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Highlights of an event
V Concept of an event.
V Selecting an appropriate venue.
V Planning the Event.
V Marketing & Publicity of the Event.
V Human resources.
V Execution.
V Review and improvement.

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Concept of an Event
V Need / cause for the Event.

V Development of the concept.

V Target market / audience.

V Nature / Format of the Event.

V Expected Impact of the Event.

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Selecting a Venue
V Location of the venue.

V Facilities at the venue.

V Safety features of the venue.

V Size of the venue.

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Selecting a Venue

V Venue Budgeting.

V Availability of permissions & other legalities.

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Planning the Event
V Management structure

V Scheduling and timetabling

V Budgeting

V Permissions & Licenses

V Health and safety

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Marketing & Publicity
V Marketing concepts and how they can be
adapted for the event in concern.

V The importance of the Event for spectators

and sponsors.

V Portrait the Event as a Brand.


Marketing & Publicity

V Develop an event logo and identify potential

sponsors.


Human Resources
V Establishing the required strength of the
team.

V Identifying the source of volunteers.

V Team building (gathering required personnel).

V Ethos of volunteerism.

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Human Resources
V Volunteer selection and appointment.

V Training.

V Motivating reward (Monetary or in Kind).

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Execution

V Coordination of the available work force.

V Following of a strict time schedule.

V Making all the necessary arrangements a day

prior.

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Execution

V Coordination of all the outsourced service

providers.

V Managing the audience.

V Security

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Execution
V Implementation of the event schedule with
reference to quality control and observation
of best practices.

V Create a scheduling document in the form of

a spreadsheet to be used as the key
management tool when implementing your
event

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Review & Improvements
V The analysis of a completed event with
identification of weaknesses in execution.

V Compare with a major successful event.

V Analysis of the of the points to be achieved.

V To be open to suggestions for improvements

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Summative assignment
V Create and implement an event, following the
processes covered in the facilitation.

V Produce a portfolio of evidence showing the

successful planning and implementation of the
event.

V Evidence must be professionally presented and

can comprise of documents, photographs, video
clips.

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