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Submitted To:
MRS. ANILA

Submitted By:
ASIF

REEMA

NIDA

SUNDUS

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(SOURCE: www.Nestlé.pk, www.Nestlé.com)

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Nestle is the largest food company in the world. Nestlé is a Switzerland Based International
Food Group and is a merger of two companies:

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Through its effective marketing and a vast sales and distribution network throughout the
country, it ensure that its products are made available to consumers whenever, where ever and
however. Nestlé has the unique ability to provide a complete range of food products, services
and well known brands to meet the needs of consumers around the world. It is not a faceless
corporation catering to faceless consumers, but a human company providing a response to
individual human needs. It respects the cultures of the countries it operates in and recognizes
the need for quality of life of their people.
Nestlé Pakistan is proud of its commitment to excellence in providing value and services to its
consumers
Nestlé Pakistan Ltd is registered on the Karachi and Lahore stock exchange. It operates in
many ways but people, products and brands are the main flag bearers of the company¶s image.
Nestlé Pakistan envisage to grow in the shortest possible time into a food company with the
unique ability to meet the needs of consumers of every age group - from infancy to old age, for
nutrition and pleasure, through development of a large variety of food categories of the highest
quality.
The Company's strategy is guided by several fundamental principles. Nestlé's existing products
grow through innovation and renovation while maintaining a balance in geographic activities
and product lines. Long-term potential is never sacrificed for short-term performance.
Nestlé Pakistan visualizes the company to develop an extremely motivated and professionally
trained work force, which would drive growth through innovation and renovation. It fulfills its
social responsibilities and environment is also taken care of.
The Company's priority is to bring the best and most relevant products to people, wherever
they are, whatever their needs, throughout their lives.
Now Nestlé is undisputed leader in food industry, with more than 509 factories in 83 countries
having 231,000 employs. Out of which 220 are in Europe, 153 in America, 136 in Africa and
Oceania.
Nestle is the largest food company in the world.
It is present in all five continents, has an annual turnover of 74.7 billion Swiss Frances.
There are 509 factories are running in 83 countries, having 231,000 employs.

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‡ Bottled water
Jc Arrowhead
Jc Deer Park
Jc Perrier
Jc Poland Spring
Jc Pure Life
Jc S.Pellegrino
Jc åittel

‡ Baby food
Jc Cerelac
Jc Gerber
Jc Gerber Graduates
Jc Mucilon
Jc NaturNes
Jc Nestum

‡ Breakfast cereals

Jc Cheerios
Jc Chocapic
Jc Cini Minis
Jc Cookie Crisp
Jc Estrelitas
Jc Fitness
Jc Nesquik

3c Chocolate & Confectionery

JcSmarties
JcKitkate

3c Dairy products

JcCerevita
JcCoffee-Mate
JcLa Laitière
JcNido

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3c Coffee
Jc Nescafé Cappuccino
Jc Nescafé Classic
Jc Nescafé Decaff
Jc Nescafé Dolce Gusto

‡ Petcare

Jc Alpo
Jc Beneful
Jc Cat Chow
Jc Dog Chow
Jc Fancy Feast
Jc Felix
Jc Friskies
Jc Gourmet
Jc One
Jc Pro Plan

‡ Nutrition & health

Jc Boost
Jc Clinutren
Jc Impact
Jc †enny Craig
Jc Nutren
Jc Optifast
Jc Peptamen
Jc Power Bar
Jc Resource
Jc ogurt

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´c Uniliver
´c Cadbury
´c IBL
´c Mitchell¶s
´c Candy land

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Nestle is:
’c Increase rate of purchase/ consumption
3c Nestle products are widely use in market. As Nestle has introduced Nestle mineral
water, it has increase competition in current market. As the pure water issue is
increasing day by day therefore the demand of mineral water is increasing. This
increase of demand creates more purchasing as well as consumption.
’c Attract rival¶s customers
3c As Nestle is one of the most trusted Brand in FMCG, therefore as Nestle introduce
product in market it attract rivals. For Example, In cereal Segment Nestle introduce
³Corn Flakes´ in current market where Fuji was already competing. This increases
other rivals to bring innovation in their marketing strategies to sustain in market.
Same case with Nestle Nacters and Powdered tea milk like ³Everyday´ and ³NIDO´.
There are so many rivals
’c Buy out rivals
’c Convert non-users into current users

3c Nestle aims to convert consumers of other companies in to their own customers.

They are providing such a good quality of product so that they would attract
customer towards their product.
’c Selling more of the same products or services in current markets.
’c Is experimenting in a big way to bring needed volumes in that severe competition market
penetration plays a big role.
’c Nestle is eyeing on the market penetration and it is being targeted by devising different
marketing strategies.
’c Acquire new consumer base by making the products available to the every interior of the
country and increase its sales, to sustain growth.

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Nescafe: A product of coffee. Nescafe is the most knowable product for coffee lovers. Now
a day¶s Nescafe is the 1st priority for many people. They are attracting consumers by providing
different kinds of coffee and with good quality so this is how they convert non-users into current
users.

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’c Community coffee is also a coffee company against nestle. But coffee of this brand is not
very knowable and comparatively nestle is more preferable.

Nestle products Competitive Products

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c Aquafina (PEPSI), SUFI, KINLE (COCA COLA).
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c Kellogg's, FAU†I.
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,c# !c Prema, ADAMS, BLUEBAND.
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c Shezan, COUNTR, OL-FRUIT (OLPERS).
*c Olpers, HABIB, NURPUR
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c Cadbury, MITCHELLES, Mars

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Sell new products or services in current markets. These strategies often try to sell other
products to (regular) clients. These can be accessories or completely new products. Often
existing communication channels are used. Nestle start its product with Milk Pack then
Nestle further develop products like, under considering the demands of consumers, nestle
launched following products.

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3c In the sell new products or services in current markets. These strategies often try to sell
other products to (regular) clients. These can be accessories or completely new products.
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Often existing communication channels are used. Nestle start its product with Milk Pack
then Nestle further develop products like, under considering the demands of consumers,
nestle launched following products.
3c Nestle Raita is also an example, they simply increases their produce line and introduces
new product in the same market they have begun with the simple raita and they extended
it to different flavours e.g. Mint, Zeera etc.
JcNestle beverages
JcNestle baby food
JcNestle Pure Water
JcNestle Raita
JcNestle Coffee & others
JcNestle cereals
Jcpet cares

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Nestle has won their consumer¶s trust through good quality & purity in their products. They
know that consumers would never compromise on quality
Sell more of the same products or services in new markets. These strategies often try to
attract clients away from competitors or introduce existing products in foreign markets or
introduce new brand names in a market, such as when we sell the same product for another
purpose. In this strategy small modifications may be necessary and should beware of cultural
differences.

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Breakfast cereals are the example for market development. They introduced different types
of cereals in market like Nesquik is for Kids and Cheerios cereal are for family.

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Sell new products or services in new markets. These strategies are the most risky type of
strategies. Often this is focus to explain why the company enters new markets with new
products. On the other hand diversification strategies also can decrease risk.
This is where we market completely new products to new customers. There are two
Types of diversification, namely related and unrelated diversification, Related
Diversification means that we remain in a market or industry with which we are familiar.

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Alpo, Dog Chow, Gourmet Etc.

Jc Nestle used to introduce products relate to human care but now they introduced pet care
in Pakistan as well

Jc There are many pet loving people in Pakistan, but there is no trend of keep pet in our
house as it is in other countries. In foreign pet cares is as important as taking care of a
human But now in Pakistan, people have developed the taste of keeping Pet. So as we
know that there is also a different type of food for different people so nestle also
introduces pet food. Pet food is also a new product for the new market which is
Pakistan. As it expands into different product lines, Nestle needs to be flexible in its
manufacturing and other value chain activities.

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