Omair Mushfiq Siddiqui

D-102/4 Block-2 Clifton Karachi

Phone: +92-333-2169734
+92-213-5838466
E-mail: omair.mushfiq@gmail.com

Objectives
Seeking a summer internship that provides challenging work along with
opportunities for personal development and growth

Education
MBA-Institute of Business Administration, Karachi (Summer 2011)
Majors in Marketing, CGPA 3.28 [87%]
BBA-Iqra University, Karachi (Summer 2009)
Majors in Marketing, CGPA 3.38
GCE A-Levels - British Council, Karachi (2004)
Mathematics & Physical Sciences
GCE O-Level - St. Michael’s Convent School, Karachi (2002)
Mathematics & Physical Sciences

Experience
Internee (May 2007 – July 2007)
Marketing Department - Sanofi Aventis

 Worked on the Brand Plans for Flagyl® and NoSpa®. The Brand Plan
contained a thorough analysis of the product’s past performance, details
on current advertising and promotion campaigns, a SWOT analysis and
finally the future performance forecasts. It is a vital tool is the formulation
of the products’ domestic and global strategic plan.
 Developed a product performance presentation for the audience at the
Annual General Meeting in Singapore
 Maintained correspondence with District Sales Managers on a regular
basis, in matters related to sales performance and promotion activities
 Field surveys to assess the availability and performance of the re-launched
product NoSpa®

Academic Honors and Projects

 Merit Scholarship at the IBA for outstanding performance in pre-admission
assessments
 Merit Scholarship at the Iqra University Karachi for outstanding
performance in Fall 2007
 Wrote a position paper on Liberalization of Indo-Pak Trade
 Conducted an in-depth Analysis of the Human Resource &
Training/Development departments of Pakistan State Oil
 Researched the Effectiveness of Celebrity Endorsements for print
advertisements
 Conducted an In-depth analysis of the Pharmaceutical Industry in Pakistan
 A case study on the Effects of Microfinance on Development of third-world
 countries

Extra-curricular Activities
 Member of the Social Events Society at the IBA (2004-05)
 Chief-Coordinator at the IBA and SAARC Regional Conference on
Investment & Trade (January 2006)
 Participated in the various performances at IBA functions and member of
the only performing theatre group in IBA