Questionnaire

Dear Respondent,
This survey is being conducted by the student of Shaheed Sukhdev College of Business
Studies.
This questionnaire is designed to assess your preferences and attitudes towards electronic
products.

Q1. How often do you buy light bulbs and tube lights?

a) Once a month ( )
b) Every 2-3 months ( )
c) Every 6 months ( )
d) More than 6 months ( )

Q2. What is the criterion of selection of tubes and bulbs?

a) Price ( )
b) Brand ( )
c) Quality / Durability ( )
d) Buzz in the market ( )
e) No specific choice ( )

Q3. Which is your most preferred band of bulbs and tubes?

a) Philips ( )
b) Surya ( )
c) Havells ( )
d) Osram ( )
e) Any other ( )

Q4. Why do you prefer the above mentioned brand?

a) Availability ( )
b) Reasonability ( )
c) Quality / Durability ( )
d) Promotion ( )
e) Any other reason (Mention) ( )
Q5. Are you aware about the star rating system on tube light which is given by BEE?

a) Yes ( )
b) No ( )

Q6. How do you rate the following on a scale of 1 to 5 in terms of durability of products?

a) Philips 1 2 3 4 5
b) Surya 1 2 3 4 5
c) Havells 1 2 3 4 5
d) Osram 1 2 3 4 5

Q7. How do you rate the following in terms of promotion?

a) Philips 1 2 3 4 5
b) Surya 1 2 3 4 5
c) Havells 1 2 3 4 5
d) Osram 1 2 3 4 5

Q8. When did you last see a Surya advertisement on television?

a) Within 2-3 days ( )

b) Last week ( )
c) Two weeks ago ( )
d) Last month ( )

Q9. Are Surya products easily available to you?

a) Yes ( )
b) No ( )

Personal Information

Age: ( ) Below 20 ( ) 20-35 ( ) 35-50 ( ) above 50

Gender: ( ) Male ( ) Female

Occupation: ( ) Business ( ) Service ( ) Profession ( ) Student

Thank you for sparing your precious time to fill in this questionnaire for us.