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‡ Marketing support, including marketing materials, joint branding, access to
brand guidelines an d the use of the BlackBerry Alliance Member logo
‡ Product support, such as free smartphone(s) and the Smartphone Loaner
Program
‡ Complimentary listing in the BlackBerry Solutions Catalog
‡ Sales support, including access to a Research In Motion (RIM) Business
Development Manager and the ability to post online solutions to the Mobile
Solutions Center (MSC) for demos and trails to RIM channels
‡ Application development support with dedicated technical resources
‡ Access to preview and beta software

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ISVs who develop solutions for Business users offer a wide range of applications
that provide mobile access to the critical information and communications they
need while away from the office. Examples include: Sales Force Automation,
business intelligence reporting, custom application development and industry
specific solutions in Finance, Healthcare, Government, and Education.


  
Consumer ISVs offer applications that allow BlackBerry smartphone users to
mobilize their day -to-day life with practical and fun solutions geared towards
individual interests. From news and entertainment content providers, ringtones,
games, and travel planning ± show new and existing BlackBerry customers how
to put life on BlackBerry and start doing more.

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‡ Application development support with dedicated technical resources

‡ Access to preview and beta software
‡ Product support, such as free smartphone(s), Smartphone Loaner Program,
and special pricing on software
‡ Marketing support, including marketing materials, joint branding, access to
brand guidelines and the use of the BlackBerry Alliance Member logo
‡ Complimentary listing in the BlackBerry Solutions Catalog
‡ Sales support, including access to a RIM Business Development Manager and
the ability to post online applications to the Mobile Solutions Centre (MSC) for
application demos and trials to channel and customers



 
     
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The BlackBerry® Developer Zone provides all of the information and tools to
help you create custom applications for BlackBerry smartphones. This online
resource is free to use and provides direct access to BlackBerry SDK downloads,
documentation and samples, discussion forums and much more.

If you are looking for additional developer support, refer to

the Resources section of Developer Zone where you will find information on self -
support tools as well as incident-based developer support offered by Research In
Motion (RIM).

With the launch of BlackBerry App WorldΠyou also have the opportunity to
showcase your application to millions of BlackBerry smartphone users. Learn
how to submit your application now.

!
   "

The BlackBerry Alliance Program offers a greater degree of support to 3rd party
vendors who are developing custom solutions for the BlackBerry platform and
are interested in investing more resources to bring these solutions to market.

      
    
    
‡ Application Development support directly from RIM including a dedicated
support contact, smartphones, and pre-release information on software and
hardware
‡ Online access to BlackBerry Partner Sphere to access technical documentation,
branding, images etc.
‡ Potential co-marketing opportunities and access to BlackBerry Bran d marketing
materials

Additional information on the BlackBerry Alliance Program can be found here.

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‡ Product support, such as free smartphone(s)*, Smartphone Loaner Program,
and discounted pricing on software
‡ Free BlackBerry Certification Exam vouchers*
‡ Discount on hosted licensing costs per user per month*
‡ Access to pre-production and beta software
‡ Access to the online BlackBerry Technical Solution Center (TSC)
‡ Marketing support, including access to Market Development Funds (MDF),
marketing materials, joint branding, brand guidelines and the use of the
BlackBerry Alliance Member logo
‡ Complimentary listing in the annual Bl ackBerry Solutions Catalog

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Organizations whose specialty is geared towards a ³Software as a Service´
model and looking to offer Hosted BlackBer ry® services must be a member of
the BlackBerry® Alliance Program to legally do so. Research In Motion (RIM)
provides access to the most current versions of BlackBerry® Enterprise Server
to its members at no upfront cost. Readily available training mater ials are also
available to ensure that you can build a strong foundation using the BlackBerry
technology.

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‡ Discount of Hosted licensing costs per user per month. Annual volume
commitment must be met.
‡ 24 x 7 access to BlackBerry® Technical Support Services
‡ Product support, such as free smartphone(s), Smartphone Loaner Program,
and discounted pricing on software
‡ Free BlackBerry Certification exam vouchers
‡ Access to pre-production and beta software
‡ Access to the online BlackBerry Technical Solution Center (TSC)
‡ Marketing support, including access to Market Development Funds (MDF),
marketing materials, joint branding, brand guidelines and the use of the
BlackBerry Alliance Member logo
‡ Complimentary listing in the annual BlackBerry Solutions Catalog
‡ Additional Hosting Programs designed to provide you with additional hardware
and software solutions
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‡ New BlackBerry Product and Service Announcements
‡ Access to a portal for Sales, Marketing and Technical resources ± a one stop
shop
‡ Installation Guides and Whitepapers
‡ Invitation to attend BlackBerry organized events
‡ BlackBerry Newsletter

   
    
   
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  "
You can do that now! Research In Motion (RIM) has partnered with Ingram
Micro and Brightpoint to enable IT resellers to deliver and support BlackBerry
solutions for new and existing customers. There is no requirement to become a
BlackBerry Alliance Member in order to resell BlackBerry software and services.

BlackBerry product offerings available at these distributors may include:

‡ BlackBerry® smartphones
‡ Enterprise software platform: BlackBerry® Enterprise Server
‡ Small and medium-sized business (SMB) software platform: BlackBerry®
Professional Software
‡ Client Access Licenses (CALs)
‡ BlackBerry® Technical Support Services, a maintenance program







    
 
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North America
Europe

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 "

If you resell as well as provide other BlackBerry services the Alliance Program
may be for you. The BlackBerry Alliance Program will offer you the technical and
marketing support and resources that you need to provide quality BlackBerry
solutions to your customers. To learn more about the requirements and benefits
of the program, and to apply click here


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Learn about BlackBerry® applications and services that engage all aspects of
your life - at play or work, at home or the office, for the individual or the
enterprise. Find BlackBerry applications, services and partners from around the
world. Connect with new software, services, contacts, information, business
opportunities and more.

For the millions of BlackBerry solution customers and users around the globe,
the Catalog connects you to hundreds of BlackBerry applications and services
and the BlackBerry Alliance members who create them. Visit the BlackBerry
Solutions Catalog today.

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BlackBerry App WorldŒ, allows you to download tons of apps that let you work,
play and do more from your BlackBerry® smartphone. Load up with games,
social networking, online shopping, organization tools and other fun and
functional apps from one convenient location - and put more of your life on your
BlackBerry smartphone.

  

Our segments of focus span enterprise, small business and consumer and cover
key verticals and horizontal segments. Learn more about our market segments
and all the tools and applications necessary for you to make important decisions
quickly.