
Rs 10/- for 15 g
College
Rs 15/- for 20 g
canteens,
Rs 22/-for 32 g
general
price place stores,
medical
stores
Marketing
mix
Internet,
Pamplets,
newspapers, Redbull
tv promotion product vitamin
commercials, chocolate
magazines Almond;
Fruit; nuts;
black current
 product
Augmented product
levels
ACTUAL PRODUCT

Redbull CORE Fat free

vitamin Good quality
Easily
chocolate
BENEFIT:
available
Energy and
taste
Eco friendly packaging

Provides energy to students

 PROMOTION STRATEGIES
•Giant inflatable balloons
•Sample distribution
•Hoardings
•Pamplets
•Face of the year(to be selected on the
basis of slogans provided by customers)

MEDIA CHANNELS
•Internet( facebook , orkut)
•Television channels such as DD
Sports(CWG);set max(cricket), diwali offers on
tv
•Cinema(during intermission)
•Magazines(Femina, sports today)
•Newspaper(TOI,HT, regional newspaper)
 STP : SEGMENTATION;
TARGETING;POSITIONING

• It uses single segment targeting.

• The product mainly focuses the students. It
uses selective targeting strategy.
• USP: vitamin
• UVP: energizes the youth.