Reader Demographics

CBSA

CBSA: 5 Counties: Baker, Clay, Duval,

CBSA - Core Based Statistical Area Nassau, and St. Johns Counties

Total Daily Sunday 7-issue Jacksonville.com TU INA

Adults Reach Reach Reach 30-day Reach Reach
Men 497,029 27.2% 35.2% 50.4% 25.7% 57.5%
Demographics

Women 536,615 25.8% 40.9% 53.1% 25.8% 59.4%

Married 598,345 28.8% 41.4% 54.5% 28.7% 62.0%
Single/Div/Sep 363,831 20.8% 30.5% 46.2% 24.2% 52.6%
Employed full time 488,939 27.2% 36.8% 50.4% 34.8% 60.0%
CBSA Reach

Own residence 751,923 30.2% 42.3% 54.9% 27.5% 61.5%

18-34 300,941 16.9% 28.1% 43.3% 25.2% 49.4%

Age

35-54 395,928 20.3% 32.9% 46.5% 31.8% 57.2%

55 & older 336,775 42.1% 53.5% 65.8% 19.1% 68.2%

$35,000-$49,999 199,257 26.1% 36.3% 47.8% 23.0% 53.6%

Income
HH

$50,000-$74,999 196,562 31.5% 42.4% 59.5% 27.0% 64.1%

$75,000 or more 341,839 30.6% 42.3% 55.1% 37.7% 65.4%
Education

Source: Scarborough 2010/R2 CBSA

High School 948,299 27.2% 39.7% 53.0% 27.4% 60.2%
Some College 584,891 28.4% 41.0% 55.2% 32.2% 63.1%
College Grad. 246,773 29.4% 43.3% 56.0% 38.5% 65.9%
TOTAL 1,033,644 26.4% 38.2% 51.8% 25.7% 58.5%

Total Daily Sunday 7-issue Jacksonville.com TU INA

Adults Readers Readers Readers 30-day Visitors Readers
Men 497,029 135,040 175,176 250,606 127,890 285,939
Demographics

Women 536,615 138,217 219,665 285,033 138,194 318,673

Married 598,345 172,224 247,817 326,011 171,563 370,688
CBSA Readership

Single/Div/Sep 363,831 75,553 111,018 167,972 88,191 191,396

Employed full time 488,939 132,917 179,997 246,274 170,153 293,407
Own residence 751,923 226,875 317,853 412,803 207,144 462,737

18-34 300,941 50,807 84,635 130,190 75,973 148,529

Age

35-54 395,928 80,553 130,197 183,989 125,894 226,528

55 & older 336,775 141,897 180,009 221,460 64,217 229,555

$35,000-$49,999 199,257 51,933 72,356 95,202 45,917 106,834

Income
HH

$50,000-$74,999 196,562 62,014 83,380 116,900 53,089 126,053

$75,000 or more 341,839 104,449 144,592 188,349 129,020 223,558
Education

High School 948,299 257,636 376,129 502,512 259,564 570,877

Some College 584,891 165,963 240,056 322,668 188,614 369,114
College Grad. 246,773 72,665 106,823 138,073 94,918 162,596
TOTAL 1,033,644 273,257 394,841 535,639 266,084 604,612

Market Research Dept.

 Reader Demographics
DMA
DMA: 15 Counties: Baker, Bradford, Clay, Columbia, Duval, Nassau, Putnam,
DMA - Designated Market Area St. Johns, Ware, Brantley, Ga, Camden, Ga, Charlton, Ga
Glynn, Ga, Pierce, Ga, and Ware, Ga Counties

Total Daily Sunday 7-issue Jacksonville.com TU INA

Adults Reach Reach Reach 30-day Reach Reach
Men 650,843 21.2% 28.4% 40.3% 20.0% 46.0%
Demographics

Women 684,438 21.4% 35.6% 45.9% 21.6% 51.8%

Married 766,747 23.2% 34.5% 45.3% 23.3% 51.7%
Single/Div/Sep 467,001 16.8% 25.7% 38.2% 19.9% 44.1%
Employed full time 597,435 23.0% 32.5% 43.8% 30.0% 52.9%
DMA Reach

Own residence 981,337 24.1% 35.4% 45.7% 22.0% 51.3%

18-34 394,445 13.3% 22.9% 34.4% 19.8% 39.6%

Age

35-54 501,806 16.6% 29.3% 40.1% 26.9% 49.7%

55 & older 439,030 33.9% 43.6% 54.6% 14.8% 56.5%

$35,000-$49,999 255,951 23.0% 31.4% 41.9% 18.6% 46.7%

Income
HH

$50,000-$74,999 230,232 27.4% 40.0% 54.9% 24.4% 59.4%

$75,000 or more 420,347 25.0% 36.0% 46.6% 31.5% 55.6%
Education

High School 1,198,794 22.4% 34.1% 45.2% 22.6% 51.5%

Source: Scarborough 2010/R2 DMA

Some College 709,574 24.0% 35.4% 47.2% 27.6% 54.5%
College Grad. 288,349 25.6% 38.7% 49.7% 34.1% 58.9%
TOTAL 1,335,281 21.3% 32.1% 43.2% 20.8% 48.9%

Total Daily Sunday 7-issue Jacksonville.com TU INA

Adults Readers Readers Readers 30-day Visitors Readers
Men 650,843 138,270 184,851 262,378 130,108 299,263
Demographics

Women 684,438 146,433 243,834 314,369 147,555 354,294

Married 766,747 177,539 264,833 347,270 178,440 396,040
DMA Readership

Single/Div/Sep 467,001 78,464 120,244 178,577 92,893 205,745

Employed full time 597,435 137,358 193,907 261,494 179,133 315,841
Own residence 981,337 236,273 347,489 448,645 215,440 503,575

18-34 394,445 52,551 90,132 135,825 78,067 156,258

Age

35-54 501,806 83,346 147,262 201,150 134,765 249,432

55 & older 439,030 148,806 191,291 239,772 64,831 247,867

$35,000-$49,999 255,951 58,819 80,457 107,230 47,666 119,612

Income
HH

$50,000-$74,999 230,232 63,030 92,042 126,445 56,215 136,789

$75,000 or more 420,347 105,096 151,261 195,830 132,548 233,759
Education

High School 1,198,794 268,272 408,602 541,439 271,143 617,641

Some College 709,574 170,201 250,937 334,802 195,523 386,809
College Grad. 288,349 73,795 111,650 143,290 98,259 169,806
TOTAL 1,335,281 284,703 428,685 576,747 277,663 653,557

Market Research Dept.