Y



Grocery Store
Group 6

— Prashant Shukla
— Preeti Gupta
— Rahul Singh
— Rajesh Pedhadiya
— Rashmi Kumari
— Rishabh Pathania
— Ritika Misri
 Grocery Items
—
— Vegetables
— Fruits
— Spices
— Dairy products
— Snacks
— Baby products
— & others
 ¦ R MISSI¦

—

Ú



   



   


 

 Dynamics of market
—
Ú 

i argeting households of all income
groups.
i Ensuring availability of goods.
Ú Ú 



i More educated
i Aware
i Price sensitive
i Emphasizes on quality
i Seek for variety.
 Influencers
—
i Úhange in taste and preferences
i Úompetitors
i echnology
i Rising Income
i Awareness
 Strategy
—
M
 §
i Shop floor assistants are well trained, mannered and polished.
i Availability of quality goods with surplus varieties
i Low prices.
i Replacement of goods*
i ¦pening the store near by Housing societies.
i Promotion by Pamphlets, advertisements in local V channels.
i Free home delivery, ¦rder by§ email needs@sunrise.com or by
phone 0124-223344
i Loyalty cards, offer discounts for bulk purchase
i Grievances and feedback support.

(* terms and condition apply)

 Úonsultative Selling
—
How we do consultative selling?
Database management
Sales pitch
Dress code for employees
 Úustomer Relationship Process

EAR
HE RIGH GAP A
ALYSIS REÚ¦MMDAI¦

Ensuring variety of Lack of product Business to Úustomer
product knowledge Households
Availability of Less number of P¦P
product with good Shop floor assistants 4 Business to Business
quality Males § 2 Females Hotels and Restaurant
Schools and colleges
 Úontinued«
—
IMPLIME
AI¦
EVAL AI¦

Face to face meeting with
customer Feedback from customer
Giving good offer to Úheck the sufficiency of the
customer information provided by a
ime to time feedback from sales person.
customer